Leeds United sign biggest commercial deal in club history

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Leeds United and SBOTOP have signed a sponsorship deal, with the sports betting company to become the principal sponsor of the club.

The partnership starts from the 2020/21 season and is a multi-year deal. The agreement is the biggest commercial deal Leeds has ever signed.

However the exact number of years the deal goes for and how much the agreement is worth has not been released by the club.

“Today’s announcement with SBOTOP represents a landmark day for Leeds United’s commercial strategy as we attract new global brands to our official partners programme,” Leeds United Executive Director Paul Bell said about the deal.

“We have been in discussions with Bill Mummery and his team at SBOTOP/Celton Manx for some time, looking at various ways to work together and I’ve been very impressed by their experience and the proactive way in which they have looked to engage with the club.

“Now that we have returned to the Premier League, we are in a position to work with SBOTOP on a truly global platform as we both look to achieve our goals.”

SBOTOP’s logo will appear on Leeds’ playing and training kits. Last month the club also confirmed an Adidas kit deal – Leeds’ 2020/21 kit is due to be released in the coming weeks.

“We are thrilled to enter into a relationship with Leeds United, a club with rich heritage and an enormous fan base,” Executive Director at Celton Manx/SBOTOP, Bill Mummery said in a statement.

“We have experience of working in the Premier League and this strategic partnership allows us to work closely with the club as they enter into this next phase of their history, back in the top flight.”

Leeds also announced a new two year sponsorship deal with Clipper Logistics, an existing partner of the club.

Clipper Logistics are now the official logistics partner and training kit sponsor of the club. Clipper Logistics’ logo will feature on signage at Leeds’ training ground and stadium as well as on the club’s training kit.

Leeds won the 2019/20 English Football League Championship and will compete in the upcoming English Premier League season starting on September 12.

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Wests APIA FC Announces New Corporate Partner

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Image Credit: Wests APIA FC

Wests APIA FC officially announced that Bumblebee Rubbish Removal will join the club as a Corporate Partner for the 2025 Australian Championship campaign, marking the beginning of a significant new partnership for the club’s Australian Championship season. The announcement was made by the club via a social media post.

The announcement was made ahead of Wests APIA’s home campaign launch at Leichhardt Oval, as the club prepares for an exciting year competing on the national stage in the Australian Championship. 

The partnership highlights the growing recognition of Wests APIA’s progress both on and off the field, following a strong season in the NPL and the club’s continued investment in its long-term development.

Founded in Sydney, Bumblebee Rubbish Removal has established itself as one of the city’s most trusted waste management providers. 

The company delivers fast, friendly, and reliable rubbish removal services across residential, commercial, and construction sectors, with a focus on sustainability and community engagement.

This new partnership with Wests APIA FC reflects Bumblebee Rubbish Removal’s commitment to supporting local initiatives and fostering strong community connections through sport. 

The collaboration will also contribute to the ongoing growth and sustainability of the club, helping Wests APIA continue to develop talent and strengthen its football programs across all levels.

Wests APIA FC continues to emphasise the importance of partnerships in sustaining the club’s success and supporting its ambitions within the Australian Championship.

At Wests APIA, the support of corporate partners plays a vital role in every aspect of the club’s operations; from developing junior pathways and maintaining facilities to backing senior teams on the national stage.

The partnership with Bumblebee Rubbish Removal represents another step forward for Wests APIA FC as the club enters a new era of growth and competition, continuing its legacy within Australian football.

Perth Glory Relocates With WA State Government Investment

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Image credit: Perth Glory

Western Australian A-League football club, Perth Glory have received a $1.2 million investment by the WA Government as they begin the 2025 season from their new home in the city’s northern suburbs.

The investment will be delivered through upgrades to the playing turf and changerooms, as well as the installation of new fencing at the Mirrabooka Regional Open Space, in a partnership with City of Stirling.

Perth Glory’s relocation to Stirling Leisure in Mirrabooka is a move by the football club to provide a range of social and economic benefits to the local community, along with continuing to have the space open to the public.

City of Stirling Mayor, Mark Irwin celebrated the news of Perth Glory’s relocation and how passionate the multicultural community is for football.

“Making Mirrabooka the home of Perth Glory is an exciting step in the revitalisation of the Mirrabooka Town Centre, which remains a priority for the City and the WA Government,” he said via press release.

“I’d like to acknowledge the WA Government for this investment which will have benefits for elite sport, grassroots sport and the wider community.”

Perth Glory CEO, Anthony Radich expressed the club’s gratitude to the Western Australian State Government and City of Stirling for their support in facilitating the relocation of the club’s training and administration facility to Mirrabooka.

“This development marks a significant milestone in Perth Glory’s ongoing pursuit of excellence, providing a state-of-the-art environment that will enhance our high-performance programs, operational efficiency and overall professionalism,” he said via press release.

“Importantly, the relocation provides our club with a home and the opportunity to belong to and be an important part of Mirrabooka’s rich, vibrant and multicultural community which retains a deep passion for football.

“We look forward to contributing meaningfully to this dynamic and fast-growing region, strengthening community connections and adding long-term value to the local football landscape.”

As a result of the relocation, the football club has ensured they remain as the central part of the football community in Western Australia, and embedded in local sport in the state and when away for matches.

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