Why the FFA Cup is perfectly placed to kick-start a resurgent season for Australian football

Fans of Australian football could not have predicted the tumultuous ride that the sport has taken over the past few years.

The recent acquisition of all domestic football products (including all A-Leagues, internationals, Asian Cup and FFA Cup matches) by 10 ViacomCBS has delivered an overdue confidence boost for even the most perpetually cynical of Australia’s football fandom. And rather than placate fans with gimmicks, 10 ViacomCBS have opted to embrace football for its greatest attributes – the stories and the fans, qualities that the FFA Cup possesses in abundance.

The FFA Cup is not just the often singularly represented storyline of the under-resourced semi-professional minnows taking it to the well-backed sides of the A-League. It’s the deeper footballing stories of club CEO John Boulous encouraging a festival of football atmosphere for Sydney Olympic’s resolute fanbase to enjoy in the upcoming clash against A-League giants Sydney FC; of Head Coach Stewart Montgomery taking an unfancied Mount Druitt Town Rangers to potential lofty heights; and of NBL Hall of Famer and now Blacktown City Executive Chairman Bob Turner working to establish the side as the pride of Blacktown.

Trophy

Each of these fragments in time correspond as mere moments in a competition wholeheartedly intended to enliven the Australian footballing public to latch on to these stories and to the players who shine in these fiercely competitive knockout tournaments.

“We are a big club, with a strong following and tradition in Australian football, and are still recognised nationally. In matches like this, Australians like to see underdogs; they like to see both the experienced and younger kids in our squad get that opportunity,” Boulous said.

“I think what’s important as a club is we need to give them that opportunity. You need to be given that opportunity to play against the best players in Australia. If you play against the best players in Australia, and you do well, you’re all of a sudden on the radar.”

Olympic

Traditionally, the FFA Cup is a curtain raiser to the A-League Men’s competition – but due to COVID-enforced extended lockdowns across Australia, the competition has experienced significant delays.

However, by remaining steadfast in ensuring that the competition is completed, Football Australia have stayed true to the timeline they committed to in the release of their Domestic Match Calendar that was outlined earlier this year.

Even if that means National Premier Leagues (NPL) clubs are handed less time to prepare, their excitement is still palpable.

The capacity for NPL clubs to be able to effectively match A-League sides well into their own pre-season is an obvious challenge befitting any gargantuan David versus Goliath monolith of an analogy that has been overcome by these same clubs for years. And it is certainly one the clubs are well aware of and eager to overcome.

“It just highlights that with extensive training, focus, application and resources being thrown at the NPL level in the lead-up to these games, the difference between a standard A-League player and your good NPL player is not that big. The difference is training and that continued exposure to professional full-time training,” Montgomery said.

“I’ve got no doubt that if we gave two thirds of the players in the NPL exactly that you’d see games being even closer.

“I think historically the A-League teams are coming into their pre-season when we are finishing our season but this will be interesting, because the A-League teams have been well and truly in their preparation for pre-season and are super fit.

“They’ve had the ability to train because of their professional status through the government giving them access to training, whereas the NPL clubs haven’t been able to do anything. It’ll be an interesting to see the outcome of these next three games.”

Rangers

This year’s iteration of the FFA Cup will offer NPL clubs a greater impetus to pursue a spot in the FFA Cup Final – due to the added incentive of a spot in the Asian Champions League’s preliminary round.

Whilst cup competitions are traditionally notable for facilitating matches typified by a dearth of free-flowing end-to-end football due to the added weight of expectations and the intuition for coaches to (understandably) invoke their innermost pragmatic instincts, they exist as a platform for unpredictable instances of magic and breath-taking nights of football. Blacktown City are no strangers to such occasions, having notched a remarkable 3-2 win over their upcoming Round of 32 opposition – Central Coast Mariners – in the 2017 edition of the tournament at the very same stage.

With the tie set to take place at Mudgee’s Glen Willow Regional Sports Stadium, there will be an undoubted added intensity to the game.

“The reason we took it to a regional area in Mudgee is that Central Coast and ourselves both thought that this would be a very positive move for football. For Mudgee it’s a great opportunity to see top-notch football and from what I understand, their ground is top-notch,” Turner said.

“We know that they’ll welcome us and we’re expecting a big crowd.

“Four years ago, we played the Mariners in the FFA Cup and we knocked them off. And then we played the Wanderers and had 5,000 people at the ground. It’s a great stimulus for us to be able to show our credibility as a team and bring some extra pride as a team.”

BCFC

The strength of the FFA Cup lies in not just how effectively it encapsulates Australian football as a microcosm, or in the way it emphatically engages the hardcore Australian football fandom, but in the way it unites and invigorates local communities. A notion all three club devotees are impressively aware of.

“We hope to be able to get a strong crowd here at Belmore. And it will be Olympic supporters and Sydney FC supporters, but we hope that it will be football supporters. Because people have been starved of opportunities to go and watch football matches, and now, they have the opportunity,” Boulous conveyed.

“We’ve got a ground that can hold, in today’s climate, a really strong and big crowd. And I think that that’s important to get people here and back into football. People here want to see it.”

For Sydney Kings legend Bob Turner, both the legacy of his time at Blacktown City and the impact of a potentially successful cup run is uncemented as of yet.

“Our goal is to become what the Panthers are for Penrith, we’re Blacktown City. There’s plenty of sport being played, but there’s nobody like us in town. For me that’s a huge plus. We have all of the ingredients, including one of the nicest stadiums in all of Sydney which we now control and we have history,” he said.

“The one thing I can say we’ve been a letdown in, from a marketing point of view, is how to tell Blacktown who we are. Within two years I think that we’ll be the toast of Blacktown. Blacktown has 188 different nationalities and arguably 80% of them grew up in a country where football is number one.”

Turner

For Montgomery, the occasion will be one to savour for a Rangers side representing a community with plenty to prove. Particularly in a winnable match against a Wollongong Wolves side they had beaten 3-0 prior to the NPL NSW season being interrupted.

“It can put an exclamation mark on a season that had unfulfilled expectations, so, it allows us to continue playing, stay together as a group and build the club’s profile which is really important for us,” he said.

“A lot of people are waiting for us to fall over and they’re expecting us to drop back down. So, every day we approach it in the same way where people expect us to not perform, and every time we do the opposite of that we send a message.

“We represent an area that doesn’t get the respect that it deserves and we take the park to represent the whole of the City of Blacktown area and the Western suburbs. We take a lot of pride in that and we’ve got a great, passionate vocal support that gets behind us. And Saturday night’s going to be a great night.”

Leading into the season there will be six FFA Cup Round of 32 games available to attend or to watch via Paramount+, with more to follow-up the beginning of the A-League Men’s season on Friday, November 19. All tickets to games can be accessed via the FFA Cup website here.

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Two Mid North Coast Football Clubs Secure NSW Government Infrastructure Grants

Penrith

Great Lakes United and Gloucester SC have been awarded a near combined $340,000 in NSW Government infrastructure funding, with the grants addressing two of the most persistent and practical barriers to football participation in regional communities: poor drainage and inadequate facilities.

The funding comes through the NSW Government’s ClubGrants Category 3 Infrastructure Program, which drew 424 applications in this round and approved 22 projects. The program is designed to fund construction, renovation and fit-out of community infrastructure for disadvantaged NSW communities, including regional and remote areas, culturally and linguistically diverse communities, and people with disability. Both successful football clubs fall under the Football Mid North Coast zone, administered by Northern NSW Football.

Gloucester SC received $254,603 to construct all-abilities toilets, showers and referee facilities. Great Lakes United secured $84,200 for drainage installation at Boronia Park Sports Complex, a project aimed at reducing weather-related disruptions and improving field usability across the season.

Infrastructure gaps that are holding the game back

Football is the largest participation sport in NSW, with close to 300,000 registered players using approximately 1,000 sites and 2,250 playing fields every week, yet the facilities supporting that participation aren’t built to handle the scale or diversity of the game as it exists today.

Northern NSW Football’s own assessment of the problem is frank. The federation has previously identified drainage, lighting and inclusive changerooms as the foundational infrastructure gaps most likely to determine whether facilities are functional, safe and accessible year-round.

Female football participation in NSW has grown by 26% since 2014, placing particular pressure on clubs whose amenities were not designed with women and girls in mind. Gloucester SC’s all-abilities toilet and shower block, while framed as an accessibility upgrade, carries that broader implication: facilities built for a narrower participation base are increasingly inadequate for the game being played in them.

NNSWF Government Relations Manager Gary Fisher said the outcomes reflected the kind of community-driven football the federation exists to support. “Great Lakes United and Gloucester SC are wonderful examples of community football driven by dedicated volunteers, passionate families and strong local spirit,” Fisher said. “This funding will make a meaningful difference in helping both clubs continue to grow and provide positive experiences for players of all ages and abilities.”

A federation building its case for government investment

The grants also reflect a deliberate shift in how Northern NSW Football engages with government funding. The federation has previously described football as under-funded and committed to engaging more diligently with government, including appointing a full-time government relations manager to advocate for the region. The ClubGrants outcome is a direct product of that approach.

NNSWF’s recently released Member Zone Infrastructure Strategies are designed to strengthen the federation’s alignment with government funding priorities, providing the evidence base needed to support grant applications and long-term facility planning.

“Ultimately we want to create more inclusive and accessible environments for everyone involved in the game while building stronger, more sustainable clubs and communities for the future,” says Fisher.

NNSWF’s own Facilities Fund, established in 2019, has invested more than $1.6 million in community infrastructure since inception, with partnering funding bringing the total project value to over $3.7 million. The ClubGrants wins for Gloucester SC and Great Lakes United extend that pattern of layered, multi-source funding.

Across 2025/26, a total of $12.75 million was allocated through two rounds of ClubGrants Category 3, building on the $12.6 million provided in 2024/25 for 83 projects. For two volunteer-run clubs on the NSW Mid North Coast, competing against 424 applications to land a place among 22 funded projects represents a significant outcome, and a sign that NNSWF’s government relations infrastructure is beginning to pay off.

Melbourne Victory driving strong partnerships with BYD

The innovative vehicle manufacturer will join the Victory family as a Major Partner and Exclusive Motor Vehicle Supplier in a 12-month deal.

 

Elite performance, accessible for all

The alliance between Melbourne Victory and BYD reflects both parties’ commitment to progress, efficiency and high performance. It brings together two organisations who share vision and values, two fundamental aspects of any successful partnership.

On one hand is a rapidly growing and community-connected manufacturing company with over 100 sites, intent on providing reliable vehicles to Australian families. On the other, a successful club in the heart of Melbourne, with ambitions to progress on the pitch while regularly engaging with the community.

Melbourne Victory Managing Director, Caroline Carnegie, commented on the strong foundations of the partnership with BYD.

“Founded only a decade apart, there is a shared history of, and ambition for, continued accelerated growth between Melbourne Victory and BYD.”

“Not only is there a clear alignment of our vision and values to lead, unite, connect and inspire, but a mutual commitment to creating a better future for our communities.”

 

Delivering for the community

As part of the partnership, BYD’s branding will feature on Victory’s home and away jerseys, as well as across the Academy, media and Community assets.

Moreover, the agreement comes as a response from Victory to members and fans’ wishes for not just any vehicle partner, but one which is appropriate and coherent to their day-to-day lives. And as BYD Australia Chief Operating Officer, Stephen Collins, explained, the new energy vehicle manufacturer is driving far more than just passengers.

“We are thrilled to join forces with Melbourne Victory, a club that shares our relentless drive for performance and innovation,” expressed Collins.

“As the exclusive vehicle supplier, we’re not just providing new energy mobility; we’re supporting the team’s journey towards a more sustainable future.”

New energy, new partner and new ambitions for Melbourne Victory, who will compete on the international stage next season in the AFC Champions League Two.

And with a partner like BYD to back them, players and fans in the Victory family will be hoping it is the start of a journey to success.

 

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