Why the barriers for female coaches must be eliminated

Last Monday night (May 24) saw Football Coaches Australia (FCA), in tandem with representatives from all across the Australian football family, invest their time into a FCA Women’s Football Webinar discussion around the immense challenges facing Australia’s female football coaches in the pursuit of their careers.

The panel discussion, hosted by Aish Ravi, who is currently undertaking a Doctor of Philosophy with a focus on women’s coaching education in football, FCA CEO Glenn Warry and Matildas legend Heather Garriock (FCA Vice-President, Football Australia ‘Starting XI’ representative and current CEO of Australian Taekwondo), aimed to provide insight into the barriers for female coaches in Australian football, and by extension, wider society.Garriock Profile Photo

Notably, Heather Garriock’s role as CEO at Australian Taekwondo reflected not just the difficulties in finding roles as a female footballer or coach after one finishes their playing career, but the loss of talented and passionate individuals to roles away from football.

“If we don’t start investing in our females within our game, we are going to start losing them. And as we can see with Heather, we’ve lost someone who’s played over 100 games for Australia and has been a pioneer in the women’s game. For me, that is really sad to see,” remarked Western Sydney Wanderers legend Catherine Cannuli.

Cannuli, who balances her time between her seasonal duties as assistant coach at Western Sydney Wanderers and as the Women’s Technical Director at the Southern Districts Soccer Football Association, admitted to facing a dilemma in how to progress her career to where she wants it to be because of a lack of stability in women’s coaching roles that are typically part-time.

Cannuli Coaching“For me now, I’m in a very hard place. Being a new mother, having to worry about my son now and wanting to have that stability, if I want to progress my career and make the step towards becoming a full-time head coach in a professional environment,” she said.

“For me, I’m in a very stable situation with my association, but is it where I want to be? If I want to progress as a head coach and get into that professional side, do I take stability in my full-time role or do I take the risk in becoming a head coach in a part-time role?”

Perth Glory legend and manager of Bristol City through three Women’s Super League (WSL) seasons since 2018, Tanya Oxtoby, acknowledged that despite the fact that the WSL is a full-time setup there are some critically similar challenges facing both the W-League and WSL.

“It’s a full-time role. All the players are full-time, all the stability that Catherine was talking about, we have that. But there are still similar barriers in having to fight for those rights every single day. And that’s a shame that in 2021 we are still having to push the boundaries and ask for what is fair. It doesn’t come voluntarily and that’s a shame unfortunately,” she said. Tanya Oxtoby Photo

And in response to Garriock pondering what is fair, Oxtoby conveyed: “For me, I’ve just had a little boy and changing attitudes towards coaches, whether you’re a female coach coaching men’s football or women’s football, has to change. That for me is what’s fair; seeing people through equal eyes and that does not always happen. Trying to educate people on what’s appropriate and what’s not, it’s difficult, and you’ve got to be a strong character to go through that.

Aish Ravi, in her studies on the experiences of female coaches in Australia, has worked to understand the strategies that can be formulated to overcome these challenges.

“From what I understand, the literature tells us that women are underrepresented in coaching football and there are very few women in some of these positions from coaching all the way through to analyst positions and to Technical Director positions,” she said.Aish Ravi Photo

“In terms of lived experience, from what I understand and what the literature says, women do feel highly scrutinised in some of these positions and there is a pressure to overperform and gain credibility. And sometimes that can be afforded to others as opposed to some women. So, we do need to find out what these strategies are in the context of the unique Australian footballing landscape, as they can then be provided to inform these organisations on how to improve the space for women coaches.”

What proved to be particularly pertinent was the lived experience of an attendee in the webinar.

As a female coach making the transition between working in a major city’s footballing environment to the setup in a smaller rural town, the attendee remarked how astronomically challenging it is to grow the women’s game because of a lack of initiative on the part of the outfit who runs football there. And critically, the opposition to change stems from a board that is bereft of female representation.

Ros Moriarty, Chair at the Football Australia Women’s Council and Managing Director and Co-founder of John Moriarty Football, spoke on the inequality in workplace culture in Australian football.Ros Moriarty Photo

“A workplace is a workplace, and football is a workplace. If a coach is being paid for her work, then she can expect that a workplace will have the basic tenants that we all hope and wish for, and fight for; that you don’t have to ask for things that are simply part of you doing your job,” she said.

“Culture is about attitude and it’s about respect, but I think culture also plays into structure. We have a problem in Australia because we don’t have a full home and away season for the W-League, so coaching in the W-League isn’t full-time. So, the Women’s Council have been pressing for a really long time about making sure under the new arrangements with the clubs that full home and away eventuates.”

With a Women’s World Cup to be co-hosted by Australia and New Zealand in 2023, the time to start delivering on the passion for the women’s game is now, not in two years when it is beneficial to a select few in the short term. There is impetus, as there always has been, for all stakeholders to help lead change in the women’s football space.

And despite the fact that the resilience of Australia’s female footballing contingent has been perpetually undervalued all throughout its history, there remains a constant drive and determination to instigate change in Australia football for players and coaches. Discussions, like the one that took place on Monday, mirror this sentiment. Moreover, it is essential for Australian football’s variety of stakeholders to take in and to learn from the discussion that was had in order to aid in the fight for equality in Australian football.

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Why Building Relationships Is Football’s Most Underrated Strategy

Football leaders and volunteers connecting at a community event, representing strong relationships in football governance.

Football’s biggest wins don’t always happen on the pitch. Often, they start in boardrooms, local clubs, and community halls, anywhere people come together to connect, collaborate, and build trust. From volunteers running grassroots clubs to commercial partners investing in growth, and even friends of business creating unexpected opportunities, relationships are the invisible engine driving football forward. Yet, for many governing bodies, this is still one of the most undervalued strategies in the game.

Why Relationship Building Matters

At every level of football, relationships form the foundation of success. Governance isn’t just about structures, rules, and strategies. It’s about people. It’s about conversations, shared ambitions, and mutual respect that hold the game together.

Volunteers are the heart of Australian football. They paint lines, run barbecues, manage teams, and keep the lights on. Their connection to local associations and federations often determines how valued and supported they feel. When governing bodies invest time in listening, not just speaking, they strengthen the grassroots fabric that supports the entire pyramid.

Commercial partners represent a different but equally important relationship. Their involvement is not purely transactional. When partnerships are built on shared values, community engagement, inclusion, and youth development, they transcend sponsorship. They become collaborations that deliver both commercial return and social impact.

Governing bodies that treat partners as part of the football family, not just as funders, build credibility and long-term loyalty.

And then there are the friends of business, the connectors, advocates, and community leaders who bridge the gap between sport, government, and industry. Their relationships often bring football opportunities that no policy or marketing campaign could achieve alone.

Yet one of the most underutilise relationships in football governance remains formal MoUs with the private sector. These agreements, when structured thoughtfully, can unlock resources, expertise, and new initiatives that benefit both parties.

Too often, governing bodies have relied on ad-hoc partnerships or sponsorships, overlooking the strategic potential that comes from a long-term, mutually committed relationship with private enterprises.

How Relationships Drive Positive Change and Disruption

Change in football doesn’t happen in isolation. It’s driven by trust, collaboration, and a willingness to embrace new ideas. When federations, clubs, and partners trust one another, they share ideas more freely, challenge old ways of doing things, and create the conditions for positive disruption that moves the game forward.

Strong relationships allow organisations to test new initiatives knowing that success – and even failure – will be met with shared accountability, not blame. They foster an environment where learning never stops, where innovation is encouraged, and where unexpected opportunities can emerge from left field.

Opportunities often come from surprising sources, whether it’s a new partnership idea, a regional tournament concept, or a media collaboration that suddenly gathers momentum. These moments only happen when relationships are open, inclusive, and built on respect.

For governing bodies, leading with openness and transparency builds confidence. When stakeholders understand not just what decisions are made, but why, they are more likely to engage constructively and contribute to meaningful change.

Collaboration between federations and clubs, between football and local councils, or between governing bodies and media partners, has already shown how powerful shared vision can be in driving both positive change and disruption across the game.

The Football Convention in Queensland demonstrates what is possible when state governing bodies work hand in hand with industry, media, and grassroots representatives. It’s not just an event; it’s a living example of relationship-driven progress.

As former Football Australia Chairman Chris Nikou once said, Football succeeds when everyone, from the grassroots to the elite, feels they’re part of the same story.

That simple truth captures the essence of why relationships matter. When people feel included, when they feel ownership of the game’s direction, they contribute with passion and purpose.

The Social Impact of Connection

Strong relationships create stronger communities. Football is the most accessible sport in Australia and arguably the most diverse. It brings together people of all ages, cultures, and abilities.

But that inclusivity only thrives when governing bodies prioritise relationships over bureaucracy.

When federations build genuine partnerships with community organisations, local government, and schools, football becomes a vehicle for social cohesion. It’s not just about growing participation, it’s about fostering connection, belonging, and identity.

The social impact can be enormous. A single community football club, supported by its governing body and local partners, can influence public health, youth engagement, and regional economies.

Football, at its best, reflects the character of the community it serves.

Being Part of the Journey

Perhaps the most powerful part of relationship building in football governance is the shared sense of journey. Everyone, from the volunteer running the canteen to the CEO in the boardroom, contributes to a common story.

When people feel that their effort matters and that they’re part of something with direction and meaning, remarkable things happen.

Being part of the journey also means showing up, not just when it’s convenient, but when it’s hard. It’s about having conversations that are honest and sometimes uncomfortable, yet always constructive. It’s about acknowledging the people who make the game what it is, even when the spotlight isn’t on them.

Relationships built on respect and shared experience endure well beyond individual roles. They create a culture of trust that allows football to keep evolving, one season, one club, one collaboration at a time.

Achieving Positive Outcomes

When governing bodies invest in relationships, they invest in the future of the game. Strong relationships lead to more resilient clubs, more confident administrators, and more connected communities.

They make football not just something we watch, but something we belong to.

The positive outcomes are seen not only in participation numbers or financial reports but in the energy around the game, the excitement at junior matches, the pride in local tournaments, and the willingness of partners to reinvest because they believe in the vision.

In the end, football governance isn’t about control, it’s about connection.

The most successful federations understand that leadership in football is relational, not hierarchical. They lead through inclusion, collaboration, and shared belief.

When that happens, when volunteers, partners, and governing bodies move together, football doesn’t just grow. It transforms.

Football thrives not because of systems, but because of people, their connections, their shared journey, and the unexpected opportunities that emerge when we collaborate.

Protecting the Game’s Future: Head Safe Football and the Fight Against CTE

Head Safe Football (HSF) is a pioneering organisation dedicated to tackling one of football’s most pressing health concerns: Chronic Traumatic Encephalopathy (CTE). The charity’s mission is simple but vital: to protect current and future generations of players from the devastating effects of repetitive head impacts.

CTE is a progressive, incurable brain disease caused by repeated head trauma, including heading the ball. Over time, these impacts can lead to memory loss, confusion, aggression, depression, and eventually dementia.

With symptoms worsening over decades and no known cure, prevention is the only solution.

The aim isn’t to eliminate heading from football because it remains an integral and unique part of the game. Instead, the focus is on promoting safer training practices that limit repeated head impacts.

For young players, particularly those under the age of 10 or 11, heading plays a minimal role due to the limited time the ball spends in the air. At this age, removing heading from training and matches can be done safely and without compromising the essence or flow of the game.

HSF is leading the charge to bring this conversation out of the shadows. Inspired by the “elephant in the room”, a metaphor used in its logo, the organisation challenges the football community to acknowledge and address the risks of CTE.

Its initiatives focus on education, awareness, and practical change: reducing heading in youth training, supporting affected players and families, and mobilising the wider football community to unite under the message Football United v CTE.

By combining the latest scientific research with community action, HSF aims to create a safer future for the sport. Their approach blends compassion and advocacy, ensuring that football’s progress doesn’t come at the expense of player wellbeing.

Conclusion

Education around head injuries remains one of the most important yet overlooked aspects of player welfare in football.

Many still underestimate the long-term dangers of repeated head impacts, and greater awareness is needed to ensure that players, coaches, and parents can make informed, responsible decisions.

By understanding the risks, the football community can take meaningful steps toward lasting change and safer playing environments.

Learn more about Head Safe Football and their current initiatives HERE

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