
Image credit: Deploy Football
In an announcement released on Thursday this week, Football NSW revealed Deploy as the Naming Rights Partner of the Football NSW Association Championships.
New competition, new talents
The Association Championships, set to take place in July 2026 at Glen Willow Regional Sports Complex in Mudgee, will replace the former Association Youth League.
Although the tournament has changed name, its purpose remains consistent: giving youth players the platform to showcase their talent on the football pitch.
In a display of unity and collective ambition, 18 Associations across New South Wales will enter representative teams, each one featuring gifted grassroots players looking to prove themselves against their peers.
“The Deploy FNSW Association Championships will provide a fantastic platform for our Associations to come together and celebrate the best of elite community football,” said Football NSW CEO, John Tsatsimas via official press release.
“This tournament is all about giving young players, coaches, and referees from every corner of the state a chance to shine and develop in a competitive, supportive environment.”
The partnership between Deploy and Football NSW, therefore, is not merely about a name alteration. It is a collaboration which presents future grassroots talents with a platform and opportunity to compete.
Built on shared values
No partnership can succeed without both parties sharing a common goal or set of values. In this case, the alliance between Football NSW and Deploy is built on a commitment to supporting grassroots football and supplying players with quality resources and experiences to showcase their talent.
“Deploy is proud to partner with Football NSW as the Naming Rights Partner of the Association Championships. Community sport plays a vital role in bringing people together and building future leaders, both on and off the field,” explained Chief Commercial Officer at Deploy, Kurt Johnson.
“As long-time partners with Football NSW, this aligns perfectly with our strategy of creating balls designed for each age and skill level of the game, ranging from junior training balls to professional match balls perfect for the competitive environment like the Association Championships.”
Furthermore, with hundreds of participants including players, referees, coaches and supporters due to attend the tournament, the partnership’s impact will extend right across the state of New South Wales.