
Portuguese pay-TV network Sport TV have agreed a deal with the Saudi Pro League. Sport TV will now have the broadcast rights in Portugal to televise every Cristiano Ronaldo game with his new Riyadh-based team, Al Nassr.
Soon after Cristiano Ronaldo’s arrival to Al Nassr (after having his contract mutually terminated with Manchester United) the Saudi Pro League agreed a deal with a large agency company, IMG. This deal with IMG was done to help the Saudi Pro League sell its broadcasting rights overseas.
Cristiano Ronaldo is one of the most popular and marketable athletes in the world. This has led to broadcasting stations from a large number of countries to act swiftly and try to secure the rights to show Ronaldo’s club games in their respective countries.
In Cristiano Ronaldo’s homeland, Portugal, there is likely no-one that is not a fan of Ronaldo. This makes Sport TV’s deal with the Saudi Pro League a particularly lucrative and valuable one. Ronaldo’s matches with Al Nassr are likely going to encourage millions of Portuguese people to tune and watch. This will result in more people signing up and paying for a Sport TV subscription, thereby increasing more revenue for the network.
Sport TV was founded in 1998 and became the first Portuguese television channel exclusively dedicated to only broadcasting sports. The company are committed to innovation and the protection of the most important values in the sporting universe. In 25 years, Sport TV has grown rapidly and now has numerous different channels that show over 20 different sports for their viewers to enjoy at all times.
This deal will also undoubtedly benefit the Saudi Pro League and football in Saudi Arabia as a whole. Following Saudi Arabia’s victory over eventual winners, Argentina, at the 2022 Men’s FIFA World Cup, the world became aware that Saudi Arabia are improving as a football nation. The broadcasting deal with Sport TV and other networks across the world will expose more people to the advancements that have been made in Saudi Arabian football.