Football is global. Councils are still thinking domestic. While Japan and South Korea treat football as a national asset, Australian clubs are being told to “make do” with facilities stuck in the past. If councils don’t change how they plan and invest, Australia won’t just fall behind locally, we’ll fall behind globally.
In the modern football economy, the transition from elite athlete to administrator is rarely seamless. For two decades, David Williams’ …
Club confidence in councils is collapsing as football participation surges. In a Soccerscene-exclusive survey conducted between 19 and 30 January 2026 and distributed through our 31,000-strong industry database, grassroots and semi-professional leaders warned that planning, consultation and funding are failing to keep pace. The result is overcrowded facilities, volunteer burnout, and a growing risk Australia falls further behind structured football nations like Japan and South Korea.
While many A-League clubs boast some of the most impressive sporting venues in Australia, maximising their potential and drawing in …
Two CEOs. Two organisations. One fragile ecosystem. As Football Australia and the A-Leagues reset their leadership, the next 12 months will determine whether Australian football finally learns from history or repeats it.
The club announced on Wednesday last week that it would be partnering once again with Zaparas Lawyers, reestablishing connections between …
German-born executive, Martin Kugeler, shaped by Europe’s football culture and based in Australia since 2009, will step in as Football …
It was announced on Monday this week that the Central Coast Mariners will be temporarily managed by the APL Board …
Caroline Springs George Cross FC is proud to confirm that Hallmarc Group has recommitted as a major sponsor for the …
When Tom Glover, the former Melbourne City goalkeeper, jets to Japan in mid-January and lines up for Japanese J-League 2 …
“From All of Us at Soccerscene: Thank You for an Unforgettable 2025”
If we are honest with ourselves, the A-Leagues are not short of passion. They are short of penetration. Football has the numbers, the multicultural breadth, the participation base and the long-term demographic wind behind it. What it has lacked is commercial conviction.
Football viewership on Paramount Viewership is on the rise, and football is the winner
Held at La Trobe University, the annual conference convened 20 player agents from across Australia and New Zealand, representing A-Leagues and national team players, to examine key trends shaping the football industry.
With over 25 years of leadership and commercial experience within the sport industry, Rosich is an exciting appointment for the A-Leagues as they look to start a new era of growth across the men’s and women’s game.
Zaparas Lawyers is strengthening its support by investing directly in the Melbourne Victory Academy. This expanded backing demonstrates a clear commitment to the development of emerging talent, helping nurture the next generation of A-League players and future leaders of the game.
Recently published, the report collected data through PFA end of season surveys, post-match surveys and fan focus groups to gain a comprehensive understanding of player and fan experiences.
The FSAA represents the interests of fans across all levels of the game and has recently submitted supporter-focused recommendations to Football Australia (FA) and the Australian Professional Leagues (APL).
This opportunity is available to students undertaking the Master of International Sports Business, Master of Sports Analytics, Graduate Certificate in Sports Analytics, and the Combined Master of International Sports Business / Master of Sports Analytics.
From weekend volunteers to local families, football thrives because of the people who dedicate their time energy and passion to the game. Yet I also see the rising pressures on clubs and families. Increasing registration fees facility costs and operational expenses threaten the very accessibility that makes our sport special.
Blending cutting-edge engineering with almost 100 years of medical-grade expertise, Bauerfeind’s performance products are designed to boost mobility, aid recovery, and meet the rigorous needs of elite athletes.
Luxury Paints, one of Australia’s leading privately owned paint manufacturers, has earned a reputation for quality, innovation, and craftsmanship. With a comprehensive range of decorative, industrial, specialty, and texture coatings available through company-owned stores and stockists nationwide, the brand remains a benchmark for Australian manufacturing excellence.
DLK Advisory, known for its accounting and tax services across family groups, SMEs, government, not-for-profits, and major corporations, will support the Bulls’ expanding business network by enhancing the Club’s corporate events that connect sponsors, partners, and stakeholders throughout South West Sydney and beyond.
Better Life Mobile is Australia’s “fair mobile phone company,” operating as a certified social enterprise through Social Traders and earning global recognition for its innovative efforts to keep vulnerable communities connected.
Campbelltown City SC has taken a major step in football innovation with an expanded partnership with Veo technology, the AI-powered …
Founded in 1978, Alvaro Logistics delivers Contract Management and Warehouse Solutions through a custom-built fleet, offering tailored services that drive fast, effective results. Their expertise is proven through long-term collaboration with clients across industries such as steel, FMCG, plumbing, and container handling, supported by comprehensive distribution facilities.
Since its establishment in 1992, Clarity Insurance Brokers has built a strong presence in the commercial and schemes markets, managing more than $70 million in gross written premiums.
Football Coaches Australia has announced a special online CPD session featuring Chris Ramsey MBE on Monday, November 17th at 7:30 …
Professional Footballers Australia (PFA) has partnered with MoleMap to offer full-body skin checks for the Socceroos, Matildas, A-League players, and …
Melbourne’s A-League rivals Melbourne Victory and Melbourne City have put competition aside to lead a major new anti-racism initiative aimed …
Australian football is growing fast. Crowds are bigger, clubs are modernising, and communities are reconnecting with the game. However, football …
Football Australia has announced a new partnership with Fanatics to operate its official online store in Australia and internationally, giving …
Former Communications Minister Stephen Conroy, who serves as independent chair of the Australian Professional Leagues (APL), has joined the Foxtel …
Sydney FC have confirmed a partnership with Trip.com for the A-League 2025/26 season.
The 2025 Football Queensland Convention was more than just a gathering. It was a statement about what football in Australia …
The Newcastle Jets have announced they will renew their partnership with the University of Newcastle for the next three years.
Adelaide United has confirmed 1KOMMA5° Adelaide as the A-League Men’s Away Front of Shirt Partner for the 2025/26 season.
The extended partnership will continue to have Theme Group cater all of Perth Glory’s dietary needs, both for events and players and staff, under the Good Food Eating brand, which caters to a number of high-performance touring athletes and teams across Australia and overseas.
Auckland FC have confirmed a partnership with UP Education as the club’s official education partner. UP Education is Australasia’s largest …
Adelaide United have announced that the Seltzer company, South Ave, will be the club’s official Seltzer & Vodka partner for …
Football’s biggest wins don’t always happen on the pitch. Often, they start in boardrooms, local clubs, and community halls, anywhere …
Auckland FC have confirmed a partnership with Tāmaki Health for the upcoming A-League season.
The WanderKid Program will continue to give grassroots players from 5-12 years old free entry to all Wanderers Isuzu UTE A-League and Ninja A-League home matches excluding the Sydney Derby.
The Para Hills Knights have announced a new partnership with Adelaide United for the upcoming 2026 season.
Melbourne Victory has announced that Airmaster will be an associate partner of the club for the next three seasons.
The Warehouse began as a small company in Auckland, since then it has grown into a national retail giant, and now, much like Auckland FC, it has become a staple in Kiwi culture.
Victorian football disruption is changing the landscape of the game. Crowds are growing, clubs are modernising, and communities are reconnecting …
This includes pundits and football fans speculating what this year’s tournament has in store for the game and where it is heading in the future. But one thing is for certain: football is gaining a significant number of TV viewers compared to last year. Statistics from Australia’s leading TV blog, TV Tonight, record 506,000 total viewers of the Australian Cup final, dwarfing the 53,000 from last year’s broadcast.
When current Adelaide United captain and Socceroo, Craig Goodwin, was asked in his formative years what occupation he wanted to …
Macarthur Bulls FC has announced a new partnership with leading car and truck rental company SIXT, which will join the …
The collaboration will increase Quest’s presence across the nation, and will connect Auckland FC fans with one of New Zealand’s largest and quickest growing hotel chains.
Football Australia confirmed the launch of the Australian Championship competition in October 2024, but with the commencement of the competition now fast approaching in October 2025, what does this really mean for the industry?
Stress fractures (or hairline fractures) occur when the bone is being overused, leading to the body being unable to repair the hard tissue over a period of time, resulting in a break in the bone.
The Wellington Phoenix confirmed they have renewed their agreement with OPPO for a fifth season.
In the partnership with Melbourne Victory, Dulux will continue their branding across the club, including their famous Dulux Dog being present in member communications, as well as making special appearances at a match during the season.
Macarthur Bulls FC have announced the continuation of its partnership with Park on King, the club’s official Away Day Travel …
Sydney FC has announced a new one-year partnership with Carbiz, welcoming Australia’s leading accident and warranty replacement car provider as …
Auckland FC have announced that Team Global Express will be its official logistics service provider for the upcoming 2025/26 season.
Melbourne Victory have announced that they have renewed their partnership with Skechers for the next two seasons.
Wellington Phoenix have announced their new partnership with STATSports who has joined the club as its official GPS athlete performance …
The partnership will name Mayfield as the official Senior Men’s Academy partner, and as the official back of training kit partner for the Melbourne Victory Senior and Junior Academy teams.
The A-League has immense commercial potential, just waiting to be realised. As Australia’s premier football competition, it has access to …
Sydney FC has made structural changes to its executive leadership team, as Chief Executive Officer Mark Aubrey steps down.
In Episode 13 of Soccerscene’s Off the Pitch Podcast, podiatrist Sam Turner explored the topics of performance versus comfort in …
The partnership will have CSQ remain as the holder of naming and branding rights for the Half-Time Heroes activation at both Isuzu UTE A-League Men’s and Ninja A-League Women’s season matches.
The fast food chain will also remain as the football club’s Supporting Partner of the United Clubs Program which supports grassroots football across South Australia.
ANZ has backed Auckland FC from the very beginning, and its increased support shows a shared goal with the club, building pride in Auckland and helping football thrive from grassroots to the elite level.
The importance of FCA in the Australian coaching space cannot be understated, with a failure of a ‘collective arm’ and fair conditions for coaches at all levels in the country, Moss describes why the FCA is necessary in the space.
Last Saturday night’s 1.14 million reach for Tottenham’s 2–0 win over Manchester City on Nine’s free-to-air broadcast was more than …
Cannon Logistics is a transport and logistics company who specialise in general road freight, refrigerated transportation, and cold and dry storage services like meat, fruit and vegetables for producers across Queensland and northern New South Wales.
Bonvilla Estate is a family-run vineyard in the Hunter Valley, known for its breath-taking views and a cellar door that was recently recognised as a finalist for Cellar Door of the Year at the Hunter Valley Wine and Tourism Awards.
Brisbane Roar has announced a new two-season agreement with Focus Construct Pty Ltd, which will see the Queensland-based company join …
Adelaide United is excited to team up with AMES Australia to help newly arrived communities across South Australia feel at home. Through football, youth programs, and community initiatives, this agreement aims to support settlement, connection, and integration in meaningful ways.
INTIX, a homegrown sports ticketing platform from the west, is thrilled to team up with Western United Football Club.
Sidelink Transport is a family-run business based in Melbourne, proudly serving Victoria since 2007. Starting with just one sideloader, they’ve grown into a fleet of over 60 vehicles, including standard trailers, sideloaders, drop deck skels, A-Doubles, and Quad-quad B-Doubles.
Macarthur Bulls FC has confirmed it will continue its long-time partnership with Cabravale Club Resorts for a sixth year, reflecting their shared passion for football, dedication to the local community, and commitment to delivering memorable matchday experiences.
Driven by the belief that building a home should be both enjoyable and fulfilling, Brolen Homes has earned a reputation for creating stylish, well-crafted, and affordable homes designed to evolve with the needs of modern families.
Soccerscene is proud to announce a new formal media partnership with Majestri, a leading Australian-built platform dedicated to simplifying and enhancing grassroots football club administration.
Since the initial collaboration, the relationship between the Jets and Port of Newcastle has grown into a powerful alliance dedicated to supporting local sport, community engagement, and regional development.
Auckland FC, in collaboration with Northern Region Football (NRF), has launched a series of free community football clinics aimed at …
Wellington Phoenix have confirmed the renewal of their partnership with Gazley Motors, marking the fifth consecutive season of support from …
As a first-time sponsor, Genesis Health + Fitness will provide training facilities for the Newcastle Jets A-League Men’s team during pre-season, and for the A-League Women’s team when they return to the field.
Owned and operated by a team of seasoned Australian dentists, Value Dental Centres specialises in three key treatments: crowns and veneers, dental implants, and wisdom teeth removal. By streamlining their services and concentrating on these areas, the centres offer efficient care at more affordable prices for patients.
Professional Footballers Australia has extended its community collaboration with Beyond Bank Australia as Official Banking and Community Partner.
Adelaide United has renewed its partnership with Kite Property, with the South Australian family-owned company confirmed as the official front-of-shirt …
Sydney FC has welcomed Stanley 1913 to the Sky Blue family, known around the world for their stylish and innovative food and drinkware, Stanley 1913 comes on board as a Major Partner and the club’s Official Hydration Partner for the 2025–26 A-Leagues season.
Melbourne Victory and Superdry Join Forces in a Game-Changing Partnership!
Wellington Phoenix has entered in a fresh partnership with Dynasty Sport, marking the beginning of their role as the club’s official apparel partner from the 2025/26 A-Leagues campaign.
O’Neills has secured a multi-year agreement to supply official merchandise and kits for the Central Coast Mariners FC.
Sydney FC teams up with More, Australia’s top mobile and internet challenger brand, as the official telecom provider for the 2025/26 season, enhancing connectivity for fans and the community.
Broadcast Shake-Up Set to Revolutionise Hahn Australia Cup 2025
Melbourne Victory has reaffirmed its partnership with Checkpoint Building Surveyors, extending the collaboration for another two years.
Auckland FC throw backing behind $300 million dollar investment into Arena development in Western Springs.
Simon Hill, the veteran commentator who has narrated so many of Australian football’s greatest moments, signed off after 22 years …
A-League grand final a sold out Melbourne derby and representative of league record attendance.
Melbourne City FC has extended its collaboration with Nostra Homes for an additional two years, continuing their shared commitment to community and football development through the 2026/27 season.
Auckland FC’s inaugural season in the Isuzu A-League has made history, with the club delivering a record-breaking run at their home ground, Go Media Stadium.
Auckland FC and New Zealand Football Unite in Game-Changing Partnership to Shape the Future of Football Talent!
KAM Melbourne Set to Take Control with Majority Stake in Western United FC, Ushering in a New Era of Football Excellence!
Brisbane Roar has announced a new partnership with ZECO, a leader in football sportswear, to support the club’s National Premier …
APL Shakes Things Up with Bold Board Overhaul and Major League-Wide Reforms!
New Zealand Can’t Get Enough of the A-League – Sky Sports Viewership Skyrockets!
Learn about the PFA’s new Chief Executive, Beau Busch!
Learn about Auckland FC’s first Development Centre training camp!
A-League Explodes in Popularity as It Smashes Historic Goal Record!
Learn about the new partnership between Wellington Phoenix and Holmes Construction, which aims to support the club’s academy.
Discover Wellington Phoenix’s new partnership with key New Zealand publications, Stuff and The Post.
Learn about the Central Coast Mariners renewing their partnership with Coast Sport for enhanced athlete support and care!
Learn how Paramount is transforming football access in Australia with a new partnership to boost venue sports entertainment!
Sydney FC have announced an impressive partnership with iconic Australian brand, Arnotts. The collaboration will see Arnotts’ branding feature in …
