Stockport County FC Announces Digital Partnership with Urban Zoo

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Image Credit: Stockport County website

Stockport County has declared a new digital partnership with North-West-based market leader Urban Zoo.

The new website and mobile application will offer an improved interface for supporters, with real-time updates and enhanced multimedia content.

Urban Zoo’s Gamechanger platform aims to enhance fan engagement and the club’s digital presence by creating an interactive, seamless experience for users.

This will ensure that the platform will allow Stockport County to deliver top-tier digital engagement to their fans, with its specifically designed features for sporting organisations.

Head of Marketing at Stockport County FC, Ryan Deane, emphasised the importance of the partnership in the club’s growth.

“We’re excited to be launching a brand-new website and the club’s first mobile app, all built on Urban Zoo’s market-leading Game Changer platform,” he said via press release.

Deane highlighted that the collaboration is a significant milestone in aligning off-the-pitch advancements with the club’s rise through the leagues. 

“We’re confident that this investment will play a crucial role in elevating our digital presence, connecting with our supporters more effectively, and growing the County brand.

“We’re not just getting new tools; we’re gaining a partner who truly understands football and how to deliver a premium digital experience for our fans,” he said via press release.

Stockport County’s quick climb up the football pyramid has placed its digital strategy under the spotlight.

The club recognises that a strong online presence is essential in today’s football landscape, where fan engagement extends beyond the stadium.

Fans will have access to live scores, exclusive interviews, match highlights, as well as behind-the-scenes content, bringing them closer to the action.

Urban Zoo’s Chief Commercial Officer, Rob Moore, echoed the enthusiasm, noting the benefits of launching mobile applications for the first time.

“We’re delighted to welcome Stockport County to the Gamechanger platform and provide new digital experiences for their supporters at such an exciting time for the club.

“Launching mobile applications for the first time, in particular, will have huge benefits for the club.

“The ownership has ambitious plans, and we look forward to bringing our breadth of experience to help them achieve their goals,” he said via press release.

With a focus on accessibility and innovation, the club believes it will strengthen its bond with supporters, keeping them at the heart of the Stockport County experience.

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Football NSW 2025 Registrations Surge as Season Approaches

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Image credit: Football NSW website

Football NSW community registrations have rocketed beyond the 200,000 marks, keeping pace to eclipse the record numbers set in 2024, as the code’s popularity continues to boom across the state.

Australia’s most populous state has been breaking records the last couple years with rising participation numbers. This year continues to solidify that trend.

Junior participation is leading the charge with more than 115,000 children aged 5-12 already signed up with local clubs as the winter football season draws near.

This sustained growth follows an exceptional 2024 season that witnessed a 9% increase in overall player registrations, with female participation skyrocketing by an impressive 17%.

Football NSW CEO John Tsatsimas was particularly proud with the increased junior and female representation.

“It’s pleasing to see the healthy number of juniors registering for the upcoming community football season,” Tsatsimas commented via official Football NSW Press release.

“It’s equally great to once again see female participation at the forefront of our growth.

“Our club volunteers and Associations have done a tremendous job in overseeing registrations within their local communities and we’re looking forward to seeing the new season get underway in April.”

Not just grassroots football in NSW, but nationwide, football participation has seen huge growth in youth and female participation.

A strong NSW football environment at the forefront of this surge is key to maintaining and cultivating participation.

Though with every increase in participating numbers, the community-based clubs bear the brunt of more demand.

Now more than ever, associations and clubs need sufficient support from the state Football federation if they want to continue these exciting results.

Though time will tell how much of an increase in players there will be, the report is promising.

How to maintain the players and bring more into the footballing community in the coming years will be the next big questions for all levels of football in the state and in the country.

Liverpool FC and Adidas Reignite Partnership

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Image Credit: Liverpool FC website

Liverpool FC and Adidas have announced a new multi-year partnership, agreeing to the return as the club’s official kit supplier from August 1, 2025.

This renewed collaboration with Adidas will see the iconic brand supply match kits, training gear, and culture wear for the club’s men’s, women’s, and academy teams, as well as LFC Foundation staff.

This alliance marks the revival of a storied relationship, with Adidas having previously provided kits during some of the Reds’ most successful eras.

Liverpool CEO Billy Hogan commented on the importance of this partnership and what it means for the club.

“Everyone at the club is incredibly excited to welcome adidas back into the LFC family. We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time,” he said via press release.

“Adidas and Liverpool share an ambition of success and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on-pitch performance. We’d like to thank Nike for their support over the last five years and wish them well for the future.”

The initial collaboration from 1985 to 1996 saw Liverpool secure multiple domestic league titles and FA Cup victories, while the subsequent partnership from 2006 to 2012 delivered further silverware, cementing adidas as a fan-favourite kit provider.

Adidas CEO Bjørn Gulden expressed his excitement for the returning collaboration.

“We are extremely excited that adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest and most iconic names in world football with a huge fan base,” he said via press release.

“The jerseys worn during previous partnerships are some of the greatest ever created.”

With the three stripes returning to Anfield, excitement is building ahead of the unveiling of Liverpool’s new home and away kits.

The designs will be officially revealed through Liverpool FC and adidas channels, with fans able to purchase the fresh range from the start of August.

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