Football in Germany enjoys widespread popularity due to its top-tier play, the highest average attendances in world football, affordable ticket …
Borussia Dortmund and PRIME confirm partnership
Borussia Dortmund confirm PRIME hydration as the club’s official hydration partner in a bid to improve the club’s standing in …
Bundesliga scraps mega investment deal amid serious fan protests
The German Football League (DFL) has abandoned plans to bring in private investment to the Bundesliga’s media rights business following …
Bundesliga International extends Sony Pictures India deal
Bundesliga International has agreed to a three-year deal with Sony Pictures Networks India (SPN) for the exclusive media rights to …
Bundesliga International welcomes Minute Media as official content partner for North American audience
Bundesliga International has announced that they will be collaborating with leading digital content specialists Minute Media to provide more German …
FC Bayern Munich extends clever partnership with URSAPHARM
A successful relationship between FC Bayern and URSAPHARM Arzneimittel GmbH will continue for a further three years.
FC Augsburg switch kit producer for the 2023/24 season and beyond
From the 2023/24 season, Japanese company Mizuno will take over in producing the kits and training clothing for FC Augsburg’s …
Bundesliga partners with Indian Super League to implement leading global practices
DFL Deutsche Fußball Liga, the organising body of Bundesliga and Bundesliga 2, has signed a Memorandum of Understanding (MoU) with …
FC Bayern and Adobe partner to power the club’s digital transformation
FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to …
Sportec Solutions the new officiating provider of Bundesliga
Sportec Solutions, the sports technology joint venture between Deltatre and DFL, has announced it has assumed the majority shareholding of …
Hertha Berlin pushing hard for stadium upgrade
Top-flight German football club Hertha Berlin has reiterated its intention to develop a new stadium nearby to its current home, …
Bundesliga agrees partnership with digital company Sorare
Bundesliga International have agreed a partnership in the growing sector of non-fungible tokens (NFTs) with successful digital company Sorare.
DFL and AWS introduce two new Match Facts to Bundesliga coverage
The Deutsche Fußball Liga (DFL) and Amazon Web Services (AWS) have announced the addition of two new Bundesliga Match Facts powered by AWS that will premiere as graphics during broadcasts and in the official Bundesliga app during the 2021-2022 season.
Bundesliga looks to become the first sustainable league in the world – will Australia follow?
The German Football League (DFL), the body which governs the Bundesliga and 2. Bundesliga, recently outlined their ambitions to become …
Wolfsburg rank as the Bundesliga’s most sustainable club
Bundesliga side VFL Wolfsburg have been ranked as the German top-flight’s most environmentally sustainable club. In a report conducted by …
Sportec Solutions to be expanded by DFL
DFL Deutsche Fußball Liga, the organisation that operates the Bundesliga and sports and entertainment technology provider Deltatre, are looking to …
Virtual Bundesliga partners with major esports company
The DFL Deutsche Fußball Liga has partnered with ESL, the world’s largest esport company to operate the media production for …
Bundesliga and EA Sports extend deal
Bundesliga has extended its licensing rights deal with EA Sports, where the German league is set to continue appearing in …
DFL signs international Bundesliga broadcasting deals
DFL Deutsche Fußball Liga has signed several broadcasting deals in the least week for the Bundesliga to be broadcast internationally. …
Borussia Dortmund partners with Hyderabad FC
Bundesliga’s Borussia Dortmund have signed a new two-year partnership with Indian Super League team Hyderabad FC. Coaching and youth development …
Bundesliga signs Indonesian broadcasting deal
Bundesliga International has signed a five year broadcasting rights deal with Indonesian company Mola TV. Mola TV will have the …
DFL outlines possible return of fans to Bundesliga
DFL Deutsche Fußball Liga, the governing body for the Bundesliga and Bundesliga 2, has released a guideline to assist clubs …
Bundesliga results create interesting trend
The German Bundesliga has been back for three game weeks and so far, we’ve seen an interesting set of results …
The Bundesliga continues to build its reputation as football’s innovation benchmark
The Bundesliga is one of the world’s leading sports brands. The competition has the highest average attendance figures in world …
Leading Bundesliga clubs commit to assisting fellow German teams
The four Bundesliga sides who qualified for this season’s UEFA Champions League have created a €20 million (AU$36.1 million) solidarity …
Sarpreet Singh makes Bundesliga debut for Bayern Munich
On July 1st, 2019, Wellington Phoenix starlet Sarpreet Singh made the big European transfer he would’ve only ever dreamed of.
DFL Conduct Trial of Vertical Screen Streaming of Bundesliga Game
At the weekend, many matches attracted headlines for what happened on field.