Preston Lions FC Promote Sponsor Branding Space

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Image Credit: Preston Lions FC

Preston Lions Football Club have begun advertising available branding space for new, interested corporate sponsors during the Australian Championship season.

The club is encouraging companies to become new club sponsors by incentivising branding exposure when Australian Championship matches are played on Preston grounds, with three days until the season starts.

The exclusive opportunities being promoted include media wall TV exposure, Top of Pavillion signage, signage on the Hill Marquees, Pavillion Bar Naming Rights, and flag signage behind the goal.

Quoted in the post, the club stated SBS Sport has 1.6 million followers on their socials in addition to the 12.4 million registered users for SBS On Demand.

Besides branding on kits, corporate promotions for club members and fans, and other engagement, sponsor advertising shown on television provides free promotion of the business to a larger audience.

However, comparing the local and Victoria-wide businesses as well as the Hon. Nathan Lambert MP, the exact amount of publicity and further new and returning customers varies.

Furthermore, already existing sponsors who do not have their branding viable to the cameras will miss out on the coverage.

Preston Lions FC are also advertising for any interested sponsors to aid the club for the next season.

The club will be playing against NWS Spirit at Genis Steel Stadium on the 11th of October, in the first match of the Australian Championship.

SBS is the Home for the Australian Championship

Last month, Australian Championship and the Special Broadcasting Service announced their partnership to broadcast all Australian Championship season matches for two years, which brings free-to-air sports programs back on Australian television.

SBS Sport Director, Ken Shipp promoted SBS’ identity which aligns with football.

“As the spiritual home of football in Australia, SBS is the natural home for the Australian Championship, an aspirational competition that will create a pathway for many of Australia’s brightest young players from the sport’s grassroots to the highest-level competition in the land, the Isuzu UTE A-League Men’s competition,” he said via press release.

“SBS’s football offering now includes compelling competitions at every level and for every fan – including, of course, the FIFA World Cup 2026.”

The news of the Australian Championship and SBS deal has given anti-siphoning law voices another reason why sports should be available for all to watch.

In June this year, research published by Free TV Australia stated 67 per cent of Australians support protecting free-to-air sports broadcasting.

Free TV CEO, Bridget Fair stated the research showed most Australians are watching TV through the internet and will only increase as more people are ditching their aerials, as well as new homes aren’t built with them anymore.

“New anti-siphoning laws must be updated to reflect this reality otherwise millions will be forced to buy expensive streaming subscriptions during a cost of living crisis or miss out altogether on the great sporting events that bind our nation together,” she said via press release.

Anti-siphoning laws regulates media companies’ access to significant sporting events, including how much of a sport’s season must be shown on free-to-air channels.

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Adelaide United and Flinders University Expand Agreement into Women’s Football

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Image credit: Flinders University

Adelaide United FC has confirmed that Flinders University will feature as the front of shirt sponsor for the Women’s team for the upcoming 2025/26 A-League season. 

This sponsorship enhances the bond between Adelaide United and Flinders University, who have been longstanding partners since 2019. 

Flinders University has been the front of shirt sponsor for the A-League Men’s team for the past six seasons, and the change to include the women represents the University’s commitment to supporting participation in women’s sport. 

The deal will also deliver benefits off the pitch, with Adelaide United and Flinders University also collaborating on curriculum development for school programs. 

Flinders University Senior Deputy Vice-Chancellor, Romy Lawson underlined the institution’s commitment to both education and football, noting the broader impact of the renewed sponsorship.

“Flinders University is proud to continue its partnership with Adelaide United to champion strong role models and expand opportunities for our students through practical experience,” she said via press release.

“We see real value in deepening our collaboration with a local club that reflects Flinders’ values and commitment to advocating for more women and girls participating in both sport and education.

“Women’s sport has made significant strides, and we are contributing to its success through student placements with the club across various professions, as well as school programs.” 

Adelaide United Chief Executive Officer, Nathan Kosmina welcomed the extension of the strategic alliance, emphasising both its longevity and significance.

“Flinders University has been an outstanding partner of Adelaide United for many years and their continued commitment to our club is something we greatly value,” he said via press release.

“To have a strong, local South Australian brand like Flinders transition onto the A-League Women’s front of shirt highlights their investment in women’s football and in the growth of our game at all levels. 

“We are proud to showcase their brand on our women’s team and thank them for their ongoing support of Adelaide United.”

The continued affiliation with Flinders University, alongside with the inclusion of the women’s team as a front of shirt sponsor shows the dedication both organisations to increase women’s participation in the game. 

Attiki Returns As Women’s and Girls’ Team Sponsor For Bentleigh Greens SC

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Bentleigh Greens SC have announced a returning sponsorship with Attiki for their Women’s and Girls’ teams ahead of the 2026 NPL season.

Attiki is a construction company who specialise in renovations and extensions of residential buildings like kitchens, bathrooms and adding rooms.

Since first being sponsored, Attiki have support the football club’s commitment to grow women’s and girls’ sports, and the pursuit to build a strong future for female footballers at Bentleigh Greens.

Bentleigh Greens Soccer Club President, Abraam Gregoriou confirmed this by saying the renovation company wanted specifically to sponsor the women’s and girls’ teams at Bentleigh Greens.

“It is encouraging to see local businesses take a keen interest in women’s football at a time where sponsorship is harder and harder to come by and all the media attention is fixated on the men’s game,” he said to Soccerscene.

“Having sponsors like Attiki on board mean we can invest in our girls, be it new equipment, strength and constituting or improved opportunities for our coaches.

“We encourage all our families, if you are planning your next renovation why not choose a business that supports our community like Attiki.”

The Increased Participation of Women’s Football

The increase in girls’ and women’s football popularity and investment has steadily grown since gaining national attention from the FIFA Women’s World Cup 2023, though football clubs like Bentleigh Greens SC have been supporting female teams long before the event.

The 2024 National Participation report published by Football Australia claimed they saw an increase in women and girls participation of 221,640 participants in outdoor, social and registered Futsal, with an increase of 16 percent compared to the previous year.

Therefore, sponsorships used to support just women’s and girls’ teams, including the deal between Bentleigh Greens and Inner Athlete allow for the players and the club to play at their most efficient level, as well as with the correct resources and equipment.

Next year, the Women’s Asian Cup will be held in Australia which will boost the cultural awareness and excitement of the sport of Football as it did in 2023.

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