Diversity and Inclusion Grant announced by ESFA for Association Clubs

Eastern Suburbs Football Association (ESFA) announced the finalisation of a Diversity and Inclusion Grant for its local Association Clubs.

New South Wales’ Eastern Suburbs Football Association (ESFA) announced the finalisation of a Diversity and Inclusion Grant for its local Association Clubs.

Acclaimed to be the ESFA’s Diversity and Inclusion Grant is a first for a local grassroots association in NSW, the grant will fund sport and physical activity events for vulnerable and disadvantaged groups within the ESFA Community.

Specifically, the grant is seeking to support projects that are aimed at the following:

  • Aboriginal and Torres Strait Islander communities
  • Newly arrived migrants and refugees, or culturally and linguistically diverse (CALD) groups’
  • Women’s football
  • People with a physical and/or intellectual disability
  • LGBTIQA+ communities

The grant reaffirms the ESFA’s dedication to developing football for the entire community – irrespective of age, colour, gender and disability.

Furthermore, the announcement represents a significant aspect of the ESFA’s key strategic pillars for 2021-24. These pillars outline a focus on delivering football which is not just of a high-quality standard, but football that is accessible to the entire Eastern Suburbs community in order to ensure that more members of the area are encouraged to be a part of the game.

ESFA Director Lisa Thorn explained the reasoning behind the grant by reiterating what the association stands for.

“This is an important mechanism to promote the growth of football for all,” she said.

“At ESFA we believe it is important that sporting bodies reflect the diversity in the communities they are a part of, and that they ensure that everybody has access to the beautiful game.

“This program supports people who are historically less likely to participate within ESFA competitions and will help build a resilient, cohesive and harmonious ESFA community.”

President of the ESFA, Nigel Singh, acknowledged the instrumental role football plays in fostering community and connectedness, particularly in the wake of the COVID-19 epidemic.

“The events of last season highlighted how important football is beyond just the obvious physical benefits,” he said.

“Football establishes a sense of community, and it provides an avenue to form deeper connections with people we might not ordinarily interact with.

“We believe this program will allow our Clubs to continue the fantastic job they are doing in growing the game and in highlighting that participating within ESFA is about more than just football.”

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New Vodafone & UEFA Partnership Secures Growth for Women’s Football

Vodafone has announced a partnership to sponsor the UEFA women’s international and club soccer competition, as well as to become an official partner of the UEFA Champions League.

The deal renews a partnership that first started in the late 2000s, where Vodafone was an official partner of the Champions League between 2006 and 2009.

The company will sponsor the UEFA Women’s Champions League, UEFA Women’s Euros, UEFA Women’s Nations League, and some other international competitions until 2030. 

Vodafone has networks in important European soccer markets, such as the UK, Germany and the Netherlands, as well as partnerships in countries including France, Italy and Spain. 

Included in the service will be Wifi hotspot zones and a dedicated customer service deck in selected venues during the competition season. Another feature of the service will be an opportunity to win match tickets. All of these features will provide a beneficial marketing opportunity for Vodafone. 

Guy Laurent Epstein, UEFA’S executive director of marketing spoke about the alignment amonsgt both parties. 

“We are delighted to welcome Vodafone as a sponsor of UEFA Women’s Football and a UEFA Champions League Licensee,” he said in a press release. 

“Vodafone’s strong track record in supporting sport, coupled with their commitment to innovation and inclusion, aligns seamlessly with our ambition to grow the game at every level. Together, we look forward to creating impactful and engaging experiences that bring fans closer to the sport they love.” 

Nadine Kessler, UEFA’s women’s soccer director shared an excited sentiment regarding the new deal.  

“The meteoric rise of the women’s game, highlighted by the record-breaking success of this summer’s UEFA Women’s Euro is undeniable, and it continues to attract some of the world’s most recognisable brands eager to be a part of this groundbreaking moment.” Kessler said in a press release. 

This partnership will likely be beneficial for both Vodafone and the UEFA women’s competition, as it will provide ample marketing opportunities and exposure for Vodafone, whereas Vodafone will supply financial backing, improved stadium experiences for fans, and overall elevating the women’s game.

Bentleigh Greens SC Strike Deal with Local Brand Inner Athlete

Bentleigh Greens SC have announced a partnership with Inner Athlete as the club’s new sponsor after the JGNPL (Junior Girls National Premier League) season has concluded.

Inner Athlete is a gym who specialises in strength & conditioning training, injury rehab, and youth athlete development to help young athletes aged 10-18 years to move better in their respected sprots, as well as perform at their best.

Bentleigh Greens SC President, Abraam Gregoriou stated the reason they partnered with Inner Athlete is their recognition of young female athletes who require a tailored program to improve strength, increase recovery times and above all prevent injury.

“Inner Athlete are a trusted partner already, so it was a no brainer to pursue that relationship in season 2026,” he said to SoccerScene.

“Bentleigh Greens believes the women’s game can thrive but only if we invest in our female football players at all ages and that includes in programs that Inner Athlete provides.”

To celebrate the new sponsorship, Inner Athlete are offering Bentleigh Greens SC members free discovery calls to see what program is right for them.

They are also delivering a special program during the Term 3 school holidays (22 Sept – 4 Oct), JGNPL players can bring a teammate to a free training session at Inner Athlete.

The gym caters to all sportspeople from all levels under pro-leagues, with Inner Athlete training and mentoring young athletes who can later enrol in major sports programs like Football Victoria Academy, which Inner Athlete and Football Victoria are partnered.

Bentleigh Greens SC announced this week an investment of $2.4 million through federal, council and themselves funding to build a brand-new pitch at the Kingston Heath Soccer Complex for the purpose of developing women’s football in the area.

Now with the sponsorship news, it shows Bentleigh Greens SC is wanting to boost women’s sports, including their girls soccer teams, by partnering and engaging with parties who share the same values.

In the middle of the year, Bentleigh Greens U15 Girls head coach, Matt Crawford was interviewed on the Inner Athlete podcast where they shared their experience coaching young women soccer players.

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