The Premier League has announced a multi-year partnership with Adobe to deliver personalised, AI-driven digital experiences for its global fanbase …
Man United scrap $17.3m Amazon documentary deal
Manchester United have abandoned secret negotiations with Amazon over a record-breaking $17.3 million (AUD) documentary series, after head coach Ruben …
AI to Transform Premier League with Microsoft Deal
The Premier League and Microsoft have announced a five-year strategic partnership aimed at transforming how 1.8 billion fans across 189 …
Everton’s new home to be called the Hill Dickinson Stadium
Everton Football Club has announced that its new stadium at Bramley-Moore Dock will be named the Hill Dickinson Stadium, following …
Todd Boehly backs Netflix streaming future for Premier League
Chelsea co-owner Todd Boehly believes the Premier League could eventually consolidate its media rights into a single global streaming deal …
Manchester United implements cost-cutting amid financial crisis
Manchester United in Financial Crisis – Drastic Cuts Could Change Everything!
Manchester City Triumphs Legal Fight Against Premier League
The Premier League’s regulatory framework has suffered a significant blow from Manchester City after a tribunal ruled that the original …
Nine eyes Optus Sport as Stan Sport expansion opportunity
Nine’s Optus Sport takeover could redefine streaming in Australia’s fiercely competitive sports media market!
Premier League’s 3pm Blackout Could End After 60 Years
Say Goodbye to the 3PM Football Blackout: Big Changes Could Be Coming to Premier League and EFL Matches!
Malaysia Airlines signs on as Manchester United’s official airline
Manchester United confirmed a multi-year partnership with award-winning Malaysia Airlines who will become the club’s official commercial airline. As an …
Premier League confirm multi-year deal with VR developer Rezzil
The Premier League confirmed a four-year partnership with virtual reality software developer Rezzil to create a new VR video game. …
Aston Villa strike lucrative front-of-shirt deal with Betano
Aston Villa has struck an important sponsorship deal with Greek online betting company Betano worth £40m (AU$77.4 mil) over the …
Premier League clubs vote to tighten sponsorship rules
The Premier League has implemented stricter regulations aimed at preventing clubs from inflating sponsorship and transfer deals with entities linked …
MG Motor UK backs Arsenal as Official Automotive Partner
Arsenal confirmed a multi-year agreement with car manufacturer MG Motor UK who is the Official Automotive Partner. Celebrating its 100th …
West Ham to increase London Stadium capacity
West Ham United is aiming to increase the matchday capacity of London Stadium to 68,000, making it the Premier League’s …
Liverpool FC and Carlsberg extend with record-breaking deal
Carlsberg and Liverpool FC have renewed their long-standing collaboration for another 10 years. The signing of this agreement extends the …
Premier League Productions combine with Genius Sports to bring Premier League Data Zone
Genius Sports Limited, Football DataCo’s Official Tracking Provider, has announced a new relationship with Premier League Productions (PLP) to improve …
Everton agree to 777 Partners takeover amidst seasons of turmoil
Everton have agreed on a deal with 777 Partners, as the U.S. private equity firm is looking to taking over …
Everton FC add streaming platform KICK as shirt sleeve sponsor
Everton has partnered up with new, innovative online streaming platform KICK who became their new sleeve sponsor for the 2023/24 …
Liverpool FC puts community health first with Peloton deal
Liverpool FC has announced a unique multi-year digital fitness partnership with Peloton. This deal is the first of its kind …
Aston Villa announces redevelopment plan for Villa Park’s North Stand
English Premier League side Aston Villa has unveiled plans for the redevelopment of its home ground’s North Stand. The plans …
Luton Town mark long-awaited top flight appearance with biggest ever sponsorship deal
Newly-promoted English Premier League side Luton Town has continued its strong bond with British energy supplier Utilita, confirming them as …
Chelsea FC and Hilton go global in hospitality
Hilton, the world leader in hospitality, has been named the official global hotel partner of Chelsea Football Club. While Hilton …
AFC Bournemouth in good health with Vitality
English Premier League side AFC Bournemouth has announced a three-year extension with long term stadium and club sponsor Vitality. This …
Camden Town Brewery remains as the official beer partner of Arsenal
Arsenal have announced a further extension of their partnership with Camden Town to remain their official beer partner for the …
PolarCool: Increasing performance and recovery in football
PolarCool is a company that provides advanced cooling solutions to treat concussion for a wide range of industries – first …
Manchester City boosted with regional partnership in India
Manchester City has announced a regional partnership with Jio Platforms Ltd (“Jio”) that will see India’s leading digital services brand …
Tottenham Hotspur in the driving seat with INEOS Grenadier
Tottenham Hotspur has signed a multi-year deal with INEOS Grenadier as its Official 4X4 Vehicle Partner. Late last year, Spurs …
Southampton confirm EcoWatt as Official Training Kit Partner
Southampton Football Club have announced a recent partnership with EcoWatt as their Official Training Kit Partner for the rest of …
Genius Sports and Football DataCo enhance the Premier League with tracking advancements
Genius Sports has extended its partnership with Football DataCo as its official tracking partner to cover all Premier League games. …
Glazer family explores sale of Manchester United
In an official club statement, Manchester United has announced the company’s Board of Directors is commencing a process to explore …
Peter Silverstone appointed as Newcastle United Chief Commercial Officer
Premier League side Newcastle United have named highly reputed football executive Peter Silverstone as the club’s new Chief Commercial Officer. …
Arsenal extend partnership with Adidas for the long term
Arsenal FC have extended their partnership with Adidas, one of the biggest sport manufactures in the world, until 2030. Ever …
Silver Lake increases its stake in City Football Group
Private equity firm Silver Lake has increased its stake in City Football Group (CFG) to 14.5%, according to the Financial …
Sport Republic agree deal to acquire Göztepe S.K.
Turkish football club Göztepe S.K. have reached an agreement with Sport Republic which will see the London-based investment firm acquire …
Arsenal and Konami extend key partnership
Premier League side Arsenal have announced the extension of their partnership with Konami Digital Entertainment, with the new contract now …
SEN secures rights to audio broadcast English Premier League
SPORTS Entertainment Network (SEN) has announced the acquisition of Australian audio broadcast rights to the English Premier League (EPL). The …
Nottingham Forest FC given approval to expand stadium
Recently promoted Nottingham Forest have seen their plans for stadium expansion approved by council. Having recently been promoted to the …
Tottenham Hotspur announce Science in Sport as their performance solutions partner
Tottenham Hotspur have named nutrition brand Science in Sport (SiS) as their first official performance solutions partner, signing a four-year …
Premier League close to unveiling distribution deal with Championship clubs
The Premier League is reportedly close to agreeing a new system for distributing money to lower leagues and a major …
Chelsea FC appoint new President of Business
Chelsea Football Club has appointed Tom Glick as the Club’s new President of Business. Glick, a 30-year sports marketing and operations …
Tottenham Hotspur debut worldwide streaming platform SpursPlay
English Premier League side Tottenham Hotspur have launched their own global over-the-top (OTT) video platform with Endeavor Streaming, offering fans …
Premier League teams set to avoid betting sponsor ban for shirts
According to The Times, the UK government is dropping proposals to ban English Premier League sides from having betting firms …
Promoted Bournemouth mark Premier League return with Dafabet deal
Having been promoted from the EFL Championship last season, Premier League returnees AFC Bournemouth have announced gambling brand Dafabet as …
Cristiano Ronaldo to launch NFTs exclusively via Binance partnership
Cryptocurrency exchange platform Binance has announced a new, multi-year non-fungible token (NFT) partnership with Manchester United and Portugal star Cristiano …
Report shows Manchester United and PSG lead social media rankings for 2021/22 season
The 2021/22 European football season saw Instagram dominate when it came to leagues and teams engaging on social media, accounting …
Horizm report highlights hugely untapped digital potential for European clubs
Digital assets platform Horizm has outlined in a new report the ‘huge untapped potential’ for digital partnerships across the European …
Wolverhampton Wanderers announce AstroPay as new front shirt sponsor
English Premier League side Wolverhampton Wanderers have announced a landmark agreement with AstroPay which will see the global payment solutions …
Manchester City extends Xylem partnership
Premier League Champions Manchester City have confirmed the renewal of its multi-year global partnership with water technology leader, Xylem. The …
Tottenham Hotspur FC set to receive $264 million boost from owners
English Premier League side Tottenham Hotspur FC are set to receive a major injection of £150 million ($264 million) into …
UK government approves Chelsea FC sale
Roman Abramovich’s 19-year tenure as the owner of Chelsea FC is set to come to an end with the UK …
FA Women’s National League strategy to strengthen women’s football pyramid
The FA Women’s National League has launched a new strategy with an ambition to strengthen the third and fourth tiers …
England’s Football Foundation welcomes new funding for grassroots facilities
The Premier League, The FA and Government’s Football Foundation have welcomed the news that a further £205m (over $371m AUD) of government funding will be made available to invest in community sports facilities across England for the next three years.
Manchester City teams up with Qualtrics
English Premier League side Manchester City have announced a new partnership with Qualtrics which will see the leader and creator of the Experience Management (XM) category become the Club’s Official Experience Management Software Partner.
Liverpool confirms expansion for Anfield Road Stand
Liverpool Football Club’s proposed expansion of the Anfield Road Stand has been confirmed. The project, which has been undergoing enabling works throughout the off-season in anticipation, will begin with an official ground-breaking ceremony planned for next week.
Tottenham Hotspur set to host world-first net zero carbon game
The world’s first net zero carbon game at elite level is set to be hosted by Tottenham Hotspur in partnership with Sky.
New guidance for heading set to be introduced in English football
From the upcoming 2021/22 season, UK footballing associations will introduce heading guidance across every level of the professional and amateur …
One2Pro: The former Premier League player who has developed a game-changing app in Australia
Currently residing in Western Australia, former Premier League footballer Aaron Tighe has recently launched the One2Pro app, providing footballers of …
Arsenal tokens to add new fan engagement
English Premier League side Arsenal have partnered with sports blockchain provider Chiliz to launch the club’s custom fan tokens on …
Grassroots football to receive donation of over 2,000 defibrillators from Premier League
More than 2,000 grassroots football sites will receive automated external defibrillators in the wake of Christian Eriksen’s cardiac arrest at …
Liverpool International Academy launches in Sydney
Liverpool International Academy has launched in Sydney with free holiday clinics throughout June and July to supplement player development and …
Oracle set to transform Premier League analytics
The Premier League has chosen Oracle to be their official cloud provider, featuring groundbreaking match statistics for live broadcasts beginning …
Second Spectrum: The technology behind MLS and Premier League
Second Spectrum are the world leading manufacturer of machines which understand sports and the experts at creating value from tracking …
Premier League announces No Room For Racism Action Plan
The Premier League’s No Room For Racism Action Plan has been launched with the aim to eradicate racial prejudice and create …
Premier League clubs assist with COVID-19 vaccine rollout
A number of Premier League clubs are assisting the UK’s National Health Service with the rollout of the COVID-19 vaccine. …
Rainbow Laces campaign supported by Premier League
The Premier League is currently celebrating Stonewall’s Rainbow Laces campaign, as part of a partnership with the lesbian, gay, bi …
Premier League fans to return in partial numbers
The UK Government’s planned easing of restrictions will allow some English Premier League clubs to have fans return from December …
Leicester City Women becomes fully professional
English Premier League club Leicester City have announced that their women’s team will be a fully professional outfit when the …
Premier League achieves record TV numbers
In just the second game back following the Premier League restart, Sky Sports has achieved record TV numbers as fans …
Premier League on YouTube floated as an idea to complete the season
The English Premier League could have some matches streamed for free on YouTube as a way to conclude the current …
Manchester United set to trial barrier seating in response to Covid-19
Manchester United has been given the green light by Trafford Council to go ahead with a barrier seating trial at …
English Premier League targets a June return
The English Premier League is negotiating with its UK broadcast partners about the prospect of how to complete the remaining …
The UK experience an 8K broadcast for the first time
The Europa League Round of 32 second leg between Arsenal and Olympiakos recently held at Emirates Stadium was the first …
Premier League looking to introduce its own OTT service
Premier League Chief Executive Richard Masters has confirmed that English soccer’s top flight is developing plans to launch its own …
Premier League chief executive Richard Masters ‘not sniffy about gambling’
English Premier League’s new chief executive, Richard Masters, has expressed the gambling industry needs tighter regulation as the debate over …
West Ham record UK£28.8 million loss for 2018/19
English Premier League side West Ham United have posted a pre-tax loss of UK£28.2 million (AU$54.5 million) for the year …
Over Before it Began: Pemsel Outed as Premier League CEO Prior to Commencing Role
Following reports from various UK outlets such as the Guardian and the Daily Mail, incoming Premier League CEO David Pemsel …
A-League invests A$150,000 in controversial Hawkeye technology
After being one of the first leagues in world football to adopt the VAR system, the A-League has now invested …
Australian referee Jarred Gillett to officiate in Premier League
32 year old Australian referee Jarred Gillett is set to officiate in a Premier League fixture this upcoming weekend.