Bitget, a global cryptocurrency exchange and Web3 innovator, has secured a multi-million dollar partnership with LaLiga, one of the world’s …
LALIGA confirm strategic digital content deal with TikTok
LALIGA and TikTok have entered into a strategic collaboration, positioning the popular video-sharing platform as a key digital content partner …
LALIGA’s 10-year academy plan showing early signs of success
LALIGA’s Academy Plan, which was introduced in 2023, has grown 30% from the previous year and where clubs had already …
Real Madrid introduce first-ever sleeve sponsor in HP
Spanish powerhouse Real Madrid have signed their first sleeve sponsorship contract with computer hardware company HP. HP is a top-tier …
Real Sociedad plan stadium expansion
Real Sociedad has revealed intentions to extend their Reale Arena, which would strengthen its position as one of the sites …
LALIGA delivering valuable support to professional football in Uruguay
Uruguay’s mission to further professionalise its domestic league is boosted thanks to a collaboration agreement with LALIGA in Spain. A …
FC Barcelona reach Latin American fans with Rappi
FC Barcelona added Latin American home-delivery service Rappi to its existing group of partners, in what is being described as …
Cádiz CF outlines plan for new sports technology centre
LALIGA football club Cádiz CF has unveiled plans to construct a brand-new sports technology centre which will be known as …
Real Madrid to commence Santiago Bernabéu upgrade
Real Madrid’s president, Florentino Pérez, has authorised a financing plan to support the continuing refurbishment of the Estadio Santiago Bernabéu, …
Avondale FC and LALIGA collaborate to focus on football excellence
Avondale Football Group (AFG) and LALIGA have made their arrangements official through a Memorandum of Understanding (MOU) to enhance the …
FC Barcelona gain licence for Camp Nou renovation
FC Barcelona has received final clearances for its Spotify Camp Nou renovation, with Barcelona City Council granting the major licence …
Real Sociedad combines with Japanese brand Yasuda Group
Real Sociedad has entered a worldwide agreement with Yasuda Group to create awareness for the Japanese brand in an international …
LALIGA and T3N Sport establish international growth agreement
LALIGA and T3N Sport and Investment have signed an international expansion with sports-residential and academic complexes around the world. LALIGA …
Future of the sports industry discussed at LALIGA Extra Time event
The first edition of ‘LALIGA Extra Time’ was recently held in Melbourne at the end of last month. The event, …
LaLiga and Digital Virgo implement LaLiga Xtra globally
LaLiga and Digital Virgo have entered into an agreement to launch LaLiga Xtra, which will provide consumers a distinctive way …
Avis joins Atletico Madrid in multi-year deal
Avis has sealed an agreement with LaLiga’s Atletico Madrid to be the official rental vehicles sponsor for the next three …
Netflix collaborate with LaLiga to create a docuseries
LaLiga will be the centre of attention when Netflix produces the first sports series in Spain – currently in the …
FC Barcelona expands with Mexican television channel
FC Barcelona has broadened its reach with television channel Afizzionados, who became the LaLiga side’s official regional partner until 2026. …
FC Barcelona expands global reach with Travel + Leisure GO
FC Barcelona has announced a deal with Travel + Leisure GO as their official travel club partner in the United …
LaLiga seals content partnership with OneFootball
Spanish top-flight football league LaLiga have partnered with leading football media platform OneFootball, in an effort to expand its digital …
Sevilla and LaLiga Tech develop Transfer Tracker for clubs
Sevilla and LaLiga Tech have announced the addition of an innovative new technology and legal consulting service known as Transfer …
ZENB signs as regional partner for FC Barcelona
Global food brand ZENB has partnered up with FC Barcelona until 2026, becoming the LaLiga side’s first official gluten-free food …
Emirates sponsorship with Real Madrid extended
Real Madrid and Emirates have signed an agreement for an extension to the deal which will see the Dubai based …
FC Barcelona unite with VeganNation to create a sustainable lifestyle
FC Barcelona and VeganNation have officially collaborated in an agreement to promote practices and living sustainably by partnering up for …
LaLiga and Globant agree to create global technology company
Spain’s top-flight football division LaLiga has announced a joint venture with Globant, a software development company determined on reinventing businesses …
LaLiga collaborates with Snapchat
Social media platform Snapchat has joined forces with Spanish football’s top-flight LaLiga, in a bid to showcase the league to …
Real Madrid reports $19.3 million income rise following end of 2021/22 financial year
Real Madrid closed the 2021/22 financial year with a $19.3 million profit in the Spanish club’s report, with the COVID-19 …
EA Sports to be the title sponsor for all LaLiga competitions
Beginning from the 2023-24 season onwards, a new multi-year agreement between EA Sports and LaLiga will pave the way for …
Saran secure five-year LaLiga rights deal in Turkey
Saran Media Group will be the new home of LaLiga in Turkey after acquiring the broadcast rights of LaLiga matches …
Atletico Madrid lock in WhaleFin shirt deal
Spanish football giants Atletico Madrid have confirmed a new, five-year agreement which will see cryptocurrency exchange platform WhaleFin become the …
LaLiga reveals end of sponsorship agreement with Banco Santander post-2022/23
Having entered a partnership from the 2016/2017 season, LaLiga and Banco Santander have mutually agreed to terminate the current sponsorship …
Optus Sport secures LaLiga in multi-year broadcast deal
Optus Sport has reinforced its dedication to being the home of the world’s best football by securing the exclusive Australian …
LaLiga and SportBoost launch open call for fan engagement startups
LaLiga Tech and SportBoost have launched a call for technology startups, with the intention of capturing the most disruptive solutions …
LaLiga and SportBoost drive sports industry forward
LaLiga and SportBoost have teamed up to enhance the sports industry by creating opportunities for athletes and ex-athletes, as well …
LaLiga and Vivo strike strategic alliance
LaLiga and technology company Vivo have signed a strategic alliance in Spain and Portugal, agreed for the next two years. …
Valencia CF presents revised stadium upgrade plans
Valencia CF President Anil Murthy has stated the club will not deliver a “low-cost stadium” after holding talks with Mayor …
LaLiga celebrates five years of international growth
LaLiga has celebrated five years of it’s very own unique international structure that has driven worldwide expansion of the competition, …
LaLiga launches online store with Amazon
LaLiga fans are now able to purchase merchandise from 13 LaLiga Santander clubs through Amazon, in a new collaboration.
LaLiga initiative to support grassroots football worldwide
LaLiga has announced the launch of LaLiga Grassroots, in a bid to further advance and improve its bespoke sports and training projects, as well as promote LaLiga’s know-how and methodology.
LaLiga enlists Socios.com to be Global Fan Engagement Partner
LaLiga has become the first major football league to partner with Socios.com, in a deal which will see the creators of Fan Tokens become Global Fan Engagement Partner of Spain’s top tier football league.
LaLiga General Assembly approves ‘Boost LaLiga’ initiative
The ‘Boost LaLiga’ project has officially been given the green light, following the unanimous approval of The LaLiga General Assembly’s …
LaLiga set to receive $4.3 billion investment from private equity giant CVC
Spain’s LaLiga have announced a strategic agreement with leading global investment fund CVC Capital Partners that will see a cash …
Valencia CF leading the next generation of fan engagement with Socios.com
LaLiga side Valencia CF have announced they will become the first team to display their own Fan Tokens on the …
Sports and education complex ESC Madrid unveiled
LaLiga, the National Basketball Association (NBA) and T3N Sport & Investment, accompanied by regional and local officials, have unveiled ESC …
ESPN reach historic rights agreement with LaLiga
US sports broadcaster ESPN have announced an expansive, long-term agreement that will make ESPN+ the new English and Spanish language …
Mediacoach: LaLiga’s secret weapon
Developed by LaLiga, Mediacoach is a video analysis platform which ensures that all 42 LaLiga clubs are able to analyse …
La Liga to release broadcasting innovations documentary
La Liga is set to release a documentary detailing the broadcast innovations it has introduced since the league’s return in …
LaLiga’s growth rests largely on match day experience, is Australian football watching?
Discussions around football attendance figures in Australia are constant. One school of thought suggests that the challenge of drawing new …