South Hobart Football Club have officially announced via social media that Mason William Merino will become the club’s front-of-shirt partner for the upcoming 2025 Australian Championship.
This marks the beginning of a proud partnership between two Tasmanian organisations united by shared values of excellence, sustainability, and community.
Mason William Merino is a premium Tasmanian apparel brand renowned for producing sustainable, ultra-fine Merino wool garments. The brand’s products are designed to perform in all environments, and are celebrated for their refined, high-quality craftsmanship.
The collaboration brings together Tasmania’s footballing tradition and one of the state’s most respected lifestyle brands, reflecting a mutual commitment to showcasing Tasmanian innovation on the national stage.
In announcing the partnership, South Hobart FC expressed their excitement at representing local quality and identity in the inaugural Australian Championship.
“As we compete in the inaugural Australian Championship, we couldn’t be prouder to wear Tasmania across our chests – literally,” the club wrote via social media.
The partnership will see the Mason William Merino logo displayed prominently on the front of South Hobart’s playing shirts throughout the 2025 season, as the club competes against some of the best teams in the country.
Both the club and the brand share a strong connection to Tasmania’s community and environment, both are values that lie at the heart of the collaboration.
South Hobart FC stated that they are thrilled to partner with a 100% Tasmanian-owned business that not only champions sustainability through its use of Merino wool, but also supports local sport.
The announcement underlines the growing influence of Tasmanian enterprises in national competitions and the pride that comes with representing the island state.
With this new partnership, South Hobart FC will proudly carry the spirit of Tasmania into the 2025 Australian Championship, both in performance and in purpose.
