What 5G can offer for stadiums

Liam Watson

An initiative by the German Football League (Bundesliga) is an advancement that could make its way down to Australia very soon. Once it’s rolled out, the 5G network will improve the match day experience for games across the country.

It’s already taken effect for the German Football League (Bundesliga), partnering up with telecommunications company Vodafone who will provide 5G coverage for club stadiums across the German top flight.

The two-year deal begins from the start of the 2019/20 season and many features will be rolled out for spectators. An augmented reality (AR) app will be launched which aims to deliver immediate coverage by relaying information without buffering or connectivity issues.

The purpose of AR is to supply detailed information that wasn’t available at games previously, including new performance data such as player sprint speeds.

There has been plenty of pre-planning in order to get this up and running, with information gathered from approximately 1,600 games and 3.6 million position points surveyed by the Bundesliga during matches.

That data is able to be presented in a user-friendly format, capturing live graphics, statistics and analysis.

VfL Wolfsburg’s Volkswagen Arena will be the first Bundesliga stadium equipped with the 5G network technology.

The way the Bundesliga is using 5G to improve match-day coverage is a step in the right direction to boost the overall fan experience.

As technology advancements continue to happen in Australia and around the world, those respective leagues will also be looking at the positive impact that 5G can have with faster connection speeds.

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Adelaide United and Flinders University Expand Agreement into Women’s Football

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Image credit: Flinders University

Adelaide United FC has confirmed that Flinders University will feature as the front of shirt sponsor for the Women’s team for the upcoming 2025/26 A-League season. 

This sponsorship enhances the bond between Adelaide United and Flinders University, who have been longstanding partners since 2019. 

Flinders University has been the front of shirt sponsor for the A-League Men’s team for the past six seasons, and the change to include the women represents the University’s commitment to supporting participation in women’s sport. 

The deal will also deliver benefits off the pitch, with Adelaide United and Flinders University also collaborating on curriculum development for school programs. 

Flinders University Senior Deputy Vice-Chancellor, Romy Lawson underlined the institution’s commitment to both education and football, noting the broader impact of the renewed sponsorship.

“Flinders University is proud to continue its partnership with Adelaide United to champion strong role models and expand opportunities for our students through practical experience,” she said via press release.

“We see real value in deepening our collaboration with a local club that reflects Flinders’ values and commitment to advocating for more women and girls participating in both sport and education.

“Women’s sport has made significant strides, and we are contributing to its success through student placements with the club across various professions, as well as school programs.” 

Adelaide United Chief Executive Officer, Nathan Kosmina welcomed the extension of the strategic alliance, emphasising both its longevity and significance.

“Flinders University has been an outstanding partner of Adelaide United for many years and their continued commitment to our club is something we greatly value,” he said via press release.

“To have a strong, local South Australian brand like Flinders transition onto the A-League Women’s front of shirt highlights their investment in women’s football and in the growth of our game at all levels. 

“We are proud to showcase their brand on our women’s team and thank them for their ongoing support of Adelaide United.”

The continued affiliation with Flinders University, alongside with the inclusion of the women’s team as a front of shirt sponsor shows the dedication both organisations to increase women’s participation in the game. 

Auckland FC Secures Three-Year Deal with Quest Apartment Hotels

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Image credit: Quest Apartment Hotels

Auckland FC have confirmed they have signed a new three year partnership with Quest Apartment Hotels. 

The collaboration will increase Quest’s presence across the nation, and will connect Auckland FC fans with one of New Zealand’s largest and quickest growing hotel chains. 

At Auckland FC home games, there will be Quest branded nets, LED signs and title partner status, this means Quest will be at the forefront of home games, allowing further advertisement and fan engagement. 

Quest has also said that they will partner with the Auckland FC Women’s team as a founding partner, as the club and Quest are both aiming to increase the love of the game amongst women and girls. 

Nick Becker, Auckland FC CEO has conveyed his excitement about the partnership. 

“We’re delighted to be partnering with Quest. They are a well-known, successful brand with reach across New Zealand, Fiji and Australia. We have shared ambitions and like us, they are going through a huge period of growth,” he said via press release.

“With two derby games against our rivals down in Wellington, we’ll be encouraging travelling fans to book with Quest as our preferred accommodation partner. We’ll also be opening our doors to the many Quest franchisees to develop positive, lasting relationships.” 

Adrian Turner, the Quest New Zealand COO was full of praise mentioning it will boost loyalty and engagement across the country. 

“Football is New Zealand’s biggest and fastest-growing sport, and Auckland FC has quickly become a club with huge momentum and an incredibly engaged fan base,” he said via press release. 

“This partnership allows Quest to align with that energy, while delivering real value for our franchisees and guests across the country.” 

This agreement is an ideal  for both parties, as both Quest and Auckland FC have been gaining momentum and recognition across New Zealand, and this partnership will likely propel both of them even further.

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