Digital revolution has turned football clubs into global entities and a brand. But the experience for match going fans is …
Brisbane Roar lock in strategic partnership with Club SOTA
Brisbane Roar have announced their strategic partnership with Club SOTA as a silver sponsor for the upcoming 2023/24 Isuzu UTE …
Everton agree to 777 Partners takeover amidst seasons of turmoil
Everton have agreed on a deal with 777 Partners, as the U.S. private equity firm is looking to taking over …
Macarthur FC set for huge membership boost thanks to deal with Cabra-Vale Diggers
Macarthur FC has announced a significant deal that will see its membership grow by 60,000. The deal with community association …
Sydney FC build on Women’s World Cup success by introducing a Female Football Pathway
Sydney FC has created its Female Football Pathway to assist ambitious young players in reaching their potential of becoming the …
Wellington Phoenix to be in tip-top shape with Anytime Fitness
Wellington Phoenix has announced an exciting partnership with global fitness chain Anytime Fitness. The deal will grant the entire club …
Perth Glory and Tony Barlow Menswear continue long-term partnership
Perth Glory has announced a two-year relationship renewal with Tony Barlow Menswear, a famous Perth-owned and managed menswear brand. Tony …
Brisbane Roar strengthens alliance with Football Queensland
Brisbane Roar has announced further collaboration with Football Queensland, the state’s governing body. This partnership will focus on developing next …
Arsenal in global partnership with Good Is Dirt
Arsenal confirmed a new global partnership with Unilever’s Good Is Dirt laundry brand, that will see them become the Gunners’ …
TK Shutter Reserve transformation commences
NPL South Australia club MetroStars have announced the commencement of a facility upgrade at their home ground, TK Shutter Reserve. …
Sheffield United welcome Gtech as new sponsor
Sheffield United confirmed that Gtech, a global leader in home technology, is the men’s first team sleeve sponsor for the …
Sustainable fan engagement made possible by Energy Floors
As the world looks to find way to be ‘greener’, sport is no exception. With many critics surrounding the carbon …
Future of the sports industry discussed at LALIGA Extra Time event
The first edition of ‘LALIGA Extra Time’ was recently held in Melbourne at the end of last month. The event, …
All smiles in Bournemouth with Dental on the Banks
AFC Bournemouth have renewed their partnership with local dental clinic Dental on the Banks for the current 2023/24 Premier League …
Central Coast United joins with local A-Leagues side to develop talent in the region
Central Coast Mariners and Central Coast United have announced an official collaboration with the shared goal of nurturing local football …
Bundesliga International extends Sony Pictures India deal
Bundesliga International has agreed to a three-year deal with Sony Pictures Networks India (SPN) for the exclusive media rights to …
Major League Soccer backed by popular energy drink
Major League Soccer (MLS) has sealed a multi-year partnership deal with popular energy drink CELSIUS. Although the brand is not …
Adelaide United commits to supporting next generation talent
Adelaide United has confirmed the launch of a new junior development program, set to start in October 2023. The new …
Canberra United announce Midnight Hotel as major shirt sponsor
Midnight Hotel, Autograph Collection has joined the Canberra United team by agreeing to be the front-of-short sponsor for the 2023-24 …
AS Monaco enlist help from 6686 Sport to grow in Asian market
AS Monaco have announced a deal with leading sports and entertainment brand, 6686 Sport, which becomes the Club’s official regional …
Kimon Taliadoros resigns – experienced CEO now needed for Football Victoria
Last week, Kimon Taliadoros resigned from his position as Chief Executive Officer (CEO) at Football Victoria. He also served as …
Important floodlight upgrade completed for Melita Stadium
Parramatta Football Club (FC) will end 2023 on a high as they have welcomed the successful completion of the floodlight …
Western Sydney Wanderers Liberty A-League side get extended commitment from Komatsu
Komatsu will continue to be a principal sponsor of Western Sydney Wanderers in the Liberty A-League until at least 2026, …
Breakers owner the man behind Auckland A-Leagues bid
New Zealand Breakers minority owner Marc Mitchell is understood to be the man behind a consortium seeking to enter an …
Signs of strength as Sheffield United announces deal with global finance firm CFI
Recently promoted English Premier League side Sheffield United has signed a significant commercial partnership with CFI Financial Group. This agreement …
Arsenal extend deal with Emirates until 2028
Arsenal and Emirates have announced the extension of their partnership, the longest-running front-of-shirt sponsorship in Premier League history. The North …
Stats Perform gives an Opta-mistic approach to football analysis
At a time where football matches are decided by the finest margins, technology looks to give teams an edge over …
Western Sydney Wanderers to host information session for Sport & Business Program
Western Sydney Wanderers will be hosting an information session for their one-year Sport & Business Program at Wanderers Fives on …
Wembley Stadium bolsters security after Euro finals trouble
In reaction to the catastrophe of the England and Italy Euro 2020 final, Wembley Stadium is stepping up security around …
Sydney FC looks to support its community with opening of world class facility at Sky Park
Australia’s most successful club Sydney FC is sure to be continuing with that standing as they opened its new facility …
Everton FC add streaming platform KICK as shirt sleeve sponsor
Everton has partnered up with new, innovative online streaming platform KICK who became their new sleeve sponsor for the 2023/24 …
Chris Nikou to step down as FA chairman
Chris Nikou has decided to step down as Football Australia (FA) chairman – finishing his tenure in November of this …
Central Coast Mariners unite with Queensland-based Marsden State High School
The Central Coast Mariners and Marsden State High School have established a relationship that will offer a solid, long-term route …
Bundesliga International welcomes Minute Media as official content partner for North American audience
Bundesliga International has announced that they will be collaborating with leading digital content specialists Minute Media to provide more German …
Perth Glory on the move with Dream Car Rental deal
Perth Glory have announced a new three-year partnership with brand new Western Australian based and owned vehicle rental company, Dream …
Brisbane Roar and The Good Human Factory to support youth mental health
Brisbane Roar has entered a new community charity partnership with national organisation The Good Human Factory. The announcement comes off …
Clubs confirm their bids for next stage of National Second Tier process
Football Australia has recently announced the conclusion of phase two, the Request for Proposal (RFP) phase of the National Second …
Western Sydney Wanderers celebrate fifth year of collaboration with Intermain
Western Sydney Wanderers are celebrating the fifth year of their partnership with refurbishment construction company Intermain in 2024 for their …
Bologna reveal temporary stadium design
While the Stadio Renato Dall’Ara is undergoing renovations, Italian Serie A football team Bologna has unveiled designs for the stadium …
PlayerStat Data the ideal solution for tracking performance
In the digital age, with clubs and athletes alike looking for any which way they can improve their performance on …
Liverpool FC puts community health first with Peloton deal
Liverpool FC has announced a unique multi-year digital fitness partnership with Peloton. This deal is the first of its kind …
FCA looks to the future as it farewells two long-term champions of Australian coaches
Football Coaches Australia (FCA) will enter a new era at its Annual General Meeting on September 20, when two of …
Brisbane Roar and Ausenco continue for a third Liberty A-League season
Brisbane Roar have announced an extension with current Platinum Partner and front-of-shirt sponsor, Ausenco, to continue as sponsor of the …
Details of new stadium confirmed for Tigres UANL
Samuel Alejandro Garca Sepúlveda, the governor of Nuevo León, has announced the beginning of construction of the new Estadio Universitario, …
Football Queensland and Uberline to deliver informative guides
Uberline has been named Football Queensland’s (FQ) Official Line Marking Partner, the organisation’s official supplier for FQ facilities, and the …
Melbourne City FC grows existing deal with Asahi Super Dry
Current A-League Men’s premiers Melbourne City FC have announced a major extension with Asahi to allow the global beer manufacturer …
SPFL turns attention to Japan and South Korea market in broadcast extension
The Scottish Professional Football League (SPFL) announced they have signed multi-year extensions to its broadcast agreements with the BBC and …
Football West agrees to extension with Veo
Football West has announced a two-year contract extension of their deal with video analysis partner Veo. The deal adds a …
Much-needed funding boost for Stade Brestois 29 in the pursuit of new stadium
French Ligue 1 side Stade Brestois 29 has announced a crucial partnership deal to help finance their new stadium. This …
Arsenal FC and Cadbury’s relationship grows sweeter
Cadbury has continued their partnership with London juggernauts Arsenal FC, as the official snack partner for the club. The partnership, …
PILA Goal Posts strengthen ties with Football NSW and Capital Football
PILA Goal Posts have confirmed two renewals, with Football NSW and Capital Football extending their long-standing goal post partnerships with …
Aston Villa announces redevelopment plan for Villa Park’s North Stand
English Premier League side Aston Villa has unveiled plans for the redevelopment of its home ground’s North Stand. The plans …
PepsiCo and EA Sports FC join forces on global deal
Leading food and beverage companies Pepsi, Gatorade, and Lay’s will work with EA Sports as part of a strategic partnership …
$200 million announced for women’s sport: All the credit but not full reward
Following the record-breaking FIFA Women’s World Cup played in Australia, the Federal Government has announced $200 million to women’s sport …
Olympiacos Melbourne: The benevolent football philanthropy advancing footballers to further their careers
Olympiacos Melbourne is a football philanthropy that has transformed hundreds of children and seniors in the most influential way during …
New fiscal year brings an opportunity for community park improvements
The Crown Reserves Improvement Fund (CRIF) supports Crown land managers (CLMs) by providing funding for repairs, maintenance and improvements on …
Sam Kerr launches new football academy for Australian kids
Sam Kerr has announced the creation of her own football academy, to help develop the next generation of Matildas and …
Lionesses generously gift gym equipment to the Mariners
The England women’s national team are planning on leaving their mark on Australian football long after the World Cup, with …
EFL collaborates with Jameson on a four year deal
Jameson Irish whiskey has been unveiled as an Official Partner of the English Football League (EFL) ahead of the 2023/24 …
Australia to target 2034 FIFA World Cup following Matildas success
The FIFA Women’s World Cup 2023 has come to a conclusion, with the Matildas doing Australia proud by reaching the …
Morley Windmills SC undergoes transformative changes amidst controversy
In a significant upheaval that has sent shockwaves through the football community, Morley Windmills Soccer Club is undergoing a radical …
Polish Ekstraklasa backed by Stihl to support the league
Stihl has announced that they will be renewing their agreement with the Polish Ekstraklasa to continue for a fifth straight …
Coral Sea Park a state-of-the-art facility in Eastern Sydney
Sports field designer SPORTENG announced the successful completion of works on Randwick’s Coral Sea Park. The upgrade of the park …
Capital Football receives extra funds from ACT Government
With football fever striking the country, there is no better time for government support in Australia’s football endeavours than right …
Sydney FC break women’s membership record two months before new season
Sydney FC have announced that they have broken the club’s A-League Women’s Membership record two months ahead of the start …
Luton Town mark long-awaited top flight appearance with biggest ever sponsorship deal
Newly-promoted English Premier League side Luton Town has continued its strong bond with British energy supplier Utilita, confirming them as …
Chelsea FC and Hilton go global in hospitality
Hilton, the world leader in hospitality, has been named the official global hotel partner of Chelsea Football Club. While Hilton …
Expressions of interest open for upcoming AFC Level 1 Futsal Coaching Course
Football Victoria and Capital Football are taking expressions of interest (EOI) for their upcoming AFC Level 1 Futsal Coaching course. …
Manchester City looks to the future with kit sleeve sponsor
English Premier League titan Manchester City has signed a new multi-year sleeve sponsorship with leading crypto exchange OKX. The deal …
Why one state premier’s mindset must be replicated across the board
On Tuesday, before the Matildas took part in the heartbreaking loss to England in the FIFA Women’s World Cup 2023, …
Valencia CF in two-season extension with Skoda
Valencia CF have confirmed an agreement with Skoda to renew their partnership with the club for two more seasons. Skoda …
RSC Anderlecht collaborate with Napoleon Sport
Napoleon Sports and RSC Anderlecht have agreed to a four-year partnership. Napoleon will be seen on the team’s jersey sleeves …
Football NSW promotes health with Optimise Sports Physiotherapy & Performance
Football NSW has announced Optimise as its official physiotherapy and strength & conditioning supplier. This deal will help to support …
Central Coast Mariners announce significant apparel deal with Cikers Australia
Central Coast Mariners have announced an agreement with apparel company Cikers Australia for at least the next two seasons and …
Adelaide United and UCAN continue to break records
Adelaide United has announced that they have renewed its three-year agreement with Global Technical Partner UCAN. The Reds and UCAN …
Future of Australian football discussed in Women’s Football Coaching Summit panel
The first ever Women’s Football Coaching Summit was held at the Melbourne Cricket Ground on July 25, featuring a variety …
Nottingham Forest invokes European Cup history with Adidas deal
English Premier League side Nottingham Forest has announced a new multi-year kit deal with historic partner Adidas for the 2023/24 …
Will the Matildas change the perception of Australian football forever?
The Matildas’ date with destiny is fast approaching. They play England on Wednesday, in a semi-final match up of a …
$35 million for new home of football in Queensland thanks to Matildas success
Football Queensland and the Brisbane City Council have struck a landmark $35 million deal for the development of Nudgee Recreation …
Significant Sporting Events Program returns for 2023-24 financial year
The Victorian Government’s Significant Sporting Events Program is back for the 2023-24 financial year, with six funding rounds available in …
i-BrainTech: Enhancing the way footballers train and develop
i-BrainTech is a software company specialising in the provision of brain–computer interfaces for motor control neurofeedback therapy. As a relatively …
Queens Park Rangers reveal new training facility
English Championship football club Queens Park Rangers has presented its brand new cutting-edge practice facility. The facility situated in Heston, …
Brisbane Roar welcome major sponsor in Outkast
Brisbane Roar has announced a three-year partnership with Outkast, a leader in commercial design and construction, as the team’s new …
AFC Bournemouth in good health with Vitality
English Premier League side AFC Bournemouth has announced a three-year extension with long term stadium and club sponsor Vitality. This …
Football Australia acknowledges successful FIFA Women’s World Cup to date as records are broken
Last Thursday, Football Australia honoured the end of an extraordinary group stage of the FIFA Women’s World Cup Australia and …
Western Sydney Wanderers in safe hands with Voltaren
Western Sydney Wanderers have announced a two-season partnership extension with co-major partner Voltaren in the lead up to the 2023/24 …
UEFA to hit milestone with PepsiCo in Champions league 2024-27 cycle
UEFA has announced that PepsiCo will be the first UEFA Champions League partner of the new three-year cycle, renewing with …
Football West levels up IT capabilities with Sharp EIT Solutions
It’s exciting news for Football West as they team up with Sharp EIT Solutions, a renowned IT firm currently supporting …
Newcastle Jets extend relationship with major club sponsor
Newcastle Jets have announced a key extension with Port of Newcastle as a Major Partner for the following season, while …
Genius Sports continue data collection for English and Scottish Leagues
Football DataCo, the owner of the data rights for UK football, has awarded Genius Sports Limited (Genius Sports) a significant …
Professional Development Scholarships Program available to build craft for leadership roles
Victorian women can build specialist skills to make their mark in the sport and active recreation sector, as part of …
FIFA Women’s World Cup ventures to Australia’s capital
FIFA President Gianni Infantino was a special recent guest at Australian Parliament House, as the FIFA Women’s World Cup was …
Newcastle Jets extend collaboration with Legend Sportswear
Newcastle Jets have disclosed a renewal of their clothing contract for the next season with Australian-owned Legend Sportswear. Legend Sportswear …
PSV launch partner programme through Eleven Sports Media
UK sports technology and marketing company Eleven Sports Media has made its first move into mainland Europe by agreeing to …
Southampton reunite with Draper Tools after long time away
After initially collaborating with Southampton FC 40 years ago, Draper Tools is coming back as a partner. The Hampshire-based company …
Shrewsbury Town agrees to stadium sponsor deal with Croud
English League One football club Shrewsbury Town has confirmed a deal for digital marketing agency Croud to take on naming …
Alamein FC set for Dorothy Laver West Reserve overhaul
Alamein FC has confirmed that their home ground of Dorothy Laver West Reserve will be boosted by a $1 million …
Perth Glory FC undergoes ownership change: Next steps to be determined
In a significant development for Perth Glory FC, the Australian Professional Leagues (APL) has taken charge of the club’s management …
Football NSW and Gow-Gates Insurance Brokers stay put for upcoming years
Football NSW have announced the renewal of their current five-year partnership with Gow-Gates Insurance Brokers to extend their sponsorship agreement …
Vitória SC leaps into revolutionary solar energy project
After agreeing to a cooperation with Sustainable Energy Systems (SES), Vitória Sport Clube announced that it would become one of …
Football Victoria to host landmark women’s event in Albert Park
Football Victoria will welcome the women’s football community when they host the ‘Lunch Her Way’ event at the Carousel in …
Football SA team up with SA Police to support communities
Football South Australia (SA) and SA Police (SAPOL) are beginning a new relationship that seeks to encourage interaction with multicultural …
Reviva Coffee rebrand backed by deal with Swansea City
Swansea City fans have reason to celebrate as the club announces an exciting new partnership for the 2023–24 Championship season. …
How NFT technology is used in the world game
With the digital era growing rapidly, crypto continues to be a popular currency which has seen the likes of non-fungible …
Football Queensland launches Protect Our Game initiative
Football Queensland have introduced the Protect Our Game initiative, taking the lead in the fight against abuse. With the launch …
Western Sydney Wanderers and Adidas ink significant three-year deal
Western Sydney Wanderers FC announced that they have signed a three-year partnership with global apparel and football giants Adidas. This …
Psychologist Christopher Shen: How the Matildas will achieve greatness
The FIFA Women’s World Cup has got off to a great start, where it is fantastic to see the Australian …
The key statistics where the Matildas are superior to the Socceroos
The largest women’s sporting event exceeded expectations when the Matildas’ opening match was arguably the greatest sporting moment that had …
Oxford United announce project team for their important new stadium bid
Oxford United has announced a project team for the new and modern stadium that will be delivered for the English …
It’s time for Craig Johnston
Since 2017, after spending many years in the U.S.A., Craig Johnston – our most decorated footballer with eight medals from …