The need for more women coaches – Interview with FCA’s Aish Ravi

New Football Coaches Australia (FCA) Executive Committee member Aish Ravi has made it her mission to inspire more women to take up coaching roles, from the community level to the highest level of sport in Australia.

Ravi, who is undertaking a Doctor of Philosophy focusing on women’s coaching education in football, believes Football Coaches Australia is an organisation that can challenge the current status quo amongst the coaching ranks.

“I think FCA has definitely got the potential to make a lot of change in the coaching and leadership space. I’m really excited to help them enact that change,” she said.

“I’m currently doing a PHD looking at women in sport. It’s really about understanding what women’s experiences are in football and why there is a lack of them, and seeing what strategies we can put in place to change that.

“I met Glenn Warry (CEO of FCA) through my involvement of working within the Victorian NPL system and he wanted me to use my knowledge and expertise I guess, in wanting to contribute to give women a voice in FCA.

“We wanted to see how we can amplify their voices, provide more exposure for them and also see how we can increase the number of women coaches.”

A VCE Business Management and Economics teacher by day, Ravi was personally introduced to coaching when she was asked to coach the school’s football side.

After completing an appropriate coaching licence course, she would go on to manage Junior NPL teams at Heidelberg United and Bayside United, before eventually being offered a position to coach the women’s senior team at Bentleigh Cobras.

“We ended up winning the championship in my first season (at Bentleigh) in 2019 which was really exciting,” Ravi said.

“Now we are just trying to regroup and see if we can do the same thing this year.”

Ravi’s passion for coaching is helped by her enthusiasm for working with younger people.

“I really enjoy working with them in a holistic way, so getting to know them and understanding what their interests, motivations and desires are to help them achieve their best,” she said.

“That combined with the love of football, is really why I enjoy coaching football in particular. It’s the world game and once you understand and know that, you can talk to so many people from so many different places. It’s something I get a lot of excitement and enjoyment from.”

FCA Executive Committee member Aish Ravi.

Despite these positive experiences in football, Ravi would still see the coaching game in general dominated heavily by males, something that she believed needed to be addressed.

In response to this, she would go on to co-found the Women’s Coaching Association (WCA) last year with fellow PHD candidate Julia Hay.

“I coach football, but I also play Australian rules and cricket, so I’m quite heavily involved in the community with sport in general,” Ravi said.

“Julia has an Australian Rules background and from talking and sharing our experiences we realised that a lot of the barriers women face coaching football (from my perspective), were actually also similar to that of other sports.

“Sports such as Australian Rules, Cricket, Hockey, Netball all shared common challenges. So, we founded WCA, really to get all the sports together, not just for football.

“We wanted to really bring it together for the coaches, in particular women coaches, but also men who are coaching women.

“We would like to see how we can first of all attract more women and girls to coach sport, how we can develop the women and girls who are currently coaching a team in these sports and also sustain a career.

“They are the three real objectives we have.”

According to Ravi, events like The Women’s World Cup in 2023, the biggest sporting event to be held on our shores since the 2000 Olympics, will hopefully act as a catalyst for necessary social changes in women’s sport. Not only at a coaching or playing capacity, but also at a leadership level.

“It’s a really important event,” she said.

“Sport is the most powerful social institution. It’s great that the Football World Cup is the world’s largest women’s sporting event and it’s awesome that it’s at our home.

“If the Matildas have success that’s great, that can show the young girls and women that they have a pathway, a career, that’s celebrated and respected and perhaps they can succeed in.

“But It’s also vital that we have women leaders that are visible and succeeding, that sends an equally powerful message that there are also career opportunities off the field.”

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Off the Pitch Podcast: Cavallucci On the Importance of FQ’s Future Club+ Initiative for Local Clubs

On Episode 16 of Soccerscene’s Off the Pitch Podcast, it was a special episode with FQ CEO Rob Cavallucci ahead of the all-important 2025 Queensland Football Convention.

Many topics around the issues in Queensland football were discussed including Futsal’s incredible growth, update on Perry Park’s upgrade plan and driving player retention in certain youth age groups.

On the topic of administration, FQ’s new Future Club+ is a ground-breaking initiative designed to strengthen the foundations of football clubs across the state.

The concept of this began after last year’s convention and through interactive club lab sessions and ongoing consultation, FQ are continuing those discussions and driving practical change.

Cavallucci discussed the current volunteering and administration issues that are plaguing local football clubs.

“Future Club+ is in line with what I talked about earlier in regard to what we need to do to best position this sport for the next 20 years,” he said.

“Clubs are run by volunteers and volunteerism is waning. A lot of clubs can’t get the administration right because they also can’t get the governance right.

“The sport is run by volunteers and when you look at the fact that volunteerism is declining in Australia across every sport, you know it’s a problem we have to solve right now.

“From a governing body point of view, when you look at that, that’s actually a limiting factor on the success of our sport.”

He also gave a solution on how FQ are going to tackle this in the future, specifically in regards to what  Future Club+ will offer in the 2025 Queensland Football Convention and beyond.

“We need to start to work with clubs to transform how they manage themselves and that means a whole series of things. Hence the Future Club+ concept is looking at that and rethinking about best practice of how a club should operate,” he said.

“What we’ve been doing over the last 18 months through a series of webinars and in the last convention, and even in this upcoming one, there’s three Future Club+ sessions and it’s all about best practice at a club.”

In this convention, the three Future Club+ sessions are:

#1 What data reveals about your club future

#2 The amalgamation playbook: Real stories from the clubs forging the future

#3 The growth engine: your tool kit to fund staff and empower volunteers.

“Those three subjects should be very appealing to any club.”

Click hear the full interview with Rob Cavallucci, on Episode 16 of Soccerscene’s Off the Pitch Podcast – available on all major podcasting platforms.

Off the Pitch Podcast: Shepparton Cup’s Incredible $5 Million Community Impact

On Episode 15 of Soccerscene’s Off the Pitch Podcast, it was a Shepparton Cup special with Australian Football Skool Director Rolando Navas and Mayor of Greater Shepparton Shane Sali on the eve of the 2025 Shepparton Cup.

On the topic of tourism and the economic impact of the event, the annual Shepparton Cup is the region’s most lucrative and popular event, amassing over 12,500 visitors and generating $3-4m in revenue in the 2024 edition of the cup.

Shane Sali discussed the importance of football and the cup in the Greater Shepparton region for tourism.

“We have a strong multicultural community and a lot of people have grown up playing football. People have migrated and really contributed to the sport over here and it’s a sport that’s been very active in an around Greater Shepparton,” he said.

“When you come to the event and get that warmth that we want to provide, not only to the people hosting the event, but the visitors , we hope you can leave with a smile at the end of it and encourage family and friends to come back.”

Sali continued to speak about the impact it has on local businesses and the great feeling of seeing the town’s buzz during the weekend.

“We like to position Greater Shepparton as a really prominent regional city and we feel like we’ve got a role to play in economic activity for surrounding communities.”

“As Rolando mentioned, with the visitation that comes with this event, you’re getting close to 15,000 people in and around the town. I can’t believe we have the facilities to cater for that,” he said.

“This is the biggest sporting weekend we have in and around Greater Shepparton and it will generate well over $5m for our local economy.”

This upcoming weekend, the 2025 Shepparton Cup is predicted to become the largest weekend junior football tournament in Australian history, and the sheer scale of the event will have a lasting impact on the local community.

Click hear the full Shepparton Cup special, on Episode 15 of Soccerscene’s Off the Pitch Podcast – available on all major podcasting platforms.

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