La Liga FanCam introduced for player celebrations

La Liga has launched a FanCam that allows for supporters to view the goal celebrations of their favourite players.

The innovative was introduced last weekend on Matchday 11 and gives players an opportunity to celebrate with their fans while supporters are unable to attend matches due to the COVID-19 pandemic.

Signage has been placed on the FanCams so that players know where to direct their celebrations towards. Footage of the best goal celebrations will also be shared via La Liga’s social media channels.

The cameras are also set to be installed in all La Liga Smartbank (second division) stadiums in the coming weeks.

The director of La Liga’s audiovisual department, Melcior Soler said that the FanCam was another step towards the improvement of La Liga’s audiovisual product.

“With it we are going to give fans a much more personal and genuine view of the players, seeing up close how they celebrate their team’s goals,” he said.

“We trust in the players to realise the importance of celebrating their goals in front of the FanCam, because this puts them in direct contact with their fans.”

“That’s why we are so convinced that their use of FanCam will increase, to the point that it is used all the time.”

62% of goals were celebrated in front of the FanCam last weekend with La Liga expecting this to increase to 100% in the near future.

La Liga is also set to introduce its first ever subscription-based mobile platform, La Liga Xtra in the coming months.

Last week mobile technology company Mondia was signed as the technology and commercial partner in Europe, Middle East, Africa and Asia Pacific for the launch of La Liga Xtra.

The platform will provide exclusive content from videos, to infographics and articles – daily, weekly and monthly subscription packages will be available.

The initial roll out of the La Liga Xtra will take place in the Middle East and Africa. La Liga is set to make further announcements about the availability of the platform in other continents and countries.

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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