Philadelphia Union and WSFS Bank to develop a premier sports and recreation destination

Philadelphia Union

Major League Soccer club Philadelphia Union, in partnership with WSFS Bank, have commenced operations for a multi-purpose Sportsplex – a 170,000 sq. ft. and 32- acre state-of-the-art sports and recreation destination to be open 365 days a year.

WSFS Bank joins the project as a naming rights partner, and the facility will be named WSFS Bank Sportsplex as part of their multi-year agreement as announced earlier in the year. In line with the partnership, WSFS Bank will also donate 365 hours of field and facility usage to the various organisations in the community.

The world-class sports complex will span 32 acres between Subaru Park and the Union Power Plant office building. A 100,000 sq. ft. indoor facility will be accessible for community use, along with an adjoining 70,000 sq. ft. support building which will house Philadelphia Union’s second team. Union’s academy will also be included in the complex.

A 20,000 sq. ft. performance centre with weight rooms, sprint track, locker rooms, and a café for athletes and guests, along with a 125×75 yard turf field and two courts capable of hosting four cross-width activities will be part of the indoor facilities. To complement the indoor facilities, seven outdoor multi-sport fields, including one championship grass field with spectator seating, two additional full-size grass fields, one youth-size grass field, and three full-size turf fields will be part of the project.

The project, worth over $87 million, marks a substantial stride in the expansion and revitalisation of the Chester Waterfront, creating employment and tourism opportunities while also infusing millions of dollars into the Chester community.

“The announcement of WSFS Bank Sportsplex is the beginning of an important next chapter for the Philadelphia Union and the growth and development of the Chester Waterfront,” Philadelphia Union President Tim McDermott said via a press release.

In addition, the project will bring the Philadelphia Union Academy and YSC Academy to one campus alongside the first and second teams, furthering the commitment to youth development and the player-to-pro pathway.

Philadelphia Union Principal Owner Jay Sugarman said via press release:

“This best-in-class facility will provide a singular home for our professional and academy teams while creating a premier destination for local youth groups to fall in love with sports. Alongside Subaru Park, WSFS Bank Sportsplex will become another centrepiece of our club and community strategy and I could not be prouder to see this project come to fruition.”

The project is expected to generate $90 million in economic impact over the first decade and provide 500,000 visits to the Chester waterfront each year.

Speaking about the project, Chester Mayor Thaddeus Kirkland said via press release:

“This project shows the continued commitment and partnership that the city shares with the Philadelphia Union, and It will create better jobs, more recreational opportunities, and a bridge that connects our community to our beautiful waterfront.”

WSFS Chairman, President, and CEO, Rodger Levenson, added via press release:

“The positive economic impact to Chester, a place where players can collaborate and prosper from the values of sports and a beautiful place where the community can host fun, safe events are just a few of the reasons we wanted to join the Union in bringing the WSFS Bank Sportsplex to Chester and we are proud of the legacy we are building together for the community and the region”.

The WSFS Sportsplex is scheduled to be completed in June 2024, with the outdoor fields opening in August 2023 and the indoor facilities opening in June the next year. For more information, visit here.

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New Vodafone & UEFA Partnership Secures Growth for Women’s Football

Vodafone has announced a partnership to sponsor the UEFA women’s international and club soccer competition, as well as to become an official partner of the UEFA Champions League.

The deal renews a partnership that first started in the late 2000s, where Vodafone was an official partner of the Champions League between 2006 and 2009.

The company will sponsor the UEFA Women’s Champions League, UEFA Women’s Euros, UEFA Women’s Nations League, and some other international competitions until 2030. 

Vodafone has networks in important European soccer markets, such as the UK, Germany and the Netherlands, as well as partnerships in countries including France, Italy and Spain. 

Included in the service will be Wifi hotspot zones and a dedicated customer service deck in selected venues during the competition season. Another feature of the service will be an opportunity to win match tickets. All of these features will provide a beneficial marketing opportunity for Vodafone. 

Guy Laurent Epstein, UEFA’S executive director of marketing spoke about the alignment amonsgt both parties. 

“We are delighted to welcome Vodafone as a sponsor of UEFA Women’s Football and a UEFA Champions League Licensee,” he said in a press release. 

“Vodafone’s strong track record in supporting sport, coupled with their commitment to innovation and inclusion, aligns seamlessly with our ambition to grow the game at every level. Together, we look forward to creating impactful and engaging experiences that bring fans closer to the sport they love.” 

Nadine Kessler, UEFA’s women’s soccer director shared an excited sentiment regarding the new deal.  

“The meteoric rise of the women’s game, highlighted by the record-breaking success of this summer’s UEFA Women’s Euro is undeniable, and it continues to attract some of the world’s most recognisable brands eager to be a part of this groundbreaking moment.” Kessler said in a press release. 

This partnership will likely be beneficial for both Vodafone and the UEFA women’s competition, as it will provide ample marketing opportunities and exposure for Vodafone, whereas Vodafone will supply financial backing, improved stadium experiences for fans, and overall elevating the women’s game.

Bentleigh Greens SC Strike Deal with Local Brand Inner Athlete

Bentleigh Greens SC have announced a partnership with Inner Athlete as the club’s new sponsor after the JGNPL (Junior Girls National Premier League) season has concluded.

Inner Athlete is a gym who specialises in strength & conditioning training, injury rehab, and youth athlete development to help young athletes aged 10-18 years to move better in their respected sprots, as well as perform at their best.

Bentleigh Greens SC President, Abraam Gregoriou stated the reason they partnered with Inner Athlete is their recognition of young female athletes who require a tailored program to improve strength, increase recovery times and above all prevent injury.

“Inner Athlete are a trusted partner already, so it was a no brainer to pursue that relationship in season 2026,” he said to SoccerScene.

“Bentleigh Greens believes the women’s game can thrive but only if we invest in our female football players at all ages and that includes in programs that Inner Athlete provides.”

To celebrate the new sponsorship, Inner Athlete are offering Bentleigh Greens SC members free discovery calls to see what program is right for them.

They are also delivering a special program during the Term 3 school holidays (22 Sept – 4 Oct), JGNPL players can bring a teammate to a free training session at Inner Athlete.

The gym caters to all sportspeople from all levels under pro-leagues, with Inner Athlete training and mentoring young athletes who can later enrol in major sports programs like Football Victoria Academy, which Inner Athlete and Football Victoria are partnered.

Bentleigh Greens SC announced this week an investment of $2.4 million through federal, council and themselves funding to build a brand-new pitch at the Kingston Heath Soccer Complex for the purpose of developing women’s football in the area.

Now with the sponsorship news, it shows Bentleigh Greens SC is wanting to boost women’s sports, including their girls soccer teams, by partnering and engaging with parties who share the same values.

In the middle of the year, Bentleigh Greens U15 Girls head coach, Matt Crawford was interviewed on the Inner Athlete podcast where they shared their experience coaching young women soccer players.

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