Bitget lands multi-million dollar deal with LALIGA for crypto-sports

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Bitget, a global cryptocurrency exchange and Web3 innovator, has secured a multi-million dollar partnership with LaLiga, one of the world’s top football leagues.

This deal names Bitget as the official crypto partner for Eastern Europe, Southeast Asia, and Latin America, marking a new chapter in the integration of crypto into sports.

The news took place at Token2049 in Singapore, highlighting blockchain technology’s growing influence across industries. For Bitget, this partnership aligns with a broader strategy to embed crypto in the sports world, using LaLiga’s vast global presence to introduce cryptocurrency to emerging markets and new audiences.

The partnership seeks to provide unique advantages to both sides, reflecting Bitget’s ‘Make It Count’ philosophy focused on achieving excellence through dedication and passion. This collaboration places Bitget at the crossroads of sports and technology, where innovation blends with tradition.

LaLiga, renowned for its rich history and iconic players such as Kylian Mbappé, Vinícius Júnior, and Robert Lewandowski, has consistently embraced technological innovation. The league has been at the forefront of adopting cutting-edge technologies like AI, VR, big data, and machine learning, maintaining its leadership in sports advancements.

President of LALIGA, Javier Tebas, highlighted the league’s commitment to embracing new technologies.

“Over the last decade, digitalization and innovation have been among LaLiga’s priorities. We are committed to being pioneers in the sports industry, and this collaboration with Bitget will further our reach into the world of blockchain and Web3,” he said via press release.

Bitget CEO, Gracy Chen, underscored the groundbreaking potential of this partnership.

“As the world of sports continues to embrace digital innovation, crypto, blockchain, and emerging technology are becoming integral to this transformation,” she said via press release.

“Partnering with LaLiga allows us to accelerate the growth of crypto in sports, bringing new opportunities for fans and athletes alike. LaLiga’s sports spirit aligns with our belief of ‘Make It Count,’ achieving greatness through perseverance and positive passion. We believe this collaboration will enhance the experience for over a billion people as it sets a path for broader adoption of Web3 in emerging markets.”

By focusing on sports, crypto companies can access a vast global audience, with football proving to be an ideal platform for driving blockchain and cryptocurrency adoption.

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Off the Pitch Podcast: Cavallucci On the Importance of FQ’s Future Club+ Initiative for Local Clubs

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Image Credit: Football Queensland

On Episode 16 of Soccerscene’s Off the Pitch Podcast, it was a special episode with FQ CEO Rob Cavallucci ahead of the all-important 2025 Queensland Football Convention.

Many topics around the issues in Queensland football were discussed including Futsal’s incredible growth, update on Perry Park’s upgrade plan and driving player retention in certain youth age groups.

On the topic of administration, FQ’s new Future Club+ is a ground-breaking initiative designed to strengthen the foundations of football clubs across the state.

The concept of this began after last year’s convention and through interactive club lab sessions and ongoing consultation, FQ are continuing those discussions and driving practical change.

Cavallucci discussed the current volunteering and administration issues that are plaguing local football clubs.

“Future Club+ is in line with what I talked about earlier in regard to what we need to do to best position this sport for the next 20 years,” he said.

“Clubs are run by volunteers and volunteerism is waning. A lot of clubs can’t get the administration right because they also can’t get the governance right.

“The sport is run by volunteers and when you look at the fact that volunteerism is declining in Australia across every sport, you know it’s a problem we have to solve right now.

“From a governing body point of view, when you look at that, that’s actually a limiting factor on the success of our sport.”

He also gave a solution on how FQ are going to tackle this in the future, specifically in regards to what  Future Club+ will offer in the 2025 Queensland Football Convention and beyond.

“We need to start to work with clubs to transform how they manage themselves and that means a whole series of things. Hence the Future Club+ concept is looking at that and rethinking about best practice of how a club should operate,” he said.

“What we’ve been doing over the last 18 months through a series of webinars and in the last convention, and even in this upcoming one, there’s three Future Club+ sessions and it’s all about best practice at a club.”

In this convention, the three Future Club+ sessions are:

#1 What data reveals about your club future

#2 The amalgamation playbook: Real stories from the clubs forging the future

#3 The growth engine: your tool kit to fund staff and empower volunteers.

“Those three subjects should be very appealing to any club.”

Click hear the full interview with Rob Cavallucci, on Episode 16 of Soccerscene’s Off the Pitch Podcast – available on all major podcasting platforms.

Perth Glory Extends Deal With Theme Group

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Image credit: Perth Glory

Perth Glory have announced one of their major partners, Theme Group will be continuing to work with the club for the 2025/26 A-Leagues season.

Theme Group is Western Australia’s leading provider of food services, cleaning solutions and facility management, servicing some of WA’s most iconic venues, industries and events for the mining, aviation, education and healthcare sectors, as well as certain arenas.

The extended partnership will continue to have Theme Group cater all of Perth Glory’s dietary needs, both for events and players and staff, under the Good Food Eating brand, which caters to a number of high-performance touring athletes and teams across Australia and overseas.

Perth Glory CEO, Anthony Radich commented on the ongoing partnership being another positive step forward for the club.

“Theme Group have been fantastic supporters of Perth Glory for many years, and their renewed, three-year commitment reflects the strength of that relationship,” he said via press release.

“They share our values around excellence, community and performance and we’re proud to have a local WA company that’s fuelling both our players and our Members and fans.”

Theme Group Founder and Executive General Manager, Robbie Damjanovic called the partnership a proud continuation of the company’s passion for the football community in the state.

“Football has always been in my blood and Perth Glory has played a big part in my family for generations,” he said via press release.

“We’re thrilled to continue supporting the club and to continue enhancing the experience for players, staff and fans alike.

“Through our Good Food Eating brand, we’re proud to bring the same nutrition that fuels high-performance teams to everyone, whether that’s at the stadium, in stores, or in your own workplace.”

Alongside the news of the extended partnership, Perth Glory fans will also be able to enjoy the same performance-driven nutrition as the club members, with Good Food Eating’s Grab and Go.

The new accessible meals are now available in major supermarkets and convenience stores across Perth, along with an upcoming direct-order catering service for offices, schools and private functions.

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