South Hobart FC Unveil Mason Merino as 2025 Sponsor

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Image Credit: South Hobart FC Facebook

South Hobart Football Club have officially announced via social media that Mason William Merino will become the club’s front-of-shirt partner for the upcoming 2025 Australian Championship.

This marks the beginning of a proud partnership between two Tasmanian organisations united by shared values of excellence, sustainability, and community.

Mason William Merino is a premium Tasmanian apparel brand renowned for producing sustainable, ultra-fine Merino wool garments. The brand’s products are designed to perform in all environments, and are celebrated for their refined, high-quality craftsmanship. 

The collaboration brings together Tasmania’s footballing tradition and one of the state’s most respected lifestyle brands, reflecting a mutual commitment to showcasing Tasmanian innovation on the national stage. 

In announcing the partnership, South Hobart FC expressed their excitement at representing local quality and identity in the inaugural Australian Championship.

“As we compete in the inaugural Australian Championship, we couldn’t be prouder to wear Tasmania across our chests – literally,” the club wrote via social media.

The partnership will see the Mason William Merino logo displayed prominently on the front of South Hobart’s playing shirts throughout the 2025 season, as the club competes against some of the best teams in the country.

Both the club and the brand share a strong connection to Tasmania’s community and environment, both are values that lie at the heart of the collaboration.

South Hobart FC stated that they are thrilled to partner with a 100% Tasmanian-owned business that not only champions sustainability through its use of Merino wool, but also supports local sport. 

The announcement underlines the growing influence of Tasmanian enterprises in national competitions and the pride that comes with representing the island state. 

With this new partnership, South Hobart FC will proudly carry the spirit of Tasmania into the 2025 Australian Championship, both in performance and in purpose.

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PFA and Fans Association Unite to Bring Fans Closer to Players

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Image credit: PFA

Professional Footballers Australia (PFA) and the Football Supporters Association Australia (FSAA) have confirmed a new partnership aimed at establishing an official link between professional players and their fans.

The agreement sets out for the two organisations to work together on initiatives that:

  • Foster stronger, more genuine connections between players and supporters

  • Enhance the involvement of players and fans in football decision-making

  • Produce data-driven insights to support the long-term growth of the game

Founded in 2023, the FSAA is a volunteer organisation created to provide a unified, independent voice for Australian football supporters, prioritising a supporter-first approach.

The FSAA represents the interests of fans across all levels of the game and has recently submitted supporter-focused recommendations to Football Australia (FA) and the Australian Professional Leagues (APL).

PFA Chief Executive, Beau Busch highlighted the significance of the new strong foundation already established with the FSAA and the potential for future collaboration.

“Since the establishment of FSAA, we have been able to build an effective working relationship, and this agreement represents another step forward in our shared pursuit of building the game,” he said via PFA press release.

“Globally, we have seen firsthand the benefits of strong collaboration between fan groups and player unions.

“Together we believe we are better equipped to shape the future of Australian football and ensure that the voices of fans and players are heard and respected.”

FSAA Chair, Patrick Clancy described the accord with the PFA as a natural connection between the organisations representing Australian football’s two key groups, players and supporters.

“Australia’s professional players have an inextricable connection with supporters. Many have grown up on the terraces and in the stands and then progress to taking on the game as a career,” he said via FSAA official media release.

“For supporters, there is that strong emotional connection with the players of the club they support week in, week out.

“FSAA wants to continue to foster and grow this important relationship, leverage off our mutual understandings and improve the game in Australia for players and supporters alike.”

A Memorandum of Understanding (MoU) was signed on 20 October 2025 by PFA CEO Beau Busch and FSAA Chair Patrick Clancy, formalising the partnership.

This represents the FSAA’s first MoU with another organisation, with the expectation of establishing additional partnerships in the near future.

Global Sports Summit Goes Local: Sydney Campus Students Score Exclusive Access

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Students at the Global Sports Summit 2026 in Sydney and Melbourne attending workshops and live sporting events, gaining insights into sports business and analytics.
Supplied by Global Institute of Sport

Global Institute of Sport (GIS) is thrilled to confirm that all students enrolling in a degree at its brand-new Sydney campus from January 2026 will receive exclusive, complimentary access to the Global Sports Summit in Sydney and Melbourne.

This opportunity is available to students undertaking the Master of International Sports Business, Master of Sports Analytics, Graduate Certificate in Sports Analytics, and the Combined Master of International Sports Business / Master of Sports Analytics.

Running from Monday 19 January to Sunday 25 January 2026, the GIS Australia Summit offers a week-long, immersive experience in the business and management of sport across Australia.

Students will gain access to the GIS Sports Conference at the Melbourne Cricket Ground and Sydney’s Allianz Stadium, featuring tailored talks, interactive workshops, networking sessions, and exclusive behind-the-scenes tours designed specifically for the Australian sports industry.

The summit also includes tickets to major sporting fixtures, such as the National Basketball League, A-Leagues football, and the Australian Open tennis, offering students a unique opportunity to combine academic learning with live sport experiences. Students from GIS campuses around the world will gather in Australia’s two largest cities, further enhancing the networking and cultural experience.

While summit access is complimentary, students will be responsible for accommodation, travel, and personal expenses. Exact dates and inclusions will be confirmed in the coming weeks.

GIS Australia’s global sport summits have previously featured C-Suite and GM-level executives from football, rugby league, rugby union, AFL, cricket, F1, and tennis, alongside senior coaches including the Matildas head coach. Sessions span business, marketing, media, analytics, and coaching, giving students real-world insights into the global sports industry.

This initiative underlines GIS’ commitment to providing students with hands-on exposure and industry connections, equipping them with the tools to thrive in the competitive world of sports business.

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