Birrell spoke about the recent Emerging Socceroos Championships and how the fact each participant had to pay thousands of dollars ‘bewildered’ him.
Melbourne Victory joins forces with Sidelink Transport
Sidelink Transport is a family-run business based in Melbourne, proudly serving Victoria since 2007. Starting with just one sideloader, they’ve grown into a fleet of over 60 vehicles, including standard trailers, sideloaders, drop deck skels, A-Doubles, and Quad-quad B-Doubles.
Cabravale Club Resorts backs Macarthur FC for sixth straight year
Macarthur Bulls FC has confirmed it will continue its long-time partnership with Cabravale Club Resorts for a sixth year, reflecting their shared passion for football, dedication to the local community, and commitment to delivering memorable matchday experiences.
Zone 7: AI-powered injury prevention
Adversity has separated football stars from greatness throughout the history of the sport. Even the brightest of stars, those considered …
Genius Sports secures Serie A data and streaming rights
In a landmark move for football betting innovation, Genius Sports has struck an exclusive multi‑year deal with Lega Serie A, securing global rights through to the 2028/29 season for official match data and low‑latency video streams across Serie A, Coppa Italia, and the Supercoppa Italiana.
Mark Schwarzer OAM inducted into Sport Australia Hall of Fame
Mark Schwarzer OAM, one of Australian football’s most accomplished and enduring figures, has today been officially inducted into the Sport …
Floreat Athena FC unveils modernised club facilities
Floreat Athena Football Club has officially completed a multi-million-dollar redevelopment, unveiling state-of-the-art changerooms and clubrooms in a landmark moment for one of Western Australia’s most storied football institutions.
Royal Caribbean renews deal with Fulham FC
Royal Caribbean has extended its partnership agreement with Fulham FC as the official family partner for the 2025/26 Premier League …
FC Bayern Munich ink a massive deal with Emirates
Under the deal, Emirates secures a broad range of branding, hospitality, and marketing rights, further expanding its global sports sponsorship portfolio and reinforcing its connection to elite football audiences.
Everton sell women’s team in groundbreaking PSR move
Everton have transferred ownership of Goodison Park to their women’s team in a strategic play designed to attract fresh investment …
A targeted approach to club sponsorship: Majestri’s ‘Sponsor Roulette’ in focus
The Majestri product includes a major innovation functionality for users, ‘Sponsor Roulette’, which gives sponsors of grassroots clubs a ton of added exposure and value.
Burnley FC unveils first-ever VR matchday with Rezzil
The partnership will allow fans around the world to replicate the in-stadium atmosphere of Turf Moor from the comfort of their home during Burnley’s pre-season fixture against Lazio on August 10 2025.
Macarthur Bulls boost commercial network with Brolen Homes
Driven by the belief that building a home should be both enjoyable and fulfilling, Brolen Homes has earned a reputation for creating stylish, well-crafted, and affordable homes designed to evolve with the needs of modern families.
Soccerscene and Majestri sign a strategic media agreement
Soccerscene is proud to announce a new formal media partnership with Majestri, a leading Australian-built platform dedicated to simplifying and enhancing grassroots football club administration.
Newcastle Jets strengthen ongoing deal with Port of Newcastle
Since the initial collaboration, the relationship between the Jets and Port of Newcastle has grown into a powerful alliance dedicated to supporting local sport, community engagement, and regional development.
Walmart, MLS join forces for World Cup build-up
Walmart aims to reimagine the traditional matchday journey through immersive activations, exclusive merchandise, and community events, offering fans a richer and more connected experience.
15 Seconds of Fame: Transforming fan engagement in sport
Fan engagement is one of the most foundational contributors to sport’s importance in our society. The 15 Seconds of Fame …
Toowoomba Grammar School leading the way in referee development
Toowoomba Grammar School (TGS) has enjoyed strong success this season, not only through its on-field performances but also via the …
Progress underway in Geelong’s push for a regional football hub
Football Victoria has welcomed recent engagement with Deputy Prime Minister the Hon Richard Marles MP, as well as ongoing discussions with State …
Soccerscene celebrates 8 years as Australia’s leading football business platform
Soccerscene is proud to mark its 8th anniversary, commemorating nearly a decade of dedicated service to Australia’s football industry. Since …
Football NSW collaborates with Green Horticultural Group
Football NSW has confirmed it has endorsed turf and drainage specialists Green Horticultural Group (GHG) as Preferred Supplier in an effort to improve football infrastructure.
Auckland FC and NRF launch free junior clinics
Auckland FC, in collaboration with Northern Region Football (NRF), has launched a series of free community football clinics aimed at …
Football Victoria forge a new commercial deal with Jetts Fitness
This partnership includes the fitness club as the official back-of-shirt sponsor for the FV Academy in 2025, alongside player access to all Jetts Fitness locations, promoting player development.
Wellington Phoenix and Gazley Motors continue strong relationship
Wellington Phoenix have confirmed the renewal of their partnership with Gazley Motors, marking the fifth consecutive season of support from …
Newcastle Jets teams up with Genesis Health + Fitness
As a first-time sponsor, Genesis Health + Fitness will provide training facilities for the Newcastle Jets A-League Men’s team during pre-season, and for the A-League Women’s team when they return to the field.
Off the Pitch Podcast: inside Majestri’s grassroots football mission
Since working with their first client, Majestri has grown to support over 250 sporting clubs across Australia – most of them grassroots organisations relying on volunteers. Holman said the company’s focus has always been about solving real administrative pain points and empowering clubs to grow without burning out their people.
S.L. Benfica sets bold plans for stadium’s future
The masterplan brings to life a bold new vision for the Estádio da Luz precinct, with spaces designed for fans, athletes, and the wider community.
Shaping the future of football: MSc Football Coaching & Analysis program at GIS
Course Overview: This programme will take an in-depth look at the numbers that make the game tick, alongside theoretical and …
From Near Collapse to $4 Million Comeback: How Mareeba United Is Rebuilding a Football Legacy
Heart of the Highlands: Inside the Passion and Power of Mareeba United with Former Club President Alex Srhoj
Melbourne Victory teams up with Value Dental Centres
Owned and operated by a team of seasoned Australian dentists, Value Dental Centres specialises in three key treatments: crowns and veneers, dental implants, and wisdom teeth removal. By streamlining their services and concentrating on these areas, the centres offer efficient care at more affordable prices for patients.
Burnley FC and X unveil groundbreaking content series
Burnley FC has confirmed a multi-year strategic partnership with social media platform X to launch an original content series ahead …
Garmin joins Saints as official men’s sleeve sponsor for 2025/26 Season
Garmin Takes Centre Stage as Saints’ Official Sleeve Sponsor for 2025/26!
Football SA teams up with Bleasdale Wines to improve grassroots
Football South Australia has announced Bleasdale Wines as its Official Wine Partner, signalling the start of a bold and values-driven …
Arsenal FC and Airwallex unite in global deal
Arsenal FC has confirmed a new multi-year partnership with Airwallex, naming the global financial technology company as the club’s Official Finance Software Partner. The collaboration brings together two globally recognised brands, focused on innovation, performance, and expanding their reach both on and off the pitch.
Off the Pitch Podcast: Off-Field progress driving Oakleigh Cannons’ growth
Off the Pitch Podcast: Behind-the-Scenes Revolution Fuels Oakleigh Cannons’ Meteoric Rise!
Tasmania’s dream of a football home is one step closer
Tasmania’s football community has welcomed a $350,000 commitment from both the Liberal and Labor Governments, bringing the vision of a dedicated Home of Football one step closer.
Manchester City, Puma sign $2.06 billion record kit deal
Manchester City has strengthened its long-standing relationship with Puma, announcing a renewed partnership that is set to become the most …
SportsFX renews commitment to supporting Australian footballers abroad
Game-Changer: SportsFX Doubles Down on Backing Aussie Footballers Abroad
“It was and continues to be a tremendous honour” – NSW Chairman Gilbert Lorquet reflects on his role
“It was and continues to be a tremendous honour” – NSW Chairman Gilbert Lorquet reflects on his role
U.S. Soccer and TST join forces to grow the game
Game-Changing Alliance: U.S. Soccer and TST Ignite a New Era in American Soccer!
Deltatre and Endeavor merge to transform sports streaming
The acquisition will unite two of the industry’s most respected digital and over-the-top (OTT) technology providers, creating a powerhouse capable …
PFA to maintain its connection with Beyond Bank as sponsor
Professional Footballers Australia has extended its community collaboration with Beyond Bank Australia as Official Banking and Community Partner.
FV Celebrates Major Facility Upgrades Across Regional Victoria Under RCSIF
Football Victoria (FV) is pleased to acknowledge the announcement of four successful projects funded through the Victorian Government’s Regional Community …
Introducing the Nine Ad Manager Association and Community Club of the Year Awards
Football NSW is proud to introduce the inaugural Football NSW Association of the Year Award, which will be presented at …
Redlynch Strikers United FC Leading the Way in Safeguarding and Inclusion
In Far North Queensland, Redlynch Strikers United FC is doing more than producing talented footballers – it’s creating a safe, …
“We’ve proven we can compete against the best” – Aki Ionnas on how Oakleigh Cannons can become a powerhouse club on the national stage
“We’re Ready to Take Over”: Aki Ionnas Declares Oakleigh Cannons Are Set to Become a National Powerhouse After Proving They Can Beat the Best!
Adelaide United extends partnership with Kite Property
Adelaide United has renewed its partnership with Kite Property, with the South Australian family-owned company confirmed as the official front-of-shirt …
Sydney FC strikes a deal with Stanley 1913
Sydney FC has welcomed Stanley 1913 to the Sky Blue family, known around the world for their stylish and innovative food and drinkware, Stanley 1913 comes on board as a Major Partner and the club’s Official Hydration Partner for the 2025–26 A-Leagues season.
Sydenham Park pioneers All-Abilities football in the North-West
Sydenham Park SC is proud to launch the North-West’s first All Abilities football program, a fresh chance for everyone in the community to enjoy the game together.
Chelsea FC and Fanatics extend long-term collaboration
Chelsea FC and Fanatics Supercharge Their Global Collaboration!
Melbourne Victory teams up with Superdry
Melbourne Victory and Superdry Join Forces in a Game-Changing Partnership!
Wellington Phoenix unveil Dynasty Sport as new apparel provider
Wellington Phoenix has entered in a fresh partnership with Dynasty Sport, marking the beginning of their role as the club’s official apparel partner from the 2025/26 A-Leagues campaign.
Adobe and Premier League to deliver AI-powered fan experiences
The Premier League has announced a multi-year partnership with Adobe to deliver personalised, AI-driven digital experiences for its global fanbase …
Central Coast Mariners and O’Neills sign multi-year deal
O’Neills has secured a multi-year agreement to supply official merchandise and kits for the Central Coast Mariners FC.
Man United scrap $17.3m Amazon documentary deal
Manchester United have abandoned secret negotiations with Amazon over a record-breaking $17.3 million (AUD) documentary series, after head coach Ruben …
West Ham United teams up with BOYLE Sports in multi-year deal
West Ham United Lands Game-Changing Multi-Year Partnership with BOYLE SPORTS!
Football Victoria Celebrates Construction Start on Gippsland Sports & Entertainment Park Redevelopment
From Vision to Victory: Construction Kicks Off on Gippsland’s Spectacular Sports & Entertainment Park!
RB Leipzig to introduce virtual perimeter advertising for international broadcasts
RB Leipzig has announced plans to implement cutting-edge virtual perimeter advertising technology from the 2025/26 season, creating fresh opportunities for …
Sydney FC teams up with More to elevate fan connectivity
Sydney FC teams up with More, Australia’s top mobile and internet challenger brand, as the official telecom provider for the 2025/26 season, enhancing connectivity for fans and the community.
Off the Pitch Podcast: How South Melbourne is going to fill its grandstands
The Secret Army Behind South Melbourne’s Roaring Grandstands!
Local Sport Grant Program 2025 has commenced
The Local Sport Grant Program is designed to boost consistent and long-term participation in sport across NSW.
Engineering Smarter Access: Turnstile Solutions Trusted by Top Stadiums
The Power Behind the Gates: Smarter Turnstiles Trusted by the World’s Biggest Stadiums
AI to Transform Premier League with Microsoft Deal
The Premier League and Microsoft have announced a five-year strategic partnership aimed at transforming how 1.8 billion fans across 189 …
From Sideline Frustration to Field Innovation: Interview with the team behind Alpha Skins
From Sideline Struggles to Game-Changing Gear: How a Young Soccer Star Sparked a Shin Guard Revolution with Alpha Skins
Enterprise Rent-A-Car Becomes Title Sponsor of the National League
Enterprise Shifts Into High Gear as the Official Title Sponsor of the National League!
Asahi UK secures a sponsor deal with Southampton FC
Southampton FC have confirmed a new multi-year partnership with Asahi UK, naming them the club’s Official Beer Partner.
Woody Johnson Joins Crystal Palace Ownership with 43% Stake
Woody Johnson’s $399M move to buy nearly half of Crystal Palace isn’t just a game-changer — it clears the club’s path to European glory and shakes up Premier League ownership like never before.
Lightwood Park unveils state-of-the-art football facility
Kingborough Lions United Football Club celebrated the official opening of the new Lightwood Park Pavilion and upgraded facilities on June 18, marking the completion of a transformative four-year project that has established the precinct as Southern Tasmania’s premier football destination.
Cynergy Bank secured as official bank sponsor for Brentford FC
Brentford FC and Cynergy Bank have entered a historic four-year partnership, marking a series of firsts — Cynergy’s debut in professional football and Brentford’s first-ever official bank partner.
Nine Network acquires Optus Sports assets including EPL
Nine Network has confirmed plans to stream matches for Australian football fans in 4K from around the world through the streaming service Stan.
Landmark Deal with W88 Marks Major Commercial Milestone for Sunderland AFC
Sunderland AFC Makes History with Groundbreaking W88 Deal!
Newcastle Jets team up with new balance in three-year deal
Fresh kits, bold ambitions, and a powerhouse partnership — the Newcastle Jets have just signed a game-changing deal with global sportswear giant New Balance. Find out what this means for the club’s future on and off the pitch!
Off the Pitch Podcast: Nick Maikousis on South Melbourne FC
Secrets, Glory & Power Plays: Nick Maikousis Lifts the Lid on South Melbourne FC in Explosive Off the Pitch Podcast!
Huddersfield Town names Accu as new stadium sponsor
Huddersfield Town’s stadium gets a bold new name — and it’s not what you’d expect! Find out how a local business is making history in a record-breaking deal that goes far beyond football.
NSW Government Invests for 2026 AFC Women’s Asian Cup
NSW Government Invest Big! pushing to Secure Sydney’s Central Role in 2026 AFC Women’s Asian Cup
Football Queensland collaborates with Staying Alive Health
Football Queensland has partnered with Staying Alive Health as their official AED and heart health provider, strengthening their commitment to player safety and wellbeing.
James Sangma Appointed FQ Ambassador for Far North & Gulf
James Sangma: The Game-Changer Set to Boost Football in Far North Queensland — Find out how he’s helping local clubs grow, develop coaches, and create a lasting impact on the region’s football future.
Beyond the Hype: Challenges for Women’s Football
The Matildas Inspired a Nation — But Is Grassroots Football on the Brink?
Bonnyrigg White Eagles Secure $1 Million Funding Boost for Facility Upgrades
Huge statement from NSW Government in supporting women’s football at Bonyrigg Football Club
New Broadcast Plan Confirmed for Hahn Australia Cup 2025
Broadcast Shake-Up Set to Revolutionise Hahn Australia Cup 2025
Women in Football Launches Financial Empowerment Program
Game-changer for women in football: New partnership promises to tackle the pay gap and put financial power back in female hands — here’s what you need to know.
PEGS SC Receives $5,000 Community Grant from Bendigo Bank
How Bendigo Bank’s $5,000 boost is smashing barriers and letting PEGS SC’s senior women play for free in 2025 — a win for women’s football and the community!
From Crisis to Community: Yianni Ganotis Talks Glen Waverley SC’s Response to the Capital Reserve Fire
In the early hours of April 16, Glen Waverley Soccer Club was rocked by a suspected arson attack that devastated …
Checkpoint Building Surveyors extends deal with Melbourne Victory
Melbourne Victory has reaffirmed its partnership with Checkpoint Building Surveyors, extending the collaboration for another two years.
Kevin Durant joins PSG in Qatar Sports Investments deal
NBA legend Kevin Durant just took a major step into world football by becoming a part-owner of Paris Saint-Germain — find out how this move could change the game for PSG and beyond!
Off the Pitch Podcast: Cisco’s Expanding Role in Australia’s Sports and Entertainment Infrastructure
Cisco Is Quietly Taking Over Australia’s Stadiums – And the Future Is Now
5th AFC Coach Education Conference Sparks a Brighter Future
Find out how the latest AFC Coach Education Conference is transforming football across Asia — and what it means for Australia’s future stars!
Football Australia and CommBank announce major agreement
CommBank and Football Australia Launch Epic Partnership to Transform Football Across Australia!
GO Camps: Train Like a Green and Gold this July at HoTM
Train where the Matildas train. Football Victoria’s new GO Camps give girls aged 11–13 the chance to experience elite-level football—just like the pros.
Deep Roots and Big Ambitions: Interview with Adamstown Rosebud FC JDL Coordinator Chris Dale
From Grassroots to Greatness: Inside Adamstown Rosebud FC’s Bold Vision for the Future
PIF Strengthens Ties with FIFA
PIF Deepens Global Sports Power Play with Bold Strengthening of Ties to FIFA
Boob Protect: Suzie Betts’ new era in women’s sports safety
She took on a sportswear giant, rebranded her company, and is now changing the game for female athletes worldwide. Suzie Betts’ Boob Protect is more than gear — it’s a movement.
AFC signs five-year scouting partnership with Hudl
AFC Ignites Data Revolution in Asian Football with Groundbreaking Five-Year Scouting Deal with Hudl
FIFA announces major multi-tournament partnership with Airbnb
FIFA and Airbnb Join Forces in Groundbreaking Multi-Tournament Deal
Australia’s Urban Sporting Landscape changing with smart surfaces
Playing Fields of the Future: How Smart Surfaces Are Transforming Australia’s Urban Sporting Landscape
AI and Tech Transforming Australian Community Sport
Community sport in Australia is rapidly evolving, driven by AI, digital innovation, and emerging technologies.
Off the Pitch Podcast: Manny Spanoudakis on Cisco Systems
From Stadium Tech to Sideline Tactics: Manny Spanoudakis Reveals All on Cisco and Coaching – Only on Off the Pitch
AFC Youth Online Session Champions Emotional Wellbeing
Inside Australia’s U20 Asian Cup Triumph: AFC Unveils Youth Football’s Winning Formula!
Piing: Revolutionising Fan Engagement at Live Sports and Events
Piing: The Game-Changer That’s Taking Fan Engagement by Storm at Live Sports and Events!
Real Madrid and Louis Vuitton Unveil Stylish New Partnership
Real Madrid has officially partnered with world-renowned French fashion house Louis Vuitton, announcing on Friday a new agreement that will …
Levi’s and Inter Miami CF launch cultural streetwear line
Levi’s just dropped a game-changing collaboration with Inter Miami CF that’s set to redefine football fashion!
Beyond the Game: Why Football Deserves Government Backing
More Than Just a Game: Why Football Deserves a Seat at the Heart of Government Power!
FQ Annual Report 2024: A Blueprint for Sustainable Growth
Inside Football Queensland’s 2024 Report: Shaping the Future of the Beautiful Game
Northern NSW Football launches Referee Academy
Northern NSW Football sets the stage for a revolution in refereeing with the electrifying launch of its groundbreaking Referee Academy!
NSW synthetic fields guideline: securing the future of sport
NSW government release development guidelines to Synthetic fields: Is it enough?
Genius Sports teams up with iSpot to power FANHub metrics
Genius Sports has entered a strategic partnership with iSpot to enhance measurement capabilities across the sports, media, and betting ecosystem.
CAFA and AFC push for child safeguarding in football
Learn how CAFA and AFC are advancing child safeguarding standards in Central Asian football.
Auckland FC champions $300 Million arena development at Western Springs
Auckland FC throw backing behind $300 million dollar investment into Arena development in Western Springs.
Chicago Fire FC reveals plans for new stadium and urban district
Chicago Fire FC Unveils Stunning New Stadium Plan Set to Transform Chicago’s South Loop by 2028!
Building an inclusive sports future: Interview with No Limits Sports CEO Josh Clark
No Limits Sports: Shattering Barriers, Making Every Kid a Champion!