The Global Institute of Sport recently hosted a masterclass on Fan Engagement and Marketing, bringing together two industry leaders to …
Royal Caribbean renews deal with Fulham FC
Royal Caribbean has extended its partnership agreement with Fulham FC as the official family partner for the 2025/26 Premier League …
15 Seconds of Fame: Transforming fan engagement in sport
Fan engagement is one of the most foundational contributors to sport’s importance in our society. The 15 Seconds of Fame …
Adobe and Premier League to deliver AI-powered fan experiences
The Premier League has announced a multi-year partnership with Adobe to deliver personalised, AI-driven digital experiences for its global fanbase …
Auckland FC record landmark first season for Stadium
Auckland FC’s inaugural season in the Isuzu A-League has made history, with the club delivering a record-breaking run at their home ground, Go Media Stadium.
A-Leagues Unite Round returns for a second season
The Australian Professional Leagues (APL) have confirmed the return of Unite Round to the A-Leagues for the 2024/25 season with …
Brisbane Roar look to boost fanbase communications through Trippant
Brisbane Roar has chosen global communications consultants, Trippant, to support its continued growth off the field. Brisbane Roar’s deal with …
Central Coast Mariners choose Erina Fair to connect with local community
Central Coast Mariners have announced a new partnership with local shopping centre Erina Fair for the upcoming 2023/24 A-Leagues season. …
The Star backs Sydney FC Foundation’s “Memorable Experiences” program
In collaboration with the Sydney FC Foundation, The Star will assist in providing iconic and unforgettable moments to members, fans …
Other Media: Driving fan engagement and club presence in the online space
For over 20 years, London-based digital sports agency Other Media has been a pioneer in developing digital strategies for their …
Football West acquires new apparel supplier for key programs
Football West will be collaborating with Belgravia Apparel in a three-year deal which also includes New Balance, in an exciting …
SEEN is spearheading data-driven video content
SEEN is the leading provider of data-driven video in the Nordics, providing fully automated solutions that significantly multiply the engagement …
U.S Soccer Federation and Truly Hard Seltzer to elevate fan experience globally
The U.S Soccer Federation and Truly Hard Seltzer joined forces on a multi-year strategic partnership, focusing on promoting inclusivity among …
Football Queensland’s 2023-2026 Strategic Plan to meet National Ambition
Designed to meet the targets and ambitions of a united, national strategy for the game, Football Queensland has released the …
FIFA pens multi-year deal with software development company Globant
FIFA has announced a multi-year partnership with digital consultant and software developer Globant – a move looking to accelerate the …
Liverpool and Coca-Cola combine in partnership
Premier League giants, Liverpool, have partnered with a leader of the beverage industry, Coca-Cola. The world renowned brands announced a …
LaLiga celebrates five years of international growth
LaLiga has celebrated five years of it’s very own unique international structure that has driven worldwide expansion of the competition, …
Manchester United gives update on Old Trafford plans
Manchester United has provided an update to fans on plans to modernise Old Trafford, with an assurance that fans will …
LaLiga launches online store with Amazon
LaLiga fans are now able to purchase merchandise from 13 LaLiga Santander clubs through Amazon, in a new collaboration.
Fan engagement platform from Fortress trusted by world-leading teams
Within the sports and entertainment industry, Fortress GB have built themselves into a trusted partner for over 130 teams around …
Valencia CF leading the next generation of fan engagement with Socios.com
LaLiga side Valencia CF have announced they will become the first team to display their own Fan Tokens on the …
Omnigon’s Corebine software brings fan engagement benefits
Corebine is a fan engagement platform that focuses on capturing and engaging audiences with mobile technology. Omnigon has used Corebine for content delivery to keep …