South Hobart FC Unveil Mason Merino as 2025 Sponsor

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Image Credit: South Hobart FC Facebook

South Hobart Football Club have officially announced via social media that Mason William Merino will become the club’s front-of-shirt partner for the upcoming 2025 Australian Championship.

This marks the beginning of a proud partnership between two Tasmanian organisations united by shared values of excellence, sustainability, and community.

Mason William Merino is a premium Tasmanian apparel brand renowned for producing sustainable, ultra-fine Merino wool garments. The brand’s products are designed to perform in all environments, and are celebrated for their refined, high-quality craftsmanship. 

The collaboration brings together Tasmania’s footballing tradition and one of the state’s most respected lifestyle brands, reflecting a mutual commitment to showcasing Tasmanian innovation on the national stage. 

In announcing the partnership, South Hobart FC expressed their excitement at representing local quality and identity in the inaugural Australian Championship.

“As we compete in the inaugural Australian Championship, we couldn’t be prouder to wear Tasmania across our chests – literally,” the club wrote via social media.

The partnership will see the Mason William Merino logo displayed prominently on the front of South Hobart’s playing shirts throughout the 2025 season, as the club competes against some of the best teams in the country.

Both the club and the brand share a strong connection to Tasmania’s community and environment, both are values that lie at the heart of the collaboration.

South Hobart FC stated that they are thrilled to partner with a 100% Tasmanian-owned business that not only champions sustainability through its use of Merino wool, but also supports local sport. 

The announcement underlines the growing influence of Tasmanian enterprises in national competitions and the pride that comes with representing the island state. 

With this new partnership, South Hobart FC will proudly carry the spirit of Tasmania into the 2025 Australian Championship, both in performance and in purpose.

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Football Pro Directory Launches as Australia’s New Digital Hub for the Football Industry

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Image Credit: One-Nil Media

As Australian football continues to expand across grassroots, NPL and professional levels, a new platform is aiming to connect the entire ecosystem in one central place.

Football Pro Directory has officially launched as a dedicated online hub designed to bring together clubs, governing bodies, suppliers, service providers and industry professionals from across the Australian football landscape.

Part of the One-Nil Media family, the platform has been built to simplify how football organisations discover trusted partners, access resources and grow meaningful industry connections.

At a time when clubs are navigating increasing operational demands both on and off the pitch, Football Pro Directory provides a streamlined destination for organisations seeking support across areas such as coaching, technology, media, sponsorship, infrastructure, equipment, medical services and fan engagement.

The platform also offers businesses and organisations the opportunity to elevate their visibility within the football industry through premium listings, tailored campaigns and feature-driven storytelling designed to connect directly with decision-makers across the game.

From grassroots clubs searching for operational support to professional organisations looking for specialist services, Football Pro Directory has been positioned as a practical tool built specifically for the realities of modern football administration.

Backed by Soccerscene’s established football media network, the directory combines industry exposure with educational resources and business opportunities, helping organisations strengthen their presence within Australia’s rapidly evolving football ecosystem.

The platform features categories spanning football clubs, professional services, football technology, media and marketing, photography, medical providers and equipment suppliers, alongside resources focused on grants, facilities, coaching, sponsorship and industry innovation.

As football increasingly embraces digital transformation and interconnected industry networks, Football Pro Directory arrives as a platform designed to make collaboration, visibility and growth more accessible across every level of the game.

To explore the platform or list your organisation, visit Football Pro Directory.

Nike and FA reveal Socceroos kit ahead of 2026 FIFA World Cup

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Image credit: Football Australia

As the lastest collaboration between Football Australia and Nike, the 2026 National Team collection is testament to a partnership spanning over two decades.

 

New threads, old partners

Built on the balanced principles of heritage, culture and progression, Nike have designed two kits which reflect the very DNA within Australia’s men’s national team.

“The CommBank Socceroos are set to perform on the world stage with a clear intent to compete and succeed against the world’s best, and this new kit reflects that ambition,” said Football Australia CEO, Martin Kugeler, via official press release.

“Socceroo kits become part of Australian football history, forever tied to defining moments and performances and we look forward to seeing the Socceroos represent the country with pride in this jersey on the global stage.”

Honouring the twenty-year partnership with Nike, this year’s kit draws inspiration from the iconic 2006 jersey. The hope, therefore, is that performances on the pitch will mirror this sense of pride, passion and ambition.

Innovation on the biggest stage

Furthermore, football kits represent innovation and ambition. Materials, fit and finer details must all come together in a perfect combination to allow for optimal performance.

The Socceroos collection features Nike’s Aero-FIT performance cooling technology, thus increasing airflow and ensuring players stay cool while playing in high temperatures.

But beyond the inner workings and technology of the kits, a sense of authenticity and intention continue to shine through.

“I really love the new home kit, it has a great traditional feel with the colours and the style and it feels unmistakably Australian,” outlined Nike athlete and Socceroos star, Jordan Bos.

Although kits appear as little more than a squad number and a badge, the international stage demands a jersey which represents something far greater. The World Cup is about national pride, passion and ambition, and Australia’s 2026 kit collection unites all of them.

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