Plenty Valley Lions have reinforced their commitment to performance, identity, and club tradition, unveiling a bold new partnership with TX …
Football Queensland Locks In Major BildGroup Partnership to Supercharge Facility Growth Statewide
Football Queensland has announced a major new partnership with BildGroup, a move expected to accelerate the upgrade of club facilities, …
Confirmed Sponsors Across the NPL for 2026
As NPL clubs across the country continue their pre-season preparations on the pitch, so too have they been forging alliances …
‘Back together!’ – SD Raiders FC announce partnership with GIOCA
In an announcement made via social media on Friday, SD Raiders FC revealed they would be collaborating once more with …
Football NSW announces partnership extension with Kappa
The Italian sportswear brand has collaborated with Football NSW since 2022, and will continue as the Official Apparel Supplier until …
Mitre Appointed FV’s Sole Ball Supplier Across All Competitions
As part of the agreement, Mitre will also serve as a Bronze Partner of the FV Business League, an exclusive networking community created to support members in expanding their connections, elevating their brand, and engaging with like-minded professionals who share a passion for both football and business.
Deploy Named Official Match Ball Provider for Gold Coast International 2026
With a focus on performance, durability and innovation, Deploy ensures every player from grassroots to elite levels can rely on equipment designed to enhance the game. Their premium footballs are crafted to meet the demands of training and competition delivering consistency and quality in every match.
Sydney FC Secures New Deal with Bauerfeind
Blending cutting-edge engineering with almost 100 years of medical-grade expertise, Bauerfeind’s performance products are designed to boost mobility, aid recovery, and meet the rigorous needs of elite athletes.
Big Blue Marble: Delivering Broadcast-Grade Streaming to Sports Organisations Worldwide
Big Blue Marble is rapidly emerging as a leading partner for sports leagues, clubs, and federations looking to deliver high-quality …
Inside the Tech Revolution: How Veo Is Powering Campbelltown City SC’s Rise
Campbelltown City SC has taken a major step in football innovation with an expanded partnership with Veo technology, the AI-powered …
The Digital Playbook for Football Finance: Miagen’s Approach
Miagen, an Irish financial technology and analytics company, helps organisations plan and manage complex operations with data-driven solutions. Its SportsGen platform brings that same expertise into football, giving clubs the tools to manage their finances, optimise revenues, and stay compliant with regulations in an increasingly challenging environment.
Growth Lighting Company Rhenac Launches New Product, The RML 400
The LED system on the product stimulates natural sunlight using Rhenac-patented technology, which is backed by years of research and development in plat research at the Technical University of Munich (TUM) and used by several elite stadiums.
Apple and WSL collaborate for innovative deal
Apple has announced a new partnership with the Women’s Super League (WSL), providing clubs in the top two tiers of …
Mitre Extends Role as Queensland Football’s Official Ball
Football Queensland has extended its partnership with Mitre as the official ball partner and main ball supplier to the Queensland …
TX Football’s Hikari Ball: Reviving Tradition Through Japanese Craftsmanship
In an era where mass production often comes at the cost of tradition, the Hikari ball represents a quiet defiance. Engineered with a clear mission: to restore the softness, responsiveness, and premium quality that defined a first-class match ball, before mainstream brands drifted away from conventional Japanese materials.
Senseball: A minimalistic design with maximum impact
Ball control, coordination and decision making are three of the most important skills for a football player to master. Mastery …
SAIVA Football: A powerful blend of AI and VR
AI and VR are undoubtedly two of the most cutting-edge technologies available for sports training.
Zone 7: AI-powered injury prevention
Adversity has separated football stars from greatness throughout the history of the sport. Even the brightest of stars, those considered …
15 Seconds of Fame: Transforming fan engagement in sport
Fan engagement is one of the most foundational contributors to sport’s importance in our society. The 15 Seconds of Fame …
Sydney FC strikes a deal with Stanley 1913
Sydney FC has welcomed Stanley 1913 to the Sky Blue family, known around the world for their stylish and innovative food and drinkware, Stanley 1913 comes on board as a Major Partner and the club’s Official Hydration Partner for the 2025–26 A-Leagues season.
From Sideline Frustration to Field Innovation: Interview with the team behind Alpha Skins
From Sideline Struggles to Game-Changing Gear: How a Young Soccer Star Sparked a Shin Guard Revolution with Alpha Skins
Boob Protect: Suzie Betts’ new era in women’s sports safety
She took on a sportswear giant, rebranded her company, and is now changing the game for female athletes worldwide. Suzie Betts’ Boob Protect is more than gear — it’s a movement.
Football Star Academy unveils Partnership with Directed
Game-Changing Alliance: Football Star Academy Joins Forces with Directed in Exciting New Partnership!
Off the Pitch Podcast: Shah Ali Rajput on Tradex Co football apparel
Off the Pitch Podcast Exclusive: Shah Ali Rajput Unpacks How Tradex Co Is Revolutionising Football Apparel in Australia
ESA’s Game-Changing Technology for Injury Recovery and Player Growth
The Future of Football Is Here: ESA’s Groundbreaking Tech That’s Redefining Injury Recovery and Player Development
Brisbane Roar-ZECO sign deal to supply NPL program
Brisbane Roar has announced a new partnership with ZECO, a leader in football sportswear, to support the club’s National Premier …
Rezzil VR: Integrating Virtual Reality in Sports
Learn about Rezzil, an organisation on the cutting edge of virtual reality technology in sport!
Football Victoria introduces BodyCam Initiative
You Won’t Believe What Football Victoria Just Gave Referees — The BodyCam Revolution Begins!
STATSports Apex Athlete: Track like a Pro
In the world of modern football, data is king. And while professional clubs have long used GPS wearables to analyse …
Deploy Renews Partnership as Football NSW’s Ball Provider
Deploy Renews Partnership as Football NSW’s Official Ball Provider for 2025-2026 season!
TX Football Partners with Sports Group Melbourne for JCL 2025
Big News for Football Fans! TX Football Joins the Junior Champions League—Find Out What’s Coming in 2025!
Mingle Sport: Transforming grassroots football management
Mingle Sport is designed to take the hassle out of team management, providing grassroots clubs with the tools they need …
Adidas-Bundesliga Deal Marks Exciting Comeback
German sportswear giant Adidas has once again returned to the Bundesliga, becoming the league’s official football supplier from the 2026/27 …
Immersiv.io: Redefining Live Sports Viewing with AR
Founded in 2016 in Paris by Emmanuelle Roger (CEO) and Stéphane Guerin (CTO), Immersiv.io has become a global leader in …
SGM-TCK Partnership Enhances Youth Sports Events
Discover the exciting partnership between Sports Group Melbourne and TheCoachKart!
Steadfast Supports CCM Women’s A-League Team
Steadfast Group has enhanced its partnership with the Central Coast Mariners (CCM), becoming a Premier partner of the club. First …
Andrew Holman on Majestri’s mission to revolutionise grassroots football
In the world of grassroots football, managing a club can be just as challenging as playing the game itself. From …
Soccerment’s ‘xvalue.ai’: Transforming football with AI & Data
Soccerment is an Italian football technology startup founded in Milan in 2017. The company’s mission is to accelerate the adoption …
Bayer 04 Leverkusen welcomes New Balance as new kit sponsor
Bayer Leverkusen joins forces with New Balance. When will the partnership kick off?
Inter Miami CF Welcomes Más+ by Messi as Hydration Partner
Inter Miami CF Teams Up with Más+ by Messi to Revolutionise Player Hydration—Here’s What You Need to Know!
Making Football Fairer: Dreamstock DSFootball Platform
Learn how the Dreamstock DSFootball platform is changing player scouting for the better through technology.
CoachBetter: Revolutionising football coaching with cutting-edge tools and insights
CoachBetter is a company founded in 2018 in Switzerland with the primary goal to create an advanced coaching app intended …
Adidas apparel deal under threat for Manchester United
Manchester United’s season goes from bad to outright embarrassing as each week passes, and a new report suggests that their …
Signality: Revolutionising Sports Data with AI Technology
Signality was founded in 2016 with a clear vision to transform sports data. The company was driven by the ambition …
Premier League launches official VR game with Rezzil
Step into the Premier League: New VR game lets fans recreate iconic goals and train like pros!
Dartfish: Continuing to drive the cutting edge of sports analysis
Dartfish Continues to Lead Sports Analysis Across the World – What Do They Offer?
Football Victoria teams up with VETO Sports to elevate equipment
Game-Changer: Football Victoria Partners with VETO Sports to Revolutionise Equipment and Grassroots Football in Victoria
Hawk-Eye sets sights on next-gen football technology
FIFA and Hawk-Eye’s Bold New Venture Will Revolutionise Football Forever!
Bepro Cerberus: Revolutionising football data with optical tracking
Revolutionise Your Game: Bepro’s Cutting-Edge Analytics Platform Empowers Top Football Clubs Worldwide!
MLS soccer wraps up record season
Record-Breaking Season: 2024 Major League Soccer Smashes All Expectations!
The upcoming Australia Sports Innovation Week in Melbourne
Don’t miss out on the 2024 Australia Sports Innovation Week in Melbourne from October 22-25! Discover the Southern Hemisphere’s premier sports tech event and unlock exclusive opportunities to customise your experience with groundbreaking events you won’t find anywhere else!
PILA and Football Victoria aim to promote local football
As the official goal post partner of Football Victoria and numerous other state football associations nationally, PILA is known for …
Catapult MatchTracker: Redefining Football Performance Analysis
MatchTracker is a performance analysis software designed to support teams with pre-match preparation, live match analysis, and post-match reviews. The …
AQUAME named Valencia CF’s official collaborator
Valencia CF’s new official collaboration agreement will be with AQUAME for the next three seasons to equip their men’s and …
Yvette Henshall-Bell on the official groundskeeping partnership between Husqvarna and Liverpool FC
For the 2024/25 Premier League season, Liverpool FC have made sure to hit the ground running under new manager Arne …
Scott Miller: From coaching to spearheading Gen AI sports technology at iReel
Following a distinguished coaching career that included reaching the heights of the Premier League, Scott Miller is now embracing the …
HydroMassage and CryoLounge+: Enhancing and improving recovery
The art of recovery has become an integral aspect for strength and conditioning coaches to manage, with clubs implementing different …
Melbourne City names Alpha Gear as Official Equipment Partner
Melbourne City FC confirm ALPHA Gear as the Club’s Official Football Sports Equipment Partner, renowned Australia’s customised small sided-goals. ALPHA …
Transforming sports ticketing in Australia: A chat with INTIX founder Alex Grant
INTIX is quickly becoming one of the biggest event ticketing companies in the country, boasting many past sport partnerships with …
Mitre confirmed as Official Match Ball Partner for the A-Leagues
The Australian Professional Leagues (APL) has announced Mitre as the A-Leagues’ new Official Match Ball Partner for the next three …
Football Supporters Association Australia welcomes Strip Tees partnership
The Football Supporters Association Australia (FSAA) have confirmed an exciting new partnership with Strip Tees. FSAA, established in 2023, advocates …
Melbourne Knights confirm innovative alliance with ProTrainUp
Melbourne Knights Football Club has confirmed a new partnership with leading football management software company, ProTrainUp. This collaboration is set …
Dallmeier: Mitigating the risk involved in anti-social fan behaviour
Football fan behaviour can on occasion be detrimental in the progression of the sport across the globe. Although a celebrated …
Orreco.AI: Transforming the way athletes recover and perform
Orreco.AI is a new AI technology tool that aims to help advance athlete training, athlete performance and management of injuries …
New Zealand Football confirm Sportway as broadcaster for domestic games
New Zealand Football has collaborated with sports video production company Sportway to broadcast an unprecedented amount of domestic football from …
Capital Football continue with Capital Trophies and Sportswear
Capital Football are continuing their long-established partnership with Capital Trophies & Sportswear to offer member clubs benefits from the sport …
Playermaker: Innovation of data tracking technology
Playermaker is the world’s only foot-worn data tracking device that allows coaches to gather real-time data from each individual player …
WOW HYDRATE and Manchester United’s ‘Red Cherry’ drink aligned with mutual values
WOW HYDRATE launched its first-ever co-created ‘Red Cherry’ flavoured drink, working alongside one of the world’s biggest football clubs – …
Mitre extends with member federations to provide top quality footballs for all competitions
Mitre have extended their current deals with Football Victoria, Football West and Football NSW to continue providing their Ultimax Pro …
Alpha Group equipping Brisbane Roar in 2024
Brisbane Roar’s deal with sports equipment provider Alpha Group is giving players and staff access to the latest range of …
Nike Pacific Brand Director Nick Atkinson: “We have so much equity and history to elevate women’s sport”
Before becoming Brand Director of Nike Pacific – an organisation he’s been part of since 2015 – Nick Atkinson knew …
Uber Eats set to be available in stadium for 2026 FIFA World Cup
California’s SoFi Stadium has announced a new landmark deal with Uber Eats. The deal will mean that Uber Eats will …
PILA Goal Posts strengthen ties with Football NSW and Capital Football
PILA Goal Posts have confirmed two renewals, with Football NSW and Capital Football extending their long-standing goal post partnerships with …
Reforming breast protection: Boob Armour’s Suzie Betts on female safety in sport
Boob Armour is a revolutionary Australian business dedicated to women’s safety and empowerment that has emerged as a beacon of …
Balga SC release book called ‘Together’
Balga Soccer Club of Western Australia’s State League Two has put out a book in which the club’s culturally diverse …
Northern NSW Football links up with Mitre for the next three years
Mitre has become an exclusive match and training ball supplier for Northern NSW Football for three years. The company is …
Preston Lions unveil electrifying third kit
Preston Lions have launched a new third kit to add to their ever-growing range of apparel and merchandise. The kit …
Veto Sports strengthen their place in Australian football
Equipment provider Veto Sports has added Northern NSW Football and Football West to its portfolio in recent agreements with the …
Puma redesigns the legendary King football boot
Puma has introduced an exciting innovation that goes towards their legendary King football boot. Enhanced by new K-Better technology, the …
Wyscout a pioneer for analysis and insights
Founded from Genoa in 2004, Wyscout is an international platform based in Italy which specialises in football scouting, transfer dynamics, …
Sport TV network of Portugal win rights to broadcast Cristiano Ronaldo’s games for Al Nassr
Portuguese pay-TV network Sport TV have agreed a deal with the Saudi Pro League. Sport TV will now have the …
Inter Milan increases their online presence
Italian Serie A club Inter Milan, and global commerce company eBay, have signed a deal that serves the remainder of …
FC Augsburg switch kit producer for the 2023/24 season and beyond
From the 2023/24 season, Japanese company Mizuno will take over in producing the kits and training clothing for FC Augsburg’s …
New research delves into stress experienced from watching matches
With soccer supporters all over the world bracing themselves for nail-biting matches, UK-based spa booking site SpaSeekers.com has created the world’s …
Melbourne City collaborates with elite sports performance company eo
Melbourne City has announced a joint partnership with prominent elite sports performance company, eo, for the 2022/23 and 2023/24 A-League …
Deploy Football CCO Kurt Johnson: “We’re footballers at heart and know what it takes to build a ball”
Beginning in 2012, Deploy Football have emerged as a leading manufacturer of football products in Australia, with an intrinsic focus …
Tottenham Hotspur announce Science in Sport as their performance solutions partner
Tottenham Hotspur have named nutrition brand Science in Sport (SiS) as their first official performance solutions partner, signing a four-year …
DAZN Canada secures exclusive rights to UEFA national team matches
Global sports streaming platform DAZN has announced a multi-year, exclusive rights deal for its Canadian arm to stream the UEFA …
SocaLoca: Revolutionising talent identification and tournament organising
SocaLoca co-founders Lionel Foy and Sayf Ismail are providing more opportunity for footballers across the world with their innovative platform. …
Benchwarmers: Mitigating soft tissue injuries for local players
Australian sportswear company Benchwarmers are targeting the issue of soft tissue injuries through their innovative product. The company estimates that …
Deltatre announces evolution of OTT video player DIVA
Deltatre, the global leader in fan-first experience, has announced an evolution of its industry-leading OTT video player DIVA – as …
FIFA+ debut to provide greater global connection through football
FIFA have announced the launch of FIFA+, a brand-new digital platform designed to bring football fans together across the globe …
Digging Deeper: Inside Melbourne Victory’s StatsBomb partnership
Melbourne Victory dropped a bomb on the A-Leagues when it announced its new partnership with StatsBomb.
FC Barcelona and Ownix to create historic NFTs
LaLiga’s FC Barcelona and non-fungible token (NFT) marketplace Ownix have joined together to create unique digital assets through photos and videos, depicting iconic moments from the Club’s storied history.
Zena Sport: Helping female goalkeepers stay protected
Donna Johnson started Zena Sport with the aim of protecting women athletes in high-impact sports. With the help of her husband, former AFL footballer and Western Bulldogs captain Brad Johnson, Zena Sport is changing the way female athletes look at injury prevention.
Bundesliga agrees partnership with digital company Sorare
Bundesliga International have agreed a partnership in the growing sector of non-fungible tokens (NFTs) with successful digital company Sorare.
10 ViacomCBS Executive Producer Geoff Bullock: Bringing a fan-first approach
In a wide-ranging chat with Soccerscene, the current Executive Producer for football at ViacomCBS gave us insight into the strategic direction, plans and thinking behind Australian football’s new broadcasting home.
SkillCorner: Connecting video and event data analytics like never before
SkillCorner have revolutionised the football industry’s approach to data analytics in a world-leading and exciting fashion.
DFL and AWS introduce two new Match Facts to Bundesliga coverage
The Deutsche Fußball Liga (DFL) and Amazon Web Services (AWS) have announced the addition of two new Bundesliga Match Facts powered by AWS that will premiere as graphics during broadcasts and in the official Bundesliga app during the 2021-2022 season.
Capital Football links up with sports clothing manufacturer ISC
Capital Football have announced an exciting new apparel partnership with one of Australia’s leading sports clothing manufacturers ISC.
One2Pro: The former Premier League player who has developed a game-changing app in Australia
Currently residing in Western Australia, former Premier League footballer Aaron Tighe has recently launched the One2Pro app, providing footballers of …
Arsenal tokens to add new fan engagement
English Premier League side Arsenal have partnered with sports blockchain provider Chiliz to launch the club’s custom fan tokens on …
Liga MX to extend global reach through OneFootball partnership
OneFootball have announced a new deal with Liga MX which will see the world’s largest football media company stream live …
Benchwarmers: Providing a sportswear solution to improve player performance and safety
Australian company Benchwarmers have developed an innovative solution, through their functional sporting attire, to keep players warm when they are …
Boob Armour: Protecting women in sport for the future
Launched in 2020, Boob Armour (which is officially licensed by the AFL and AFLW) was founded by Suzie Betts with …
Burnley FC Women and TikTok announce an exclusive first for football
Burnley Football Club and TikTok have announced a partnership which will see the English Premier League club livestream every home …
DAZN and YouTube come together to stream Women’s Champions League
Sports streaming platform DAZN have announced a new four-year global broadcasting partnership with YouTube which will see the UEFA Women’s …
Taka Grips: The high-performance grip socks making a difference
Taka Grips is a high-performance grip socks company based in Sydney, with the overall aim of improving player performance and …
Pixellot sign revolutionary partnership with Pitchero
Pixellot, the world’s leading provider of AI-Automated sports production solutions, in tandem with Pitchero, the online sports network, have announced …
LIGR and PlaySight form new partnership
Leading global sports video technology platform PlaySight have announced a new partnership with LIGR, who are a main provider of …