UEFA has confirmed that Coca-Cola will once again serve as an official global sponsor for UEFA EURO 2028, marking the company’s 11th consecutive tournament.


Soccerscene the only online publication dedicated to the Australian and international football industry. It serves as a practical guide for those involved in the business of running a football club and bringing readers up-to-date research and development across all football matters providing insights, discussion and information related to topics that matter.

UEFA has confirmed that Coca-Cola will once again serve as an official global sponsor for UEFA EURO 2028, marking the company’s 11th consecutive tournament.

UEFA has announced that Lidl, one of Europe’s leading food retailers, has signed a new five-year agreement to continue as …

UEFA has partnered with Unilever, bringing together an array of widely recognised brands!

With the German UEFA Euro 2024 tournament swiftly approaching, long-time supporter of German football – poultry producer Wiesenhof – has …

German beer titan Bitburger has been announced as the official beer of the UEFA Euro 2024. The beer will be …

UEFA has announced that PepsiCo will be the first UEFA Champions League partner of the new three-year cycle, renewing with …

UEFA Women’s Football recently announced a partnership with PlayStation, which opens up new avenues for the video game company to …

Engelbert Strauss has expanded its presence in the European market by announcing they will become the official workwear partner of …

The UEFA Champions League has announced a new partnership with Turkish Airlines, the first airline to partner with the competition. …