Off-White and AC Milan consolidate apparel partnership

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Image credit: AC Milan & Uncrate

Milan-based luxury label ‘Off-White’ is outfitting the reigning Serie A champions, AC Milan, in both casual and formal ensembles – a move which has already caught the eye of football fans and fashionistas around the globe.

The Italian champions debuted the new look on their way to London to play Chelsea in a Champions League fixture earlier this month. The champs dazzled in their new look by showcasing the new AC-Milan Off-White travel collection.

The Rossoneri announced its partnership with Off-White at the start of October. The streetwear brand, founded by the late Virgil Abloh, is renowned as football’s official ‘style and culture curator.’ Off-White will dress the Rossoneri with clothing for both the men’s and women’s teams.

“This partnership is an ambitious project that involves two innovative and global brands,” AC Milan Chief Revenue Officer, Casper Stylsvig, said via press release.

“As a Club, we have very defined principles. Cultural-inclusivity and equality is at the forefront of our business. Therefore, we are proud to embark on this journey with Off-White, with whom the Rossoneri share a common vision and a common mission.

“The new journey is a further testament to AC Milan’s ability to engage with younger generations through the convergence of football with other sectors.”

Both men’s and women’s teams will be outfitted in AC Milan-themed varsity jackets and a double-breasted grey suit. On display is an oversized red label attached to the cuff that reads ‘I support sport for change.’ The Off-White x AC Milan collection will also have a charitable arm. As announced, they will jointly host community events and projects in support of Fondazione Milan, AC Milan’s non-profit charity. In the years ahead, they will focus on more ambitious endeavours that will expand from Milan to a global audience. This marks the first partnership for Off-White in the professional football space.

Virgil Abloh founded Off-White in 2013 as a multi-platform creative endeavour – space for his continuous experimentation with the main medium being fashion, yet he combined ideas of streetwear, luxury, art, music, and architecture. Virgil’s visionary approach to the medium of fashion remains iconoclastic, and profoundly conceptual yet accessible to a broad global audience.

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New Vodafone & UEFA Partnership Secures Growth for Women’s Football

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Vodafone has announced a partnership to sponsor the UEFA women’s international and club soccer competition, as well as to become an official partner of the UEFA Champions League.

The deal renews a partnership that first started in the late 2000s, where Vodafone was an official partner of the Champions League between 2006 and 2009.

The company will sponsor the UEFA Women’s Champions League, UEFA Women’s Euros, UEFA Women’s Nations League, and some other international competitions until 2030. 

Vodafone has networks in important European soccer markets, such as the UK, Germany and the Netherlands, as well as partnerships in countries including France, Italy and Spain. 

Included in the service will be Wifi hotspot zones and a dedicated customer service deck in selected venues during the competition season. Another feature of the service will be an opportunity to win match tickets. All of these features will provide a beneficial marketing opportunity for Vodafone. 

Guy Laurent Epstein, UEFA’S executive director of marketing spoke about the alignment amonsgt both parties. 

“We are delighted to welcome Vodafone as a sponsor of UEFA Women’s Football and a UEFA Champions League Licensee,” he said in a press release. 

“Vodafone’s strong track record in supporting sport, coupled with their commitment to innovation and inclusion, aligns seamlessly with our ambition to grow the game at every level. Together, we look forward to creating impactful and engaging experiences that bring fans closer to the sport they love.” 

Nadine Kessler, UEFA’s women’s soccer director shared an excited sentiment regarding the new deal.  

“The meteoric rise of the women’s game, highlighted by the record-breaking success of this summer’s UEFA Women’s Euro is undeniable, and it continues to attract some of the world’s most recognisable brands eager to be a part of this groundbreaking moment.” Kessler said in a press release. 

This partnership will likely be beneficial for both Vodafone and the UEFA women’s competition, as it will provide ample marketing opportunities and exposure for Vodafone, whereas Vodafone will supply financial backing, improved stadium experiences for fans, and overall elevating the women’s game.

Bentleigh Greens SC Strike Deal with Local Brand Inner Athlete

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Bentleigh Greens SC have announced a partnership with Inner Athlete as the club’s new sponsor after the JGNPL (Junior Girls National Premier League) season has concluded.

Inner Athlete is a gym who specialises in strength & conditioning training, injury rehab, and youth athlete development to help young athletes aged 10-18 years to move better in their respected sprots, as well as perform at their best.

Bentleigh Greens SC President, Abraam Gregoriou stated the reason they partnered with Inner Athlete is their recognition of young female athletes who require a tailored program to improve strength, increase recovery times and above all prevent injury.

“Inner Athlete are a trusted partner already, so it was a no brainer to pursue that relationship in season 2026,” he said to SoccerScene.

“Bentleigh Greens believes the women’s game can thrive but only if we invest in our female football players at all ages and that includes in programs that Inner Athlete provides.”

To celebrate the new sponsorship, Inner Athlete are offering Bentleigh Greens SC members free discovery calls to see what program is right for them.

They are also delivering a special program during the Term 3 school holidays (22 Sept – 4 Oct), JGNPL players can bring a teammate to a free training session at Inner Athlete.

The gym caters to all sportspeople from all levels under pro-leagues, with Inner Athlete training and mentoring young athletes who can later enrol in major sports programs like Football Victoria Academy, which Inner Athlete and Football Victoria are partnered.

Bentleigh Greens SC announced this week an investment of $2.4 million through federal, council and themselves funding to build a brand-new pitch at the Kingston Heath Soccer Complex for the purpose of developing women’s football in the area.

Now with the sponsorship news, it shows Bentleigh Greens SC is wanting to boost women’s sports, including their girls soccer teams, by partnering and engaging with parties who share the same values.

In the middle of the year, Bentleigh Greens U15 Girls head coach, Matt Crawford was interviewed on the Inner Athlete podcast where they shared their experience coaching young women soccer players.

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