The agreement highlights a broader industry shift, with major entertainment platforms turning to leading football clubs to expand global visibility, drive subscriber growth and place their brands at the centre of highly engaged fan communities.
Arsenal FC and Airwallex unite in global deal
Arsenal FC has confirmed a new multi-year partnership with Airwallex, naming the global financial technology company as the club’s Official Finance Software Partner. The collaboration brings together two globally recognised brands, focused on innovation, performance, and expanding their reach both on and off the pitch.
Arsenal teams up with NTT DATA for digital transformation
Arsenal Football Club has unveiled a transformative multi-year alliance with NTT DATA, a global frontrunner in digital business and IT …
Arsenal in global partnership with Good Is Dirt
Arsenal confirmed a new global partnership with Unilever’s Good Is Dirt laundry brand, that will see them become the Gunners’ …
Arsenal extend deal with Emirates until 2028
Arsenal and Emirates have announced the extension of their partnership, the longest-running front-of-shirt sponsorship in Premier League history. The North …
Camden Town Brewery remains as the official beer partner of Arsenal
Arsenal have announced a further extension of their partnership with Camden Town to remain their official beer partner for the …
Arsenal and TCL in exclusive partnership to expand in UK and beyond
TCL, a leading global consumer electronics brand, and Arsenal Football Club have announced a new partnership that will provide more …
Arsenal team up with LABS Group for hotel and resort membership solutions
LABS Group has joined up with English Premier League side Arsenal to become their hotel and resort membership partner in …
Arsenal extend partnership with Adidas for the long term
Arsenal FC have extended their partnership with Adidas, one of the biggest sport manufactures in the world, until 2030. Ever …
Arsenal and Konami extend key partnership
Premier League side Arsenal have announced the extension of their partnership with Konami Digital Entertainment, with the new contract now …