Read here for this week’s update on all the recent partnership agreements across the NPL leagues. NPL VIC: Preston Lions …
Football NSW Building Pathways for the Next Generation of Girls
Football NSW hosted the Girls Football Australia Talent Development Scheme (TDS) event across the 11th and 12th of February.
Celebrating Unity, Diversity, and Progress in VCON’s Third Iteration
Football Victoria (FV), in partnership with the Victorian Government, proudly concludes the 2026 Victorian Cup of Nations (VCON), after four …
Game-Changer: FQ Taps Into AI With StepOut to Revolutionise Performance Analysis
In an announcement made yesterday, Football Queensland revealed that it will partner with StepOut, an AI-driven performance analysis platform. The …
Sam Kerr Leads a Renewed Matilda’s Force into Asian Cup Quest on Home Soil
When the CommBank Matildas take to the pitch at Perth Stadium on the 1st of March, it won’t just mark …
Football Queensland and SW Brokerage begin new partnership
In an announcement made on Tuesday, Football Queensland revealed that SW Brokerage will become their new Official Financial Wellbeing Partner. …
Football Victoria Announces 2026 Country Championships To Be Held in Geelong
Football Victoria (FV) is delighted to confirm that the 2026 Football Victoria Country Championships will be staged in Geelong from …
Clifton Hill FC Set for New Era as Pavilion Upgrade Nears Completion
Community football in Melbourne’s inner north is set for a major boost, with Clifton Hill FC preparing to usher in …
Mastering Influence: FVBL’s Networking Event Set to Empower Football Leaders
Football Victoria (FV) Business League powered by Sharp EIT Solutions opens its 2026 calendar with an event that addresses a …
Falcons 2000 SC reveal glimpse into GSEP facilities transformation
The revamped facilities at the Gippsland Sports and Entertainment Park in Morwell began in July 2025, and are due to …
How James Johnson Is Shaping Canada Soccer’s Billion-Dollar World Cup Commercial Future
Canada Soccer has confirmed a renewed long-term commercial agreement with Canadian Soccer Media and Entertainment, marking a significant reset in …
Weekly update: NPL partnerships surge ahead of season kick-off
Read here for this week’s update on all the recently-announced partnerships across the NPL. NPL VIC: George Cross FC: Shaun’s …
CEO OPINION
The Participation Boom Councils Didn’t Plan For Is Hitting Football Hard
Football is global. Councils are still thinking domestic. While Japan and South Korea treat football as a national asset, Australian clubs are being told to “make do” with facilities stuck in the past. If councils don’t change how they plan and invest, Australia won’t just fall behind locally, we’ll fall behind globally.
No More: FV introduces ‘draconian’ Three-strike Rule with Mass Points Deductions
Football Victoria (FV) has ratified an uncompromising new “Three Strike Policy” for the 2026 season.
Senol links up with Football Victoria as naming rights partner
Football Victoria (FV) has announced that Senol will become the naming rights partner of its landmark competition, an agreement set …
Building the future: The Socceroo who has came home
In the modern football economy, the transition from elite athlete to administrator is rarely seamless. For two decades, David Williams’ …
Level the Playing Field: FV launches Parliamentary Petition
Football Victoria (FV) has announced the creation of the Level the Playing Field Parliamentary Petition, aiming to bring football-related issues …
Creativity, wellbeing and benchmarking: Football NSW launches 2026 Girls Youth League season
Over 200 technical directors and coaches descended on Valentine Sports Park this weekend to launch the 2026 Girls Youth League …
Indonesian Consul General hosted in WA by Football West
Football West has moved to strengthen its strategic footprint in Southeast Asia, hosting a high-level diplomatic delegation at the Sam …
Weekly update: NPL Partnerships announced last week
Read here for this week’s update on all the NPL partnerships for the upcoming season. NPL VIC: George Cross FC: …
Editors Opinion
Football’s Growth Is Outpacing Council Planning and Clubs Are Paying the Price
Club confidence in councils is collapsing as football participation surges. In a Soccerscene-exclusive survey conducted between 19 and 30 January 2026 and distributed through our 31,000-strong industry database, grassroots and semi-professional leaders warned that planning, consultation and funding are failing to keep pace. The result is overcrowded facilities, volunteer burnout, and a growing risk Australia falls further behind structured football nations like Japan and South Korea.
Football Queensland Locks In Major BildGroup Partnership to Supercharge Facility Growth Statewide
Football Queensland has announced a major new partnership with BildGroup, a move expected to accelerate the upgrade of club facilities, …
Women’s football in WA backed by Construction Training Fund
It was announced on Monday by Football West that the Construction Training Fund (CTF) will become the new naming rights …
South Melbourne FC Sets New Benchmark for Governance and Football Growth
South Melbourne FC has reinforced its commitment to governance, financial sustainability and football development following its Annual General Meeting. The …
The only road to the national stage: FQ Academy Inter-Conference Carnival 2026
Football Queensland (FQ) has confirmed Mackay Football Park as the host venue for the 2026 FQ Academy Inter-Conference Carnival, scheduled …
Pignata’s OAM Signals a New Era for Football Administration
In the Australian sporting landscape, administrative longevity is a rare commodity. The burnout rate for executives in the A-Leagues and …
Updated Announcement: NPL Partnerships revealed last week
Read here for a list of the newly-announced partnerships across NPL clubs last week. NPL VIC: George Cross FC: …
Football QLD to team up with Restore Function Physiotherapy
Football Queensland announced last week it will be partnering with Restore Function Physiotherapy in a multi-year collaboration. Elite preparation and …
Who are the Key Speakers at the 2026 FV Club Administrator Conference?
Football Victoria (FV) has confirmed the expert lineup for the 2026 Club Administrator Conference, set to take place at The …
Is the FW Regional Girls Training Camp bridging the access gap for talent?
In Western Australia, the tyranny of distance has historically functioned as the primary barrier to talent identification.
NPL Partnerships Surge as Record Investment Levels Emerge
Read here for a summary of all the NPL partnerships that have been announced this week. NPL VIC: Heidelberg: Prime …
CEO OPINION
Two CEOs, One Code: Why Alignment Between Football Australia and the A-Leagues Matters More Than Ever
Two CEOs. Two organisations. One fragile ecosystem. As Football Australia and the A-Leagues reset their leadership, the next 12 months will determine whether Australian football finally learns from history or repeats it.
The Footballing Figures Recognised in January 26 Honours List
In an announcement made on Monday, four individuals were celebrated in the January 26 Honours List for their respective services …
Zaparas Lawyers rejoins the Melbourne Victory family
The club announced on Wednesday last week that it would be partnering once again with Zaparas Lawyers, reestablishing connections between …
Gold Coast United FC reveals Burleigh Brewing as new partner
The Queensland-based club revealed on Tuesday that the brewing company will join the GCU and Tally Valley Tigers family as …
Why A-League Women players believe the next phase of the game must start now
As Australian football enters a new phase of growth and reflection, A-League Women players are seeking to ensure the future …
Regents Park Saints FC’s women’s game in 2026 and beyond
The New South Wales club has outlined that current facilities are not well-adapted for women and girls engaging with local …
Coach Education Exchange unites Football NSW and Japan FA
The education program was a roaring success for the 14 coaches who made the trip, demonstrating Japan’s high-quality infrastructure and …
Confirmed Sponsors Across the NPL for 2026
As NPL clubs across the country continue their pre-season preparations on the pitch, so too have they been forging alliances …
Three Football West teams reach national futsal grand finals
Football West has three teams competing for national futsal glory on Saturday.
Bundesliga DNA to the Boardroom: German-born Martin Kugeler Takes the Helm at Football Australia
German-born executive, Martin Kugeler, shaped by Europe’s football culture and based in Australia since 2009, will step in as Football …
Heidelberg United strengthens ties with Melbourne City Toyota
It was announced via social media on Tuesday this week that Melbourne City Toyota would be extending their longstanding collaboration …
‘Back together!’ – SD Raiders FC announce partnership with GIOCA
In an announcement made via social media on Friday, SD Raiders FC revealed they would be collaborating once more with …
The road ahead: Football West announces its new regional pathways
Football West has announced a major update to its Regional Academy player development program, launching in 2026 to strengthen talent …
Football NSW announces partnership extension with Kappa
The Italian sportswear brand has collaborated with Football NSW since 2022, and will continue as the Official Apparel Supplier until …
Caroline Springs George Cross FC Welcomes Continued Support from Hallmarc Group
Caroline Springs George Cross FC is proud to confirm that Hallmarc Group has recommitted as a major sponsor for the …
Exclusive Interview
Japan, Redemption and a World Cup Shot: Why Tom Glover Is Betting on Himself
When Tom Glover, the former Melbourne City goalkeeper, jets to Japan in mid-January and lines up for Japanese J-League 2 …
Liverpool FC Teams Up with SAS in Multi-Year AI Marketing Deal
As part of the agreement, Liverpool will deploy SAS Customer Intelligence 360 and SAS Viya, leveraging the platforms to enable marketing automation, campaign orchestration and data-driven decision-making across large consumer environments.
TX Football Forges a Deal with Springvale White Eagles FC
Springvale White Eagles FC has confirmed a new apparel partnership ahead of the 2026 season, appointing Tradexco Football (TX) as the club’s official clothing sponsor.
Brisbane City FC to Partner with ENERGYSALES for 2026 season
Brisbane City FC have announced the Brisbane-based energy company, ENERGYSALES, as a new sponsor for the 2026 season.
Supporting Women Coaches Through Matchday Learning
As part of the Growing Football Fund, groups of female coaches are being invited to attend CommBank Matildas matches live at the stadium but the experience goes beyond simply watching the game.
CEO OPINION
The A-League’s Mover and Shaker: Can Steve Rosich Kickstart Football’s Next Chapter?
If we are honest with ourselves, the A-Leagues are not short of passion. They are short of penetration. Football has the numbers, the multicultural breadth, the participation base and the long-term demographic wind behind it. What it has lacked is commercial conviction.
Paramount and Channel 10’s Football Gamble Pays Off with Record Viewership
Football viewership on Paramount Viewership is on the rise, and football is the winner
NSW Sporting Schools Program Driving Record Football Growth
Throughout the year, Football NSW delivered 230 programs across NSW schools, this total included 180 coach-led programs and 50 teacher-led programs. Together, they accounted for 3,186 hours and 133 days of football activity.
“We are devastated”: Rockdale Ilinden’s Dan Elkayam Loss in the Bondi Massacre
As Australia reels from its worst shooting in nearly three decades, and the Jewish community suffers another dark moment of rising antisemitism, esteemed software engineer and football player, Dan Elkayam was one of the lives tragically lost in the Bondi massacre.
Matildas Coach Leads PFA Agents Conference on Trends Affecting Players
Held at La Trobe University, the annual conference convened 20 player agents from across Australia and New Zealand, representing A-Leagues and national team players, to examine key trends shaping the football industry.
Steve Rosich to Lead a New Era for the A-League as CEO
With over 25 years of leadership and commercial experience within the sport industry, Rosich is an exciting appointment for the A-Leagues as they look to start a new era of growth across the men’s and women’s game.
Football Queensland Unveils 10-Point Plan to Transform Match Officiating
Football Queensland is leading a statewide overhaul of officiating, backed by record investment and new referee initiatives aligned with its 2024–2026 Referee Strategy and One Football Strategic Plan.
Football QLD Strengthens Ties with Football NT in New Deal
Announced last Friday, the partnership between Football Northern Territory (FNT) and Football Queensland (FQ) will aim to expand and develop the game across the Territory, creating a sustainable footballing framework for current and future generations in the region.
Measuring the Immeasurable: How StepOut is Transforming Football Analytics
StepOut addresses this gap with AI-powered software that streamlines and optimises the analytical process. Coaches upload a video recording of a match, and the platform produces clear, usable data analytics for every player. Unlike human analysts, StepOut evaluates every metric, movement and action simultaneously, without fatigue or bias.
Football Victoria Agrees Deal with Adriatic Furniture until 2027
Football Victoria (FV) has confirmed the collaboration with Adriatic Furniture marking the beginning of an exciting partnership alongside a business with by long-standing roots in the Melbourne community.
Zaparas Lawyers Extends Deal with Melbourne Victory
Zaparas Lawyers is strengthening its support by investing directly in the Melbourne Victory Academy. This expanded backing demonstrates a clear commitment to the development of emerging talent, helping nurture the next generation of A-League players and future leaders of the game.
Football Victoria Teams Up with New Balance and Belgravia Apparel
Football Victoria (FV) has confirmed a four-year collaboration with global athletic brand New Balance, with Belgravia Apparel joining as FV’s Official Technical Apparel Partner.
The AI platform protecting footballers in Oceania from online abuse
The Cook Islands Football Association (CIFA) has now adopted the use of AI platform, Respondology, following FIFA’s decision to make the platform free for all Member Associations.
Como 1907: From Bankruptcy to Industry Innovators in 10 Years
Under the ownership of the Hartono brothers, the richest owners in Italian football, Como 1907 has experienced a meteoric rise both on and off the pitch. So how did the club go from bankruptcy to business giants in just under 10 years?
2026 World Cup to Feature Mandatory Hydration Breaks
Each hydration break is set to last three minutes and will happen on the 22-minute mark of each game, dividing matches into ‘quarters’ similar to the format seen in American major sports leagues like the NBA or NFL.
A National Stage Built on Local Sacrifice
There is no question that the Championship felt special, because for the first time in a long time semi-professional football felt properly connected to the national game, and you could see that in the way players approached it, in the way supporters travelled, and in the way club volunteers kept showing up even when they were clearly running on fumes, because it finally felt like the work they do every week mattered on a bigger stage.
Mitre Appointed FV’s Sole Ball Supplier Across All Competitions
As part of the agreement, Mitre will also serve as a Bronze Partner of the FV Business League, an exclusive networking community created to support members in expanding their connections, elevating their brand, and engaging with like-minded professionals who share a passion for both football and business.
Bentleigh Greens Forge Ties with MST Lawyers
As the Bentleigh Greens look to find success once more in the NPL Victoria after being promoted as champions last season, joining forces with MST Lawyers is a move with positive implications for the club’s future.
PFA Reveals Findings from 2024-25 A-League Men Report
Recently published, the report collected data through PFA end of season surveys, post-match surveys and fan focus groups to gain a comprehensive understanding of player and fan experiences.
Nerang Real Estate Joins Gold Coast International 2026 as Official Partner
Located in the heart of Nerang, Nerang Real Estate offers comprehensive services for buying, selling, and renting properties. Their experienced team ensures every client enjoys a seamless experience, handling everything from marketing and negotiations to legal documentation for sellers.
PFA and Fans Association Unite to Bring Fans Closer to Players
The FSAA represents the interests of fans across all levels of the game and has recently submitted supporter-focused recommendations to Football Australia (FA) and the Australian Professional Leagues (APL).
Deploy Named Official Match Ball Provider for Gold Coast International 2026
With a focus on performance, durability and innovation, Deploy ensures every player from grassroots to elite levels can rely on equipment designed to enhance the game. Their premium footballs are crafted to meet the demands of training and competition delivering consistency and quality in every match.
Football Victoria Begins New Era under Unified Structure
The move comes after engaging with regional clubs and volunteers in the 2023-24 Regional Football Review, the results of which helped to form a new model aimed at improving support for clubs, streamlining administration, and making Victorian football more connected going forward.
ESPORTS Takes Over Gold Coast International Futsal Challenge Cup 2026
The ESPORTS League is designed for clubs and academies to grow participation by offering a tournament for non-traditional futsal players. Clubs can extend their teams with dedicated ESPORTS players, hold trials for each age group, and create tournament entry packages – boosting their profile, increasing revenue streams, and developing ongoing league engagement.
Zaparas Lawyers Named Grandstand Sponsor for Oakleigh Cannons’ Jack Edwards Reserve
The 14.7 million-dollar redevelopment of Jack Edwards Reserve delivers a modern pavilion and grandstand, including dedicated change rooms for women and girls, creating a central hub for football in Oakleigh and surrounding suburbs.
Football South Australia Enters into a New Strategic Deal with Nupak Australia
The deal is being driven by Nupak Director Barney Smith, who is well known and highly regarded within the football community for his long-term commitment to the sport. His deep ties to the game reinforce the partnership, giving clubs access to quality products backed by support from someone who truly understands grassroots football.
Arsenal Secures Exciting New Deal with Paramount+
The agreement highlights a broader industry shift, with major entertainment platforms turning to leading football clubs to expand global visibility, drive subscriber growth and place their brands at the centre of highly engaged fan communities.
Shake2Go by Optislim Named Major Sponsor of Oakleigh Cannons
Shake2Go is redefining on-the-go nutrition in Australia. Each can delivers 30 grams of premium protein, 19 essential vitamins and minerals, is low in sugar, gluten-free, and packaged in eco-friendly cans.
Global Sports Summit Goes Local: Sydney Campus Students Score Exclusive Access
This opportunity is available to students undertaking the Master of International Sports Business, Master of Sports Analytics, Graduate Certificate in Sports Analytics, and the Combined Master of International Sports Business / Master of Sports Analytics.
CEO OPINION
Meaningful Sponsorship: A Smarter Way to Drive Down Football Club Costs
From weekend volunteers to local families, football thrives because of the people who dedicate their time energy and passion to the game. Yet I also see the rising pressures on clubs and families. Increasing registration fees facility costs and operational expenses threaten the very accessibility that makes our sport special.
Sydney FC Secures New Deal with Bauerfeind
Blending cutting-edge engineering with almost 100 years of medical-grade expertise, Bauerfeind’s performance products are designed to boost mobility, aid recovery, and meet the rigorous needs of elite athletes.
TX Football and Dallas City FC Accord Revealed for 2026
Established in Melbourne in 2020, Tradex Co is a wholesale sportswear provider that collaborates closely with football clubs and organisations to deliver fully customised gear, managing the entire process from initial concept through to fit and comfort.
Insights into the PFA’s Strategic Framework 2025-28
Following the Annual General Meeting (AGM) held yesterday by Professional Footballers Australia (PFA), a new three-year Strategic Framework has been agreed. The framework will seek to outline the key steps which must be taken to develop and sustain the men’s and women’s professional game in Australia.
CommBank Officially Backs the AFC Women’s Asian Cup 2026
CommBank has announced it will be the Official Regional Partner of the AFC Women’s Asian Cup™ in 2026. The partnership will provide invaluable support for the 21st edition of the tournament, due to be held in Australia for the first time in twenty years.
Adobe and Real Madrid Broaden AI Fan Engagement Pact
The enhanced collaboration brings Adobe’s newest generative and agentic AI technologies into Real Madrid’s content, marketing, and fan-engagement platforms, marking a significant step in the club’s ongoing digital transformation strategy.
Football NSW Begins Schools Activity Book Initiative
In the build-up to the AFC Women’s Asian Cup™ 2026, Football NSW has commenced a new initiative across classrooms in NSW to inspire excitement for the competition among young learners.
Premier League Clubs Agree on New Financial Rules
In an agreement made last Friday, the current Profit and Sustainability Rules (PSR) will make way for two new systems – Squad Cost Ratio (SCR) and Sustainability and Systemic Resilience (SSR) – designed to provide a clearer framework and support the financial future of Premier League clubs.
Brisbane Roar Reunites with Luxury Paints
Luxury Paints, one of Australia’s leading privately owned paint manufacturers, has earned a reputation for quality, innovation, and craftsmanship. With a comprehensive range of decorative, industrial, specialty, and texture coatings available through company-owned stores and stockists nationwide, the brand remains a benchmark for Australian manufacturing excellence.
Bank of Sydney Continues its Collaboration with Bentleigh Greens
Bank of Sydney’s ongoing investment in community-driven initiatives continues to make a measurable difference across Australia.
Kingston City FC Sheds Light on its bid for $9 Million Investment
Kourelis, the club’s Director of Football, outlined a proposed investment that could reshape the club’s future. The project aims to transform Namatjira Park into one of the region’s most advanced community football hubs.
Prioritised Visa Appointments Available for World Cup 2026
Fans travelling to the United States for the FIFA World Cup 2026 will now be eligible for the FIFA Priority Appointment Scheduling System (FIFA PASS). The agreement will grant ticket holders access to priority Visa appointments, ensuring safe travel to the games due to take place across the USA, Mexico and Canada.
Football Victoria Confirms New Pathway Project
Running across four days on December 15, 16, 18, and 19 at The Home of The Matildas, the program features daily sessions from 9am to 2pm and offers boys and girls born between 2009 and 2017 the chance to train with international coaches from the boys’ game, girls’ game, and specialist goalkeeping pathways.
Bayswater City out as 2025 Australian Championship Finals kick off
Bayswater City has just been knocked out of the Australian Championship after a disheartening 4-1 loss to Group D winners …
Alanna Kennedy Joins PFA Executive Committee
Professional Footballers Australia (the PFA) has confirmed Matildas and London City Lionesses defender Alanna Kennedy has been appointed to the PFA Executive Committee.
Grant Support for Queensland Clubs Hit by Cyclone Alfred and Floods
The Queensland Government has allocated $42.5 million of critical relief to sports clubs affected by Cyclone Alfred and West Queensland flooding.
Bentleigh Greens met with Football Victoria’s President and CFO in Ongoing Collaboration
Interest in football has surged by a phenomenal 43% since 2022. To keep pace with the growing interest, Bentleigh Greens hosted Football Victoria President Dr. Angela Williams, and FV CFO Simon Avenell for a meeting focused on strengthening the future of Victorian Football.
UEFA and Coca-Cola Extend Collaboration Ahead of EURO 2028
UEFA has confirmed that Coca-Cola will once again serve as an official global sponsor for UEFA EURO 2028, marking the company’s 11th consecutive tournament.
Macarthur Bulls Teams Up with DLK Advisory
DLK Advisory, known for its accounting and tax services across family groups, SMEs, government, not-for-profits, and major corporations, will support the Bulls’ expanding business network by enhancing the Club’s corporate events that connect sponsors, partners, and stakeholders throughout South West Sydney and beyond.
Club Value Rankings 2026: What it Means for Queensland’s Football Academies
At the heart of the program is the Club’s Rank Score (CRS), which ranks clubs according to a longevity-focused framework. It analyses key criteria, such as opportunities for progression, equity, and safety, producing a merit-based reflection of FQ Academy Club quality. While the CRS reliably examines a club’s overall performance, it does not consider cost-efficiency or gender inequalities.
Growing Football Grant to Benefit Victorian Clubs
The Commonwealth Bank of Australia has renewed its support for 2025–26, placing a clear focus on boosting women’s involvement in the sport. As a result, the initiative aims to strengthen clubs and associations by improving awareness, safety, and infrastructure for women and girls.
Glasgow City FC and ALT Champion Sustainable Women’s Football
Glasgow City FC introduced the City Collective at the start of the 2025/26 season, a sponsorship model for female-led, purpose-driven businesses and cultural organisations that reflect the club’s values, fostering a network of mutual benefit.
Macarthur Bulls Strengthen Ties with Better Life Mobile
Better Life Mobile is Australia’s “fair mobile phone company,” operating as a certified social enterprise through Social Traders and earning global recognition for its innovative efforts to keep vulnerable communities connected.
Victorian Government Renews $10,000 Sporting Club Grants to Power Grassroots Sport in 2025-26
The Victorian State Government has announced the renewal of the Sporting Club Grants Program for 2025-26, delivering another boost for …
Football Queensland Launches Upgraded Club Support Hub to Boost Volunteer and Administrator Support
Football Queensland has unveiled its redesigned Club Support Hub, providing enhanced resources and a new Customer Service Booking Portal to …
Growing Football Community Grants Support Capital Football Clubs
Since its launch in 2023, the Growing Football Fund has awarded three rounds of Community Grants, benefiting 297 clubs nationwide—including 93 in regional and remote areas, highlighting the program’s dedication to increasing access and opportunities for football across Australia.
Apollo Sports Capital Acquires Majority Stake in Atlético de Madrid
The shareholder group plans to inject additional capital to advance the Club’s long-term strategy, with a focus on strengthening Atlético de Madrid’s teams and developing key infrastructure projects. Among these is Ciudad del Deporte, a state-of-the-art sports and entertainment district beside the Riyadh Air Metropolitano stadium, designed to become a global hub for sport, culture, and community life.
Inside the Tech Revolution: How Veo Is Powering Campbelltown City SC’s Rise
Campbelltown City SC has taken a major step in football innovation with an expanded partnership with Veo technology, the AI-powered …
Game-Changer Ahead: Football NSW Unveils 2026 Club Development Conference
Football NSW has confirmed that the 2026 Club Development Conference will take place at Valentine Sports Park on Saturday, 7 …
Celebrating Ability Workshop Scheduled for December
The event promises an interactive day of learning and connection, featuring group workshops, the launch of Football Victoria’s new Disability Football Framework, and club education sessions with Aspect to promote inclusion across all levels of the game.