Blending cutting-edge engineering with almost 100 years of medical-grade expertise, Bauerfeind’s performance products are designed to boost mobility, aid recovery, and meet the rigorous needs of elite athletes.
TX Football and Dallas City FC Accord Revealed for 2026
Established in Melbourne in 2020, Tradex Co is a wholesale sportswear provider that collaborates closely with football clubs and organisations to deliver fully customised gear, managing the entire process from initial concept through to fit and comfort.
Insights into the PFA’s Strategic Framework 2025-28
Following the Annual General Meeting (AGM) held yesterday by Professional Footballers Australia (PFA), a new three-year Strategic Framework has been agreed. The framework will seek to outline the key steps which must be taken to develop and sustain the men’s and women’s professional game in Australia.
CommBank Officially Backs the AFC Women’s Asian Cup 2026
CommBank has announced it will be the Official Regional Partner of the AFC Women’s Asian Cup™ in 2026. The partnership will provide invaluable support for the 21st edition of the tournament, due to be held in Australia for the first time in twenty years.
Adobe and Real Madrid Broaden AI Fan Engagement Pact
The enhanced collaboration brings Adobe’s newest generative and agentic AI technologies into Real Madrid’s content, marketing, and fan-engagement platforms, marking a significant step in the club’s ongoing digital transformation strategy.
Football NSW Begins Schools Activity Book Initiative
In the build-up to the AFC Women’s Asian Cup™ 2026, Football NSW has commenced a new initiative across classrooms in NSW to inspire excitement for the competition among young learners.
Premier League Clubs Agree on New Financial Rules
In an agreement made last Friday, the current Profit and Sustainability Rules (PSR) will make way for two new systems – Squad Cost Ratio (SCR) and Sustainability and Systemic Resilience (SSR) – designed to provide a clearer framework and support the financial future of Premier League clubs.
Brisbane Roar Reunites with Luxury Paints
Luxury Paints, one of Australia’s leading privately owned paint manufacturers, has earned a reputation for quality, innovation, and craftsmanship. With a comprehensive range of decorative, industrial, specialty, and texture coatings available through company-owned stores and stockists nationwide, the brand remains a benchmark for Australian manufacturing excellence.
Bank of Sydney Continues its Collaboration with Bentleigh Greens
Bank of Sydney’s ongoing investment in community-driven initiatives continues to make a measurable difference across Australia.
Kingston City FC Sheds Light on its bid for $9 Million Investment
Kourelis, the club’s Director of Football, outlined a proposed investment that could reshape the club’s future. The project aims to transform Namatjira Park into one of the region’s most advanced community football hubs.
Prioritised Visa Appointments Available for World Cup 2026
Fans travelling to the United States for the FIFA World Cup 2026 will now be eligible for the FIFA Priority Appointment Scheduling System (FIFA PASS). The agreement will grant ticket holders access to priority Visa appointments, ensuring safe travel to the games due to take place across the USA, Mexico and Canada.
Football Victoria Confirms New Pathway Project
Running across four days on December 15, 16, 18, and 19 at The Home of The Matildas, the program features daily sessions from 9am to 2pm and offers boys and girls born between 2009 and 2017 the chance to train with international coaches from the boys’ game, girls’ game, and specialist goalkeeping pathways.
Bayswater City out as 2025 Australian Championship Finals kick off
Bayswater City has just been knocked out of the Australian Championship after a disheartening 4-1 loss to Group D winners …
Cambridge United’s AI Revolution – A New Era Begins With Genie AI
Employing the help of Genie AI, a platform founded in 2017 by University College London graduates, Rafie Faruq and Nitish Mutha – the club is seeking to improve the speed and quality of its legal operations.
Alanna Kennedy Joins PFA Executive Committee
Professional Footballers Australia (the PFA) has confirmed Matildas and London City Lionesses defender Alanna Kennedy has been appointed to the PFA Executive Committee.
Grant Support for Queensland Clubs Hit by Cyclone Alfred and Floods
The Queensland Government has allocated $42.5 million of critical relief to sports clubs affected by Cyclone Alfred and West Queensland flooding.
Bentleigh Greens met with Football Victoria’s President and CFO in Ongoing Collaboration
Interest in football has surged by a phenomenal 43% since 2022. To keep pace with the growing interest, Bentleigh Greens hosted Football Victoria President Dr. Angela Williams, and FV CFO Simon Avenell for a meeting focused on strengthening the future of Victorian Football.
UEFA and Coca-Cola Extend Collaboration Ahead of EURO 2028
UEFA has confirmed that Coca-Cola will once again serve as an official global sponsor for UEFA EURO 2028, marking the company’s 11th consecutive tournament.
Macarthur Bulls Teams Up with DLK Advisory
DLK Advisory, known for its accounting and tax services across family groups, SMEs, government, not-for-profits, and major corporations, will support the Bulls’ expanding business network by enhancing the Club’s corporate events that connect sponsors, partners, and stakeholders throughout South West Sydney and beyond.
Club Value Rankings 2026: What it Means for Queensland’s Football Academies
At the heart of the program is the Club’s Rank Score (CRS), which ranks clubs according to a longevity-focused framework. It analyses key criteria, such as opportunities for progression, equity, and safety, producing a merit-based reflection of FQ Academy Club quality. While the CRS reliably examines a club’s overall performance, it does not consider cost-efficiency or gender inequalities.
Growing Football Grant to Benefit Victorian Clubs
The Commonwealth Bank of Australia has renewed its support for 2025–26, placing a clear focus on boosting women’s involvement in the sport. As a result, the initiative aims to strengthen clubs and associations by improving awareness, safety, and infrastructure for women and girls.
Glasgow City FC and ALT Champion Sustainable Women’s Football
Glasgow City FC introduced the City Collective at the start of the 2025/26 season, a sponsorship model for female-led, purpose-driven businesses and cultural organisations that reflect the club’s values, fostering a network of mutual benefit.
Macarthur Bulls Strengthen Ties with Better Life Mobile
Better Life Mobile is Australia’s “fair mobile phone company,” operating as a certified social enterprise through Social Traders and earning global recognition for its innovative efforts to keep vulnerable communities connected.
Victorian Government Renews $10,000 Sporting Club Grants to Power Grassroots Sport in 2025-26
The Victorian State Government has announced the renewal of the Sporting Club Grants Program for 2025-26, delivering another boost for …
Football Queensland Launches Upgraded Club Support Hub to Boost Volunteer and Administrator Support
Football Queensland has unveiled its redesigned Club Support Hub, providing enhanced resources and a new Customer Service Booking Portal to …
Growing Football Community Grants Support Capital Football Clubs
Since its launch in 2023, the Growing Football Fund has awarded three rounds of Community Grants, benefiting 297 clubs nationwide—including 93 in regional and remote areas, highlighting the program’s dedication to increasing access and opportunities for football across Australia.
Apollo Sports Capital Acquires Majority Stake in Atlético de Madrid
The shareholder group plans to inject additional capital to advance the Club’s long-term strategy, with a focus on strengthening Atlético de Madrid’s teams and developing key infrastructure projects. Among these is Ciudad del Deporte, a state-of-the-art sports and entertainment district beside the Riyadh Air Metropolitano stadium, designed to become a global hub for sport, culture, and community life.
Big Blue Marble: Delivering Broadcast-Grade Streaming to Sports Organisations Worldwide
Big Blue Marble is rapidly emerging as a leading partner for sports leagues, clubs, and federations looking to deliver high-quality …
Inside the Tech Revolution: How Veo Is Powering Campbelltown City SC’s Rise
Campbelltown City SC has taken a major step in football innovation with an expanded partnership with Veo technology, the AI-powered …
Game-Changer Ahead: Football NSW Unveils 2026 Club Development Conference
Football NSW has confirmed that the 2026 Club Development Conference will take place at Valentine Sports Park on Saturday, 7 …
Celebrating Ability Workshop Scheduled for December
The event promises an interactive day of learning and connection, featuring group workshops, the launch of Football Victoria’s new Disability Football Framework, and club education sessions with Aspect to promote inclusion across all levels of the game.
The Digital Playbook for Football Finance: Miagen’s Approach
Miagen, an Irish financial technology and analytics company, helps organisations plan and manage complex operations with data-driven solutions. Its SportsGen platform brings that same expertise into football, giving clubs the tools to manage their finances, optimise revenues, and stay compliant with regulations in an increasingly challenging environment.
Alvaro Logistics Teams Up with Macarthur Bulls
Founded in 1978, Alvaro Logistics delivers Contract Management and Warehouse Solutions through a custom-built fleet, offering tailored services that drive fast, effective results. Their expertise is proven through long-term collaboration with clients across industries such as steel, FMCG, plumbing, and container handling, supported by comprehensive distribution facilities.
Auckland FC Welcomes Clarity Insurance Brokers
Since its establishment in 1992, Clarity Insurance Brokers has built a strong presence in the commercial and schemes markets, managing more than $70 million in gross written premiums.
Weston Bears Park to Transform into a State-of-the-Art Sports Hub
The Weston Bears Park upgrade will deliver modern, accessible facilities for football players, spectators, and the local community in Newcastle. …
Elite Coaching Secrets Revealed: Chris Ramsey MBE to Inspire Australian Youth Coaches
Football Coaches Australia has announced a special online CPD session featuring Chris Ramsey MBE on Monday, November 17th at 7:30 …
PFA and MoleMap Join Forces to Fight Skin Cancer in Football
Professional Footballers Australia (PFA) has partnered with MoleMap to offer full-body skin checks for the Socceroos, Matildas, A-League players, and …
Football Tasmania Partners with Macron in New Four-Year Deal
Football Tasmania has announced a new four-year partnership with global sportswear brand Macron, who will become the organisation’s official apparel …
Melbourne’s A-League Rivals Unite to Tackle Racism Through Statewide Initiative
Melbourne’s A-League rivals Melbourne Victory and Melbourne City have put competition aside to lead a major new anti-racism initiative aimed …
CEO OPINION
It’s Time for Football Administrators to Lead: CPD and Membership Standards Can’t Wait
Australian football is growing fast. Crowds are bigger, clubs are modernising, and communities are reconnecting with the game. However, football …
Bentleigh Greens Secures Abcor as Major Sponsor for 2026 Season
Bentleigh Greens has announced a new major sponsorship deal with Abcor for the 2026 season, marking a significant partnership between …
Bayern Munich Posts Record Revenue in 2024/25, Continues Financial Dominance
Bayern Munich has achieved record revenue for the 2024/25 financial year, with turnover climbing 2.8 per cent to €978.3 million (US$1.13 billion). This milestone …
Football Australia and Fanatics partner to bring global merchandise access to fans
Football Australia has announced a new partnership with Fanatics to operate its official online store in Australia and internationally, giving …
APL Chair Stephen Conroy Joins Foxtel Board as Media and Sport Worlds Converge
Former Communications Minister Stephen Conroy, who serves as independent chair of the Australian Professional Leagues (APL), has joined the Foxtel …
Unlock the Secrets of Elite Coaching at the 2025 FV Coaching Conference
Are you ready to elevate your coaching skills? The FV Coaching Conference 2025 is the must-attend event for football coaches …
Liverpool’s Bold New Move: The Game-Changing Partnership Set to Revolutionise the Club’s Future
Liverpool Football Club has kicked off a major new era by signing a multi-year global partnership with Trimble, a leading …
Launceston City Launches Inclusive Facility Upgrade
Launceston City FC has announced that work has commenced on a new refurbishment for the club’s change room endorsed by …
Sydney FC Announces New Strategic Partnership With Trip.com for 2025/26 Season
Sydney FC have confirmed a partnership with Trip.com for the A-League 2025/26 season.
Adelaide United Extends Partnership With Speed Queen
The renewed partnership will see Speed Queen’s branding displayed on the back-of-shirt of both the home and away Women’s kits throughout the season, continuing both parties’ commitment to elevate the game.
CEO OPINION
Inside the Convention That Could Reshape Football Across Australia
The 2025 Football Queensland Convention was more than just a gathering. It was a statement about what football in Australia …
Nutrition Warehouse Wynnum Becomes Official Partner of Wolves FC
The Wynnum branch of the company will be helping Wolves FC with requiring vitamins and supplements for improved health, while club members will receive exclusive offers in the future.
Tottenham Hotspur Announces New Collaboration with 24/7 Software
Tottenham Hotspur has announced a new partnership with 24/7 Software, a global leader in operations management technology.
“We Found a Better Way” – Cavallucci Reveals How Football Queensland Cut Costs for Players
On Episode 16 of Soccerscene’s Off the Pitch Podcast, it was a special episode with FQ CEO Rob Cavallucci to …
Lidl Extends Partnership with UEFA to Support Women’s Football Through 2030
UEFA has announced that Lidl, one of Europe’s leading food retailers, has signed a new five-year agreement to continue as …
Kingborough Lions Elevate Training with SPR Conditioning
Kingborough Lions United FC has announced that SPR Conditioning will be added to the club’s NPL Men’s High-Performance Program for …
Growth Lighting Company Rhenac Launches New Product, The RML 400
The LED system on the product stimulates natural sunlight using Rhenac-patented technology, which is backed by years of research and development in plat research at the Technical University of Munich (TUM) and used by several elite stadiums.
Capital Football Expands NPL Teams To Help GUFC Players
To assist former GUFC players, the NPL Men will increase from 10 to 11 teams, with Canberra Juventus and White Eagles invited to join, and the NPL Boys will increase from 10 to 12 teams, with Monaro Panthers, Majura, and West Canberra Wanderers invited.
Bentleigh Greens Announce Talent Blue as Major Sponsor for 2026 season
Bentleigh Greens Soccer Club has announced Talent Blue as a major sponsor for the upcoming 2026 season, marking the beginning …
Apple and WSL collaborate for innovative deal
Apple has announced a new partnership with the Women’s Super League (WSL), providing clubs in the top two tiers of …
Para Hills Knights SC Awards Grounds Naming Rights To Sponsor
The football club’s home grounds, previously named The Paddocks will now be known as Cass & Co Stadium.
Jets and University of Newcastle Unite to Empower Future Leaders
The Newcastle Jets have announced they will renew their partnership with the University of Newcastle for the next three years.
South Hobart FC Unveil Mason Merino as 2025 Sponsor
South Hobart Football Club have officially announced via social media that Mason William Merino will become the club’s front-of-shirt partner …
Off the Pitch Podcast: Cavallucci On the Importance of FQ’s Future Club+ Initiative for Local Clubs
On Episode 16 of Soccerscene’s Off the Pitch Podcast, it was a special episode with FQ CEO Rob Cavallucci ahead …
Adelaide United and 1KOMMA5° Strengthen Ties Through Shared Values
Adelaide United has confirmed 1KOMMA5° Adelaide as the A-League Men’s Away Front of Shirt Partner for the 2025/26 season.
Perth Glory Extends Deal With Theme Group
The extended partnership will continue to have Theme Group cater all of Perth Glory’s dietary needs, both for events and players and staff, under the Good Food Eating brand, which caters to a number of high-performance touring athletes and teams across Australia and overseas.
Why La Liga and Serie A’s Overseas Ambitions Miss the Mark
There’s something special about a home game. The walk to the ground, the echo of chants through narrow streets, and …
Gungahlin United FC Announce Insolvency, Surprising Club Families
The NPL football club reportedly owes ACT sportsgrounds and numerous creditors approximately $550,000 in total, exceeding the estimated $200,000 from the club’s previous financial forecast submitted to Capital Football.
Off the Pitch Podcast: Shepparton Cup’s Incredible $5 Million Community Impact
On Episode 15 of Soccerscene’s Off the Pitch Podcast, it was a Shepparton Cup special with Australian Football Skool Director …
FIFA World Cup 26 Mascots and Why FIFA’s New Videogame Title Is Interesting
The FIFA World Cup mascot is made to represent the country hosting the game, its culture, and, more importantly, the game of football and FIFA. As ambassadors of the game, carefully designed by a team of experts, they are made to advertise football as a family-friendly event, especially to appeal to children in hopes of future generations of supporters.
Bentleigh Greens Confirm Renewal of Sponsorship with Structural Challenge
Bentleigh Greens have confirmed the renewal of their partnership with returning sponsor Structural Challenge for the 2026 season.
Wynnum Wolves Strengthen Ties with Christchurch United
Wynnum Wolves FC has announced a new international football partnership with the Christchurch United Football Club in New Zealand.
Soccerscene and Australian Football Skool sign strategic working partnership
Soccerscene is proud to announce a new working partnership with Australian Football Skool (AFS), an event management company that has …
Auckland FC’s New Collaboration with UP Education
Auckland FC have confirmed a partnership with UP Education as the club’s official education partner. UP Education is Australasia’s largest …
GCU and Tallebudgera Valley FC Announce Merger
Posting the announcement on Facebook, both Tallebudgera Valley president and Gold Coast chairman mentioned their “close” association, as well as how they could work together to grow their communities and improve the overall experience of players and families.
Bild Group Named Major Partner for 2025 Queensland Football Convention
Football Queensland has announced Bild Group as the Major Partner for the 2025 Queensland Football Convention, strengthening the event’s focus …
South Ave Joins Adelaide United for Upcoming Season
Adelaide United have announced that the Seltzer company, South Ave, will be the club’s official Seltzer & Vodka partner for …
Wests APIA FC Announces New Corporate Partner
Wests APIA FC officially announced that Bumblebee Rubbish Removal will join the club as a Corporate Partner for the 2025 …
Perth Glory Relocates With WA State Government Investment
Perth Glory’s relocation to Stirling Leisure in Mirrabooka is a move by the football club to provide a range of social and economic benefits to the local community, along with continuing to have the space open to the public.
Why Building Relationships Is Football’s Most Underrated Strategy
Football’s biggest wins don’t always happen on the pitch. Often, they start in boardrooms, local clubs, and community halls, anywhere …
Auckland FC Partners with Tāmaki Health to Champion Community Wellbeing
Auckland FC have confirmed a partnership with Tāmaki Health for the upcoming A-League season.
Altona East Phoenix SC Makes Deal With The Eye Labs
The Newport clinic who are now partnered with the football club is the only Eye Lab who offer myopia control, which aims to halt the development of near-sightedness.
Is the 3pm Blackout the Way Forward For English Football?
Premier League Chief Executive Richard Masters has reaffirmed his commitment to preserving the long-standing 3pm Saturday blackout, despite growing pressure …
Protecting the Game’s Future: Head Safe Football and the Fight Against CTE
Head Safe Football (HSF) is a pioneering organisation dedicated to tackling one of football’s most pressing health concerns: Chronic Traumatic …
Gelatissimo Help WanderKid Program Return To Wanderers FC
The WanderKid Program will continue to give grassroots players from 5-12 years old free entry to all Wanderers Isuzu UTE A-League and Ninja A-League home matches excluding the Sydney Derby.
Scalzo and Wilks Join Marconi Stallions as Back of Shorts Sponsor
Scalzo & Wilks Group are involved in many projects across New South Wales, ranging from residential, commercial, aged care facilities, educational, and industrial projects.
Elite Skills Arena’s Smart Training Tools for Every Level of the Game
Elite Skills Arena have sold their technology and products to major league clubs across Europe, including FC Barcelona, Manchester City FC, Southampton FC, and many others, accounting for over 60 clubs and national teams.
Off the Pitch Podcast: Chris Shen on Martial Arts and Mental Strength
On Episode 14 of Soccerscene’s Off the Pitch Podcast, sports psychologist and martial arts master Chris Shen explored the topics …
Newcastle Jets Women Secure Major Backing from nib
The Newcastle Jets have announced nib as the new principal partner of the Club’s A-League Women’s team for the next …
Avondale FC Welcomes Alceon as Sponsor for Australian Championship Campaign
Avondale FC has officially announced that Alceon will join the club as one of its major sponsors for their 2025 …
Para Hills Knights Soccer Club Get New Website In Sponsorship With RP Squared
As agreed in the sponsorship, RP Squared have designed the football club a brand new website to replace their old site, as well as sponsoring a junior team.
Global Experts Strengthen 2025 Queensland Football Convention Line-up
With less than two weeks to go until the 2025 Queensland Football Convention, Football Queensland has announced the addition of …
George Cross FC Make Coaching Deal With DF Football
DF Academy (aka DF Football) is specialist football training group with programs run professional ex-footballer, Western United coach and Pro Licence Coach, Diogo Ferreira.
New Era for Para Hills Youth Football
The Para Hills Knights have announced a new partnership with Adelaide United for the upcoming 2026 season.
How Xtract One Is Reinventing Venue Security with AI
When fans pour through stadium gates or concert turnstiles, safety should feel effortless, it should just be a part of …
Back Where It Belongs: SBS Revives Football’s Free-to-Air Spirit
SBS’s deal with the Australian Championship a welcome return to Australian football’s next chapter
The Fast Rise of Futsal: Why Melbourne’s Next Big Sports Investment Lies Indoors
Across Australia, participation in futsal has grown exponentially, with participation increasing approximately 11% from 2022-2023, which puts futsal in the same group as Australia’s fastest-growing organised activities.
Wollongong Wolves FC Announced Buonissimo Bakery Sponsorship
The bakery’s logo will be displayed on the front of the football club’s official playing kit during the Australian Championship and 2026 NPL season, beginning this weekend when the Wolves play against South Hobert in the first Australian Championship game.
Persistence Pays Off: Oakleigh Cannons Celebrate $14.7m Upgrade at Jack Edwards Reserve
Oakleigh Cannons officially unveiled their new $14.7 million grandstand and facilities at Jack Edwards Reserve after years of planning and …
Victory and Airmaster Unite to Support Youth Career Pathways
Melbourne Victory has announced that Airmaster will be an associate partner of the club for the next three seasons.
South Melbourne FC Announces New Co-Presidents
The football club has called for their players rosters, administration staff and stadium management to meet the demands of the three major football competitions upcoming in the next 12 months.
Auckland FC Teams Up with The Warehouse in a Major New Retail Alliance
The Warehouse began as a small company in Auckland, since then it has grown into a national retail giant, and now, much like Auckland FC, it has become a staple in Kiwi culture.
Victorian Football’s Revival: How Disruption Is Reawakening the Game’s Heart
Victorian football disruption is changing the landscape of the game. Crowds are growing, clubs are modernising, and communities are reconnecting …
South Melbourne FC Teams up with Lamaro’s Hotel
South Melbourne FC has announced that Lamaro’s Hotel will be its official media partner for the 2025 Australian Championship and …
Australia Cup Final Viewership Proves Football’s Popularity
This includes pundits and football fans speculating what this year’s tournament has in store for the game and where it is heading in the future. But one thing is for certain: football is gaining a significant number of TV viewers compared to last year. Statistics from Australia’s leading TV blog, TV Tonight, record 506,000 total viewers of the Australian Cup final, dwarfing the 53,000 from last year’s broadcast.
Olympic FC and Brisbane Boys’ College Forge Strategic Collaboration
Olympic FC and Brisbane Boys College have confirmed a collaboration that will allow players and coaches to receive valuable development opportunities and to use the Clubs’ elite facilities.
From Rejection to the World Cup: How Craig Goodwin Defied Every Setback to Live His Football Dream
When current Adelaide United captain and Socceroo, Craig Goodwin, was asked in his formative years what occupation he wanted to …
Off the Pitch Podcast: The Art of Meditation in Sports with Chris Shen
On Episode 14 of Soccerscene’s Off the Pitch Podcast, sports psychologist and martial arts master Chris Shen explored the topics …
Preston Lions FC Promote Sponsor Branding Space
The club is encouraging companies to become new club sponsors by incentivising branding exposure when Australian Championship matches are played on Preston grounds, with three days until the season starts.
SIXT vehicles set to join Macarthur FC
Macarthur Bulls FC has announced a new partnership with leading car and truck rental company SIXT, which will join the …
Adelaide United and Flinders University Expand Agreement into Women’s Football
Flinders University has been the front of shirt sponsor for the A-League Men’s team for the past six seasons, and the change to include the women represents the University’s commitment to supporting participation in women’s sport.