Weekly update: NPL partnership announcements

Read here for the latest news and updates on NPL partnerships across each state in Australia.

NPL VIC

Dandenong Thunder

BBQ-K Glen Waverley – Popular Korean restaurant located in Monash, Victoria. The team offers delicious Korean BBQ food options alongside an excellent dining experience.

Senix Australia – Specialists in premium, innovative and durable power tools and outdoor power equipment. For years, Senix has delivered quality results at exceptional value.

Preston Lions 

Kennards Hire – Australian-owned equipment hire company, prioritising safety, reliability, and industry knowledge to help clients across construction, DIY and more.

Fettayleh Foods – A family business which provides premium halal meat, continuing to offer an extensive range of meat product items in stores like Coles, Woolworths and IGA.

Kabina Distilling – Based on a 100-year old recipe, Kabina Distilling’s products are leaders in the rakija scene in Australia. The drinks make the perfect addition to gatherings with family or friends.

Hume City 

Senol – For nearly thirty years, Senol has delivered exceptional commercial and residential developments across Melbourne. They combine excellence, innovation and a customer-first approach for consistent results.

St Albans Dinamo FC

A.I.M Steel & Fabrication – Delivering professional and reliable services based on over forty years of fabrication experience. A.I.M use quality steel and specialist coatings for every project.

NPL SA

Playford Patriots

Angle Vale Tavern – Offering an exceptional dining experience for customers, the Angle Vale Tavern is the go-to location for all occasions and celebrations.

NPL NSW

Marconi Stallions 

Total Concept Signs – Helping businesses across Sydney, Total Concept Signs specialise in providing quality custom signage.

NPL QLD

Wynnum Wolves

Legacy Fencing – Brisbane-based contractor which provides commercial and residential fencing of exceptional quality. The team at Legacy Fencing also delivered the fencing at Carmichael Park, home to Wynnum Wolves.

Moreton City 

Inside Out Active Recovery – With an expert team and state of the art facilities, Inside Out Active Recovery can help clients achieve their physical and health goals.

Lions FC

Value Dental Centres – A patient-focused clinic operating across Brisbane, Gold Coast, Melbourne and Sydney. They are dedicated to providing customers with affordable, personal and stress-free dental care.

NPL WA

Western Knights

Matic Transport – A market leader in transport services, with a committed focus to delivering exceptional customer service in the transport sphere.

Marine and Construction Services – Providing businesses with qualified personnel, specialising in vessel and offshore platform maintenance and repair, as well as vessel mobilisation.

Dianella White Eagles

Perth Mahindra – Specialists in new and used car sales in WA, Perth Mahindra is a trusted car dealership which offers expert advice on a range of car brands, whatever the client’s needs.

Future Aim – A leading digital, engineering and consulting services company, specialising in industries including mining, oil & gas and infrastructure.

SRB Automotive – A family-owned auto repair shop, providing customers with car servicing, maintenance, performance upgrades and more.

DM1 Steel – A trusted provider of high-quality steel fabrication and construction solutions. DM1 Steel focuses on precision, safety and professionalism for all customers.

Twinside Retaining – Designers and constructors of high-quality retaining walls for residential, commercial and industrial projects. They pride themselves on durability, precision and expert workmanship.

Yes Loans – Trusted finance broker providing solutions for personal loans, car loans, motorbike finance and more for clients across Australia.

Total Stone – Specialists in the fabrication and installation of high quality marble, granite and stone surfaces. They are committed to reliability and attention to detail.

Spex Design Optometrist – Expert eye care services, providing comprehensive eye exams, high quality eyewear and personalised solutions since 2005.

Olympic Kingsway SC

Daniel Pastorelli – Parliamentary Secretary to the Premier and Member for Landsdale, Daniel Pastorelli is a proud supporter of Olympic Kingsway and its community programs.

 

NPL NT

Garuda FC

Darwin Catering Company – Offering an extensive selection of catering options for any event, party or fucntion, Darwin Catering Company are a go-to for anyone looking for delicious spreads and a personalised touch.

Atlas Property Services – Local property services based in Darwin, the team specialises in electrical and air-conditioning services, property maintenance and more.

Community Bank Nightcliff – As well as managing funds and helping clients with personal or business needs, Community Bank Nightcliff also invest in local community through various sponsorships, grants and partnerships.

Azzurri United 

Access Hire – With Australia’s largest privately owned fleet of specialised access equipment, Access Hire are industry leaders in providing, selling, servicing and transporting equipment to leading brands.

Casuarina FC

The Foreshore Restaurant & Cafe – The perfect spot for great food and beautiful sunset views. Among family and friends, The Foreshore Restaurant & Cafe is a local favourite.

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AFC Women’s Asian Cup: How do we sustain growth and success?

This year’s AFC Women’s Asian Cup 2026 was not just another tournament. It was a momentum shift for women’s football in Australia. Match quality, crowd numbers and national pride have never been higher – but how do we ensure this success continues after the final whistle?

Financial input and output

Ahead of the tournament, the Australian Government demonstrated their support and commitment through a $15 million investment.

With such significant financial backing behind the Matildas’ pursuit of victory on home soil, the tournament seemed poised to be hugely successful – and it didn’t disappoint.

Projections point towards an overall revenue of over $250 million, with over 24,000 international visitors and 1000 jobs created. It proves that when money is invested into the women’s game, the rewards on and off the pitch are undeniable.

Federal Minister for Sport, Anika Wells, was present at the official announcement of the Australian Government’s funding boost.

“The Tillies and the 2023 Women’s World Cup redefined Australian sport and now the Albanese Government is backing the Matildas again with a $15 million investment for the Women’s Asian Cup,” said Wells.

“Women’s sport is not nice to have or a phase, it is brilliant, nation-stopping, and here to stay.”

With huge revenue numbers and contributions to local economies, this year’s AFC Women’s Asian Cup has demonstrated the financial power and potential of the Matildas, and ultimately of women’s football across Australia.

Attendance numbers skyrocket

Beyond finances, however, the standout factor throughout the tournament was the record-breaking crowd sizes.

60,279 fans packed into Stadium Australia in Sydney to witness an entertaining 3-3 draw between the Matildas and South Korea, a huge number which was later smashed by Saturday’s final attendance of 74,397.

However, support wasn’t exclusive to the Matildas. At Japan’s semi-final demolition of South Korea, a 17,367 crowd set a record for the highest attendance at a Women’s Asian Cup match between two visiting teams.

Although skeptics will highlight that many games failed to sell out, the crowds attracted during this year’s tournament highlight two decades of immense growth. In 2006, the final brought in little more than 5000 people.

In fact, with 250,000 attendees over three weeks, and ticket sales increasing five-fold from the previous record, the proof of a nationwide buzz is there for all to see.

But creating a buzz is not enough. We must act on it, and sustain it, if we want to see true, long-term development.

 

Avoiding past mistakes

Following the excitement of the 2023 FIFA Women’s World Cup, women’s football in Australia looked set to launch into a new era of development and expansion.

Although female participation increased in New South Wales by 31% between 2022 and 2025, attendance numbers at ALW matches fell by 26% between the 2023-24 and 2024-25 seasons. The ‘buzz’ – without genuine commitment or backing to sustain it – wore off far too quickly.

This year’s AFC Women’s Asian Cup was a second chance for Australia’s football industry to correct its past mistakes, and ensure that state federations, governments and teams align in their commitment to growing the ALW and women’s football as a whole.

Furthermore, given the on-pitch prowess and off-pitch success over the past few weeks, the Asian Cup could play a major role going forward. It may yet be the catalyst, the long-awaited springboard that can propel women’s football to new heights in years to come, both on the international stage and within Australia.

 

How do we prolong the buzz?

So, while the success of the Asian Cup can encourage important discussions, the key is to inspire stakeholders and decision makers into taking real action.

On Saturday, Football Australia expressed their commitment to progressing the women’s game in NSW after the tournament ends. Joined by Football NSW and Northern NSW Football, they called upon the NSW government to address facility imbalances over the next decade.

“The growth of women’s football in New South Wales is not a short-term trend – it represents a fundamental shift in participation and expectation across our communities. To sustain this momentum, we must invest in infrastructure that is inclusive, accessible and fit for purpose, ensuring everyone has the opportunity to play, develop and thrive in the game,” said Football NSW CEO, John Tsatsimas.

“We call on the government to invest in the largest participation sport in NSW to bridge the growing facilities gap in NSW which will deliver economic and social long-term benefits through connected communities.”

To this end, a proposed NSW AFC Women’s Asian Cup Australia 2026 Legacy Fund – worth $343 million over a ten-year period – would address several issues at grassroots level. These include:

  • Delivering upgraded community facilities to accommodate growing participation numbers among women and girls
  • Improving accessibility, safety and playing capacity across metro, regional and remote communities
  • Supporting multi-use and multi-sport facilities
  • Strengthening pathways for women and girls across all age groups
  • Continuing the legacy of the AFC Women’s Asian Cup 2026

Should this fund be implemented in NSW over the next ten years, fans and players within the women’s game will be at the heart of a major, long-overdue realignment.

Final thoughts

Despite the bitter disappointment of losing in the final on home soil, there is nevertheless an important reminder to take away: we can’t control results on the field, but we can control intent, attitude and commitment off it.

The AFC Women’s Asian Cup 2026 was a huge success for women’s football in Australia. Matches were of extremely high quality, crowd numbers smashed tournament records, and the nation was united in their support for one of Australia’s most popular sporting outfits.

There may not be silverware to show for it, but the past few weeks have provided something far greater: recognition, respect and a platform to continue growing long after the final whistle. The demand is undeniable, participation and interest is soaring, and the voice of the women’s game can no longer be ignored.

TX Football Partners with Powergoal Academy to Drive Elite Player Development

TX Football, Australia’s home‑grown football performance brand, today announces a strategic partnership with Powergoal Academy, an elite player development program setting a new benchmark in youth football.

Born from a deep passion for the game and an unwavering commitment to quality, TX Football specialises in technically engineered gear built from performance‑focused fabrics and crafted through ethically controlled manufacturing processes. Unlike many brands, TX Football owns its production from start to finish, ensuring every product delivers exceptional performance, durability, and value for clubs and athletes alike.

This partnership with Powergoal Academy elevates that mission, aligning TX Football’s dedication to premium equipment with a program that emphasises professional coaching, skill development, and elite pathways for emerging talent. From training sessions to match days, every piece of gear will be designed for comfort, identity and peak performance.

Powergoal Academy, founded by Benjamin Bonnenfant, is expanding in Sydney and Melbourne this year, offering aspiring players the opportunity to grow under experienced and respected coaches while embodying a culture of excellence and ambition.

For TX Football, this collaboration represents more than supplying gear — it underscores the brand’s commitment to shaping the future of Australian football by supporting development environments that reflect the sport’s highest standards.

This is just the beginning, top quality gear for a top quality academy.

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