Brighton eyes return home as councillors back purpose-built women’s stadium

Brighton women's football motion

Brighton & Hove Albion has secured a motion for a purpose-built stadium to become the home of their Women’s Super League side.

Following a motion on Thursday (October 19 2023), Brighton & Hove City Council approved the club’s request for purpose-built stadium, helping to the bring the women’s side back to the seaside.

Up until now, the women had been playing out of Crawley which is 20 miles (32 km) away.

The motion saw the support of both council leaders and club officials alike.

Albion’s Managing Director of Women and Girls, Zoe Johnson, led the club’s push.

“We are desperate to get the team back to the city of Brighton & Hove and have been working hard to bring this to fruition. Having the support of the city council is a big step forward, and I should thank Bella Sankey,” she said via press release.

“It is so encouraging for us to have a council leader who sees the power of sport and just how important that is for everyone – women and men – and Bella has been so supportive in our aims to bring the team home.

“Our women’s team currently play their home matches at Crawley Town’s Broadfield Stadium, and while the club gets a warm welcome there and Crawley are great hosts, the commitment of the club’s board is to bring the team back to the city.”

Leader of the Council Bella Sankey – a keen supporter of women’s football, then expressed the historic importance of helping to bring the women’s side home.

“The phenomenal rise of women’s football at a local and national level deserves recognition. It also requires practical support to ensure the women’s game continues to grow,” Cr Sankey added via press release.

“It’s been over 100 years since the Football Association introduced a ban on the women’s game being played at the professional grounds and pitches of clubs affiliated to the FA. Despite this ban being lifted in the 1970s, we are still a long way from women’s football reaching parity.

“Look how the Albion men’s team has roared to success once we got the Falmer stadium built. It’s about time we brought the Albion women’s team home to our city too. Our motion to Full Council demonstrates our full commitment to working with the club to deliver this for the Brighton & Hove Albion women’s team and all the fans.”

The proposer of the motion – Labour Councillor John Hewitt – expressed in the council meeting on the matter the economic benefit such an investment will have.

“It is vital that the team relocates to the city so that the infrastructure is in place so that they can thrive,” stated Cr Hewitt at the motion’s proposal.

“A purpose-built stadium for our team will allow attendance to improve, encourage participation and will enable the team to follow on in the footsteps of the men’s side.”

When making their assessment, the councillors were directed to an independent study made during the 2022/23 campaign that found the club had contributed over $1 billion (AUD) to the local economy during that season.

Having secured council support, the club will now make enquiries to suitable locations.

This is a rare opportunity and is deeply reflective of the cultural climate and excitement that surrounds women’s football globally. By supporting this motion, the Brighton & Hove City Council is leading the way in helping to support and grow women’s football.

Not only will this boost the local economy – something that the club has helped to do it in the past – but it is also sure to be a great sign for aspiring female footballers that the game is here to stay.

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Preston Lions FC Promote Sponsor Branding Space

Preston Lions Football Club have begun advertising available branding space for new, interested corporate sponsors during the Australian Championship season.

The club is encouraging companies to become new club sponsors by incentivising branding exposure when Australian Championship matches are played on Preston grounds, with three days until the season starts.

The exclusive opportunities being promoted include media wall TV exposure, Top of Pavillion signage, signage on the Hill Marquees, Pavillion Bar Naming Rights, and flag signage behind the goal.

Quoted in the post, the club stated SBS Sport has 1.6 million followers on their socials in addition to the 12.4 million registered users for SBS On Demand.

Besides branding on kits, corporate promotions for club members and fans, and other engagement, sponsor advertising shown on television provides free promotion of the business to a larger audience.

However, comparing the local and Victoria-wide businesses as well as the Hon. Nathan Lambert MP, the exact amount of publicity and further new and returning customers varies.

Furthermore, already existing sponsors who do not have their branding viable to the cameras will miss out on the coverage.

Preston Lions FC are also advertising for any interested sponsors to aid the club for the next season.

The club will be playing against NWS Spirit at Genis Steel Stadium on the 11th of October, in the first match of the Australian Championship.

SBS is the Home for the Australian Championship

Last month, Australian Championship and the Special Broadcasting Service announced their partnership to broadcast all Australian Championship season matches for two years, which brings free-to-air sports programs back on Australian television.

SBS Sport Director, Ken Shipp promoted SBS’ identity which aligns with football.

“As the spiritual home of football in Australia, SBS is the natural home for the Australian Championship, an aspirational competition that will create a pathway for many of Australia’s brightest young players from the sport’s grassroots to the highest-level competition in the land, the Isuzu UTE A-League Men’s competition,” he said via press release.

“SBS’s football offering now includes compelling competitions at every level and for every fan – including, of course, the FIFA World Cup 2026.”

The news of the Australian Championship and SBS deal has given anti-siphoning law voices another reason why sports should be available for all to watch.

In June this year, research published by Free TV Australia stated 67 per cent of Australians support protecting free-to-air sports broadcasting.

Free TV CEO, Bridget Fair stated the research showed most Australians are watching TV through the internet and will only increase as more people are ditching their aerials, as well as new homes aren’t built with them anymore.

“New anti-siphoning laws must be updated to reflect this reality otherwise millions will be forced to buy expensive streaming subscriptions during a cost of living crisis or miss out altogether on the great sporting events that bind our nation together,” she said via press release.

Anti-siphoning laws regulates media companies’ access to significant sporting events, including how much of a sport’s season must be shown on free-to-air channels.

Adelaide United and Flinders University Expand Agreement into Women’s Football

Adelaide United FC has confirmed that Flinders University will feature as the front of shirt sponsor for the Women’s team for the upcoming 2025/26 A-League season. 

This sponsorship enhances the bond between Adelaide United and Flinders University, who have been longstanding partners since 2019. 

Flinders University has been the front of shirt sponsor for the A-League Men’s team for the past six seasons, and the change to include the women represents the University’s commitment to supporting participation in women’s sport. 

The deal will also deliver benefits off the pitch, with Adelaide United and Flinders University also collaborating on curriculum development for school programs. 

Flinders University Senior Deputy Vice-Chancellor, Romy Lawson underlined the institution’s commitment to both education and football, noting the broader impact of the renewed sponsorship.

“Flinders University is proud to continue its partnership with Adelaide United to champion strong role models and expand opportunities for our students through practical experience,” she said via press release.

“We see real value in deepening our collaboration with a local club that reflects Flinders’ values and commitment to advocating for more women and girls participating in both sport and education.

“Women’s sport has made significant strides, and we are contributing to its success through student placements with the club across various professions, as well as school programs.” 

Adelaide United Chief Executive Officer, Nathan Kosmina welcomed the extension of the strategic alliance, emphasising both its longevity and significance.

“Flinders University has been an outstanding partner of Adelaide United for many years and their continued commitment to our club is something we greatly value,” he said via press release.

“To have a strong, local South Australian brand like Flinders transition onto the A-League Women’s front of shirt highlights their investment in women’s football and in the growth of our game at all levels. 

“We are proud to showcase their brand on our women’s team and thank them for their ongoing support of Adelaide United.”

The continued affiliation with Flinders University, alongside with the inclusion of the women’s team as a front of shirt sponsor shows the dedication both organisations to increase women’s participation in the game. 

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