The FFA Cup should be renamed the Australia Cup in a nod to the game’s history

This past Wednesday, Football Federation Australia held its seventeenth Annual General Meeting.

One of the agenda items included a proposal which would change the governing body’s name from ‘Football Federation Australia’ to ‘Football Australia’.

FFA’s members unanimously approved the proposal and will go ahead with the plan to change its company name to ‘Football Australia’.

“Today we took another significant step on this new journey we have embarked upon when the FFA Congress unanimously resolved to change the organisation’s name from Football Federation Australia to ‘Football Australia’,” FFA CEO James Johnson said on Wednesday.

“This new name – which we will transition to over the coming months – signifies a fresh and exciting start for the game under the new strategic agenda, and a return to the roots of football in Australia.”

“I firmly believe that the opportunity for further change and positive transformation in Australian football burns brighter than ever, and with the foundations that we have set in 2020 there is much to be optimistic about,” he concluded.

What exact specifics Johnson is talking about when he refers to returning to the roots of the game in Australia is unclear, however one of the organisation’s touted changes is to re-brand the FFA Cup to the Australia Cup.

It’s a move that does make sense, as the governing body moves itself and its assets away from the “FFA” moniker.

Johnson told the SMH: “We’ll be announcing in the coming weeks a revamped FFA Cup – of course, the name change will be a part of that thinking.”

“But it will go a lot broader than just the name change … we’re looking at a different format which will be more open, a format that would allow more opportunities for clubs across the country to participate in national-level competitions.”

Putting aside possible tweaks in the format of the competition, if the change in name of the tournament does go ahead, it would be the right move.

FFA Chairman Chris Nikou inspecting the original Australia Cup. Credit: FOX SPORTS

The Australia Cup was the country’s first nationwide knockout football competition, beginning in 1962.

Yugal defeated St George Budapest 8-1 at Sydney’s Wentworth Park in the competition’s inaugural final.

Four-time NSL champions Sydney Hakoah were the only team to win the Australia Cup on two occasions.

Other winners of the tournament included George Cross, APIA Leichardt and Port Melbourne Slavia.

The cup ran until 1968, with administrators deciding the competition would be abolished due to various difficulties including interstate travel problems.

Since the cup competition was a national event, it did open up the doors for the idea of a long-term National Soccer League, which was ultimately introduced nine years later in 1977.

This is just a snippet of the game’s rich history and the return of the Australia Cup in modern day would celebrate and recognise the days of old.

It would be in unique contrast to some of the previous administrators of the game who have treated Australian football’s past with the utmost contempt.

In what could be seen as an extremely symbolic event of the way Australian football has ignored its history, the Australia Cup trophy was found in a rubbish bin in 2011 by builders who were carrying out renovations at the Hakoah Club.

Embarrassing events like this may have given James Johnson and his administration team the impetus to address these failures, with resources such as the ‘XI Principles’ document, drafted earlier this year, acting as a catalyst.

One of the principles, titled “Reset the narrative of Australian football”, has the following point as a proposed measure of change.

“Create a narrative which is contemporary, genuine, and acknowledges Australian football’s multicultural origins, its rich history and diverse football community today. It must foster unity, be football-focused and capitalise on football’s global nature for the benefit of the Australian game.”

The appropriate acknowledgment of the Australia Cup as the name of the country’s knockout cup competition, will be a small step in respecting the broader history of Australian football.

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Community Spirit Shines on AFC Grassroots Football Day 2026

This week, Football Australia (FA) celebrated AFC Grassroots Football Day 2026, championing the people and communities who continue to hold up a safe, inclusive and supportive environment in the football landscape.

‘For all, for life’

In collaboration with Football NSW, Canterbury Football Association and community club, Balmain & District Football Club, the day reflected the very best of what football provides.

The event brought in participants of all ages – from 4-74 years-old – and reached a total of 400 people. Girls-only programs, all-abilities sessions and over-age football ensured all were catered for.

Such a diverse range of participants builds on a wider drive during FIFA World Football Week, which seeks to promote the sport not just as the dazzling lights of 100,000-seater stadiums, but as a way to foster community spirit and social development.

Furthermore, FA support through its Club Changer program was a welcome addition to the action, emphasising the organisation’s commitment to nurture a real love for the game across communities in Australia.

“Through Club Changer we support our clubs to provide a safe, fun and enjoyable environment where everyone is welcome; whether that be as a player, volunteer, referee or supporter,” explained National Program Manager Club Development at FA, Grace Lambourne.

“Everyone should feel they belong and are welcome to play, stay, and love the game.”

 

A welcome celebration

While the upcoming FIFA World Cup will no doubt inspire millions of future Socceroos and Matildas, events like the AFC Grassroots Football Day represent something beyond just inspiration.

It is a platform. An opportunity to express a love for football and to connect with others while doing so.

And connections between the professional and grassroots game is more important than ever if Australia is to nurture the next generation of talent.

This is particularly clear in the rise of women’s football across the nation. Since the FIFA Women’s World Cup, female participation rose by 32%, and registrations for the MiniTillies Program skyrocketed from 264 in 2023, to 1223 in 2024.

The professionals spark passion. But communities turn that passion into playing time.

That is why celebrating grassroots football – and the volunteers and families who sustain it – is a vital part of Australia’s football future. Together, FA and the AFC are creating strong foundations built on positivity, engagement, and inclusivity for all with a love for the beautiful game.

FA partners with Coca-Cola ahead of FIFA World Cup 2026

The two-year partnership will place the global soft-drink giants as the Official Supplier for Australia’s Men’s and Women’s senior national teams.

 

Global partner, global stage

As the Socceroos look to deliver performances on the pitch at this summer’s tournament, it is a move off the pitch which will capture the imagination of fans across the country.

Football Australia announced an exciting deal with Coca-Cola, designed to align the global reach of football – and of the brand itself – to unite and engage fans this summer as well as during the FIFA Women’s World Cup 2027.

Thus, through national campaigns featuring prize draws and the chance to access various rewards, Coca-Cola will help to drive passion and interest in upcoming major tournaments.

“This partnership brings together the global scale of Coca-Cola with the passion and reach of football in Australia, creating new opportunities to connect with fans across the country,” explained FA CEO, Martin Kugeler, via press release.

“The upcoming FIFA World Cup 2026 represents a key moment for the CommBank Socceroos, and the Coca-Cola campaigns will help bring supporters closer to the team through unique and engaging experiences.”

Furthermore, with the FIFA Women’s World Cup 2027 also set to enjoy similar campaigns by Coca-Cola, the partnership’s impact and reach will extend across both the men’s and women’s game.

 

Marketing power

As football continues to grow – both in financial power and population reach – collaborations with global brands are now an expected aspect of tournament build-ups.

The Royal Spanish Football Federation (RFEF) also struck a deal with fashion brand Loewe, set in place for the next four years. In a similar vein, England’s off-pitch teamwear will feature the marks of both Nike and Palace Skateboards, while France will receieve their prematch jersey from Nike and Jacquemus.

This is the state of the landscape. Aligning global brands and household names with a sport capable of reaching billions at once.

Values, reach and connecting with fans. Three key ingredients to a successful collaboration.

Such alignment is key to the partnership between FA and Coca-Cola, as recognised by Managing Director, Coca-Cola Europacific Partners, Orlando Rodriguez.

“For nearly 90 years, Coca-Cola has been a part of the fabric of Australian life – bring people together through shared moments,” said Rodriguez.

“Partnering with Football Australia reflects our continued commitment to connecting communities through experiences that unite the nation, with the CommBank Socceroos and Matildas at the heart of that.”

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