No date set for A-League return

FFA have re-confirmed their intention to resume the current A-League season as soon as possible, however a firm date for the return of the competition is yet to be set.

In a statement on Thursday, the FFA identified four key points of criteria that need to be satisfied before a possible resumption.

Those criteria include:

· Player and staff health and safety threshold requirements

· State and Federal border restrictions being lifted

· Large gathering restrictions allowing for the required squads and support staff to gather

· Social distancing protocols being agreed with governments to allow the holding of professional games

FFA is continuing to speak with government health authorities about these elements and when it is suitable to return to play.

If the A-League season were to resume, clubs would have to undergo an initial period of training and conditioning to meet health and safety requirements and uphold the integrity of the competition.

FFA CEO James Johnson claimed there was agreement between the FFA and A-League clubs that this season would eventually be completed.

“Our goal is to deliver live, professional football and complete the Hyundai A-League 2019/20 season, and we have set a number of criteria that will define when this is going to be possible,” he said.

“Our priority remains the health and safety of all players and staff and we will need to be satisfied that appropriate measures are in place to ensure this. Secondly, we will need to meet all government restrictions in place at the time, including state/territory border controls. Finally, any decision to resume will be made in full alignment with Government and its medical advisors.

“We will resume play as soon as possible, and the first stage would see the players return to training. We would then schedule matches. It is difficult to see that process beginning before the end of May, but we will work with all stakeholders to achieve the earliest possible resumption.

“Football takes its responsibilities as a good corporate citizen very seriously, and remains committed to working in partnership with the Government to slow the spread of COVID-19. At the same time, we want to play our part in supporting the social and mental wellbeing of the Australian football family and all sports-loving Australians.

“Ultimately, the coronavirus will have the final say on when we can get the season started again, and completed.

“We want to thank the clubs and players who have been understanding of the current circumstances and worked collaboratively with us in relation to this matter throughout this period. I would also like to acknowledge our supporters, commercial partners and football community who continue to remain engaged and connected during this difficult time, and we thank them for their continued support.”

FFA will provide a further update in May 2020.

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New Vodafone & UEFA Partnership Secures Growth for Women’s Football

Vodafone has announced a partnership to sponsor the UEFA women’s international and club soccer competition, as well as to become an official partner of the UEFA Champions League.

The deal renews a partnership that first started in the late 2000s, where Vodafone was an official partner of the Champions League between 2006 and 2009.

The company will sponsor the UEFA Women’s Champions League, UEFA Women’s Euros, UEFA Women’s Nations League, and some other international competitions until 2030. 

Vodafone has networks in important European soccer markets, such as the UK, Germany and the Netherlands, as well as partnerships in countries including France, Italy and Spain. 

Included in the service will be Wifi hotspot zones and a dedicated customer service deck in selected venues during the competition season. Another feature of the service will be an opportunity to win match tickets. All of these features will provide a beneficial marketing opportunity for Vodafone. 

Guy Laurent Epstein, UEFA’S executive director of marketing spoke about the alignment amonsgt both parties. 

“We are delighted to welcome Vodafone as a sponsor of UEFA Women’s Football and a UEFA Champions League Licensee,” he said in a press release. 

“Vodafone’s strong track record in supporting sport, coupled with their commitment to innovation and inclusion, aligns seamlessly with our ambition to grow the game at every level. Together, we look forward to creating impactful and engaging experiences that bring fans closer to the sport they love.” 

Nadine Kessler, UEFA’s women’s soccer director shared an excited sentiment regarding the new deal.  

“The meteoric rise of the women’s game, highlighted by the record-breaking success of this summer’s UEFA Women’s Euro is undeniable, and it continues to attract some of the world’s most recognisable brands eager to be a part of this groundbreaking moment.” Kessler said in a press release. 

This partnership will likely be beneficial for both Vodafone and the UEFA women’s competition, as it will provide ample marketing opportunities and exposure for Vodafone, whereas Vodafone will supply financial backing, improved stadium experiences for fans, and overall elevating the women’s game.

Bentleigh Greens SC Strike Deal with Local Brand Inner Athlete

Bentleigh Greens SC have announced a partnership with Inner Athlete as the club’s new sponsor after the JGNPL (Junior Girls National Premier League) season has concluded.

Inner Athlete is a gym who specialises in strength & conditioning training, injury rehab, and youth athlete development to help young athletes aged 10-18 years to move better in their respected sprots, as well as perform at their best.

Bentleigh Greens SC President, Abraam Gregoriou stated the reason they partnered with Inner Athlete is their recognition of young female athletes who require a tailored program to improve strength, increase recovery times and above all prevent injury.

“Inner Athlete are a trusted partner already, so it was a no brainer to pursue that relationship in season 2026,” he said to SoccerScene.

“Bentleigh Greens believes the women’s game can thrive but only if we invest in our female football players at all ages and that includes in programs that Inner Athlete provides.”

To celebrate the new sponsorship, Inner Athlete are offering Bentleigh Greens SC members free discovery calls to see what program is right for them.

They are also delivering a special program during the Term 3 school holidays (22 Sept – 4 Oct), JGNPL players can bring a teammate to a free training session at Inner Athlete.

The gym caters to all sportspeople from all levels under pro-leagues, with Inner Athlete training and mentoring young athletes who can later enrol in major sports programs like Football Victoria Academy, which Inner Athlete and Football Victoria are partnered.

Bentleigh Greens SC announced this week an investment of $2.4 million through federal, council and themselves funding to build a brand-new pitch at the Kingston Heath Soccer Complex for the purpose of developing women’s football in the area.

Now with the sponsorship news, it shows Bentleigh Greens SC is wanting to boost women’s sports, including their girls soccer teams, by partnering and engaging with parties who share the same values.

In the middle of the year, Bentleigh Greens U15 Girls head coach, Matt Crawford was interviewed on the Inner Athlete podcast where they shared their experience coaching young women soccer players.

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