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Chelsea the first EPL club to partner with Chinese social media giant Weibo

Chelsea F.C have announced a strategic partnership with Weibo, a Chinese social media platform which records more than 520 million active users per month.

The West London club already have more than eight-million followers and will produce content specifically designed for the Chinese audience. This includes employing a Chinese fan reporter at their Cobham training ground.

To add to the ventures into the Chinese market, Chelsea has also launched Chelsea FC China TV, a regular weekday series that features interviews, discussion, highlights and other football related content.

Chelsea Chief Executive Guy Lawrence was delighted to announce the news, citing the strategic partnership will help the club to build a stronger relationship with its Chinese audience.

“Delivering high quality, quick-to-market content and bringing our Chinese fans closer to the club are two key aims of Chelsea’s China strategy,” he said.

“Through this strategic partnership with Weibo, we will be able to grow our offering of original and China-specific content across the country.”

Chelsea were the fastest-growing European soccer team on Weibo last season, according to an official release. As of the end of August, they were the fourth most followed club on the platform, behind only Barcelona, Manchester City and Manchester United, who boast more than ten million followers.

Zhan Sheng, General Manager of Sina Sports, the company which owns Weibo, echoed Lawrence’s sentiment.

“Having already successfully worked with Chelsea on a number of projects, Weibo and Chelsea FC will continue to collaborate further. The key areas of our focus moving forward will be on delivering bespoke multimedia content formats, operating fan communities, as well as new and upgraded commercialisation models.”

“Weibo has continued to increase its investment and support in the sports industry since the inception of its vertical sports platform. With an increased impact in the sports industry in recent years, Weibo has now formed a comprehensive ecosystem linking event organisations, clubs, athletes, media, and KOLs. It’s a unique style of social media communication on Weibo which will provide Chelsea FC with the platform to increase fan participation and commercial monetisation.”

DFL and AWS introduce two new Match Facts to Bundesliga coverage

Bundesliga analysis

The Deutsche Fußball Liga (DFL) and Amazon Web Services (AWS) have announced the addition of two new Bundesliga Match Facts powered by AWS that will premiere as graphics during broadcasts and in the official Bundesliga app during the 2021-2022 season.

The two new Match Facts – Shot Efficiency and Passing Profile – will bring the total number of advanced statistics to eight, with each of them aiming to give fans deeper insights into the action on the pitch.

The first of the new advanced stats – Shot Efficiency – compares the number of goals that a player or team has scored with how many goals the player or team should have scored based on the quality of their chances.

The second – Passing Profile – provides deeper insights into the pass quality of a player or an entire team. Both of the stats are generated by gathering and analysing the match feeds from live games in real time as they are streamed into AWS.

Both new stats made their debut during Matchday 4 on the clash between German Champion FC Bayern München and the second-placed team of the previous season RB Leipzig.

The two new Match Facts will better showcase the action on the field – giving fans, coaches, players, and commentators visual support for analysing the decision-making of players and teams.

Andreas Heyden, Executive Vice President of Digital Innovations for DFL Group, was excited to further innovate the matchday experience for viewers based both domestically and internationally.

“Bundesliga Match Facts powered by AWS allows us to give fans more insight into the game of football, broadcasters more interesting stories to tell and coaches and teams, more data to excel at their game,” he said.

“Last year, the reception for Bundesliga Match Facts around the world was very positive, and we expect through ML and AI to continue to innovate on these analytics to make them even better.

“These two new stats give fans a view into player efficiency that hasn’t been achieved before, and we are just at the beginning of our relationship with AWS. I’m excited to see how technology will continue to evolve the fan experience and the game.”

Football South Australia announce inaugural delivery of AFC/FA ‘A’ Licence

Veart

Football South Australia have announced an exciting opportunity for SA coaches to undertake an AFC/FA ‘A’ Licence in their own state for the first time ever.

The course is a fantastic opportunity for SA’s strong contingent of 90 B Licence holders to be able to elevate their expertise to the next level from the comfort of familiar surroundings.

The Football Australia ‘A’ Licence course is designed to support coaches working with senior players or older youth players in a professional or semi-professional environment where coaches will have three or four training sessions plus a match each week.

Part A will be at the new Summit Sports and Recreation Park in Mount Barker and VALO Football Centre, while Parts B and C will be held at the new State Centre for Football in Gepps Cross in 2022.

Football South Australia can also today announce that registrations are now open for a B Licence, which will take place in January 2021.

Football South Australia CEO Michael Carter was delighted to introduce the new courses for coaches looking to push on in their careers.

“Coach education is an extremely important function of Football South Australia and we are delighted to be hosting an A-License coaching course in Adelaide. For years local coaches have had to travel interstate for the A-License meaning the cost per participant increased,” he said.

“The timing of the course will see components hosted at the soon to be completed State Centre for Football. The headquarters will be an education hub for coaches, referees and players via our pathway programs.”

Coach Education Manager Alec Wilson expressed his excitement for South Australian coaches.

“I am very excited with the announcement of a first-ever A-Licence in SA. This has been a year in the making and something Football South Australia has been wanting to host for a number of years,” he said.

“The announcement is a reward for everyone’s hard work and determination and shows our dedication in providing the best coach education opportunities for the growth of the game.

“To have all three pinnacle courses (A, B and C Licences) at home in our own state is a landmark in coach development and I look forward to seeing our coaches thrive, and in turn, provide better coaching for our players.”

The Football Australia/AFC ‘A’ Licence can be accessed here. Applications close on October 29, 2021.

The Football Australia/AFC ‘B’ Licence can be accessed here. Applications close on December 10, 2021.

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