UEFA and Japanese FA commit to sustainability strategy until 2031

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UEFA and the Japanese Football Association (JFA) agreed this week upon a new sustainability protocol agreement, aligning with both organisations’ long term goals.

An inter-continental partnership

Sustainability is an unavoidable, essential factor to consider as the beautiful game continues to grow across communities worldwide.

So when two governing bodies like UEFA and the JFA – who both already hold their own sustainability initiatives – agree to share, support and guide mutual growth, the implications are immensely promising.

“Sustainability in football must be clear, practical and action-oriented,” said UEFA President, Aleksander Čeferin, via official press release.

“It is about protecting the environment, but also about people – their health, education and communities – and about using football’s reach to create lasting impact beyond the pitch.”

Furthermore, JFA President, Tsuneyasu Miyamoto, also highlighted the undeniable potential born from football’s global powe to bring about genuine, positive changes to the wider population.

“In the global football community today, how we address social issues – such as climate change, human rights, discrimination and safeguarding – has become a crucial theme.”

“In JFA’s growth strategy for 2026 to 2031, we have positioned sustainability as one of our three ‘beams’. Under our social programme, Asu-pass!, we are advancing initiatives centred on five key areas: planet, people, well-being, education and community,” Miyamoto continued.

The responsibility of all

With 250 million players in association football, and total fanbases encompassing 4-5 billion people, football truly is the world’s game.

But despite the pride behind this affectionate nickname, there must also be an awareness of the game’s resulting impact.

Because if football touches the lives of 5 billion people, the policies and plans in place must focus on sustaining, supporting and growing everyone.

UEFA’s Sustainability Strategy 2030 seeks to drive positive change through focusing on the sport’s wider impact, long-term investment and objectives, and working as a collective unit.

JFA’s Asu-pass! also builds on the JFA philosophy of enriching societies through the widespread love of football. Thus, by partnering with UEFA and creating a platform for sharing expertise and values, communities across both regions are set for a promising future.

“Together, through football, we want to contribute to a better society and a brighter future,” stated Miyamoto, underlining exactly what this alliance between UEFA and JFA is all about.

Image credit: Football Victoria

A process five years in the making, the Geelong Regional Football Hub (GRFH) will now build its home at Sutcliffe Reserve in Corio.

A major advancement

The project promises to be a major boost for the football community in Victoria’s west.

But the approval isn’t just about addressing the current issues facing players in and around Geelong (with just one football pitch found per 6,971 people), it symbolises an all-important promise to players, coaches and supporters:

A promise to invest, support and grow.

So now, following an extensive process of potential site assessments and council approvals, Football Victoria (FV) will prepare to lay the physical foundations at Sutcliffe Reserve in Corio – ten minutes away from Geelong CBD.

“This is a brilliant result for the sport in Victoria and the start of something truly exciting for football in Geelong and the surrounding area,” said FV CEO, Dan Birrell, via press release.

But despite the obvious anticipation over site approval, there remains one more bridge to cross to bring this project from blueprint to building block: securing funding.

What is the GRFH?

Beyond a mere community football centre, the GRFH will become a world-class hub for playing opportunities, development pathways and venue for several of FV’s most popular competitions.

The proposed site will include five pitches, of which two will boast seated stands, as well as two pavilions, social spaces, kitchen and bar areas, media spaces, and facilities for players and match officials.

Such extensive, thorough infrastructure will therefore ensure the site can host an array of competitions for players across the landscape to showcase their talent. From supporting everything from school competitions to NPL VIC Men’s and Women’s games, the GRFH will be a place for player growth, opportunity and community engagement with the beautiful game.

And as Geelong Mayor, Stretch Kontelj, highlighted, the current demand requires investment of this nature as soon as possible.

“With more than 7,370 registered players across the Geelong region, the scale of demand is undeniable. A regional football hub would be genuinely transformational,” Kontelj said via press release.

“It would drive participation across all genders, abilities and levels of the game, strengthen education and development pathways, attract major events and tournaments and deliver lasting social and economic benefits for Geelong and the broader region.

The demand is there. The support is unwavering.

All that remains is the financial backing to bring about real, tangible results for those driving this vision forward.

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Football Victoria has partnered with the Victorian Health Promotion Foundation to roll out the Set The Standard initiative across the state’s football clubs, in a collaboration that signals a significant shift in how Australia’s most popular club-based sport is approaching racism and cultural exclusion at the grassroots level.

The partnership brings together the state’s peak football governing body and its primary health promotion agency around a shared finding that can no longer be treated as incidental. According to the 2025 report Enhancing the Capacity of Victorian Community Sport to Tackle Racism, 56 per cent of surveyed participants had experienced or witnessed racism in community sport. In a state where football draws participants from some of the most culturally diverse communities in the country, that figure represents a systemic failure the sport can no longer address through conduct policies alone.

Clubs that subscribe to the Set The Standard newsletter will be entered into a draw to win one of three $1,000 vouchers, available for equipment, facility improvements, events or other community initiatives. The incentive is designed to drive early engagement with a program whose ambitions extend well beyond a newsletter subscription.

What the Partnership Signals

Racism in sport has historically been treated as a conduct and governance issue, managed through complaints mechanisms that require incidents to be formally reported and tend to significantly undercount the actual prevalence of harm. VicHealth’s framing of racism as a public health problem repositions the entire conversation.

Experiences of racism are associated with measurable negative health outcomes including anxiety, depression and social withdrawal. When community sport, which governments and health agencies actively promote as a vehicle for physical and mental wellbeing, becomes a source of those same harms, the public health cost is direct and quantifiable.

Resources, not Rhetoric

For Football Victoria, the partnership brings something the governing body cannot provide on its own. VicHealth’s credibility, resources and public health framework give the initiative a foundation that a sporting organisation working alone would struggle to establish. Set The Standard offers clubs practical tools and guidance built around progress rather than perfection, which reflects a realistic understanding of how cultural change works inside volunteer-run community organisations.

The $1,000 vouchers are not a side note. Most community clubs operate on tight margins, depend on volunteer administrators and are already stretched managing growing participation demands. Finding room to invest in cultural development programs on top of everything else is difficult. Providing tangible resources directly addresses that constraint at the point where clubs are most likely to disengage.

The program also arrives at a consequential moment. Football in Victoria is absorbing significant participation growth following the AFC Women’s Asian Cup and sustained increases in junior registrations, bringing new communities into the game in large numbers. The 2025 data suggests the environments those communities are entering are not consistently safe or welcoming. Participation growth and cultural safety work need to move together. A sport that grows larger without becoming more inclusive has not actually improved the experience of the people playing it.

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