Adelaide United extends partnership with Kite Property

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Image Credit: Adelaide United

Adelaide United has renewed its partnership with Kite Property, with the South Australian family-owned company confirmed as the official front-of-shirt sponsor for the club’s 2025 Hahn Australia Cup campaign and RAA National Premier League (NPL) team for the remainder of this season and throughout 2026.

The partnership, which first began in 2018, is built on a shared commitment to community, a passion for football, and the growth of the game at all levels.

Kite Property previously served as front-of-shirt sponsor for Adelaide United’s A-League Women’s side and now enters a new phase supporting the club’s Cup and NPL programs.

This move underscores the company’s focus on developing emerging talent and strengthening grassroots football in South Australia.

Kite Property, a proudly South Australian business, provides integrated property development, sales, and management services.

With a strong emphasis on sustainability and community, the company is dedicated to creating long-term value through innovative property solutions and fostering connections with people, places, and future generations.

Damon Nagel, Managing Director of Kite Property, expressed his excitement about the enhanced partnership.

“We’ve been proud partners of Adelaide United for over six years, and the club has been excellent to deal with,” Nagel said in a press release.

“The people within the club are committed to performance at all levels and they have made our decision to renew very easy.

“We share a relationship grounded in values of community, passion, and progress. Supporting the Club’s Australia Cup campaign and NPL side represents a natural evolution for Kite.

“It allows us to continue contributing to the future of South Australian football and build lasting connections that align with our mission of helping people make living memories.”

Nathan Kosmina, Chief Executive Officer of Adelaide United, welcomed the expanded partnership.

“Kite Property has been an integral part of the Adelaide United family since 2018, and their commitment to football in South Australia is unwavering,” he said in a press release.

“Their expansion to front-of-shirt sponsor for our Hahn Australia Cup and our NPL side highlights their belief in the direction of the Club and the importance of developing the next generation of talent.

“We’re thrilled to continue working with Damon and the Kite team as we pursue success on and off the pitch.”

This renewed partnership highlights both organisations’ shared vision of supporting local talent and celebrating South Australian football on the national stage, which has been Adelaide United’s main goal as a club.

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SIXT vehicles set to join Macarthur FC

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Image credit: Macarthur FC

Macarthur Bulls FC has announced a new partnership with leading car and truck rental company SIXT, which will join the club as its official transport partner for the next two A-League seasons.

SIXT will feature across multiple platforms for the Bulls after signing the agreement, including front-of-shirt branding on the club’s A-League playing kits, extensive match-day signage and digital activations.

Managing Director of SIXT NSW, Murari Rijal expressed how the partnership will support the grassroots community of the Bulls FC Academy through to the professional level.

“Football has an incredible reach, from grassroots through to the elite level, and this partnership gives SIXT the opportunity to drive meaningful engagement with fans while showcasing our premium transport solutions,” Rijal said in a press release.

“We are especially proud to stand behind our local young players, who represent not only the future of Australian football but also the future of our community.”

Macarthur FC members and fans will be able to access deals and discounts on SIXT rentals nationally throughout the two-year term of the partnership.

Additionally, SIXT vehicles will play a role in driving the Bulls’ community programs across South West Sydney, helping the club with football clinics, school visits, and grassroots initiatives.

Chief Commercial Officer of Macarthur FC, Mark Jensen also shared enthusiasm for the support SIXT will provide for the club’s community programs and youth development.

“This partnership reflects our shared commitment to growth, innovation, and creating memorable experiences for our members, fans, and community to help drive football across our community,” he said in a press release.

“We thank SIXT NSW for putting their trust in us to grow football and community engagement across South West Sydney.”

The agreement will ensure SIXT’s logo will appear on the sleeve of all Bulls FC Academy teams, including their 17 academy team squads.

SIXT aims to provide a strong presence at the Bulls’ match days at Campbelltown Sports Stadium by engaging fans with interactive precinct experiences.

Adelaide United and Flinders University Expand Agreement into Women’s Football

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Image credit: Flinders University

Adelaide United FC has confirmed that Flinders University will feature as the front of shirt sponsor for the Women’s team for the upcoming 2025/26 A-League season. 

This sponsorship enhances the bond between Adelaide United and Flinders University, who have been longstanding partners since 2019. 

Flinders University has been the front of shirt sponsor for the A-League Men’s team for the past six seasons, and the change to include the women represents the University’s commitment to supporting participation in women’s sport. 

The deal will also deliver benefits off the pitch, with Adelaide United and Flinders University also collaborating on curriculum development for school programs. 

Flinders University Senior Deputy Vice-Chancellor, Romy Lawson underlined the institution’s commitment to both education and football, noting the broader impact of the renewed sponsorship.

“Flinders University is proud to continue its partnership with Adelaide United to champion strong role models and expand opportunities for our students through practical experience,” she said via press release.

“We see real value in deepening our collaboration with a local club that reflects Flinders’ values and commitment to advocating for more women and girls participating in both sport and education.

“Women’s sport has made significant strides, and we are contributing to its success through student placements with the club across various professions, as well as school programs.” 

Adelaide United Chief Executive Officer, Nathan Kosmina welcomed the extension of the strategic alliance, emphasising both its longevity and significance.

“Flinders University has been an outstanding partner of Adelaide United for many years and their continued commitment to our club is something we greatly value,” he said via press release.

“To have a strong, local South Australian brand like Flinders transition onto the A-League Women’s front of shirt highlights their investment in women’s football and in the growth of our game at all levels. 

“We are proud to showcase their brand on our women’s team and thank them for their ongoing support of Adelaide United.”

The continued affiliation with Flinders University, alongside with the inclusion of the women’s team as a front of shirt sponsor shows the dedication both organisations to increase women’s participation in the game. 

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