When Tom Glover, the former Melbourne City goalkeeper, jets to Japan in mid-January and lines up for Japanese J-League 2 …
Exclusive Interview
Arsenal Secures Exciting New Deal with Paramount+
The agreement highlights a broader industry shift, with major entertainment platforms turning to leading football clubs to expand global visibility, drive subscriber growth and place their brands at the centre of highly engaged fan communities.
Premier League Clubs Agree on New Financial Rules
In an agreement made last Friday, the current Profit and Sustainability Rules (PSR) will make way for two new systems – Squad Cost Ratio (SCR) and Sustainability and Systemic Resilience (SSR) – designed to provide a clearer framework and support the financial future of Premier League clubs.
Liverpool’s Bold New Move: The Game-Changing Partnership Set to Revolutionise the Club’s Future
Liverpool Football Club has kicked off a major new era by signing a multi-year global partnership with Trimble, a leading …
Tottenham Hotspur Announces New Collaboration with 24/7 Software
Tottenham Hotspur has announced a new partnership with 24/7 Software, a global leader in operations management technology.
Is the 3pm Blackout the Way Forward For English Football?
Premier League Chief Executive Richard Masters has reaffirmed his commitment to preserving the long-standing 3pm Saturday blackout, despite growing pressure …
From Rejection to the World Cup: How Craig Goodwin Defied Every Setback to Live His Football Dream
When current Adelaide United captain and Socceroo, Craig Goodwin, was asked in his formative years what occupation he wanted to …
8×8, Inc Renew their Sponsorship with Southampton FC
The renewal will continue the football club’s usage of 8×8’s cloud-based contact centre and communication technology, as well as the tech company’s benefits when using the LED perimeter board for visibility, digital and social media integration.
1.14 million reasons football belongs on Free-to-Air TV
Last Saturday night’s 1.14 million reach for Tottenham’s 2–0 win over Manchester City on Nine’s free-to-air broadcast was more than …
Manchester United Seals Strategic Deal with Sokin
Sokin have promised to provide the club with its global business payment platform, enhancing Manchester United’s commitment to upgrade their international operations via faster and smarter business-to-business payment solutions and transactions.
Manchester United signs three-year Coca-Cola deal
Manchester United has announced a new three-year partnership with The Coca-Cola Company, naming Coca-Cola as the club’s Official Carbonated Soft …
Premier League Returns to Free-to-Air with Channel Nine
For the first time since SBS aired matches in 2019, the Premier League will be back on Australian FTA screens, starting with Aston Villa v Newcastle United on Saturday, 16 August, at 9:30pm.
West Ham United and Game Day Vision enhance experience for the visually impaired
West Ham United and Game Day Vision collaborate to enhance the match-day experience of visually impaired fans for the 2025/26 …
Mark Schwarzer OAM inducted into Sport Australia Hall of Fame
Mark Schwarzer OAM, one of Australian football’s most accomplished and enduring figures, has today been officially inducted into the Sport …
Royal Caribbean renews deal with Fulham FC
Royal Caribbean has extended its partnership agreement with Fulham FC as the official family partner for the 2025/26 Premier League …
Everton sell women’s team in groundbreaking PSR move
Everton have transferred ownership of Goodison Park to their women’s team in a strategic play designed to attract fresh investment …
Burnley FC unveils first-ever VR matchday with Rezzil
The partnership will allow fans around the world to replicate the in-stadium atmosphere of Turf Moor from the comfort of their home during Burnley’s pre-season fixture against Lazio on August 10 2025.
Burnley FC and X unveil groundbreaking content series
Burnley FC has confirmed a multi-year strategic partnership with social media platform X to launch an original content series ahead …
Manchester City, Puma sign $2.06 billion record kit deal
Manchester City has strengthened its long-standing relationship with Puma, announcing a renewed partnership that is set to become the most …
Adobe and Premier League to deliver AI-powered fan experiences
The Premier League has announced a multi-year partnership with Adobe to deliver personalised, AI-driven digital experiences for its global fanbase …
Man United scrap $17.3m Amazon documentary deal
Manchester United have abandoned secret negotiations with Amazon over a record-breaking $17.3 million (AUD) documentary series, after head coach Ruben …
AI to Transform Premier League with Microsoft Deal
The Premier League and Microsoft have announced a five-year strategic partnership aimed at transforming how 1.8 billion fans across 189 …
Asahi UK secures a sponsor deal with Southampton FC
Southampton FC have confirmed a new multi-year partnership with Asahi UK, naming them the club’s Official Beer Partner.
Nine Network acquires Optus Sports assets including EPL
Nine Network has confirmed plans to stream matches for Australian football fans in 4K from around the world through the streaming service Stan.
Chelsea FC Women Renews Partnership with Škoda UK
Škoda’s Game-Changing Partnership with Chelsea FC Women: The Brand’s Biggest Move Yet in Women’s Sport
Chelsea FC Secures Sponsorship with Dubai’s DAMAC Properties
Chelsea FC’s Game-Changing Partnership with DAMAC: A Luxury Real Estate Deal You Won’t Believe!
Chelsea FC Partners with Ticketmaster on Digital Ticketing Strategy
Chelsea FC’s Game-Changing Ticketing Shake-Up Set to Revolutionise Matchdays — Here’s What You Need to Know!
Brentford and Gil Vicente Form Partnership to Boost Development
Brentford FC Joins Forces with Top Portuguese Club Gil Vicente in Game-Changing Partnership!
Manchester City Begins Work on New Women’s Training Facility
Manchester City is in the development stage of building the Manchester City Women’s team a new purpose-built training facility at …
1PointFive Liverpool: Reducing Carbon Footprint Together
Learn about Liverpool’s brand-new collaboration with 1PointFive for a sustainable future.
Husqvarna celebrates 30 years of Automower® with exclusive competition Prizes include a robotic lawn mower and a signed Liverpool FC jersey
In 1995, Husqvarna launched what is believed to be the world’s first robotic lawn mower. As world leaders in robotic …
Brentford FC Reveals Key Changes to Ownership Structure
Brentford FC Shocks Fans with Major Ownership Overhaul: A Game-Changer for Bees United and Fan Power!
Todd Boehly backs Netflix streaming future for Premier League
Chelsea co-owner Todd Boehly believes the Premier League could eventually consolidate its media rights into a single global streaming deal …
Manchester United implements cost-cutting amid financial crisis
Manchester United in Financial Crisis – Drastic Cuts Could Change Everything!
Manchester City Triumphs Legal Fight Against Premier League
The Premier League’s regulatory framework has suffered a significant blow from Manchester City after a tribunal ruled that the original …
PFA issues legal threat to Premier League over new financial rules
The Professional Footballers’ Association (PFA) has issued a legal threat to the Premier League, warning of potential legal action if …
Chelsea Twilio Partnership: Enhancing Fan Experiences
English premier league giant Chelsea FC has celebrated a new multi-year partnership with Twilio, an American customer engagement platform.
Manchester City joins forces with Veritran
Manchester City have joined forces with Veritran. How will the club benefit?
Nine eyes Optus Sport as Stan Sport expansion opportunity
Nine’s Optus Sport takeover could redefine streaming in Australia’s fiercely competitive sports media market!
Adidas apparel deal under threat for Manchester United
Manchester United’s season goes from bad to outright embarrassing as each week passes, and a new report suggests that their …
Premier League launches official VR game with Rezzil
Step into the Premier League: New VR game lets fans recreate iconic goals and train like pros!
Premier League’s 3pm Blackout Could End After 60 Years
Say Goodbye to the 3PM Football Blackout: Big Changes Could Be Coming to Premier League and EFL Matches!
Yvette Henshall-Bell on the official groundskeeping partnership between Husqvarna and Liverpool FC
For the 2024/25 Premier League season, Liverpool FC have made sure to hit the ground running under new manager Arne …