FC Barcelona and Grupo Bimbo to elevate women’s sport

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Barcelona Women

Grupo Bimbo has joined forces with Catalonian powerhouse club FC Barcelona, signing an agreement to become the global partner of the club and main partner of the senior women’s team.

As the largest bakery in the world, it’s the first time a Mexican company is sponsoring a women’s football team, which is a collaboration where the strategic axes is the obligation to forging the next generation of female talent and equity, as well as the promotion of living a healthy lifestyle with a nutritious diet.

From this agreement, the biggest companies in their respected fields will perform duties to have a positive impact on society by influencing habits that contribute to the well-being of individuals and developing a more sustainable environment, and also making it a priority to abolish stereotypes regarding women’s figures.

The team has already been seen wearing the new shirt with Bimbo appearing on them was last Wednesday at an event of the premiere of Jonatan Giraldez’s players in the Champions League tie against Benfica at the Johan Cruyff Stadium.

VP Global Marketing at Grupo Bimbo, Alberto Levy said via press release:

“At Grupo Bimbo we want to nourish a better world, and this alliance with Barca allows us to make this purpose tangible since, on the one hand it aligns with our sustainability strategy and on the other, it reinforces the fact that we continue to generate initiatives in favour of female talent.”

Vice President of the Marketing Area of FC Barcelona, Juli Guiu added via press release:

“We will work to promote active and healthy living among our fans, for all these reasons, l am proud to say that we are starting a new stage together with Grupo Bimbo, which will allow us to continue consolidating our motto of ‘More than a Club,’ which reflects our recognition of the power of sport to change the world.”

Barca Women have set high standards not only on the pitch but also off it, with the style of play and the values it represents – knocking down many prejudices about women in sports, as well as for the athletes becoming a role model and an inspiration for many girls and women around the world.

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New Vodafone & UEFA Partnership Secures Growth for Women’s Football

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Vodafone has announced a partnership to sponsor the UEFA women’s international and club soccer competition, as well as to become an official partner of the UEFA Champions League.

The deal renews a partnership that first started in the late 2000s, where Vodafone was an official partner of the Champions League between 2006 and 2009.

The company will sponsor the UEFA Women’s Champions League, UEFA Women’s Euros, UEFA Women’s Nations League, and some other international competitions until 2030. 

Vodafone has networks in important European soccer markets, such as the UK, Germany and the Netherlands, as well as partnerships in countries including France, Italy and Spain. 

Included in the service will be Wifi hotspot zones and a dedicated customer service deck in selected venues during the competition season. Another feature of the service will be an opportunity to win match tickets. All of these features will provide a beneficial marketing opportunity for Vodafone. 

Guy Laurent Epstein, UEFA’S executive director of marketing spoke about the alignment amonsgt both parties. 

“We are delighted to welcome Vodafone as a sponsor of UEFA Women’s Football and a UEFA Champions League Licensee,” he said in a press release. 

“Vodafone’s strong track record in supporting sport, coupled with their commitment to innovation and inclusion, aligns seamlessly with our ambition to grow the game at every level. Together, we look forward to creating impactful and engaging experiences that bring fans closer to the sport they love.” 

Nadine Kessler, UEFA’s women’s soccer director shared an excited sentiment regarding the new deal.  

“The meteoric rise of the women’s game, highlighted by the record-breaking success of this summer’s UEFA Women’s Euro is undeniable, and it continues to attract some of the world’s most recognisable brands eager to be a part of this groundbreaking moment.” Kessler said in a press release. 

This partnership will likely be beneficial for both Vodafone and the UEFA women’s competition, as it will provide ample marketing opportunities and exposure for Vodafone, whereas Vodafone will supply financial backing, improved stadium experiences for fans, and overall elevating the women’s game.

Bentleigh Greens SC Strike Deal with Local Brand Inner Athlete

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Bentleigh Greens SC have announced a partnership with Inner Athlete as the club’s new sponsor after the JGNPL (Junior Girls National Premier League) season has concluded.

Inner Athlete is a gym who specialises in strength & conditioning training, injury rehab, and youth athlete development to help young athletes aged 10-18 years to move better in their respected sprots, as well as perform at their best.

Bentleigh Greens SC President, Abraam Gregoriou stated the reason they partnered with Inner Athlete is their recognition of young female athletes who require a tailored program to improve strength, increase recovery times and above all prevent injury.

“Inner Athlete are a trusted partner already, so it was a no brainer to pursue that relationship in season 2026,” he said to SoccerScene.

“Bentleigh Greens believes the women’s game can thrive but only if we invest in our female football players at all ages and that includes in programs that Inner Athlete provides.”

To celebrate the new sponsorship, Inner Athlete are offering Bentleigh Greens SC members free discovery calls to see what program is right for them.

They are also delivering a special program during the Term 3 school holidays (22 Sept – 4 Oct), JGNPL players can bring a teammate to a free training session at Inner Athlete.

The gym caters to all sportspeople from all levels under pro-leagues, with Inner Athlete training and mentoring young athletes who can later enrol in major sports programs like Football Victoria Academy, which Inner Athlete and Football Victoria are partnered.

Bentleigh Greens SC announced this week an investment of $2.4 million through federal, council and themselves funding to build a brand-new pitch at the Kingston Heath Soccer Complex for the purpose of developing women’s football in the area.

Now with the sponsorship news, it shows Bentleigh Greens SC is wanting to boost women’s sports, including their girls soccer teams, by partnering and engaging with parties who share the same values.

In the middle of the year, Bentleigh Greens U15 Girls head coach, Matt Crawford was interviewed on the Inner Athlete podcast where they shared their experience coaching young women soccer players.

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