Recently through the clamour in which the A-League churns out each season, Central Coast Mariners have been quietly charging towards …
Balfours continues with Football SA to feed growth
Football South Australia (FSA) is extending ties with wholesale bakery supplier Balfours for three years, re-establishing the company as FSA’s …
Genius Sports extend UK betting data deal with FootballCo
Genius Sports has won the bidding war to extend its official betting data partnership with Football DataCo (FDC), which holds …
UEFA helps German football tackle climate change with EURO 2024 climate fund
80 amateur football clubs in Germany will receive funding for sustainability projects as part of UEFA’s EURO 2024 climate fund. …
NWSL signs Amazon as a retail and cloud tech partner
The National Women’s Soccer League (NWSL) have confirmed a multi-year sponsorship with Amazon, making them the Exclusive Retail Sponsor of …
How the NPL can learn off the USL’s content deal with Footballco
The United Soccer League (USL) has launched a strategic content partnership with Footballco, a football media company, being designated as …
EFL scores record-breaking international broadcast rights deal
The English Football League (EFL) has secured record deals worth at least £148million (AU$286.6 million) for its international TV rights …
FIFA+ delivering valuable exposure for Oceania football
The Oceania Football Confederation (OFC) is partnering with FIFA’s football streaming platform, FIFA+, to broadcast its international and club competitions …
Premier League clubs vote to tighten sponsorship rules
The Premier League has implemented stricter regulations aimed at preventing clubs from inflating sponsorship and transfer deals with entities linked …
Soaring to new heights: Melbourne Victory name new sponsor from 2024/25 season
Melbourne Victory have announced their latest primary sponsor for the upcoming three seasons, with both parties unveiling the newly found …
McDonald’s closing in on naming rights deal with Ligue 1
Fast food giant McDonald’s are edging ever closer to securing a three-year deal that would make them title sponsor of …
Narrabeen FC rewarded for female participation initiatives
Narrabeen FC, in conjunction with the Northern Beaches Council, is the latest club to be awarded funds from the NSW …
Sydney FC to utilise AI technologies with Bigtincan
Sydney FC has confirmed a ground-breaking partnership with AI-powered sales platform Bigtincan to improve fan engagement, plus player and coach …
Borussia Dortmund and PRIME confirm partnership
Borussia Dortmund confirm PRIME hydration as the club’s official hydration partner in a bid to improve the club’s standing in …
RB Leipzig confirm long-term deal with Puma
RB Leipzig has locked in a 10-year partnership with Puma to be the Club’s kit supplier from July 1, 2024 …
Sydney FC sign with Bulova Watches for remainder of the season
Sydney FC confirmed a partnership with leading watch brand Bulova Watches for remainder of the Isuzu UTE and Liberty A-League …
NSW Football Legacy Program paying dividends as player registration numbers hit record levels
Football NSW (FNSW) is recording an unprecedented number of player registrations in 2024, the member federation revealed on Friday. A …
FA Wales takes action with Facility & Investment Vision
The Football Association of Wales (FAW), in collaboration with the Cymru Football Foundation (CFF), released the Facility and Investment Vision …
Football included in American sports to feature on multi-platform service
Warner Bros, ESPN, and FOX have all united in their partnership to launch a sports streaming platform that will offer …
Transplant Australia FC Chairman Ante Kelic: “There is no shortage of people who need support”
In an event that has been a long time coming, Transplant Australia Football Club will hold the inaugural Transplant Football …
Bundesliga scraps mega investment deal amid serious fan protests
The German Football League (DFL) has abandoned plans to bring in private investment to the Bundesliga’s media rights business following …
Football West reveal encouraging female participation statistics with Sam Kerr influence
Female player registrations for the 2024 season are exceeding previous levels in Western Australia, Football West has announced. Dubbed the …
BMO becomes official jersey sponsor for LAFC
LAFC and BMO confirmed an expansion of their multi-year partnership, unveiling BMO as the Club’s “Official Jersey Sponsor” on the …
West Bromwich Albion set to begin new era as takeover deal nears conclusion
Bilkul Football WBA, LLC is set to own a majority share in West Bromwich Albion Football Club this week, with …
Regional stakeholders deliver their feedback in Football Victoria’s Regional Review
Football Victoria (FV) released their Regional Football Review, aimed at giving regional football stakeholders the platform to voice their feedback …
City Football Group add İstanbul Başakşehir to club portfolio
City Football Group (CFG) announced a “football collaboration agreement” with Turkish Süper Lig side İstanbul Başakşehir to expand on their …
DFL and EA Sports continue to delight Bundesliga fans
The German Football League (DFL) renewed its partnership with sports game manufacturer EA Sports, in a deal labelled by officials …
LAFC’s connection with renowned Swiss powerhouse forms long-term strategy
Major League Soccer’s Los Angeles FC (LAFC), put pen to paper on a strategic partnership between Swiss Super League powerhouse …
Perth looking to pave new Glory through fresh ownership
The ownership of long-standing A-League team Perth Glory has changed hands, with property mogul Ross Pelligra taking the reins. The …
TNT Sports agree four-year deal to broadcast FA Cup from 2025-26 season
The Football Association has agreed a four-year deal with UK broadcaster TNT Sports to broadcast the FA Cup from the …
Sport and Recreation Events Funding Program a key investment in Western Australia
Western Australia events are receiving significant support through the Sport and Recreation Events Funding Program 2023-24. The WA State Government …
WSL eyeing enormous 150% increase to broadcast rights deal
In a historic first for football in the UK, every single Women’s Super League match is set to be broadcasted …
Premier League continues talks on cost control and EFL funding
Premier League club bosses are holding further talks regarding cost control measures for clubs competing in European football and additional …
MLS NEXT Pro continues to expand with Connecticut United addition
Connecticut (CT) United FC will join the ever-growing MLS NEXT Pro League in 2025, in a move that promises to …
Saudi Arabia’s sporting presence strengthens
Saudi Arabia’s continuous growth within its entertainment sector has taken another major stride, with the Qiddiya Investment Company (QIC) involved …
PepsiCo and Roshn Saudi League collaborate to increase fan base
The Roshn Saudi League (SPL) has confirmed a substantial agreement with PepsiCo, which will benefit both the league and its …
FIFPRO Asia/Oceania report of AFC Champions League assesses the cost of competition for players and clubs
FIFPRO Asia/Oceania has published a report on key financial findings from the Asian Football Confederation’s (AFC) flagship club competition, the …
Wellington Phoenix team up with Chinese outfit Tianjin Tiger
Wellington Phoenix have partnered with Chinese Super League team Tianjin Tiger to boost football growth in both nations. As part …
Record-breaking AFCON tournament indicates a bright future
Africa Cup of Nations (AFCON) has been a roaring success that has symbolised the bright future of the world game …
MLS NEXT: A lucrative development grant initiative for junior academies
MLS NEXT, a sub-sect of the Major League Soccer organisation, is reinvesting in North America’s junior academies through the MLS …
Lionel Messi stars in new film by Bitget
Bitget and Lionel Messi are teaming up once again to deliver a new film on one of the world’s biggest …
Football Tasmania releases plans for its Home of Football facility
In accordance with its 2023-26 Football Facility Strategy, Football Tasmania (FT) released its plans for a new Home of Football …
PSG confirms it is seeking to leave Parc des Princes
Paris Saint-Germain’s President Nasser Al Khelaifi has confirmed that the club will try to leave the Parc des Princes stadium …
Football Coaches Australia and XVenture collaborate with Football Victoria to elevate coaching development
Football Coaches Australia (FCA) and XVenture (XV) have forged a ground-breaking partnership with Football Victoria (FV) to enhance the calibre …
Western United home games on the move
Western United will stage home games in Tarneit, as the long-awaited move to the West of Melbourne takes shape. Wyndham …
Al Nassr and Adidas sign multi-year kit deal
Al-Nassr have confirmed iconic sports brand Adidas as their new kit sponsor as they sign a three-year deal with the …
“Women’s Football Transformed” – NewCo ready to propel women’s professional football in the UK
Last November, the English Football Association (FA) revealed it would no longer be running the English Women’s Super League (WSL) …
Samantha Farrow becomes the new CEO of Capital Football
Capital Football have confirmed that Samantha Farrow is the new Chief Executive Officer, effective from Monday, February 12. Samantha arrives …
AFC Asian Cup Qatar 2023 achieves global broadcast appeal
The AFC Asian Cup Qatar 2023 successfully managed to cover the Group Stage matches with almost 60 media partners and …
Melbourne Victory join with iconic shoe brand ASICS
Melbourne Victory has announced that ASICS Australia will be the Club’s Official Footwear Partner for the 2023/24 A-Leagues season. ASICS …
Enilive replaces TIM as Serie A title sponsor until end of 2026-27 season
Enilive, the sustainable energy subsidiary of Italian energy company Eni, has secured title sponsorship rights to Italian men’s football’s top-tier …
Scottish football receives infrastructure grant for grassroots clubs
Grassroots clubs in Scotland can look to a brighter future thanks to £6 million ($11.62 million AUD) from the UK …
Zondacrypto becomes Juventus’ Crypto Exchange Partner
Juventus unveiled Zondaycrypto as their new sleeve sponsor and to be the club’s Official Crypto Exchange Partner. The Zondacrypto logo …
Telefonica re-purchases LaLiga domestic broadcast rights in substantial deal
LaLiga confirmed that Telefonica take domestic LaLiga rights commitment back to the end of 2026-27. Telefonica will pay €1.29 billion …
Adelaide City FC boosted by major sponsorship with Chemist Warehouse
Sleeping giants of Australian football, Adelaide City FC, have secured Chemist Warehouse as its major sponsor for the upcoming 2024 …
Real Madrid introduce first-ever sleeve sponsor in HP
Spanish powerhouse Real Madrid have signed their first sleeve sponsorship contract with computer hardware company HP. HP is a top-tier …
Central Coast Mariners academy even stronger with top-tier Portuguese side
Central Coast Mariners announced a partnership with Liga Portugal club Portimonense SAD. The club, which now competes in the Portuguese …
Birmingham City FC gain record stadium naming rights deal with Knighthead
Birmingham City confirmed that it has entered a major multi-year naming rights agreement with Shelby Companies Limited, which is mainly …
Brisbane Roar sign deal with VERVE Fitness to focus on player development
Brisbane Roar announced a two-year partnership with Queensland-based fitness equipment company, VERVE, which will aim to invest in the club’s …
Royal Caribbean feature on front of iconic Inter Miami jersey
Royal Caribbean International will be the Official Jersey Partner for Inter Miami, beginning with the upcoming 2024 campaign. With the …
MG Motor UK backs Arsenal as Official Automotive Partner
Arsenal confirmed a multi-year agreement with car manufacturer MG Motor UK who is the Official Automotive Partner. Celebrating its 100th …
Milan clubs investigate new stadium proposal
The city of Milan is seemingly ready to offer a $498.5m AUD proposal to reconstruct the Stadio Giuseppe Meazza, in …
Football Victoria champions its advancements for women’s football in 2023 Annual Report
Football Victoria (FV) released the 2023 Annual Report, detailing their efforts and successes last year. In a massive year for …
Australian clubs begin second phase of selection process for National Second Tier
24 clubs will participate in the Request for Proposal (RFP) phase of the National Second Tier (NST) selection process, as …
FC Barcelona and Puma close in on record-breaking kit deal
FC Barcelona and Puma are close to reaching a historic kit sponsor agreement that would see the Catalans get around …
Western United providing opportunities for Victoria University students
Western United and Victoria University (VU) are continuing their association for a further two years, in a win for students …
Melbourne Knights’ elite football facility upgrades taking shape
Melbourne Knights revealed that their exciting and extensive ground and facility works have got underway in Somers Street. Knights Stadium …
Chelsea Women select Škoda as Official Car Partner
Chelsea Women announced a partnership with Škoda UK which sees the two multi-trophy winning brands come together for the first …
Brisbane Roar’s new training facility tipped for July opening
Brisbane Roar, in conjunction with the City of Moreton Bay Council, plans to open its new state-of-the-art football training facility …
DAZN removes paywall on women’s football including the Champions League to encourage growth
British sports streaming service DAZN revealed its decision to cancel the subscription fee for women’s football content throughout the remaining …
Western Sydney Wanderers and Herbalife extend long-term deal
Western Sydney Wanderers and Herbalife – a premier health and wellness company – have extended their long-term deal to a …
Melbourne Victory to get high-quality medical equipment
Melbourne Victory has unveiled the aptly named Victor Sports as its Official Medical Partner for the 2023/24 A-Leagues season. The …
AFC announce Pepperstone collaboration amidst massive Asian Cup tournament
The Asian Football Confederation (AFC) has welcomed Pepperstone as Official Regional Partner for the ongoing Asian Cup tournament in Qatar. …
Western United working with Lifeline Western Melbourne to battle mental health in the local community
Western United announced Lifeline Western Melbourne as the Club’s Charity Partner for the 2023/24 season in a bid to tackle …
FC Sion release mammoth 2030 stadium project
Swiss football club FC Sion has teamed up with local officials to offer an approx $904 million proposal that will …
Western United deal with Smeg to elevate the Tarneit Regional Football Facility
Western United are collaborating with global household appliances brand Smeg in a bid to enhance the Regional Football Facility in …
Northern NSW Football launch Strategic Plan for 2024-26
Northern NSW Football (NNSWF) released their 2024 to 2026 Strategic Plan which focuses on collaboration and a shared vision for …
Sporting Charleroi granted permit for new stadium
Belgian Pro League football team Sporting Charleroi has been awarded a building permit by the City of Charleroi to create …
Sam Kerr Football collaborates with PARK to create pathways
A flexible football program providing health and wellbeing sessions that are the foundations of developing young players, Sam Kerr Football, …
Brisbane Roar add Teski Cleaning as Silver Partner
Brisbane Roar have collaborated with professional cleaning company Teski Cleaning as the club’s official Silver Partner and back-of-shorts sponsor for …
Bristol Rovers South Stand development nears completion
The Memorial Stadium, home to English football league club Bristol Rovers FC, is set to open its reconstructed South stand. …
Sydney FC women’s team breaking notable records
Sydney FC Women’s team have broken the record for Liberty A-League Pass and regular memberships in a single season following …
Aston Villa signs kit agreement with Adidas for 2024-25 season
Aston Villa have signed a lucrative new kit agreement with Adidas, taking over from Castore next season. Villa are now …
Real Sociedad plan stadium expansion
Real Sociedad has revealed intentions to extend their Reale Arena, which would strengthen its position as one of the sites …
Football Queensland gearing up for 2024 season with State Referee Conference
Football Queensland’s 2024 State Referee Conference will be held Saturday, January 20 and Sunday, January 21. The conference will be …
Western United suiting up with Damat Tween
Western United are making stylish moves off the field, in a deal with menswear company Damat Tween as their official …
Football West continues to raise mental health awareness through True Sport initiative
Football West is engaging football clubs in the discussion of mental health and well-being by aligning with SportWest’s True Sport …
Central Coast Mariners choose Anytime Fitness as Back of Shirt sponsor
Central Coast Mariners have included Anytime Fitness as the Official Back of Shirt sponsor for all remaining A-League Men’s matches …
LALIGA delivering valuable support to professional football in Uruguay
Uruguay’s mission to further professionalise its domestic league is boosted thanks to a collaboration agreement with LALIGA in Spain. A …
Mitre extends with member federations to provide top quality footballs for all competitions
Mitre have extended their current deals with Football Victoria, Football West and Football NSW to continue providing their Ultimax Pro …
Wrexham AFC gets temporary stand at 80% capacity
Wrexham AFC has got the green light for its new temporary stand, which will open at 80% capacity. The League …
VSSCS to improve sports medicine and equipment in WA
Football West have collaborated with Victor School & Sports Club Supplies (VSSCS) in a two-year partnership. VSSCS have been involved …
Central Coast Mariners at full strength with Bulk Nutrients
Central Coast Mariners are continuing a successful collaboration with Bulk Nutrients, in a two-year deal that has the Australian-owned company …
Kellogg’s fuels Manchester City in a multi-year partnership
Manchester City joined forces with Kellogg’s in a multi-year deal, under which one of the UK’s most popular cereal brands …
Western Melbourne Group unveils plans for landmark sports and residential development
The Western Melbourne Group (WMG) has revealed its major partners for the $2 billion project that will become Australia’s first …
Brisbane Roar and AQUAME boost optimal hydration
Brisbane Roar is collaborating with leading Australian water bottle developer AQUAME to provide their squads with high-tech water bottles. AQUAME …
Saudi Pro League makes community impact with MEDGULF partnership
The Saudi Pro League is affiliating with health insurance provider, MEDGULF, as it continues to expand its footballing vision on …
Queensland Football Convention to unite the footballing community
Football Queensland will host an inaugural Queensland Football Convention towards the end of the year – unifying clubs, coaches, referees …
Real Madrid and Saudi Arabia Investment Bank putting customers first
Real Madrid is connecting with Saudi Arabia Investment Bank (SAIB) with a sponsorship to drive value to both organisations. The …
FC Barcelona reach Latin American fans with Rappi
FC Barcelona added Latin American home-delivery service Rappi to its existing group of partners, in what is being described as …
Liverpool Olympic FC enjoy game-changing grant from NSW Football Legacy Fund
Liverpool Olympic FC received over $60,000 as part of the NSW Football Legacy Fund initiative, helping to upgrade its footballing …
Lite n’ Easy fuelling Melbourne Victory Women
Melbourne Victory’s A-League Women’s side are reaping the benefits of nutritional partner, Lite n’ Easy, for the 2023/24 season. Lite …
Alpha Group equipping Brisbane Roar in 2024
Brisbane Roar’s deal with sports equipment provider Alpha Group is giving players and staff access to the latest range of …
West Ham to increase London Stadium capacity
West Ham United is aiming to increase the matchday capacity of London Stadium to 68,000, making it the Premier League’s …
Wellington Phoenix and RHCNZ delivering major health boost for players
Wellington Phoenix are now affiliated with two of New Zealand’s leading radiology imaging services, providing significant health benefits to its …
Sporting codes unite to give ‘red card’ to online abuse in sport
Football institutions across Australia are demonstrating its unequivocal support for Australia’s independent regulator for online safety, eSafety. The program rolls …
Northern NSW Football paves the way for future coaches with all-female coaching course
Northern NSW Football are setting up the future for female coaches in the region, with a group of coaches taking …
2023 Football Victoria Coaching Conference ready for full-day event
Football Victoria (FV) has locked in key presenters for the 2023 Coaching Conference, taking place on December 16 at La …
Brisbane Roar look to boost fanbase communications through Trippant
Brisbane Roar has chosen global communications consultants, Trippant, to support its continued growth off the field. Brisbane Roar’s deal with …
Sydney FC running valuable student programs across local schools
Sydney FC are teaming up with Sydney Catholic Schools (SCS) to increase support for young footballers both on and off …