Inside Barcelona’s Record $2.76 Billion Nike Deal: Game-Changer or Risky Gamble for the Future?
beIN extends LALIGA rights in Asia-Pacific
beIN Media Group has extended its exclusive broadcast rights for LALIGA across 11 Asia-Pacific (APAC) markets until the end of …
Telefonica re-purchases LaLiga domestic broadcast rights in substantial deal
LaLiga confirmed that Telefonica take domestic LaLiga rights commitment back to the end of 2026-27. Telefonica will pay €1.29 billion …
FC Barcelona and Puma close in on record-breaking kit deal
FC Barcelona and Puma are close to reaching a historic kit sponsor agreement that would see the Catalans get around …
Valencia CF in two-season extension with Skoda
Valencia CF have confirmed an agreement with Skoda to renew their partnership with the club for two more seasons. Skoda …
Horizm report highlights hugely untapped digital potential for European clubs
Digital assets platform Horizm has outlined in a new report the ‘huge untapped potential’ for digital partnerships across the European …
La Liga regarded as one of the best users of technology in the worldwide sporting sector
Spain’s La Liga competition has been categorised as one of the top 10 organisations in the world, in regards to …
Is La Liga’s Economic Control regulations outsmarting the rest of the ‘Big Five’?
In the 2019/20 football season, a time which was plagued by the beginning of the coronavirus pandemic, La Liga’s Economic …
La Liga becomes first major league to sign a significant NFT partnership: Will other competitions follow?
La Liga has become the first major league to sign a major non-fungible token (NFT) partnership, in what has created …
K-League’s beneficial partnership with La Liga: A blueprint for the A-League?
Late last year, the Korean K-League and Spain’s La Liga signed an MOU to advance the collaboration and communication between …
La Liga’s expanded partnership with Microsoft set to transform digital experience
Spain’s La Liga competition has expanded its partnership with US technology giant Microsoft, in a move which is set to …
La Liga and Rafa Nadal Academy sign framework collaboration agreement
In a boost to the brands of both organisations, La Liga and the Rafa Nadal Academy by Movistar have struck …
How digital storytelling and gaming can lift the profile of a football competition
Spain’s La Liga competition have realised the power of digital storytelling and gaming, implementing strategies successfully to engage fans across …
US La Liga youth football initiative launched
La Liga North America has created a youth football platform titled La Liga Next to develop and recruit talent in …
Mondia: The technology company partnering with Spain’s top-flight to deliver La Liga Xtra globally
Mobile technology company Mondia group has teamed up with La Liga and become their official technology and commercial partner for …
LiveScore continues to grow its global reach through partnership with La Liga
New technological innovations continue to be an important factor in how football fans consume the world game across broadcast and …
La Liga’s Ultimate Xpert a ‘roaring success’
La Liga has declared the first edition of La Liga’s Ultimate Xpert a ‘roaring success’ after the first round of …
La Liga and K League sign agreement
La Liga and the K League have signed a memorandum of understanding that will see the organisations work together in …
La Liga FanCam introduced for player celebrations
La Liga has launched a FanCam that allows for supporters to view the goal celebrations of their favourite players. The …
La Liga president: OTT streaming platform is key for the future
La Liga president Javier Tebas believes OTT streaming platforms and other technology-based long-term planning is vital to secure the future …
La Liga and UC partnership to professionalise the industry
Representatives from La Liga and the University of Canberra (UC) shared their intentions to professionalise the local sports industry through …
La Liga and University of Canberra sign agreement
The La Liga Business School and the University of Canberra will sign of Memorandum of Understanding (MoU) this week to …
Villarreal CF to open new academy in Sydney
La Liga’s Villarreal CF has announced that it will open its second Australian football academy in Sydney. The Villarreal Sydney …
ElClasico: La Liga’s world-class event
The crowd roars as the ball comes to Lionel Messi, he takes a shot at goal, but it’s blocked by …
How La Liga is successfully approaching digital transformation
Digital transformation is a key part of the future of football. Spain’s La Liga competition continues to be at the …
La Liga Twentynine’s sports bar concept launched
La Liga has created a hospitality concept titled La Liga Twentynine’s, the sports bars will be opened internationally and focus …
La Liga launches new partnership with M88
La Liga has launched a new partnership with M88, holding a presentation to recognise the online betting company becoming the …
La Liga outfit Real Betis targets Asia for international growth
Football clubs around the world continue to place an importance on their image in the ever-growing Asian market. La Liga …
J. League and La Liga extend partnership
J. League and La Liga have signed an agreement to extend their strategic partnership for another three years. It was …
La Liga to add in virtual fans and fake crowd noise
La Liga has confirmed there will be virtual fans and fake crowd noise when the season restart begins behind closed …
La Liga president targets the league restart for June
La Liga president Javier Tebas has discussed the latest developments for La Liga, as he targets the league restart for …
La Liga’s FIFA 20 Esports tournament attracts over a million viewers
La Liga’s charity FIFA 20 Challenge Esports tournament held over the weekend had more than one million viewers in total …
Barcelona the most popular online club in China from Red Card report findings
Barcelona has overtaken fellow La Liga powerhouse Real Madrid to become China’s most popular soccer club online, based off Mailman’s …