The partnership allows Haier to promote their branding in stadiums, retail, and digital touchpoints used to boost fan engagement, as well as the opportunity for both parties to co-create smart-home products.
8×8, Inc Renew their Sponsorship with Southampton FC
The renewal will continue the football club’s usage of 8×8’s cloud-based contact centre and communication technology, as well as the tech company’s benefits when using the LED perimeter board for visibility, digital and social media integration.
Pepsi MAX Named Founding Partner of Hill Dickinson Stadium
The strategic deal Pepsi MAX as the club’s Official Soft Drink Supplier, permitting PepsiCo products to be stocked in the various retail points of the stadium, as well as company branding on venue assets like LED boards and digital menus.
US investment could strip European football of traditional values
As of the 2025/26 season, 10 of the 20 Premier League clubs, 9 of the 20 Serie A clubs, and a quarter of Ligue 1 clubs are majority US-owned.
Manchester United Seals Strategic Deal with Sokin
Sokin have promised to provide the club with its global business payment platform, enhancing Manchester United’s commitment to upgrade their international operations via faster and smarter business-to-business payment solutions and transactions.
Manchester United signs three-year Coca-Cola deal
Manchester United has announced a new three-year partnership with The Coca-Cola Company, naming Coca-Cola as the club’s Official Carbonated Soft …
CAS upholds Palace Europa League expulsion over ownership rules
Crystal Palace have lost their appeal against expulsion from the UEFA Europa League, with the FA Cup winners now set …
Premier League Returns to Free-to-Air with Channel Nine
For the first time since SBS aired matches in 2019, the Premier League will be back on Australian FTA screens, starting with Aston Villa v Newcastle United on Saturday, 16 August, at 9:30pm.
West Ham United and Game Day Vision enhance experience for the visually impaired
West Ham United and Game Day Vision collaborate to enhance the match-day experience of visually impaired fans for the 2025/26 …
Royal Caribbean renews deal with Fulham FC
Royal Caribbean has extended its partnership agreement with Fulham FC as the official family partner for the 2025/26 Premier League …
Everton sell women’s team in groundbreaking PSR move
Everton have transferred ownership of Goodison Park to their women’s team in a strategic play designed to attract fresh investment …
Burnley FC unveils first-ever VR matchday with Rezzil
The partnership will allow fans around the world to replicate the in-stadium atmosphere of Turf Moor from the comfort of their home during Burnley’s pre-season fixture against Lazio on August 10 2025.
Burnley FC and X unveil groundbreaking content series
Burnley FC has confirmed a multi-year strategic partnership with social media platform X to launch an original content series ahead …
Garmin joins Saints as official men’s sleeve sponsor for 2025/26 Season
Garmin Takes Centre Stage as Saints’ Official Sleeve Sponsor for 2025/26!
Manchester City, Puma sign $2.06 billion record kit deal
Manchester City has strengthened its long-standing relationship with Puma, announcing a renewed partnership that is set to become the most …
Adobe and Premier League to deliver AI-powered fan experiences
The Premier League has announced a multi-year partnership with Adobe to deliver personalised, AI-driven digital experiences for its global fanbase …
Man United scrap $17.3m Amazon documentary deal
Manchester United have abandoned secret negotiations with Amazon over a record-breaking $17.3 million (AUD) documentary series, after head coach Ruben …
West Ham United teams up with BOYLE Sports in multi-year deal
West Ham United Lands Game-Changing Multi-Year Partnership with BOYLE SPORTS!
Enterprise Rent-A-Car Becomes Title Sponsor of the National League
Enterprise Shifts Into High Gear as the Official Title Sponsor of the National League!
Woody Johnson Joins Crystal Palace Ownership with 43% Stake
Woody Johnson’s $399M move to buy nearly half of Crystal Palace isn’t just a game-changer — it clears the club’s path to European glory and shakes up Premier League ownership like never before.
Cynergy Bank secured as official bank sponsor for Brentford FC
Brentford FC and Cynergy Bank have entered a historic four-year partnership, marking a series of firsts — Cynergy’s debut in professional football and Brentford’s first-ever official bank partner.
Nine Network acquires Optus Sports assets including EPL
Nine Network has confirmed plans to stream matches for Australian football fans in 4K from around the world through the streaming service Stan.
Landmark Deal with W88 Marks Major Commercial Milestone for Sunderland AFC
Sunderland AFC Makes History with Groundbreaking W88 Deal!
Huddersfield Town names Accu as new stadium sponsor
Huddersfield Town’s stadium gets a bold new name — and it’s not what you’d expect! Find out how a local business is making history in a record-breaking deal that goes far beyond football.
Women in Football Launches Financial Empowerment Program
Game-changer for women in football: New partnership promises to tackle the pay gap and put financial power back in female hands — here’s what you need to know.
TNT Sports and Channel 4 secure rights to Women’s FA Cup
Historic Deal: TNT Sports and Channel 4 Land Women’s FA Cup Rights in Game-Changing Broadcast Move!
Everton’s new home to be called the Hill Dickinson Stadium
Everton Football Club has announced that its new stadium at Bramley-Moore Dock will be named the Hill Dickinson Stadium, following …
Chelsea FC Women Renews Partnership with Škoda UK
Škoda’s Game-Changing Partnership with Chelsea FC Women: The Brand’s Biggest Move Yet in Women’s Sport
Beckham and Neville Lead New Salford City FC Ownership Group
Salford City FC Enters Game-Changing Era with David Beckham and Gary Neville at the Helm – A Bold New Vision for the Future!
Chelsea FC Secures Sponsorship with Dubai’s DAMAC Properties
Chelsea FC’s Game-Changing Partnership with DAMAC: A Luxury Real Estate Deal You Won’t Believe!
Chelsea FC Partners with Ticketmaster on Digital Ticketing Strategy
Chelsea FC’s Game-Changing Ticketing Shake-Up Set to Revolutionise Matchdays — Here’s What You Need to Know!
Chelsea Teams Up with Vietnam’s FPT in Global Tech Partnership
Chelsea FC’s exciting partnership with Vietnamese tech giant FPT could take fan experience to the next level—AI, digital innovation, and global domination? Here’s what you need to know.
FA and Hilton Announce Official Partnership with England Teams
England Football Teams Just Got a Major Upgrade – Guess Who’s Rolling Out the Red Carpet for the Next 3 Years!
Brentford and Gil Vicente Form Partnership to Boost Development
Brentford FC Joins Forces with Top Portuguese Club Gil Vicente in Game-Changing Partnership!
Liverpool FC and Adidas Reignite Partnership
Liverpool and Adidas Reunite! Iconic Kit Deal Returns in August!
Oxford United Partners with Radisson for New Stadium Hotel
Oxford United has announced its partnership with Radisson Hotel Group, which has signed with the club to deliver a new-build, …
Manchester City Begins Work on New Women’s Training Facility
Manchester City is in the development stage of building the Manchester City Women’s team a new purpose-built training facility at …
1PointFive Liverpool: Reducing Carbon Footprint Together
Learn about Liverpool’s brand-new collaboration with 1PointFive for a sustainable future.
Stockport County FC Announces Digital Partnership with Urban Zoo
Stockport County has declared a new digital partnership with North-West-based market leader Urban Zoo.
Husqvarna celebrates 30 years of Automower® with exclusive competition Prizes include a robotic lawn mower and a signed Liverpool FC jersey
In 1995, Husqvarna launched what is believed to be the world’s first robotic lawn mower. As world leaders in robotic …
Brentford FC Reveals Key Changes to Ownership Structure
Brentford FC Shocks Fans with Major Ownership Overhaul: A Game-Changer for Bees United and Fan Power!
Todd Boehly backs Netflix streaming future for Premier League
Chelsea co-owner Todd Boehly believes the Premier League could eventually consolidate its media rights into a single global streaming deal …
Manchester United implements cost-cutting amid financial crisis
Manchester United in Financial Crisis – Drastic Cuts Could Change Everything!
Manchester City Triumphs Legal Fight Against Premier League
The Premier League’s regulatory framework has suffered a significant blow from Manchester City after a tribunal ruled that the original …
Women’s Professional Leagues Limited Partners with Anomaly
Women’s Professional Leagues Limited (WPLL) has appointed Anomaly as its creative agency to develop a fresh brand platform and visual …
PFA issues legal threat to Premier League over new financial rules
The Professional Footballers’ Association (PFA) has issued a legal threat to the Premier League, warning of potential legal action if …
Nine eyes Optus Sport as Stan Sport expansion opportunity
Nine’s Optus Sport takeover could redefine streaming in Australia’s fiercely competitive sports media market!
Adidas apparel deal under threat for Manchester United
Manchester United’s season goes from bad to outright embarrassing as each week passes, and a new report suggests that their …
English Premier League seals broadcasting deal with Thai Telco
Jasmine International Scores Exclusive English Premier League Rights for 3 Years!
Yvette Henshall-Bell on the official groundskeeping partnership between Husqvarna and Liverpool FC
For the 2024/25 Premier League season, Liverpool FC have made sure to hit the ground running under new manager Arne …