Axess makes game day run seamlessly 

Axess serves as a leading international manufacturer for ticketing and access management systems - a trusted process for sports clubs. 

Axess serves as a leading international manufacturer for ticketing and access management systems, putting in place a trusted process for sports clubs. 

The company has already achieved substantial reach and with an office in Australia (Currumbin Queensland)their services are right on our doorstep.  

Headquartered in Austria with production taking place in the city of Innsbruck, Axess currently has 20 offices in 16 different countries. 

Axess are specialists in individual solutions for ticketing and access management, software products to integrate own business areas and Customer Relationship Management (CRM) systems to manage consumer data. 

As Axess are able to cater for customers all around the world, they are also versatile with a variety of industries – their solutions are used by ski resorts, fair & convention centres, stadia & arenas, leisure parks, museums, sightseeing attractions and touristic transport. 

Axess can look at the unique fields and identify how to implement their expertise, with complete resort solutions, customer registration and customer loyalty programs with social media integration – as well as numerous standardised interfaces to third-party systems. 

To meet the needs of organisations, Axess will use the very best innovative hardware and the most modern software modules. This means they can offer a tailored service for every area of application. 

The hardware that Axess offers are suitable for any sporting event at a stadium, with customised areas to ensure a smooth process on game day. 

Venues are supported from start to finish by Axess, who provide systems that includes a layer of security so that it’s easy to know who is entering the stadium. 

As people arrive, Smart Gates can be used to verify exactly who is accessing certain parts of the venue. For example, to access a VIP area, a person would only be allowed in if they have an appropriate pass or accreditation, which would be scanned to give them the green light. A venue could even look at the Smart Security Gate for extra security protection to block ineligible patrons. 

This solution can be used in a similar manner for car parks, as Axess provide entrance and departure gates for those with motorised vehicles. This allows clubs to section off a particular area of their parking and reserve it for players, coaches, match officials and media personnel. 

When it comes to ticketing, Axess can assist clubs with both printing needs and digital implementation. They accommodate for fans at a personalised level, with a range of options available to collect their tickets for an event. For example, Axess offers a Pick Up Box that is accessible for people to collect the tickets they ordered online, meaning they’re not required to line up at tills.  

The Ticket Kiosk and Smart Printers by Axess are quick and easy solution for all parties, as customers can source what they need and therefore reduces crowded areas outside ticket kiosks in peak times, especially within half an hour of a big event starting. The technology on offer by Axess can print tickets in no time, covering a range of formats. 

However, as we know it has become important for patrons at an event to ‘check in’ using a QR code to register that they were there for Covid tracking purposes. Axess provides the option for people to purchase their tickets online and receive a code to enter the stadium. This gives all clubs the chance to implement this very important technology that becomes tracking software to identify anyone with symptoms of Covid-19.  

A QR code is also present on Axess’ Smart Cards, where they are more relevant to regular visitors of a stadium – members of a club. With an integrated chip, the card stores data of an individual for fast entry and is highly durable, so there’s no need to worry about replacing it.  

Whether it be those who like it old-fashioned or now tech-savvy, tickets by Axess come in all forms to create a user-friendly experience. 

The modules and equipment that Axess brings are state-of-the-art to match the ever-growing changes to technology. They are a flexible partner of access management, always looking for ways to be innovative in how their solutions can best fit any organisation. 

For a more detailed look into Axess’ products, as well as their latest news and case studies, you can find them here. 

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Liam Watson is the Co-Founder & Publisher of Soccerscene. He reports widely on football policy, industry matters and technology.

NWSL signs Amazon as a retail and cloud tech partner

The National Women’s Soccer League (NWSL) have confirmed a multi-year sponsorship with Amazon, making them the Exclusive Retail Sponsor of the NWSL and an extension of its current media deal.

This is an expansion of the previously announced multi-year rights deal that cemented Prime Video as the exclusive home for 27 NWSL matches each season at amazon.com/nwsl.

As part of the sponsorship, it will name Amazon as an official NWSL licensee. NWSL fans can now shop Amazon Fan Shop for hundreds of officially licensed NWSL products from Merch on Demand, Amazon’s print-on-demand service. Selection includes t-shirts, hoodies, tank tops, and more, spanning every NWSL team, across men’s, women’s, and youth styles and sizes.

This Amazon collaboration will also boost the media team at the NWSL with the league migrating match content from previous seasons using Amazon Web Services (AWS). This cloud-based media archive will enable NWSL to easily transfer historical footage and surface highlights, interviews, and behind-the-scenes footage to enhance fan engagement by building a more personalized connection between fans, the league, and the players they love.

Amazon Prime is also now the presenting partner for the NWSL’s Best XI Awards which recognises the best players by position on a monthly cadence throughout the season. For Prime, this represents an opportunity to bring fans closer to the players they love and joins them in celebrating the excellence of the athletes selected for this honour.

NWSL Chief Marketing & Commercial Officer Julie Haddon discussed the importance of expanding their existing deal with Amazon.

“We could not be more excited to continue to integrate Amazon more deeply into the NWSL family as they become our exclusive retail sponsor,” Haddon mentioned in a press release.

“Amazon’s global reach and customer-centric approach pairs perfectly with the NWSL’s fan-forward ethos. This partnership will not only amplify the NWSL’s fandom and growth but will also offer our fans an easy and accessible way to support their favourite teams and athletes.”

The ultimate goal is to increase the profile of the NWSL and serving customers’ growing interest in merchandise, content, and technical innovation.

The expansion is a fantastic move by the NWSL who are bringing the expertise of several Amazon businesses together in service to the league and its fans as they enter a period of incredible attendance and participation growth.

Sydney FC to utilise AI technologies with Bigtincan

Sydney FC has confirmed a ground-breaking partnership with AI-powered sales platform Bigtincan to improve fan engagement, plus player and coach development using the technology’s capabilities.

As a result of this partnership, Bigtincan will deliver a branded platform to enhance the performance of individuals and teams throughout the Sydney FC organisation.

Using AI, the company will leverage things like a player app for personalized skill development and coaching messages translated into multiple languages. Bigtincan will also help the club organise documents and information in a unified place for seamless access.

Bigtincan will utilise virtual showrooms powered by AI to showcase Sydney FC to its membership and fanbase, enabling interactive, self-guided tours and Digital Sales Rooms (DSRs).

The AI sales platform mission revolves around reshaping the future buying experience, leveraging AI and Augmented Reality to tailor experiences to the brand they partner with, and offering personalized engagements that guide customers toward confident decisions.

Bigtincan’s portfolio is wide and incredible with expertise that the biggest brand sand sporting organisations have adopted. These include Major League Baseball, Boston Red Sox, Sacramento Kings, and the Los Angeles Chargers, and other leading global leaders like Nike, Clorox, and Citibank.

The shared values of Sydney FC and Bigtincan converge on delivering engaging, empowering training experiences that enhance performance both on and off the field.

Mark Aubrey, Sydney FC CEO, discussed the club’s future vision with Bigtincan.

“Success stems from nurturing and training those entrusted with performance. Our coaches empower our players, much like Bigtincan does for major brands and global sports franchises with their AI-powered technology,” Aubrey mentioned in a press release.

“Our shared values in training and coaching create a natural alignment, and I am eager to see where this partnership takes us.”

David Keane, Co-Founder and CEO of Bigtincan, expressed enthusiasm about the digital partnership with Sydney FC.

“We are thrilled to collaborate with Sydney FC, leveraging our innovative AI-driven technology to support the team on and off the pitch while expanding the reach of our sales enablement automation platform,” he added in a statement.

This partnership is a major step forward in innovation for Sydney FC who are committed to providing specialised coaching and training, mirroring the club’s investment in the development of its staff and players both on and off the pitch.

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