The considerable challenge facing Asia’s coaching elite

Ange Postecoglou

The Asian Football Confederation (AFC) is home to a litany of successful, transformative and triumphant coaches, many of whom have left an indelible mark on the region for years to come. However, the extensive measures put in place by the Union of European Football Associations (UEFA) leave these coaches facing a monumental effort in their attempt to progress their career – coaching amongst the elite of European club football.

The documented challenges faced by Socceroos Asian Cup winning coach Ange Postecoglou in taking on the managerial role at Scottish powerhouse Celtic FC is a significant example recently. Postecoglou’s Australian Pro coaching license – which is the highest level of coaching qualification in Asia – was not recognised as an equivalent to UEFA’s Pro coaching licence, a requirement for coaches in the continent.

In Postecoglou’s case, the appointed Celtic Head Coach was recognised by the UEFA Coaching Convention for his prior experience and success and pro diploma in the AFC, with the clutch that he had to undergo a Recognition of Confidence procedure to determine his aptitude. Following this UEFA convention process he received a ‘certificate of competency’ that now allows him to coach Celtic parallel to completing his UEFA Pro licence.

Ange coaching

Such a process is no doubt unnecessarily extensive, particularly for a coach of Postecoglou’s calibre. Moreover, it is an even greater toil of a process for AFC coaches who lack Postecoglou’s years of experience. As even though an AFC Pro Diploma relates to the UEFA A License, it is not the UEFA equivalent.

FIFA’s efforts to establish a cross-confederation recognition of coaching licences have gained little traction within the UEFA confederation to date.

Coaches with non-UEFA credentials are forced to undergo a process whereby they are assessed by a bureau of the Jira Panel – the body responsible for the developing and fostering of coaching and coach education across Europe – on a case-by-case basis and on request. There is no official agreement between UEFA and other confederations regarding the mutual recognition of coaching qualifications.

An initiative led by Head of Football Education Services at UEFA, Frank K. Ludolph in October 2019, represents the most recent effort to amend the UEFA Coaching Convention in support of non-UEFA coaches seeking recognition of their respective confederation’s pro licence by UEFA.

Among other recommendations, the initiative suggested that for recognition of non-UEFA coaching qualifications to be considered, the coach would need to have at least five years’ experience coaching a team of the club or the national team of a FIFA member association at the relevant training level and the relevant coaching qualification which meets UEFA’s minimum criteria.

“The procedure determines whether these competences are ‘recognised’. This means coaches will need to compile supporting documents for the procedure, go through the assessment and convince the assessors (expert panel) that they possess the required competences,” Ludolph stated in his letter address to the Jira Panel.

“If the assessment is successful, the coach will receive an official UEFA Recognition of Competence certificate, not a UEFA diploma/licence. This certificate will be valid for three years and will be renewed if the coach in question completes 15 hours of further education with a UEFA member association in that time, in accordance with the further education requirements applicable to UEFA licence holders. Recognitions of competence will remain transferable between UEFA member associations that are parties to the UEFA Coaching Convention.”

Postecoglou and many Australian coaches – including Bristol City’s Tanya Oxtoby and the recently announced Juventus coach Joe Montemurro – befit the aforementioned recommendations, however change has been a slow and laborious process with little eventuating from these recommendations.

Tanya Oxtoby Bristol City

The challenging circumstances that Australian coaches have found themselves in overseas have been well-documented, but it is often out of a sheer desire to make the step up that leaves coaches trapped in complicated and indefinite contracts.

Speaking at a Football Coaches Australia (FCA) webinar last year were international lawyers Josep Vandellos and Susanah Ng and Australian lawyer Peter Paleogolos. Their inclusion in the webinar was essential in shedding light on the at times vague and difficult contract situations faced by coaches overseas.

FCA CEO Glenn Warry, who facilitated the webinar, said that the following key issues emanated from the experts’ presentations that focused on how a coach’s role can be defined within their coaching contract overseas according to their qualifications.

“Ensure your role as coach and other appointments such as football director and head of football are clearly defined in the contract,” he said.

“Only football coaches and clubs will have the standing to stay in proceedings before the FIFA legal bodies. Therefore, it is crucial that the designation of a ‘coach’ is included on the Contract (and that the job scope at the very least refers to some coaching duties) if the coach is to be appointed in a dual role.

“The object of contract represents the work that the coach engages to render in favour of the club. It is important to make sure the job for which the coach is recruited is accurately defined as: Head Coach, Assistant Coach or Goalkeeper Coach.”

The struggles experienced by Australian and Asian coaches in attempting to progress their career are inherently stifled by guidelines that appear to act as a preventative, rather than as a method to ‘upskill’ coaches who would no doubt be capable of matching it against the very best if given the role. Warry elaborated further by stating: “Australian coaches who wish to coach in Europe should carefully plan their professional development and coach education pathway. For Australian players who play in Europe, or coaches with dual nationality, the UEFA Coach Accreditation pathway may be more appropriate.

Montemurro Coaching

The appointment of Postecoglou and Montemurro to the Celtic and Juventus roles respectively is pivotal for not just the recognition of Australian coaches, but coaching professionals right across the AFC. And, dependant on the success that comes Montemurro’s and Postecoglou’s way, it may be the instigator of change that the region is crying out for.

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Football NSW and Heartbeat of Football extend partnership

In an announcement made via social media last week, Football NSW announced that their collaboration with Heartbeat of Football will continue for another three years.

 

Promoting health and welfare

The partnership between Football NSW and Heartbeat of Football stands as an essential part of New South Wales’ football landscape.

Promoting awareness about heart health issues, Heartbeat of Football ensures players, fans and participants of all kind can enjoy a healthy, sporting life.

“Football is a year-round activity with a large number of participants, so it’s important to educate our community about heart health and share practical steps people can take to protect themselves and their families,” said Football NSW CEO, John Tstatsimas.

“We value the work of the Heartbeat of Football team and look forward to collaborating with them on some exciting campaigns and initiatives over the coming years.”

Indeed, a three-year partnership extension is testament to the essential role which Heartbeat of Football plays. Through their work, participants in the game learn about risk factors and sensible health choices when it comes to heart health.

As awareness and education increases, the number of unexpected tragedies decrease.

 

The Mapping Project

This is not just a collaboration on paper, however.

Football NSW and Heartbeat of Football are working to promote their Heartbeat of Sport AED Mapping Project, a campaign which aims to ensure all clubs and associations have a registered AED.

Furthermore, through these campaigns, future generations will possess the resources needed to ensure football grounds remain safe, protected environments. Providing this security – for all involved – is the ultimate objective.

“Heartbeat of Football has enjoyed the support of Football NSW from the start of our journey in 2016,” outlined Heartbeat of Football Founder, Andy Paschalidis.

“With sudden cardiac arrest a leading cause of death in sport, we recognise the importance of education and raising awareness of heart disease risk factors.”

 

An unavoidable issue

According to Heartbeat of Football, 28,000 Australians suffer an out-of-hospital cardiac arrest each year. Unfortunately, survival rates are less than 10%.

But through the contributions of the organisation, backed by associations like Football NSW, there is a brighter future on the horizon.

Weekly update: Latest NPL partnership announcements

Read here for the latest news and updates on NPL partnerships across each state in Australia.

NPL VIC

Preston Lions

Titan Pre-Mix Concrete – Providers of premium concrete solutions and exceptional service for residential, commercial and industrial projects.

Masalkovski Group – A family-owned business specialising in recycling, excavation and landfill services. Since 1974, the team has provided resource recovery and earthmoving.

Allcar Towing Group – A high quality and professional towing service, with a team of dedicated drivers and support staff committed to helping customers involved in accidents.

Chemist Warehouse – Australia’s largest discount pharmacy, committed to providing customers with affordable and accessible healthcare products.

The Butchers Daughter – Family-owned for over 40 years and renowned for supplying high-quality products including kebapi, gyros,cured meats and gourmet sausages.

T.S. Auto Electrics – For over 30 years, TS Auto has provided clients with repairs and an extensive range of services including EFI and CRD engine & Transmission Control Systems, Alternators, Starters and more.

La Monte Tiles – Family-operated with over 100 years of combined experience, La Monte Tiles specialise in premium Italian porcelain, ceramic and natural stone tiles.

Allied Print Australia – A leading print management company, offering an extensive variety of services including design, printing, banners, brochures and promotional products.

KBG Building and Construction – Striving to create sustainable projects across residential, commercial and industrial sites, KBG combine affordability and innovation to ensure their works are made for the long-term.

Heidelberg United 

Alpha Seafoods – Reliable and high quality food service solutions in Victoria since 1991. The team now supplies over 1,500 products to more than 200 customers across Victoria.

Dandenong Thunder

Cameron – Leaders in Melbourne’s South-East commercial and industrial property deals. The team has provided excellent customer service and guidance, backed by over 45 years of experience.

CNC Pro – Melbourne-based carpenters and cabinet specialists, offering services across design and installation for commercial and domestic clients.

NPL NSW

Wollongong Wolves

Buonissimo Cucina – Founded in 2016, Buonissimo has grown from a bakery supplying premium products to supermarkets across Australia and New Zealand, to producing over 100 products including frozen items.

MCR (Multi Civil & Rail) – A leader in rail services, MCR is the largest provider of rail safe working staff in Australia with over 450 clients. They lead the way in the industry for innovation, safety and efficiency.

SD Raiders

Crown Electrical Solutions – Offering an extensive range of services for home automation solutions, Crown Electrical Solutions can help clients achieve their project goals with innovative and dependable technology.

NPL Northern NSW

Cooks Hill United

Aspira Business and Financial Services – Aspira prides itself on building genuine relationhips with clients to ensure long-term and sustainable success for their financial goals. Based in Newcastle and Maitland, they are a business ally for many locals.

The George Darby Hotel – A popular hotel and restaurant setting in Newcastle, the George Darby Hotel offers excellent food options and entertainment nights throughout the week.

Harcourts – Operating since 1888, Harcourts offers a full range of services in the real estate industry, both locally and internationally in the USA, China, Canada and more.

Manning Valley – Since 1989, Manning Valley have only produced free range, quality eggs grown on Australian farms. The team is led by a ‘flock first’ policy and dedication to nurturing the natural environment of the farm.

NPL QLD

Wynnum Wolves

Trace Project Management – Experts in high-quality projects, as well as end-to-end management and advisory services for clients. All projects are delivered with care, precision and professionalism.

Olympic FC

Symferon Wealth – Brisbane-based financial advisory firm with deeply connected roots to Olympic FC and the local area. The team at Symferon are committed to acting always in the best interests of their clients to support financial wellbeing.

NPL WA

Armadale SC 

Aview Windows & Doors – From consultation to installation, Aview deliver premium service across windows and doors. The team is renowned for providing durable and reliable products.

Spinifex Sheds – A local independent shed dealer in Perth since 2010, Spinifex build sheds designed to endure harsh Australian conditions through premium materials and expertise.

Olympic Kingsway

PPC Supplies – An experienced team supplying plasterboard, insulation and building materials. PPC works across Western Australia and South Australia.

Western Knights

Peninsula Personal Injury Lawyers – For over 45 years, PPIL have provided clients with exceptional and transparent service when handling claims. They offer services across vehcile accidents, public liability, workers compensation and more.

Optimus Fleet – Delivering top quality steel fabrication, poly pipe solutions and workforce services for mining, construction and infrastructure projects. Their global partenrships and reputation are built on affordability, innovation and dependable solutions.

Perth Redstar 

Credentia Construction – With more than 60 years of combined experience, Credentia are committed to delivering quality construction projects backed by integrity, trust and an innovative spirit.

Stirling Macedonia

Stirling Central Shopping Centre – A go-to location in Stirling for family and friends to relax, shop and find a huge range of entertainment services.

NPL NT

Casuarina FC

AJ Couriers & Haulage – Providing reliable courier, freight and logistics services, AJ Couriers & Haulage operate with an extensive fleet across the Northern Territory.

 

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