AS Monaco just dropped a game-changing deal—Mizuno enters Ligue 1 for the first time, and fans can expect bold new kits and global impact starting 2025/26!
Kappa named new apparel partner for Football Victoria
Football Victoria Teams Up with Iconic Italian Brand Kappa in Game-Changing Partnership!
PFA Teams Up with UK’s Green Football Weekend for Kit Sustainability
PFA Teams Up with UK’s Green Football Weekend for Massive Kit Recycling Push!
Yoomeedoo Tracker for Better Player Performance
Spanish sports product company Yoomedoo is a successful startup that has achieved widespread acclaim across the country for its work …
SGM-TCK Partnership Enhances Youth Sports Events
Discover the exciting partnership between Sports Group Melbourne and TheCoachKart!
Steadfast Supports CCM Women’s A-League Team
Steadfast Group has enhanced its partnership with the Central Coast Mariners (CCM), becoming a Premier partner of the club. First …
Bayer 04 Leverkusen welcomes New Balance as new kit sponsor
Bayer Leverkusen joins forces with New Balance. When will the partnership kick off?
Nike and Football Australia partner with First Nations artist Reko Rennie for kit design
Australia’s Football Team Drops a Game-Changing Kit—Designed by This First Nations Artist!
Adidas apparel deal under threat for Manchester United
Manchester United’s season goes from bad to outright embarrassing as each week passes, and a new report suggests that their …
Mariners partner with ASICS to boost performance and community
The Central Coast Mariners have announced a new partnership with ASICS, naming the renowned sports performance brand as the club’s …
ASICS confirmed as Macarthur Bulls FC footwear partner
World leaders ASICS have partnered with Macarthur FC. What innovations will they bring to the club?
FC Barcelona’s $2.76B Nike deal: Game-changer or gamble?
Inside Barcelona’s Record $2.76 Billion Nike Deal: Game-Changer or Risky Gamble for the Future?
How to care for your PUMA Pro Performance Kit
Why Your Puma Club Jersey Is More Than Just Sportswear – It’s a Badge of Pride!
Macarthur FC and Kelme extend deal for three more seasons
Macarthur FC has confirmed the extension of its partnership with global sportswear brand Kelme as the club’s official apparel partner …
AC Milan and New York Yankees unveil exclusive lifestyle collection
AC Milan and the New York Yankees, two of the most famous sports teams globally, have teamed up to launch …
Adelaide United confirmed a new deal with 1KOMMA5° Australia
Adelaide United confirmed a new partnership with 1KOMMA5° Australia, a global leader in decarbonisation and renewable energy, specialising in solar …
Macarthur FC confirmed two-year deal with Purple Cow Industries
Macarthur FC has confirmed a new two-year collaboration with Purple Cow Industries, a leading waste management company. As part of …
Mariners name Polytec as front shirt sponsor for next five seasons
The Central Coast Mariners announced a groundbreaking collaboration with Polytec, take on the role of front-of-shirt sponsor for the Mariners’ …
Melbourne Victory and Dulux enter their 20th season as a team
Melbourne Victory has confirmed that Dulux will be extending its partnership for a further season as the pair enters its …
Perth Glory confirm DrimTel as sponsor for ALM coaching staff
Perth Glory confirm that DrimTel will be both the major sponsor of the club and the A-Leagues Men’s Coaching Staff …
Brisbane Roar confirm multi-year apparel deal with Cikers Australia
Brisbane Roar confirmed a multi-year deal with Cikers Australia to become the club’s new Apparel Partner, leaving behind New Balance …
German football ends 70 years with Adidas for Nike deal
The German Football Association (DFB) has inked a mega eight-year deal with American sportswear giant Nike and move on from …
Feyenoord secure record shirt sponsorship deal with MediaMarkt
German electronics retailer MediaMarkt will become the new shirt sponsor of Dutch club Feyenoord for the 2024-25 season in a …
RB Leipzig confirm long-term deal with Puma
RB Leipzig has locked in a 10-year partnership with Puma to be the Club’s kit supplier from July 1, 2024 …
BMO becomes official jersey sponsor for LAFC
LAFC and BMO confirmed an expansion of their multi-year partnership, unveiling BMO as the Club’s “Official Jersey Sponsor” on the …
Al Nassr and Adidas sign multi-year kit deal
Al-Nassr have confirmed iconic sports brand Adidas as their new kit sponsor as they sign a three-year deal with the …
Zondacrypto becomes Juventus’ Crypto Exchange Partner
Juventus unveiled Zondaycrypto as their new sleeve sponsor and to be the club’s Official Crypto Exchange Partner. The Zondacrypto logo …
Adelaide City FC boosted by major sponsorship with Chemist Warehouse
Sleeping giants of Australian football, Adelaide City FC, have secured Chemist Warehouse as its major sponsor for the upcoming 2024 …
FC Barcelona and Puma close in on record-breaking kit deal
FC Barcelona and Puma are close to reaching a historic kit sponsor agreement that would see the Catalans get around …
Brisbane Roar add Teski Cleaning as Silver Partner
Brisbane Roar have collaborated with professional cleaning company Teski Cleaning as the club’s official Silver Partner and back-of-shorts sponsor for …
Central Coast Mariners choose Anytime Fitness as Back of Shirt sponsor
Central Coast Mariners have included Anytime Fitness as the Official Back of Shirt sponsor for all remaining A-League Men’s matches …
Adelaide United teaming up with TML Transport for 2023/24 season
Adelaide United are in a collaboration with major South Australian line-haul provider TML Transport. With this new partnership, TML Transport’s …
AS Monaco’s major shirt sponsor replaced by APM
AS Monaco has recruited notable fashion jewellery company APM Monaco as its new principal partner, ending the local Tourist & …
Nike Pacific Brand Director Nick Atkinson: “We have so much equity and history to elevate women’s sport”
Before becoming Brand Director of Nike Pacific – an organisation he’s been part of since 2015 – Nick Atkinson knew …
Workplace Law the exclusive partner of Melbourne City A-League Women’s team
Melbourne City FC have recently announced that Workplace Law will be the club’s new exclusive partner of the A-League Women’s …
Doo Group upgraded to gold with Adelaide United for the next two A-League Men’s seasons
Adelaide United has recently announced that they have upgraded their partnership with international financial organisation Doo Group, to now become …
Sydney FC in major partnership with Navarra Venues for 2023/24 season
Sydney FC have signed a major partnership with Navarra Venues, one of Sydney’s leading event, hospitality and catering specialists. This …
Sydney FC and Carma together for another season in A-League Men’s and Women’s
Sydney FC has announced a one year renewal of their major partnership with Australian online used car dealership Carma. This …
Steadfast Group back again for the Mariners in Liberty A-League
Central Coast Mariners have extended their current partnership with Steadfast Group to support the return of the Mariners’ Women’s A-League …
Adelaide United remains with Kite Property for Liberty A-League
Adelaide United have announced a season long deal extension with leading property development and sales company, Kite Property. Kite Property …
Melbourne City FC lock in multi-year deal with Nostra Homes
Melbourne City FC have announced a new partnership with Nostra Homes, one of Melbourne’s most innovative and trusted home builders, …
Brisbane Roar and Ausenco continue for a third Liberty A-League season
Brisbane Roar have announced an extension with current Platinum Partner and front-of-shirt sponsor, Ausenco, to continue as sponsor of the …
Melbourne City FC grows existing deal with Asahi Super Dry
Current A-League Men’s premiers Melbourne City FC have announced a major extension with Asahi to allow the global beer manufacturer …
Central Coast Mariners announce significant apparel deal with Cikers Australia
Central Coast Mariners have announced an agreement with apparel company Cikers Australia for at least the next two seasons and …
Western Sydney Wanderers and Adidas ink significant three-year deal
Western Sydney Wanderers FC announced that they have signed a three-year partnership with global apparel and football giants Adidas. This …
Athletic Club and Castore forge dynamic deal with tradition and innovation
Athletic Club Bilbao, one of Spain’s most esteemed football clubs, has embarked on an exciting journey of collaboration with Castore, …
Kappa collaborates with Football Tasmania as official apparel sponsor
Football Tasmania has announced a partnership with international sports apparel brand Kappa for the next three years. Under this agreement, …
Puma redesigns the legendary King football boot
Puma has introduced an exciting innovation that goes towards their legendary King football boot. Enhanced by new K-Better technology, the …
Northcote City releases 2023 kits alongside Armadura
Northcote City has confirmed the home and away kits for 2023 alongside apparel provider Armadura in the latest instalment of …
Green Gully and Kappa showcase new kits for 2023 season
Green Gully has revealed their playing strips for the 2023 NPL Victoria men’s season, which resumes this weekend. Kappa, alongside …
South Melbourne FC gets a fresh look with Kappa
South Melbourne FC has revealed its playing kits for 2023 across men’s and women’s. The designs by SMFC Media were …
Emirates continue to back AC Milan with increased deal
Emirates will continue to be the Official Airline Partner and a Principle Partner of AC Milan in one of the …