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Chelsea the first EPL club to partner with Chinese social media giant Weibo

Chelsea F.C have announced a strategic partnership with Weibo, a Chinese social media platform which records more than 520 million active users per month.

The West London club already have more than eight-million followers and will produce content specifically designed for the Chinese audience. This includes employing a Chinese fan reporter at their Cobham training ground.

To add to the ventures into the Chinese market, Chelsea has also launched Chelsea FC China TV, a regular weekday series that features interviews, discussion, highlights and other football related content.

Chelsea Chief Executive Guy Lawrence was delighted to announce the news, citing the strategic partnership will help the club to build a stronger relationship with its Chinese audience.

“Delivering high quality, quick-to-market content and bringing our Chinese fans closer to the club are two key aims of Chelsea’s China strategy,” he said.

“Through this strategic partnership with Weibo, we will be able to grow our offering of original and China-specific content across the country.”

Chelsea were the fastest-growing European soccer team on Weibo last season, according to an official release. As of the end of August, they were the fourth most followed club on the platform, behind only Barcelona, Manchester City and Manchester United, who boast more than ten million followers.

Zhan Sheng, General Manager of Sina Sports, the company which owns Weibo, echoed Lawrence’s sentiment.

“Having already successfully worked with Chelsea on a number of projects, Weibo and Chelsea FC will continue to collaborate further. The key areas of our focus moving forward will be on delivering bespoke multimedia content formats, operating fan communities, as well as new and upgraded commercialisation models.”

“Weibo has continued to increase its investment and support in the sports industry since the inception of its vertical sports platform. With an increased impact in the sports industry in recent years, Weibo has now formed a comprehensive ecosystem linking event organisations, clubs, athletes, media, and KOLs. It’s a unique style of social media communication on Weibo which will provide Chelsea FC with the platform to increase fan participation and commercial monetisation.”

Football West to welcome Jamie Harnwell as new CEO

Football West has announced the appointment of Jamie Harnwell as the new Chief Executive Officer of the organisation.

Football West has announced the appointment of Jamie Harnwell as the new Chief Executive Officer of the organisation.

Harnwell will succeed outgoing CEO James Curtis, who is stepping down after spending almost six years in the role.

Harnwell has been involved with Football West for over 12 years, with his most recent position being Chief Football Officer. Prior to that, he had worked as Acting Chief Operating Officer and Head of Development.

Before joining Football West, Harnwell was the captain of A-Leagues club Perth Glory, as well as the record-appearance holder He made 256 appearances for the Glory men’s squad, where in the process he was involved in back-to-back national championships.

Football West Chairman Sherif Andrawes:

“Football West is delighted to announce Jamie Harnwell as our new CEO,” he said.

“Jamie is a real football person, from his days as a star player at Perth Glory to becoming a top coach in both the A-League Women’s and NPLWA – Men’s competitions. He has transferred the drive and dedication needed to succeed on the pitch to his roles at Football West.

“In addition, Jamie also possesses the necessary skills and vision to drive Football West forward as we continue to grow the sport in WA and we move towards the opening of the State Football Centre and the 2023 Women’s World Cup and beyond.

“Jamie has worked closely with James Curtis for a number of years, and in terms of senior management, it is great that he has been able to ‘learn on the job’ and is well placed to lead the team at Football West over what will be an exciting period for our sport in WA.

“Following an extensive nationwide search and the assessment of several excellent candidates, Jamie proved to be the stand-out. We look forward to him leading Football West in the years ahead and continuing the terrific progress achieved under James Curtis.”

Incoming Football West Chief Executive Officer Jamie Harnwell:

“It is exciting to become CEO of Football West and I’m looking forward to the challenge,” he said.

“We are the biggest team sport in the country in terms of participation and we are in a fantastic position. But there is still plenty of potential for further growth, especially here in WA.

“It has been terrific to work with James Curtis and gain invaluable experience, now I am ready to put my own stamp on the position.”

Harnwell will work together with Curtis until the latter departs from Football West on March 31, 2022.

Sky Sports extends rights to NIFL

The Northern Ireland Football League has announced that Sky Sports will be the exclusive broadcaster of Football in the region once again.

The Northern Ireland Football League has announced that Sky Sports will once again be the exclusive broadcaster of top-flight football in the region for the next three years.

The Irish League has had a long-lasting partnership with Sky over the years and the agreement will see the relationship in place until the end of the 2024/25 season.

The new agreement will see four Danske Bank Premiership fixtures and the BetMcLean League Cup final broadcast live across the UK & Ireland each season.

Northern Ireland Football Chief Executive, Gerard Lawlor:

“We sincerely thank Sky Sports for their continued backing of our game and we look forward to showcasing some of the best NI Football League matches together over the next three seasons,” he said.

“To continue to have the invaluable support of such a high-profile broadcaster shows how far our league has progressed in recent years as we bring our game to an increasing audience of loyal fans.

“The NI Football League brand is continuing to grow outside of the confines of Northern Ireland, and through Sky Sports, many football fans are now becoming more familiar with the rich history of our clubs and as well as some of the household names that have played in the Irish League.”

Sky Sports Director of Football, Gary Hughes:

“As a long-term partner to the Northern Ireland Football League, we’re delighted to extend Sky Sports’ support of the league and ensure that its entertaining action continues to be available to our customers,” he said.

“Sky Sports customers will be able to enjoy the Northern Ireland Football league alongside our ever-expanding football offering in the UK & Ireland which includes over 500 live games in 2022, from the Premier League, EFL, Scottish Premiership and FA Women’s Super League as well as international action in the form of World Cup Qualifiers, and this month’s Africa Cup of Nations – placing Sky Sports as the home of live football.”

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