In 1995, Husqvarna launched what is believed to be the world’s first robotic lawn mower. As world leaders in robotic …
Nike and Football Australia partner with First Nations artist Reko Rennie for kit design
Australia’s Football Team Drops a Game-Changing Kit—Designed by This First Nations Artist!
How to care for your PUMA Pro Performance Kit
Why Your Puma Club Jersey Is More Than Just Sportswear – It’s a Badge of Pride!
Football Victoria taps Vinage Customs for new signage deal
Vinage Customs Lands Huge Deal to Design Signage for the Matildas’ New Home—Here’s What You Need to Know
AQUAME named Valencia CF’s official collaborator
Valencia CF’s new official collaboration agreement will be with AQUAME for the next three seasons to equip their men’s and …
AC Milan and New York Yankees unveil exclusive lifestyle collection
AC Milan and the New York Yankees, two of the most famous sports teams globally, have teamed up to launch …
Football Australia and Paramount Australia confirm historic multi-year media rights deal
Football Australia has confirmed that Paramount Australia, the parent company of Network 10 and Paramount+, will be the official broadcaster …
Sunderland continue their legacy through nostalgic kit sponsorship
Sunderland AFC have changed their kit manufacturer, landing Danish sportswear brand Hummel from the beginning of the 2024/25 season, in …
NWSL signs Amazon as a retail and cloud tech partner
The National Women’s Soccer League (NWSL) have confirmed a multi-year sponsorship with Amazon, making them the Exclusive Retail Sponsor of …
Royal Caribbean feature on front of iconic Inter Miami jersey
Royal Caribbean International will be the Official Jersey Partner for Inter Miami, beginning with the upcoming 2024 campaign. With the …
Aston Villa signs kit agreement with Adidas for 2024-25 season
Aston Villa have signed a lucrative new kit agreement with Adidas, taking over from Castore next season. Villa are now …
Football Queensland remain with Kappa for five more seasons until 2028
Football Queensland have announced a five-year partnership extension with iconic international sports brand Kappa as its official apparel partner from …
Nike Pacific Brand Director Nick Atkinson: “We have so much equity and history to elevate women’s sport”
Before becoming Brand Director of Nike Pacific – an organisation he’s been part of since 2015 – Nick Atkinson knew …
Brisbane Roar and Value Dental Centres agree to three-year deal for local community
Brisbane Roar have confirmed that Value Dental Centres will be the club’s new Platinum Partner and back-of-shirt sponsor for the …
Adelaide United and Go Sunny Solar a growing alliance
Adelaide United has renewed its partnership with South Australian-based solar energy provider Go Sunny Solar. Go Sunny Solar is a …
Melbourne City FC grows existing deal with Asahi Super Dry
Current A-League Men’s premiers Melbourne City FC have announced a major extension with Asahi to allow the global beer manufacturer …
Luton Town mark long-awaited top flight appearance with biggest ever sponsorship deal
Newly-promoted English Premier League side Luton Town has continued its strong bond with British energy supplier Utilita, confirming them as …
Newcastle Jets extend collaboration with Legend Sportswear
Newcastle Jets have disclosed a renewal of their clothing contract for the next season with Australian-owned Legend Sportswear. Legend Sportswear …
Southampton reunite with Draper Tools after long time away
After initially collaborating with Southampton FC 40 years ago, Draper Tools is coming back as a partner. The Hampshire-based company …
The key statistics where the Matildas are superior to the Socceroos
The largest women’s sporting event exceeded expectations when the Matildas’ opening match was arguably the greatest sporting moment that had …
Preston Lions unveil electrifying third kit
Preston Lions have launched a new third kit to add to their ever-growing range of apparel and merchandise. The kit …