With the 2026 AFC Women’s Asian Cup kicking off this week, Areto and FIFPRO’s partnership will look to protect competing …
Olympic Park Pavilion Officially Opens in Heidelberg
Hosted by Banyule City Council, the ceremony marked the final stage of the Olympic Park Master Plan. The plan was …
Soccerscene Launches ‘Unfiltered’ Podcast with Bill Papastergiadis
Soccerscene is kicking off a bold new chapter in football storytelling with the launch of its brand-new podcast, Unfiltered. The …
CEO OPINION
$28 Million for Box Hill City Oval, While Football Is Being Pushed to the Back Seat
Box Hill City Oval isn’t just a local redevelopment – it’s a litmus test for how seriously we take football infrastructure in Australia. And right now, the warning signs are flashing.
Juventus Forward: Rethinking Innovation, Startups, and Strategy in Global Football
Juventus Football Club has launched a flagship innovation program, Juventus Forward, signalling a decisive shift towards open technology partnerships at …
RCD Espanyol Launch Landmark Partnership with John Paul College
The collaboration will see RCD Espanyol (RCDE) and Queensland-based school, John Paul College (JPC) deliver the Espanyol Elite Football Program …
FQ teams up with Asahi Beverages as its Official Beverage Partner
Football Queensland will team up with Gatorade, part of the Asahi Beverages family, as its Official Beverage Partner. A …
How the AFC Women’s Asian Cup is Bringing the Tournament to the Next Generation
As the AFC Women’s Asian Cup 2026 approaches its March 1 kick-off, the messaging around the tournament has centred on …
SGM and TX Football partner in support of grassroots football
In an announcement made last week via social media, Sports Group Melbourne (SGM) revealed that they will collaborate with TX …
What the Major Facility Investments mean beyond the Upcoming AFC Women’s Asian Cup
As anticipation builds for the AFC Women’s Asian Cup 2026, Western Australia is witnessing a transformation not just in readiness …
Weekly update: NPL teams reveal additional partnerships for 2026
Read here for this week’s update on all the recent partnership agreements across the NPL leagues. NPL VIC: Preston Lions …
Football NSW Building Pathways for the Next Generation of Girls
Football NSW hosted the Girls Football Australia Talent Development Scheme (TDS) event across the 11th and 12th of February.
Chris Ramsey to Lead FCA Masterclass on Developing Young Players
Football Coaches Australia (FCA) is set to host an unmissable online Coach Education session on Monday, March 2 at 7:30pm, …
How the J.League Turned Engagement Into Impact
As the J.League embarks on its one-off J1 100 Year Vision League, as well as a planned calendar realignment to …
Celebrating Unity, Diversity, and Progress in VCON’s Third Iteration
Football Victoria (FV), in partnership with the Victorian Government, proudly concludes the 2026 Victorian Cup of Nations (VCON), after four …
Australian Football Skool Driving Grassroots Boom as Millions Tune In
Community football visibility is reaching new heights, with Australian Football Skool and Sports Group Melbourne benefiting from record-breaking digital engagement …
A Cut Above: CBUS Super Stadium and Husqvarna Lead Australia’s Turf Technology Revolution
CBUS Super Stadium has made history by becoming the first stadium in Australia to implement Husqvarna’s state-of-the-art robotic mowing technology, …
Game-Changer: FQ Taps Into AI With StepOut to Revolutionise Performance Analysis
In an announcement made yesterday, Football Queensland revealed that it will partner with StepOut, an AI-driven performance analysis platform. The …
Sam Kerr Leads a Renewed Matilda’s Force into Asian Cup Quest on Home Soil
When the CommBank Matildas take to the pitch at Perth Stadium on the 1st of March, it won’t just mark …
Football Queensland and SW Brokerage begin new partnership
In an announcement made on Tuesday, Football Queensland revealed that SW Brokerage will become their new Official Financial Wellbeing Partner. …
TX Football Powers New Era For Plenty Valley Lions With Striking 2026 Kit
Plenty Valley Lions have reinforced their commitment to performance, identity, and club tradition, unveiling a bold new partnership with TX …
Football Victoria Announces 2026 Country Championships To Be Held in Geelong
Football Victoria (FV) is delighted to confirm that the 2026 Football Victoria Country Championships will be staged in Geelong from …
Inter Academy expands operations into two major Australian cities
FC Internazionale Milano announced last week that their academy network has expanded into Sydney and Adelaide. The projects will be …
The Vision AI Game-Changer Australian Football Can’t Afford to Ignore
Ultralytics’ YOLO26 arrived quietly in January, but make no mistake: in the global arms race for vision analytics, this is …
Clifton Hill FC Set for New Era as Pavilion Upgrade Nears Completion
Community football in Melbourne’s inner north is set for a major boost, with Clifton Hill FC preparing to usher in …
Mastering Influence: FVBL’s Networking Event Set to Empower Football Leaders
Football Victoria (FV) Business League powered by Sharp EIT Solutions opens its 2026 calendar with an event that addresses a …
Falcons 2000 SC reveal glimpse into GSEP facilities transformation
The revamped facilities at the Gippsland Sports and Entertainment Park in Morwell began in July 2025, and are due to …
How James Johnson Is Shaping Canada Soccer’s Billion-Dollar World Cup Commercial Future
Canada Soccer has confirmed a renewed long-term commercial agreement with Canadian Soccer Media and Entertainment, marking a significant reset in …
Weekly update: NPL partnerships surge ahead of season kick-off
Read here for this week’s update on all the recently-announced partnerships across the NPL. NPL VIC: George Cross FC: Shaun’s …
CEO OPINION
The Participation Boom Councils Didn’t Plan For Is Hitting Football Hard
Football is global. Councils are still thinking domestic. While Japan and South Korea treat football as a national asset, Australian clubs are being told to “make do” with facilities stuck in the past. If councils don’t change how they plan and invest, Australia won’t just fall behind locally, we’ll fall behind globally.
No More: FV introduces ‘draconian’ Three-strike Rule with Mass Points Deductions
Football Victoria (FV) has ratified an uncompromising new “Three Strike Policy” for the 2026 season.
GIS Launches Sydney Campus and Welcomes 2026 Student Cohort
Students gain access to elite sporting venues and industry leaders as teaching begins across Sydney’s premier sports precinct.
Senol links up with Football Victoria as naming rights partner
Football Victoria (FV) has announced that Senol will become the naming rights partner of its landmark competition, an agreement set …
Building the future: The Socceroo who has came home
In the modern football economy, the transition from elite athlete to administrator is rarely seamless. For two decades, David Williams’ …
Level the Playing Field: FV launches Parliamentary Petition
Football Victoria (FV) has announced the creation of the Level the Playing Field Parliamentary Petition, aiming to bring football-related issues …
Creativity, wellbeing and benchmarking: Football NSW launches 2026 Girls Youth League season
Over 200 technical directors and coaches descended on Valentine Sports Park this weekend to launch the 2026 Girls Youth League …
From the Matildas to the World Stage: FCA Hosts Star-Studded Women’s Football Panel
Football Coaches Australia will present a special expert panel workshop on Monday February 16 at 7:30pm (Melbourne time), bringing together …
Indonesian Consul General hosted in WA by Football West
Football West has moved to strengthen its strategic footprint in Southeast Asia, hosting a high-level diplomatic delegation at the Sam …
Weekly update: NPL Partnerships announced last week
Read here for this week’s update on all the NPL partnerships for the upcoming season. NPL VIC: George Cross FC: …
Editors Opinion
Football’s Growth Is Outpacing Council Planning and Clubs Are Paying the Price
Club confidence in councils is collapsing as football participation surges. In a Soccerscene-exclusive survey conducted between 19 and 30 January 2026 and distributed through our 31,000-strong industry database, grassroots and semi-professional leaders warned that planning, consultation and funding are failing to keep pace. The result is overcrowded facilities, volunteer burnout, and a growing risk Australia falls further behind structured football nations like Japan and South Korea.
Football Queensland Locks In Major BildGroup Partnership to Supercharge Facility Growth Statewide
Football Queensland has announced a major new partnership with BildGroup, a move expected to accelerate the upgrade of club facilities, …
Women’s football in WA backed by Construction Training Fund
It was announced on Monday by Football West that the Construction Training Fund (CTF) will become the new naming rights …
South Melbourne FC Sets New Benchmark for Governance and Football Growth
South Melbourne FC has reinforced its commitment to governance, financial sustainability and football development following its Annual General Meeting. The …
Moneyball for the NPL? How Dutch tech is fixing the biggest leak in Australian recruitment
In the high-stakes economy of professional football, the “eye test” remains a stubborn incumbent. While elite European clubs have long …
Attendance and Atmosphere: Maximising the A-League’s potential
While many A-League clubs boast some of the most impressive sporting venues in Australia, maximising their potential and drawing in …
The only road to the national stage: FQ Academy Inter-Conference Carnival 2026
Football Queensland (FQ) has confirmed Mackay Football Park as the host venue for the 2026 FQ Academy Inter-Conference Carnival, scheduled …
Westside Strikers FC’s reveal glimpse into new Recreation Reserve
The club, based in Caroline Springs, Melbourne, updated fans with a sneak-peek into the newly revamped Taylor’s Hill Recreation Reserve. …
Pignata’s OAM Signals a New Era for Football Administration
In the Australian sporting landscape, administrative longevity is a rare commodity. The burnout rate for executives in the A-Leagues and …
Updated Announcement: NPL Partnerships revealed last week
Read here for a list of the newly-announced partnerships across NPL clubs last week. NPL VIC: George Cross FC: …
Football QLD to team up with Restore Function Physiotherapy
Football Queensland announced last week it will be partnering with Restore Function Physiotherapy in a multi-year collaboration. Elite preparation and …
Who are the Key Speakers at the 2026 FV Club Administrator Conference?
Football Victoria (FV) has confirmed the expert lineup for the 2026 Club Administrator Conference, set to take place at The …
Is the FW Regional Girls Training Camp bridging the access gap for talent?
In Western Australia, the tyranny of distance has historically functioned as the primary barrier to talent identification.
NPL Partnerships Surge as Record Investment Levels Emerge
Read here for a summary of all the NPL partnerships that have been announced this week. NPL VIC: Heidelberg: Prime …
Football Coaches Australia Launch 2026 Coaching Workshop Series with Martin Hunter
Football Coaches Australia (FCA) will kick off its 2026 online coaching workshop program with a world-class session led by one …
CEO OPINION
Two CEOs, One Code: Why Alignment Between Football Australia and the A-Leagues Matters More Than Ever
Two CEOs. Two organisations. One fragile ecosystem. As Football Australia and the A-Leagues reset their leadership, the next 12 months will determine whether Australian football finally learns from history or repeats it.
The Footballing Figures Recognised in January 26 Honours List
In an announcement made on Monday, four individuals were celebrated in the January 26 Honours List for their respective services …
Zaparas Lawyers rejoins the Melbourne Victory family
The club announced on Wednesday last week that it would be partnering once again with Zaparas Lawyers, reestablishing connections between …
Heidelberg United’s extends partnership with Prime Plastic Bags
Heidelberg United and Prime Plastic Bags have announced their partnership has been extended for the 2026 season, displaying once again …
Gold Coast United FC reveals Burleigh Brewing as new partner
The Queensland-based club revealed on Tuesday that the brewing company will join the GCU and Tally Valley Tigers family as …
Why A-League Women players believe the next phase of the game must start now
As Australian football enters a new phase of growth and reflection, A-League Women players are seeking to ensure the future …
Regents Park Saints FC’s women’s game in 2026 and beyond
The New South Wales club has outlined that current facilities are not well-adapted for women and girls engaging with local …
Mito, Nagasaki and Chiba step up: will they prove themselves in J1 football?
The Meiji Yasuda J1 100-Year Vision League begins in a matter of weeks.
Coach Education Exchange unites Football NSW and Japan FA
The education program was a roaring success for the 14 coaches who made the trip, demonstrating Japan’s high-quality infrastructure and …
Confirmed Sponsors Across the NPL for 2026
As NPL clubs across the country continue their pre-season preparations on the pitch, so too have they been forging alliances …
Three Football West teams reach national futsal grand finals
Football West has three teams competing for national futsal glory on Saturday.
Bundesliga DNA to the Boardroom: German-born Martin Kugeler Takes the Helm at Football Australia
German-born executive, Martin Kugeler, shaped by Europe’s football culture and based in Australia since 2009, will step in as Football …
‘We Can Do So Much More’: Players Take Control of the A-League Women’s Future
Professional Footballers Australia (PFA) has launched Ready For Takeoff – The Players’ Vision for the A-League Women, a player-led roadmap …
Central Coast Mariners enter into liquidation after financial troubles
It was announced on Monday this week that the Central Coast Mariners will be temporarily managed by the APL Board …
Heidelberg United strengthens ties with Melbourne City Toyota
It was announced via social media on Tuesday this week that Melbourne City Toyota would be extending their longstanding collaboration …
‘Back together!’ – SD Raiders FC announce partnership with GIOCA
In an announcement made via social media on Friday, SD Raiders FC revealed they would be collaborating once more with …
The road ahead: Football West announces its new regional pathways
Football West has announced a major update to its Regional Academy player development program, launching in 2026 to strengthen talent …
Football NSW announces partnership extension with Kappa
The Italian sportswear brand has collaborated with Football NSW since 2022, and will continue as the Official Apparel Supplier until …
Caroline Springs George Cross FC Welcomes Continued Support from Hallmarc Group
Caroline Springs George Cross FC is proud to confirm that Hallmarc Group has recommitted as a major sponsor for the …
Exclusive Interview
Japan, Redemption and a World Cup Shot: Why Tom Glover Is Betting on Himself
When Tom Glover, the former Melbourne City goalkeeper, jets to Japan in mid-January and lines up for Japanese J-League 2 …
Thank You to Our Partners and Readers for an Outstanding 2025
“From All of Us at Soccerscene: Thank You for an Unforgettable 2025”
Liverpool FC Teams Up with SAS in Multi-Year AI Marketing Deal
As part of the agreement, Liverpool will deploy SAS Customer Intelligence 360 and SAS Viya, leveraging the platforms to enable marketing automation, campaign orchestration and data-driven decision-making across large consumer environments.
TX Football Forges a Deal with Springvale White Eagles FC
Springvale White Eagles FC has confirmed a new apparel partnership ahead of the 2026 season, appointing Tradexco Football (TX) as the club’s official clothing sponsor.
Brisbane City FC to Partner with ENERGYSALES for 2026 season
Brisbane City FC have announced the Brisbane-based energy company, ENERGYSALES, as a new sponsor for the 2026 season.
Supporting Women Coaches Through Matchday Learning
As part of the Growing Football Fund, groups of female coaches are being invited to attend CommBank Matildas matches live at the stadium but the experience goes beyond simply watching the game.
CEO OPINION
The A-League’s Mover and Shaker: Can Steve Rosich Kickstart Football’s Next Chapter?
If we are honest with ourselves, the A-Leagues are not short of passion. They are short of penetration. Football has the numbers, the multicultural breadth, the participation base and the long-term demographic wind behind it. What it has lacked is commercial conviction.
Paramount and Channel 10’s Football Gamble Pays Off with Record Viewership
Football viewership on Paramount Viewership is on the rise, and football is the winner
NSW Sporting Schools Program Driving Record Football Growth
Throughout the year, Football NSW delivered 230 programs across NSW schools, this total included 180 coach-led programs and 50 teacher-led programs. Together, they accounted for 3,186 hours and 133 days of football activity.
“We are devastated”: Rockdale Ilinden’s Dan Elkayam Loss in the Bondi Massacre
As Australia reels from its worst shooting in nearly three decades, and the Jewish community suffers another dark moment of rising antisemitism, esteemed software engineer and football player, Dan Elkayam was one of the lives tragically lost in the Bondi massacre.
Matildas Coach Leads PFA Agents Conference on Trends Affecting Players
Held at La Trobe University, the annual conference convened 20 player agents from across Australia and New Zealand, representing A-Leagues and national team players, to examine key trends shaping the football industry.
Steve Rosich to Lead a New Era for the A-League as CEO
With over 25 years of leadership and commercial experience within the sport industry, Rosich is an exciting appointment for the A-Leagues as they look to start a new era of growth across the men’s and women’s game.
Football Queensland Unveils 10-Point Plan to Transform Match Officiating
Football Queensland is leading a statewide overhaul of officiating, backed by record investment and new referee initiatives aligned with its 2024–2026 Referee Strategy and One Football Strategic Plan.
Football QLD Strengthens Ties with Football NT in New Deal
Announced last Friday, the partnership between Football Northern Territory (FNT) and Football Queensland (FQ) will aim to expand and develop the game across the Territory, creating a sustainable footballing framework for current and future generations in the region.
Measuring the Immeasurable: How StepOut is Transforming Football Analytics
StepOut addresses this gap with AI-powered software that streamlines and optimises the analytical process. Coaches upload a video recording of a match, and the platform produces clear, usable data analytics for every player. Unlike human analysts, StepOut evaluates every metric, movement and action simultaneously, without fatigue or bias.
Football Victoria Agrees Deal with Adriatic Furniture until 2027
Football Victoria (FV) has confirmed the collaboration with Adriatic Furniture marking the beginning of an exciting partnership alongside a business with by long-standing roots in the Melbourne community.
Zaparas Lawyers Extends Deal with Melbourne Victory
Zaparas Lawyers is strengthening its support by investing directly in the Melbourne Victory Academy. This expanded backing demonstrates a clear commitment to the development of emerging talent, helping nurture the next generation of A-League players and future leaders of the game.
Football Victoria Teams Up with New Balance and Belgravia Apparel
Football Victoria (FV) has confirmed a four-year collaboration with global athletic brand New Balance, with Belgravia Apparel joining as FV’s Official Technical Apparel Partner.
The AI platform protecting footballers in Oceania from online abuse
The Cook Islands Football Association (CIFA) has now adopted the use of AI platform, Respondology, following FIFA’s decision to make the platform free for all Member Associations.
Como 1907: From Bankruptcy to Industry Innovators in 10 Years
Under the ownership of the Hartono brothers, the richest owners in Italian football, Como 1907 has experienced a meteoric rise both on and off the pitch. So how did the club go from bankruptcy to business giants in just under 10 years?
2026 World Cup to Feature Mandatory Hydration Breaks
Each hydration break is set to last three minutes and will happen on the 22-minute mark of each game, dividing matches into ‘quarters’ similar to the format seen in American major sports leagues like the NBA or NFL.
A National Stage Built on Local Sacrifice
There is no question that the Championship felt special, because for the first time in a long time semi-professional football felt properly connected to the national game, and you could see that in the way players approached it, in the way supporters travelled, and in the way club volunteers kept showing up even when they were clearly running on fumes, because it finally felt like the work they do every week mattered on a bigger stage.
Mitre Appointed FV’s Sole Ball Supplier Across All Competitions
As part of the agreement, Mitre will also serve as a Bronze Partner of the FV Business League, an exclusive networking community created to support members in expanding their connections, elevating their brand, and engaging with like-minded professionals who share a passion for both football and business.
Bentleigh Greens Forge Ties with MST Lawyers
As the Bentleigh Greens look to find success once more in the NPL Victoria after being promoted as champions last season, joining forces with MST Lawyers is a move with positive implications for the club’s future.
PFA Reveals Findings from 2024-25 A-League Men Report
Recently published, the report collected data through PFA end of season surveys, post-match surveys and fan focus groups to gain a comprehensive understanding of player and fan experiences.
Nerang Real Estate Joins Gold Coast International 2026 as Official Partner
Located in the heart of Nerang, Nerang Real Estate offers comprehensive services for buying, selling, and renting properties. Their experienced team ensures every client enjoys a seamless experience, handling everything from marketing and negotiations to legal documentation for sellers.
Spain’s Domestic and Global Success: What can Australia Learn?
In Australia, as the excitement of hosting the AFC Women’s Asian Cup 2026 builds and the buzz around women’s football is reignited, looking to Spain’s investments could be the first crucial step in ensuring both short and long-term success for women’s football across the country.
PFA and Fans Association Unite to Bring Fans Closer to Players
The FSAA represents the interests of fans across all levels of the game and has recently submitted supporter-focused recommendations to Football Australia (FA) and the Australian Professional Leagues (APL).
Deploy Named Official Match Ball Provider for Gold Coast International 2026
With a focus on performance, durability and innovation, Deploy ensures every player from grassroots to elite levels can rely on equipment designed to enhance the game. Their premium footballs are crafted to meet the demands of training and competition delivering consistency and quality in every match.
Football Victoria Begins New Era under Unified Structure
The move comes after engaging with regional clubs and volunteers in the 2023-24 Regional Football Review, the results of which helped to form a new model aimed at improving support for clubs, streamlining administration, and making Victorian football more connected going forward.
ESPORTS Takes Over Gold Coast International Futsal Challenge Cup 2026
The ESPORTS League is designed for clubs and academies to grow participation by offering a tournament for non-traditional futsal players. Clubs can extend their teams with dedicated ESPORTS players, hold trials for each age group, and create tournament entry packages – boosting their profile, increasing revenue streams, and developing ongoing league engagement.
Zaparas Lawyers Named Grandstand Sponsor for Oakleigh Cannons’ Jack Edwards Reserve
The 14.7 million-dollar redevelopment of Jack Edwards Reserve delivers a modern pavilion and grandstand, including dedicated change rooms for women and girls, creating a central hub for football in Oakleigh and surrounding suburbs.
Football South Australia Enters into a New Strategic Deal with Nupak Australia
The deal is being driven by Nupak Director Barney Smith, who is well known and highly regarded within the football community for his long-term commitment to the sport. His deep ties to the game reinforce the partnership, giving clubs access to quality products backed by support from someone who truly understands grassroots football.
Arsenal Secures Exciting New Deal with Paramount+
The agreement highlights a broader industry shift, with major entertainment platforms turning to leading football clubs to expand global visibility, drive subscriber growth and place their brands at the centre of highly engaged fan communities.
Shake2Go by Optislim Named Major Sponsor of Oakleigh Cannons
Shake2Go is redefining on-the-go nutrition in Australia. Each can delivers 30 grams of premium protein, 19 essential vitamins and minerals, is low in sugar, gluten-free, and packaged in eco-friendly cans.
Global Sports Summit Goes Local: Sydney Campus Students Score Exclusive Access
This opportunity is available to students undertaking the Master of International Sports Business, Master of Sports Analytics, Graduate Certificate in Sports Analytics, and the Combined Master of International Sports Business / Master of Sports Analytics.
CEO OPINION
Meaningful Sponsorship: A Smarter Way to Drive Down Football Club Costs
From weekend volunteers to local families, football thrives because of the people who dedicate their time energy and passion to the game. Yet I also see the rising pressures on clubs and families. Increasing registration fees facility costs and operational expenses threaten the very accessibility that makes our sport special.