CBUS Super Stadium has made history by becoming the first stadium in Australia to implement Husqvarna’s state-of-the-art robotic mowing technology, …
Game-Changer: FQ Taps Into AI With StepOut to Revolutionise Performance Analysis
In an announcement made yesterday, Football Queensland revealed that it will partner with StepOut, an AI-driven performance analysis platform. The …
The Vision AI Game-Changer Australian Football Can’t Afford to Ignore
Ultralytics’ YOLO26 arrived quietly in January, but make no mistake: in the global arms race for vision analytics, this is …
Football Queensland Locks In Major BildGroup Partnership to Supercharge Facility Growth Statewide
Football Queensland has announced a major new partnership with BildGroup, a move expected to accelerate the upgrade of club facilities, …
Moneyball for the NPL? How Dutch tech is fixing the biggest leak in Australian recruitment
In the high-stakes economy of professional football, the “eye test” remains a stubborn incumbent. While elite European clubs have long …
Attendance and Atmosphere: Maximising the A-League’s potential
While many A-League clubs boast some of the most impressive sporting venues in Australia, maximising their potential and drawing in …
Westside Strikers FC’s reveal glimpse into new Recreation Reserve
The club, based in Caroline Springs, Melbourne, updated fans with a sneak-peek into the newly revamped Taylor’s Hill Recreation Reserve. …
Football QLD to team up with Restore Function Physiotherapy
Football Queensland announced last week it will be partnering with Restore Function Physiotherapy in a multi-year collaboration. Elite preparation and …
Liverpool FC Teams Up with SAS in Multi-Year AI Marketing Deal
As part of the agreement, Liverpool will deploy SAS Customer Intelligence 360 and SAS Viya, leveraging the platforms to enable marketing automation, campaign orchestration and data-driven decision-making across large consumer environments.
Measuring the Immeasurable: How StepOut is Transforming Football Analytics
StepOut addresses this gap with AI-powered software that streamlines and optimises the analytical process. Coaches upload a video recording of a match, and the platform produces clear, usable data analytics for every player. Unlike human analysts, StepOut evaluates every metric, movement and action simultaneously, without fatigue or bias.
The AI platform protecting footballers in Oceania from online abuse
The Cook Islands Football Association (CIFA) has now adopted the use of AI platform, Respondology, following FIFA’s decision to make the platform free for all Member Associations.
Adobe and Real Madrid Broaden AI Fan Engagement Pact
The enhanced collaboration brings Adobe’s newest generative and agentic AI technologies into Real Madrid’s content, marketing, and fan-engagement platforms, marking a significant step in the club’s ongoing digital transformation strategy.
Cambridge United’s AI Revolution – A New Era Begins With Genie AI
Employing the help of Genie AI, a platform founded in 2017 by University College London graduates, Rafie Faruq and Nitish Mutha – the club is seeking to improve the speed and quality of its legal operations.
Big Blue Marble: Delivering Broadcast-Grade Streaming to Sports Organisations Worldwide
Big Blue Marble is rapidly emerging as a leading partner for sports leagues, clubs, and federations looking to deliver high-quality …
Inside the Tech Revolution: How Veo Is Powering Campbelltown City SC’s Rise
Campbelltown City SC has taken a major step in football innovation with an expanded partnership with Veo technology, the AI-powered …
The Digital Playbook for Football Finance: Miagen’s Approach
Miagen, an Irish financial technology and analytics company, helps organisations plan and manage complex operations with data-driven solutions. Its SportsGen platform brings that same expertise into football, giving clubs the tools to manage their finances, optimise revenues, and stay compliant with regulations in an increasingly challenging environment.
Liverpool’s Bold New Move: The Game-Changing Partnership Set to Revolutionise the Club’s Future
Liverpool Football Club has kicked off a major new era by signing a multi-year global partnership with Trimble, a leading …
Growth Lighting Company Rhenac Launches New Product, The RML 400
The LED system on the product stimulates natural sunlight using Rhenac-patented technology, which is backed by years of research and development in plat research at the Technical University of Munich (TUM) and used by several elite stadiums.
Apple and WSL collaborate for innovative deal
Apple has announced a new partnership with the Women’s Super League (WSL), providing clubs in the top two tiers of …
Elite Skills Arena’s Smart Training Tools for Every Level of the Game
Elite Skills Arena have sold their technology and products to major league clubs across Europe, including FC Barcelona, Manchester City FC, Southampton FC, and many others, accounting for over 60 clubs and national teams.
How Xtract One Is Reinventing Venue Security with AI
When fans pour through stadium gates or concert turnstiles, safety should feel effortless, it should just be a part of …
How Musco Lighting is Transforming the Game
Lighting quality, uniformity, and control are three of the most important elements a football venue must master. Done well, they …
Senseball: A minimalistic design with maximum impact
Ball control, coordination and decision making are three of the most important skills for a football player to master. Mastery …
8×8, Inc Renew their Sponsorship with Southampton FC
The renewal will continue the football club’s usage of 8×8’s cloud-based contact centre and communication technology, as well as the tech company’s benefits when using the LED perimeter board for visibility, digital and social media integration.
SAIVA Football: A powerful blend of AI and VR
AI and VR are undoubtedly two of the most cutting-edge technologies available for sports training.
Okkulo: Training in the dark
Sports technology is advancing at a record pace, with new innovations constantly changing the game. Among the frontrunners in sport technology …
Be Your Best: Achieving excellence through VR
As our technological capabilities advance, new methods of optimising human performance emerge. One of these methods is VR, which has …
Zone 7: AI-powered injury prevention
Adversity has separated football stars from greatness throughout the history of the sport. Even the brightest of stars, those considered …
Genius Sports secures Serie A data and streaming rights
In a landmark move for football betting innovation, Genius Sports has struck an exclusive multi‑year deal with Lega Serie A, securing global rights through to the 2028/29 season for official match data and low‑latency video streams across Serie A, Coppa Italia, and the Supercoppa Italiana.
Burnley FC unveils first-ever VR matchday with Rezzil
The partnership will allow fans around the world to replicate the in-stadium atmosphere of Turf Moor from the comfort of their home during Burnley’s pre-season fixture against Lazio on August 10 2025.
15 Seconds of Fame: Transforming fan engagement in sport
Fan engagement is one of the most foundational contributors to sport’s importance in our society. The 15 Seconds of Fame …
Deltatre and Endeavor merge to transform sports streaming
The acquisition will unite two of the industry’s most respected digital and over-the-top (OTT) technology providers, creating a powerhouse capable …
RB Leipzig to introduce virtual perimeter advertising for international broadcasts
RB Leipzig has announced plans to implement cutting-edge virtual perimeter advertising technology from the 2025/26 season, creating fresh opportunities for …
Engineering Smarter Access: Turnstile Solutions Trusted by Top Stadiums
The Power Behind the Gates: Smarter Turnstiles Trusted by the World’s Biggest Stadiums
AI to Transform Premier League with Microsoft Deal
The Premier League and Microsoft have announced a five-year strategic partnership aimed at transforming how 1.8 billion fans across 189 …
Off the Pitch Podcast: Cisco’s Expanding Role in Australia’s Sports and Entertainment Infrastructure
Cisco Is Quietly Taking Over Australia’s Stadiums – And the Future Is Now
AFC signs five-year scouting partnership with Hudl
AFC Ignites Data Revolution in Asian Football with Groundbreaking Five-Year Scouting Deal with Hudl
Australia’s Urban Sporting Landscape changing with smart surfaces
Playing Fields of the Future: How Smart Surfaces Are Transforming Australia’s Urban Sporting Landscape
AI and Tech Transforming Australian Community Sport
Community sport in Australia is rapidly evolving, driven by AI, digital innovation, and emerging technologies.
Piing: Revolutionising Fan Engagement at Live Sports and Events
Piing: The Game-Changer That’s Taking Fan Engagement by Storm at Live Sports and Events!
Genius Sports teams up with iSpot to power FANHub metrics
Genius Sports has entered a strategic partnership with iSpot to enhance measurement capabilities across the sports, media, and betting ecosystem.
Tradex Co Sets a New Standard in Football Innovation and Design
Tradex Co Revolutionises Football with Groundbreaking Innovation and Unmatched Design!
Football Star Academy unveils Partnership with Directed
Game-Changing Alliance: Football Star Academy Joins Forces with Directed in Exciting New Partnership!
Train Without Limits: CopriSystems Delivers Year-Round Football Facilities
Year-Round. Weatherproof. Game-Ready. CopriSystems Is Changing Football Forever
The Athlete Management System changing the Data Game
From Data to Domination: Teamworks Is Transforming How Athletes Train, Recover & Win
ESA’s Game-Changing Technology for Injury Recovery and Player Growth
The Future of Football Is Here: ESA’s Groundbreaking Tech That’s Redefining Injury Recovery and Player Development
Superloop Scores Major Goal with Football Australia Partnership
Connectivity Giant Superloop Kicks Goals With Historic Hahn Australia Cup Partnership!
Rezzil VR: Integrating Virtual Reality in Sports
Learn about Rezzil, an organisation on the cutting edge of virtual reality technology in sport!
Exclusive Interview With Football Path X’s Azur Omerovic: “Football Path X Will Digitally Revolutionise The Footballing World”
Football Path X is now live globally, linking aspiring players with clubs worldwide.
Football Victoria introduces BodyCam Initiative
You Won’t Believe What Football Victoria Just Gave Referees — The BodyCam Revolution Begins!
AI and military satellites power STATSports GPS to combat injuries
STATSports, a top player tracking company, has launched ‘Apex 2.0’—a new GPS tracker helping coaches at elite sports teams to …
Football Victoria Welcomes AquaMe as Hydration Tech Partner
Football Victoria just teamed up with AQUAME to revolutionise hydration for young athletes—discover how this game-changing tech could boost performance and recovery
Football NSW have announced new partnership with tech giant
Football NSW Strikes Major Partnership with Tech Powerhouse!
STATSports Apex Athlete: Track like a Pro
In the world of modern football, data is king. And while professional clubs have long used GPS wearables to analyse …
Football Queensland’s New Initiative for Referee Safety
Football Queensland Cracks Down on Online Abuse with Bold New Move to Protect Referees!
sKora Tech: AI Innovations for Future Athletes
Amid the sports revolution in the Middle East, sKora Tech is a Qatari AI technology startup developing platforms for footballers …
Atlético de Madrid Extends Google Cloud Cybersecurity Deal
Atlético de Madrid’s Shocking Deal with Google Cloud Will Change the Game Until 2027!
Mingle Sport: Transforming grassroots football management
Mingle Sport is designed to take the hassle out of team management, providing grassroots clubs with the tools they need …
Yoomeedoo Tracker for Better Player Performance
Spanish sports product company Yoomedoo is a successful startup that has achieved widespread acclaim across the country for its work …
Immersiv.io: Redefining Live Sports Viewing with AR
Founded in 2016 in Paris by Emmanuelle Roger (CEO) and Stéphane Guerin (CTO), Immersiv.io has become a global leader in …
Sevilla FC is the first sports club in the AI Alliance
Sevilla FC Makes History as the First Sports Club to Join the Exclusive AI Alliance—A Game-Changer for the Future of Sports!
Beyond Sports: Transforming Sports Engagement
Beyond Sports is a Dutch sports AI data analysis and visualisation organisation challenging and transforming the way sport is viewed …
Melbourne Victory collaborates with Jamestown Analytics
Melbourne Victory Joins Forces with Football’s Leading Analytics Powerhouse – Here’s What It Means for the Club!
Off the Pitch Podcast: Alex Grant on INTIX’s ticketing solutions
Learn from INTIX founder and CEO Alex Grant on how his organisation is approaching ticketing across Victoria’s state leagues.
VAR Training: Advancing Referee Technology in OFC
Learn more about the OFC’s visit to Saudi Arabia to boost their VAR knowledge!
Prematch: Revolutionising grassroots European football
Learn about Prematch; the German football platform offering unique insights to grassroots clubs.
Soccerment’s ‘xvalue.ai’: Transforming football with AI & Data
Soccerment is an Italian football technology startup founded in Milan in 2017. The company’s mission is to accelerate the adoption …
Zone14: Assisting coaches and fans alike
Zone14: The Austrian startup boosting clubs and breaking down barriers for fans.
Uplift Labs: Redefining movement analytics in sports
Find out how Uplift Labs uses AI to enhance performance and revolutionise sports data.
Making Football Fairer: Dreamstock DSFootball Platform
Learn how the Dreamstock DSFootball platform is changing player scouting for the better through technology.
Discover the best free apps for soccer clubs
Operating a club is a tiring and exhausting job, here are a number of freely available apps and tools to help you!
Manchester City joins forces with Veritran
Manchester City have joined forces with Veritran. How will the club benefit?
CoachBetter: Revolutionising football coaching with cutting-edge tools and insights
CoachBetter is a company founded in 2018 in Switzerland with the primary goal to create an advanced coaching app intended …
UEFA’s Role in Operation Kratos: stopping global piracy
Discover UEFA’s role in Operation Kratos to stop global piracy.
Footbar Meteor tracker: a data tracker for everyone
Looking for something to elevate your club’s performance? Consider Footbar’s Meteor tracker for a world class solution.
Keisuke Honda’s venture capital secures $158M to back AI startups
You Won’t Believe How Much Keisuke Honda’s Venture Fund Just Raised for AI Start-ups!
Signality: Revolutionising Sports Data with AI Technology
Signality was founded in 2016 with a clear vision to transform sports data. The company was driven by the ambition …
First AFC football eSports Forum looks to the future
The first ever AFC Football eSports Forum just concluded. What happened?
Premier League launches official VR game with Rezzil
Step into the Premier League: New VR game lets fans recreate iconic goals and train like pros!
Mingle: Elevating your grassroots club
Mingle, the next step to elevating your grassroots club?
How to grow your soccer club through SEO
SEO! What is it and how can you boost memberships with it?
FIFA partners with Mythical Games to create new mobile game
FIFA Is Creating a New Video Game – What Is It?
Dartfish: Continuing to drive the cutting edge of sports analysis
Dartfish Continues to Lead Sports Analysis Across the World – What Do They Offer?
Hawk-Eye sets sights on next-gen football technology
FIFA and Hawk-Eye’s Bold New Venture Will Revolutionise Football Forever!
Sydney FC and Sony Australia strike two-season partnership
Sydney FC Teams Up with Sony Australia in a Game-Changing A-League Deal!
Football Victoria roll out PlayFootball 2.0 for 2025
Football Australia Unveils Game-Changing PlayFootball 2.0: A Must-Have Upgrade for 2025!
Bepro Cerberus: Revolutionising football data with optical tracking
Revolutionise Your Game: Bepro’s Cutting-Edge Analytics Platform Empowers Top Football Clubs Worldwide!
Evolv Technology confirms leadership changes
Evolv Technology Ousts CEO Peter George Amid Mysterious Internal Investigation
MLS Innovation Lab has confirmed its second group of tech leaders
This groundbreaking initiative is set to redefine the future of sports and accelerate the league’s growth. Discover who these innovators are and how they’re transforming the game!
A-League clubs join TransferRoom’s exclusive marketplace
Major Shift in Football Transfers: Five A-League Clubs Join the Exclusive TransferRoom Marketplace!
Borussia Dortmund selects WSC Sports to drive digital content
Borussia Dortmund Secures Groundbreaking AI Deal to Revolutionise Fan Experience!
Melbourne welcomes the return of SportNXT in March
Don’t Miss Out: The Elite of Global Sports Will Gather in Victoria for SportNXT Melbourne 2025—Get Ready for Game-Changing Insights!
Northern NSW Football extends collaboration with Veo
Big News for Northern NSW Football! They are Reviving Their Game-Changing Alliance with VEO—The Ultimate AI Football Camera!
Cosm: Combining live sports with immersive viewing technology
Cosm’s Game-Changing Tech: The Future of Sports and Entertainment Experiences Is Here!
Lenovo partners with FIFA to revolutionise fan experience
Lenovo Makes Waves: Officially Crowned FIFA Technology Partner at the Tech World Event!
FIFA has partnered with Konami to host the FIFAe World Cup
FIFA Teams Up with Konami’s eFootball for an Epic FIFAe World Cup Showdown!
The upcoming Australia Sports Innovation Week in Melbourne
Don’t miss out on the 2024 Australia Sports Innovation Week in Melbourne from October 22-25! Discover the Southern Hemisphere’s premier sports tech event and unlock exclusive opportunities to customise your experience with groundbreaking events you won’t find anywhere else!
Football Victoria taps Vinage Customs for new signage deal
Vinage Customs Lands Huge Deal to Design Signage for the Matildas’ New Home—Here’s What You Need to Know
Softseed: The future of Immersive Reality in entertainment
Softseed are changing the way sport and music events are being viewed using IR technology.
Catapult MatchTracker: Redefining Football Performance Analysis
MatchTracker is a performance analysis software designed to support teams with pre-match preparation, live match analysis, and post-match reviews. The …
AQUAME named Valencia CF’s official collaborator
Valencia CF’s new official collaboration agreement will be with AQUAME for the next three seasons to equip their men’s and …
Yvette Henshall-Bell on the official groundskeeping partnership between Husqvarna and Liverpool FC
For the 2024/25 Premier League season, Liverpool FC have made sure to hit the ground running under new manager Arne …
WSC Sports: AI-driven sports marketing tool
WSC Sports is an AI-powered content product that creates more personalised content, formats, and viewing channels for sports leagues, broadcasters, …
Scott Miller: From coaching to spearheading Gen AI sports technology at iReel
Following a distinguished coaching career that included reaching the heights of the Premier League, Scott Miller is now embracing the …
Football Australia and Paramount Australia confirm historic multi-year media rights deal
Football Australia has confirmed that Paramount Australia, the parent company of Network 10 and Paramount+, will be the official broadcaster …
LEDiL: Producing more effective football stadium lighting
LEDiL was first founded in 2002 by Tomi Kuntze and Hannu Hukkanen who designed LED lighting solutions for the automotive …
Ticketchainer: A new look into sports ticketing management
Ticketchainer is a Paris-based tech company that is focusing on transforming the sports ticketing industry from a simple sales tool …
Manchester City and Sony launch the ‘Virtual Etihad Stadium’
Manchester City has unveiled the ‘Virtual Etihad Stadium’ – an interactive fan experience powered by Sony for fans to enjoy. …
St Prex Consulting helps football clubs achieve financial stability
In the ever changing world of football, financial sustainability is essential, not just as a goal but as a requirement …
Spiideo: AI-powered cameras changing the way sports are broadcasted
Spiideo is a Swedish startup based around their high quality advanced AI-powered cameras that help clubs and leagues analyse, capture …