OneFootball secures deal with Sportradar

Liam Watson
Berlin-based football media company OneFootball will be able to bring live games of South Korea's K League to selected countries.

Berlin-based football media company OneFootball will be able to bring live games of South Korea’s K League to selected countries.

OneFootball will broadcast live coverage of the K League to users in France, Italy, Spain, United Kingdom and Brazil as part of the deal with Sportradar – who were appointed to sell the K League’s international rights from 2020 to 2024.

On OneFootball’s app, there will be two or three K League matches available for the remainder of the 2020 season, which will then continue for the entirety of the 2021 season.

“With more than 44 million active users per season globally, OneFootball is the most popular digital media platform for the new generation of football fans,” OneFootball said in a statement.

“This distribution partnership will allow the K League to tap into a vast userbase of young and highly engaged ‘mobile-first’ football enthusiasts in some of OneFootball’s core markets.

“OneFootball will work closely with the K League and Sportradar in developing a bespoke in-app marketing strategy to enhance visibility of the offer and maximize engagement.”

OneFootball specialises in providing live scores, statistics and news from 200 leagues and covers 12 languages as a leading source of news for football fans.

“Our flexible and convenient approach to in-app live streaming in combination with our very engaged userbase of football fanatics, will benefit the K League’s growth in international markets,” Lucas von Cranach, chief executive and founder of OneFootball, said.

Sportradar has previously arranged broadcast deals in countries such as China, Hong Kong and Croatia. They also partnered up with digital platforms including Dugout (in Singapore), 433 (in the Netherlands) and Copa90 (in the UK).

“Partnering with OneFootball who, like us, are leaders in the digital field, is a tremendous opportunity to expand the audience and brand of the K League beyond its current reach of over forty countries, Lutz Tigges, senior director, media rights at Sportradar, said.

“Be it live coverage, highlights or short form clips, visual moving images still capture the raw emotion which is football and to have one of Asia’s best leagues reach a global audience is nothing but a win-win for all of us.”

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Wests APIA FC Announces New Corporate Partner

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Image Credit: Wests APIA FC

Wests APIA FC officially announced that Bumblebee Rubbish Removal will join the club as a Corporate Partner for the 2025 Australian Championship campaign, marking the beginning of a significant new partnership for the club’s Australian Championship season. The announcement was made by the club via a social media post.

The announcement was made ahead of Wests APIA’s home campaign launch at Leichhardt Oval, as the club prepares for an exciting year competing on the national stage in the Australian Championship. 

The partnership highlights the growing recognition of Wests APIA’s progress both on and off the field, following a strong season in the NPL and the club’s continued investment in its long-term development.

Founded in Sydney, Bumblebee Rubbish Removal has established itself as one of the city’s most trusted waste management providers. 

The company delivers fast, friendly, and reliable rubbish removal services across residential, commercial, and construction sectors, with a focus on sustainability and community engagement.

This new partnership with Wests APIA FC reflects Bumblebee Rubbish Removal’s commitment to supporting local initiatives and fostering strong community connections through sport. 

The collaboration will also contribute to the ongoing growth and sustainability of the club, helping Wests APIA continue to develop talent and strengthen its football programs across all levels.

Wests APIA FC continues to emphasise the importance of partnerships in sustaining the club’s success and supporting its ambitions within the Australian Championship.

At Wests APIA, the support of corporate partners plays a vital role in every aspect of the club’s operations; from developing junior pathways and maintaining facilities to backing senior teams on the national stage.

The partnership with Bumblebee Rubbish Removal represents another step forward for Wests APIA FC as the club enters a new era of growth and competition, continuing its legacy within Australian football.

Perth Glory Relocates With WA State Government Investment

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Image credit: Perth Glory

Western Australian A-League football club, Perth Glory have received a $1.2 million investment by the WA Government as they begin the 2025 season from their new home in the city’s northern suburbs.

The investment will be delivered through upgrades to the playing turf and changerooms, as well as the installation of new fencing at the Mirrabooka Regional Open Space, in a partnership with City of Stirling.

Perth Glory’s relocation to Stirling Leisure in Mirrabooka is a move by the football club to provide a range of social and economic benefits to the local community, along with continuing to have the space open to the public.

City of Stirling Mayor, Mark Irwin celebrated the news of Perth Glory’s relocation and how passionate the multicultural community is for football.

“Making Mirrabooka the home of Perth Glory is an exciting step in the revitalisation of the Mirrabooka Town Centre, which remains a priority for the City and the WA Government,” he said via press release.

“I’d like to acknowledge the WA Government for this investment which will have benefits for elite sport, grassroots sport and the wider community.”

Perth Glory CEO, Anthony Radich expressed the club’s gratitude to the Western Australian State Government and City of Stirling for their support in facilitating the relocation of the club’s training and administration facility to Mirrabooka.

“This development marks a significant milestone in Perth Glory’s ongoing pursuit of excellence, providing a state-of-the-art environment that will enhance our high-performance programs, operational efficiency and overall professionalism,” he said via press release.

“Importantly, the relocation provides our club with a home and the opportunity to belong to and be an important part of Mirrabooka’s rich, vibrant and multicultural community which retains a deep passion for football.

“We look forward to contributing meaningfully to this dynamic and fast-growing region, strengthening community connections and adding long-term value to the local football landscape.”

As a result of the relocation, the football club has ensured they remain as the central part of the football community in Western Australia, and embedded in local sport in the state and when away for matches.

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